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Parker O

Series 66

Arcadia, CA

Thrivent Investment Management

Parker Olson is a financial advisor at Thrivent Investment Management with three years of industry experience. He holds the Series 66 designation and has worked previously at firms including Purshe Kaplan Sterling Investments, Ares Management Corporation, and Northern Trust. Outside of his advisory work, he serves on the finance committee of Vintage Church Pasadena, assisting with financial modeling for future church budgets. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients, focusing on comprehensive, goal-based financial planning delivered through a network of advisors. The firm’s approach separates planning from portfolio management and offers ongoing reviews without discretionary trading authority.

Business ownership considerations
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Norbert C

Series 63, Series 66

Cerritos, CA

LPL Financial

Norbert Chen is a financial advisor with LPL Financial, holding Series 63 and Series 66 credentials and 25 years of industry experience. He has been with LPL Financial since 2004. Outside of his advisory role, he is involved in private tutoring and financial education. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, institutions, and charitable organizations through a national network of representatives, offering a broad range of advisory programs, retirement plan consulting, and brokerage services.

College savings (529s, UTMA, etc.)
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Johnny V

Series 63, Series 65

Placentia, CA

Cambridge Investment Research Advisors

Johnny Vallejo is a financial advisor with Cambridge Investment Research Advisors in Placentia, CA, holding Series 63 and Series 65 licenses and bringing 22 years of industry experience. He has been with Cambridge Investment Research Advisors and its affiliated entities since 2011. Outside of his advisory role, Vallejo owns Johnny V Distributing, a business based in Fullerton, CA. Cambridge Investment Research Advisors serves a wide range of clients including individuals, pension plans, charitable organizations, and trusts by providing financial planning, investment management, retirement plan advisory, and financial-wellness services. The firm offers multiple investment implementation options through proprietary and third-party strategies, supporting both discretionary and non-discretionary approaches tailored to client objectives.

Wealth management Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Annuities Self-Employed
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Alex L

Series 66

Placentia, CA

Merrill

Alex Lukoff is a financial advisor with Merrill in Placentia, CA, holding a Series 66 designation and 20 years of industry experience. He has been with Merrill and Bank of America since 2015 and has operated The Cigar Guys, a separate business venture, since 2008. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers model-based and discretionary strategies for a range of clients including individuals, high-net-worth clients, and institutional investors.

Tax-loss harvesting Active portfolio management Wealth management
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Salvador R

Series 66

Pasadena, CA

Merrill

Salvador Rodriguez is a Wealth Management Advisor and Senior Vice President based at the Merrill Lynch office in Pasadena. With nearly 25 years in the finance industry, Sal has been with Merrill Lynch since 2004, where he specializes in guiding clients through various aspects of their financial lives to help them achieve their goals. His approach emphasizes understanding clients' life priorities and creating personalized plans that reflect their unique circumstances. Sal holds a bachelor's degree in Economics from UCLA and carries industry credentials including Chartered Retirement Planning Counselor (CRPC) and Personal Investment Advisor (PIA). His professional experience spans back-office operations through trading, providing him with a comprehensive understanding of the investment industry. Sal focuses on areas such as college education planning, family wealth management strategies, retirement income, tax minimization, and special needs planning. He collaborates closely with clients’ attorneys and accountants to address tax, estate, and philanthropic considerations, alongside internal Merrill specialists. A native of Southern California, Sal lives locally with his wife and children. Outside of work, he enjoys adventure sports, golfing, and spending time with his family.

General retirement planning Retirement income strategy College savings (529s, UTMA, etc.) Planning for children with special needs Financial Professional Women Professionals LGBTQIA
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David P

Series 66

Pasadena, CA

Morgan Stanley

David Pogosyan is a Series 66-licensed financial advisor at Morgan Stanley in Pasadena, CA, with 19 years of industry experience. He has been with Morgan Stanley Smith Barney since 2009. Outside of his advisory role, he is involved in real estate property management as a sole proprietor and a partner in related holdings. Morgan Stanley Wealth Management serves both individual and institutional clients, offering a range of advisory programs including tailored financial planning. The firm manages approximately $2.74 trillion in client assets and employs a structured planning process supported by firm-approved tools and investment committee input.

