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Michelle M

Series 66

Louisville, KY

STIFEL

Michelle Marks is a financial advisor with Stifel in Louisville, KY, holding a Series 66 designation and six years of industry experience. She previously worked at Raymond James and Associates, Inc. and Coca-Cola. Stifel serves a broad range of clients, including individuals, institutional clients, and charitable organizations, offering brokerage and investment advisory services supported by proprietary investment analysis and asset allocation methodologies.

General retirement planning Income planning
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Curtiss S

Series 63, Series 66

Louisville, KY

Robert Baird & Co.

Curtiss Scott is a financial advisor at Robert W. Baird & Co. with five years of industry experience. He holds Series 63 and Series 66 licenses and has previously worked at First Kentucky Trust, Nationwide Incorporated Investment Services, and Jefferson National Securities Corporation. Robert W. Baird & Co. serves individuals, corporate and business clients, pensions, profit-sharing plans, and charitable organizations through its Private Wealth Management department. The firm offers a range of financial planning and portfolio management services, utilizing both manager-traded and model-traded strategies, and emphasizes ongoing manager selection supported by internal research and tools.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Tracy H

ChFC®, Series 63

New Albany, IN

LPL Financial

Tracy Hardin is a financial advisor with LPL Financial, holding the ChFC® and Series 63 designations and bringing 30 years of industry experience. Prior to joining LPL in 2023, Hardin held roles at Private Client Services, LLC and KFG Private Client Services. Outside of advisory work, Hardin is involved in selling non-variable insurance products. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, institutions, and charitable organizations through a national network of representatives. The firm offers a range of advisory programs, financial planning, and retirement consulting, providing both discretionary and non-discretionary management supported by LPL Research and third-party resources.

College savings (529s, UTMA, etc.)
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Robert S

Series 66

Louisville, KY

Ameriprise

Robert Smith is a financial advisor with Ameriprise in Louisville, KY, holding a Series 66 designation and bringing 22 years of industry experience. He has been with Ameriprise and its affiliated entities since 2003. Outside of his advisory role, Smith is involved in teaching Financial Peace University through Southeast Christian Church and owns PAS Financial Services. Ameriprise provides retirement-income planning services tailored to individuals nearing or in retirement with substantial investable assets. The firm combines research, modeling, and tax-efficiency analysis to deliver personalized, non-discretionary recommendations through a centralized consulting team.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Lynore Y

Series 63, Series 65

Louisville, KY

Cetera

Lynore Yates is a financial advisor at Cetera with 11 years of industry experience and holds Series 63 and Series 65 credentials. She has worked at Cetera since 2018 and has prior experience at MML Investors Services and Mass Mutual Life Insurance Company. In addition to her advisory role, Yates is active as an insurance agent, selling life, health, disability, annuities, and long-term care products. Cetera Investment Advisers LLC is a nationwide SEC-registered adviser serving individual, corporate, charitable, and institutional clients through a large independent advisor network. The firm offers a multi-manager platform with discretionary and non-discretionary portfolio management, financial planning, and various program options including model portfolios, third-party managers, and bespoke strategies.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Joan L B

Series 63, Series 65

Louisville, KY

UBS Financial Services

Joan L Baldwin is a financial advisor at UBS Financial Services with 36 years of industry experience. She has been with UBS since 2014 and holds the Series 63 and Series 65 licenses. UBS Financial Services serves individual, corporate, and institutional clients with a range of brokerage and investment advisory offerings, combining institutional trading capabilities with wealth management services. The firm utilizes proprietary research and model-based asset allocations to tailor financial plans according to clients’ goals and risk tolerances.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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William W

Series 66

Louisville, KY

Morgan Stanley

William Wolford is a financial advisor with Morgan Stanley in Louisville, KY, holding a Series 66 designation and 17 years of industry experience. He has been with Morgan Stanley and its affiliated entities since 2009, including over a decade at Morgan Stanley Private Bank, National Association. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients. The firm provides a range of advisory programs and financial planning services, managing approximately $2.74 trillion in client assets.

General estate planning guidance
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Daniel M

Series 66

Louisville, KY

Robert Baird & Co.