General estate planning guidance
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Jaimie M

Series 66

Corona, CA

Cetera

Jaimie Moore is a financial advisor at Cetera with 11 years of industry experience and holds a Series 66 designation. Moore is the owner of Moore Financial Freedom, LLC, a financial services firm established in 2025. They have previously worked with Cetera Advisors LLC and Steven M. Ditch, CFP. Additionally, Moore provides support services related to tax return preparation. Cetera Investment Advisers LLC is an SEC-registered adviser serving individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a range of portfolio management and financial planning services through a nationwide network of independent advisors and utilizes a multi-manager platform with various program structures and custodial relationships.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Doohee L

Series 63, Series 66

Fullerton, CA

J.P. Morgan Securities

Doohee Lee is a financial advisor at J.P. Morgan Securities with eight years of industry experience. He holds Series 63 and Series 66 designations and has worked previously at Bank of America and Commonwealth Business Bank. Lee has been with J.P. Morgan since 2018, serving in various capacities across J.P. Morgan Chase Bank and J.P. Morgan Securities. J.P. Morgan Securities LLC provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors. The firm offers asset allocation advice, investment manager searches, and customized performance reporting, delivering these services through a select group of Wealth Advisors while maintaining client decision-making authority.

Wealth management Executive Founder/Business Owner
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Rich W

Series 66

Claremont, CA

Morgan Stanley

Rich Wang is a financial advisor with Morgan Stanley, holding a Series 66 designation and four years of industry experience. His prior work includes roles at JPMorgan Chase and Fashion City International Corp, as well as teaching positions at the University of California Riverside and Walnut High School. Morgan Stanley Wealth Management serves individual and institutional clients with a wide range of advisory programs, including tailored financial planning that uses firm-approved tools and modeling techniques. The firm manages approximately $2.74 trillion in client assets and offers both direct individual plans and corporate financial planning agreements.

General estate planning guidance
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Nicky C

Series 66, Series 63

Arcadia, CA

J.P. Morgan Securities

Nicky Chen is a financial advisor at J.P. Morgan Securities with six years of industry experience. He holds Series 66 and Series 63 licenses and has worked at J.P. Morgan Securities and JPMC Bank NA since 2019. His prior experience includes roles at CWL LLC and East West Bank. J.P. Morgan Securities provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors. The firm combines quantitative asset-allocation modeling with centralized due diligence and applies an ESG eligibility framework in its investment recommendations.

Wealth management Executive Founder/Business Owner
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William F

Series 66

Claremont, CA

Morgan Stanley

William Ford is a financial advisor with Morgan Stanley in Claremont, CA, holding a Series 66 designation and 28 years of industry experience. He has worked at Morgan Stanley Private Bank and Morgan Stanley Smith Barney since 2009, and previously at Citigroup Global Markets beginning in 2000. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients with a range of advisory programs, including financial planning and estate strategies. The firm manages approximately $2.74 trillion in client assets and employs structured planning tools supported by its Global Investment Committee.

General estate planning guidance
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Nathan T

CFP®, ChFC®, Series 66

Pasadena, CA

Wells Fargo Clearing

Nathan Towns is a financial advisor with Wells Fargo Clearing in Pasadena, CA, holding the CFP®, ChFC®, and Series 66 designations. He has 10 years of industry experience, including 12 years at Merrill before joining Wells Fargo Clearing in 2026. Outside of his advisory work, he owns a sole proprietorship through which he occasionally buys and sells basketball and football collectibles. Wells Fargo Advisors is a national securities firm offering investment advisory services, financial planning, and retirement plan consulting to individual, corporate, and institutional clients. The firm manages approximately $671 billion in assets and provides both brokerage and advisory solutions, utilizing research and analytics focused on diversification and modern portfolio theory.

Retired Founder/Business Owner
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Christian C

Series 63, Series 65

Brea, CA

Merrill

Christian Cruz is a Wealth Management Advisor at Merrill Lynch Wealth Management, serving clients in Los Angeles and Orange County. He works closely with families, including business owners, executives, and teachers, to develop customized financial strategies that address investment and retirement planning, liability management, debt consolidation, and legacy planning. Christian coordinates with clients' CPAs and attorneys to align tax minimization and estate planning strategies and provides access to Bank of America N.A. for residential and securities-based lending. Christian holds the CERTIFIED FINANCIAL PLANNER® (CFP®) certification, Accredited Wealth Management Advisor™ (AWMA™) designation, Chartered Retirement Planning Counselor™ (CRPC™) designation, and Personal Investment Advisor (PIA) credential. He earned a Bachelor of Business Administration degree from California State University, Los Angeles. Christian began his career at Washington Mutual in 2006 and joined Merrill Lynch six years later. Raised in southern California, Christian is married to Evelyn and is a father to two children, Olivia and Enzo. He is also a dog owner and practices Brazilian Jiu-Jitsu, holding a Black Belt. Christian enjoys spending time with his family and has a background in soccer.