Daniel Miller is a financial advisor at Robert Baird & Co. with 11 years of industry experience. He holds the Series 66 designation and has worked at Robert Baird since 2019. Prior to that, he was with J.J.B. Hilliard W.L. Lyons from 2012 to 2017. He is part of The DDK Group within Robert W. Baird & Co.’s Private Wealth Management practice, which advises a range of clients including individuals, families, pensions, corporations, and charitable organizations. The group offers customized financial planning and portfolio management services, utilizing both in-house and third-party managers across traditional and complex investment strategies.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Malachi R

Series 63, Series 66

Crestwood, KY

Fidelity

Malachi Rountree II is a Financial Consultant currently working at Fidelity Investments since 2025. He has held multiple roles within Fidelity Investments since 2021, including Financial Consultant I, Investment Solutions Representative III, and Investment Consultant. Prior to joining Fidelity, Malachi served as a Financial Advisor at Merrill Lynch from 2020 to 2021 and at Northwestern Mutual from 2017 to 2020. Malachi holds insurance licenses for Arkansas and California. His approach involves partnering with clients to develop clear and achievable financial plans tailored to their individual goals. Outside of his professional work, Malachi enjoys board games, family activities, fitness, pets, reading, and traveling.

General retirement planning Wealth management Cash flow / budgeting Financial Professional
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Amy L

CFP®, Series 66

Louisville, KY

STIFEL

Amy Lanning is a financial advisor at Stifel with 19 years of industry experience. She holds the CFP® and Series 66 designations. Her prior work includes roles at Merrill and Bank of America. Outside of her advisory work, she operates a family farm where she raises and sells beef cattle. Stifel serves a wide range of clients including individuals, institutional clients, and charitable organizations, offering brokerage and investment advisory services alongside proprietary investment analysis and asset allocation guidance developed by its Investment Strategy Group.

General retirement planning Income planning
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Tina W

Series 66

Louisville, KY

UBS Financial Services

Tina Williams is a financial advisor at UBS Financial Services with 25 years of industry experience. She holds the Series 66 designation and has been with UBS since 2013. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, combining institutional trading capabilities with wealth management services to provide tailored financial planning and portfolio management.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Jodi S

Series 66

Louisville, KY

Ameriprise

Jodi Seddon is a financial advisor with Ameriprise in Louisville, KY, holding a Series 66 designation and 21 years of industry experience. She worked at JPMorgan Securities LLC from 2013 to 2018 before joining Ameriprise Financial Services, Inc., where she served from 2018 to 2020, and has been with Ameriprise since 2020. Ameriprise offers a retirement-income planning service aimed at individuals nearing or in retirement with substantial investable assets. The firm delivers tailored, research-driven recommendations that address income sources, Social Security options, and tax-efficient withdrawal strategies through a centralized consulting team.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Don H

Series 66

Louisville, KY

Merrill

Don Hardison is a Senior Financial Advisor at Merrill Lynch Wealth Management with over 19 years of experience in the financial services industry. Since joining Merrill in 2017, he specializes in serving the wealth management needs of business owners, corporate executives, non-profit institutions, and entrepreneurs. Don focuses on developing personalized strategies for clients, their families, and businesses to help pursue both short- and long-term financial objectives. He holds a Bachelor of Business Administration degree in Finance and a Bachelor of Science degree in Sociology from the University of Kentucky, as well as an MBA in Applied Management from Indiana Wesleyan University. Don is a CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). His advisory approach includes developing and managing customized portfolios with individual stocks, bonds, ETFs, and non-correlated assets. Don is involved with the American Lung Association - Louisville Chapter and participates in several professional and community organizations including the Financial Professionals Organization and the University of Kentucky Alumni Association. He is committed to collaborating with clients to create strategies aligned with their financial goals.

Wealth management Startup equity planning Business ownership considerations Charitable giving & philanthropy Founder/Business Owner Executive Attorney Doctor or Medical Professional Financial Professional
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Peter L

Series 66

Louisville, KY

Robert Baird & Co.