Wealth management Retirement income strategy General retirement planning Retirement withdrawal strategies Private / alternative investments Executive Founder/Business Owner Educators, Teachers, and Academics Parents Mid-Career Professionals Women Professionals Married/Couples/Partners
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Logan F

Series 63, Series 66

Brea, CA

Fidelity

Logan Fritze is a Planning Consultant at Fidelity Investments. In this role, he collaborates with clients to develop holistic financial plans and investment strategies. Prior to his current position, Logan held several roles at Fidelity Investments, including Relationship Manager from 2024 to 2026, Financial Representative from 2023 to 2024, and High Net Worth Associate from 2021 to 2023. He holds a California Insurance License.

Wealth management General retirement planning
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Kevin M

Series 63, Series 65

Pasadena, CA

Raymond James & Associates

Kevin McCarthy is a financial advisor at Raymond James & Associates with 42 years of industry experience. He holds the Series 63 and Series 65 designations and has been with Raymond James since 2012. Outside of his advisory work, he engages in a TV consulting hobby related to soccer and hockey advertising. Raymond James & Associates is a large broker-dealer and SEC-registered investment adviser serving individuals, institutions, and municipal entities. The firm offers non-discretionary financial planning and investment consulting, utilizing a variety of portfolio management styles and affiliated research.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Catalina D

Series 66

Cerritos, CA

Merrill

Catalina Delgado Ascencio is a Series 66 licensed financial advisor with Merrill, based in Cerritos, CA. She has six years of industry experience and has been affiliated with Merrill and Bank of America, N.A. since 2011. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services through the Select Portfolio Solutions Program. The firm serves individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations with model-based and discretionary investment strategies developed by internal and third-party managers.

Tax-loss harvesting Active portfolio management Wealth management
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Michael S

CFP®, PFS™, Series 66, Series 63

West Covina, CA

Cetera

Michael Stern is a financial advisor with Cetera, holding CFP® and PFS™ designations and 12 years of industry experience. His prior work history includes roles at MML Investor Services, Massachusetts Mutual Life Insurance Company, and The Prudential Insurance Company of America. He is also an insurance agent involved in the sales of life, health, disability, annuities, and long-term care products. Cetera Investment Advisers LLC is a nationwide SEC-registered firm serving individual, retirement plan, corporate, charitable, and institutional clients. The firm offers a multi-manager platform with discretionary and non-discretionary portfolio management, financial planning, and access to a range of third-party money managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Emily C

Series 63, Series 65

Brea, CA

Merrill

Emily Chon is a Financial Advisor at Merrill Lynch Wealth Management, specializing in the financial needs of affluent clients and their families. She has more than 17 years of experience in the financial industry, including nearly a decade as a wealth manager at Citibank. Emily has worked with hundreds of families both internationally and globally, assisting them in achieving their financial goals through personalized strategies. Born in a small town in China, Emily immigrated to the United States over 20 years ago. She earned a Bachelor's Degree from the California State University System while working various jobs, including her first role at a local bank where she developed her passion for financial services. Throughout her career, Emily has tailored financial products to meet the unique needs of individuals and families across various areas, such as retirement planning, funding education, home purchasing, business transactions, and estate and trust planning. Emily holds the Personal Investment Advisor (PIA) designation and is fluent in Mandarin, Chinese, Yue (Cantonese), and English. Outside of work, she enjoys cooking, golfing, hiking, painting, spending time with her family, and traveling.

Wealth management Retirement income strategy General estate planning guidance College savings (529s, UTMA, etc.) Retirement withdrawal strategies
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Christopher B

Series 63, Series 65

Montclair, CA

Primerica Advisors

Christopher Bautista is a financial advisor with Primerica Advisors in Rancho Cucamonga, CA, holding Series 63 and Series 65 licenses and 15 years of industry experience. He has worked with PFS Investments Inc. and Primerica Financial Services since 2009. Bautista also operated Bautista Family Clinic from 2003 to 2017. Additionally, he is involved in sales of loan products and home security referrals through affiliated companies. Primerica Advisors offers discretionary asset management through its Lifetime Investment Program, serving individual and high-net-worth clients with model-delivery strategies and separately managed accounts. The firm curates third-party asset managers and uses a tiered wrap-fee structure for its services.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Adalina G

Series 66

Pasadena, CA

Morgan Stanley

Adalina Gonzalez is a financial advisor with Morgan Stanley in Pasadena, CA, holding a Series 66 designation and one year of industry experience. Prior to joining Morgan Stanley, she worked at Misunderstood Genius for six years and held positions at Forever21 Inc and Onestop Internet. Outside of her advisory role, she occasionally provides dog sitting services for friends and family. Morgan Stanley Wealth Management serves both individual and institutional clients, offering financial planning and advisory programs supported by firm-approved tools and a structured planning process. The firm manages approximately $2.74 trillion in client assets and provides a range of investment and planning services through its Financial Advisors and Estate Planning Strategies Group.

General estate planning guidance
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