Peter Lim is a financial advisor with Robert Baird & Co. in Louisville, KY, holding a Series 66 designation and 15 years of industry experience. He has worked at Robert Baird & Co. since 2019 and previously at J.J.B. Hilliard W.L. Lyons LLC from 2010 to 2017. He is part of The DDK Group within Robert W. Baird & Co.’s Private Wealth Management practice, which serves individuals, families, pensions, corporations, charitable organizations, and institutional clients. The group offers customized consulting and portfolio services, including financial planning and discretionary management, utilizing a range of investment strategies and overlays tailored to client goals and risk tolerances.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Roy S

Series 65, Series 63

New Albany, IN

Primerica Advisors

Roy Saenz is a financial advisor with Primerica Advisors in New Albany, IN, holding Series 65 and Series 63 licenses and bringing 26 years of industry experience. His background includes roles at Indiana University, Indiana University South Bend, American National University, and PFS Investments Inc. Outside of advising, he serves as a power of attorney and health care representative for a family member. Primerica Advisors manages a wrap-fee asset management program primarily for individual investors, including both non-high-net-worth and high-net-worth clients, as well as corporate and charitable clients. The firm operates at scale with thousands of advisors and offices, delivering model-driven portfolio strategies supported by third-party asset managers and custodians.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Katelyn S

Series 66

Louisville, KY

Robert Baird & Co.

Katelyn Shiver is a financial advisor at Robert Baird & Co. in Louisville, KY, holding a Series 66 designation. She has been with Baird since 2025 and has prior experience working at Tennessee Technological University and Darling State of Mind. The DDK Group, a team within Robert W. Baird & Co.’s Private Wealth Management department, serves a range of clients including individuals, corporate and business clients, pensions, and charitable organizations. The firm offers financial planning, portfolio management, and brokerage services, utilizing a mix of manager-traded and model-traded strategies along with internal research and tools in delivering client advice.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Joseph M

Series 63, Series 65

Louisville, KY

Robert Baird & Co.

Joseph Mayfield is a financial advisor with Robert Baird & Co. in Louisville, KY, holding Series 63 and Series 65 licenses and having 10 years of industry experience. He has been with Robert Baird & Co. since 2019 and previously worked at JJB Hilliard WL Lyons LLC. He is part of The DDK Group, a team within Robert W. Baird & Co.’s Private Wealth Management practice that serves individuals, families, pensions, corporations, and institutional clients. The group offers customized financial planning and portfolio management services, utilizing a range of strategies including traditional and non-traditional investments, with both discretionary and non-discretionary options.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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William H

Series 66

Louisville, KY

LPL Financial

William Holladay is a financial advisor with LPL Financial based in Louisville, KY. He holds a Series 66 designation and has seven years of industry experience. His prior career includes roles at Old National Bank, Truist Advisory Services, BB&T, and PNC Bank. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of advisory programs, financial planning, retirement plan consulting, and brokerage services, utilizing model portfolios, third-party subadvisors, and various portfolio management technologies.

College savings (529s, UTMA, etc.)
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Kevin N

Series 66

Louisville, KY

Robert Baird & Co.

Kevin Northup is a financial advisor at Robert Baird & Co. in Louisville, KY, holding a Series 66 designation and bringing 15 years of industry experience. He has worked at Robert Baird & Co. since 2019 and has been with J.J.B. Hilliard, W.L. Lyons, LLC since 2010. Robert Baird & Co.’s DDK Group serves individuals, families, pensions, corporations, and institutional clients with customized wealth management solutions, offering a range of portfolio management and consulting services tailored to client goals and risk tolerances.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Sophie S

Series 65, Series 63

Louisville, KY

Robert Baird & Co.

Sophie Stallings is a financial advisor with Robert W. Baird & Co. in Louisville, KY, holding Series 65 and Series 63 licenses and two years of industry experience. Prior to joining Baird, she worked at ARGI and spent several years in the education sector. Outside of her advisory role, she works part-time as a Community Living Support Worker assisting an intellectually disabled adult with daily activities and community involvement. She is part of the DDK Group within Baird’s Private Wealth Management department, which serves individuals, corporate clients, pensions, and charitable organizations through a variety of financial planning, portfolio management, and brokerage services. The firm employs a combination of manager-traded and model-traded strategies, tax management, and internal research tools, including artificial intelligence, to support client advice.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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