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Lisa B
Series 63, Series 65
Rochester, NY
Edelman Financial Engines
Lisa Benchaabane is a financial advisor at Edelman Financial Engines with 16 years of industry experience. She holds the Series 63 and Series 65 designations and has worked at Financial Engines Advisors L.L.C. since 2016, following a brief tenure at TMFS Advisors, LLC. Edelman Financial Engines provides technology-enabled investment advisory and financial planning services to individual investors, retirement-plan participants, and institutional clients. The firm combines proprietary modeling with planner delivery and online tools, offering a range of discretionary and non-discretionary solutions, and manages approximately $326 billion for roughly 477,000 clients.
Rachel N
Series 63
Rochester, NY
Fidelity
Rachel Nolan is a Financial Consultant at Fidelity Investments, where she has been serving clients since 2022. She collaborates with clients to develop financial plans tailored to their unique family situations, aiming to help them achieve their financial goals and provide peace of mind through life's various events. Rachel has been with Fidelity Investments since 2014, holding roles including Financial Representative, Investment Consultant, and currently as a Financial Consultant. This experience has contributed to her expertise in financial planning and investment consulting. Outside of her professional work, Rachel enjoys activities such as barre, fitness, hiking, traveling, and exploring food. She also has an interest in pets.
Robert W
Series 65, Series 63
Rochester, NY
OSAIC
Robert Whitbeck is a financial advisor with Osaic Wealth, Inc. in Rochester, NY, holding Series 65 and Series 63 licenses and with 37 years of industry experience. Prior to joining Osaic in 2025, he spent 27 years at Lincoln Financial Advisors Corporation. He is also an insurance agent offering accident and health, disability, fixed annuities, index annuities, fixed life settlements, fixed life premium financing, and traditional life insurance. Osaic Wealth, Inc. serves a diverse client base including individual and high-net-worth investors, pension and profit-sharing plans, corporations, and charitable organizations. The firm provides integrated brokerage and advisory services through a large network of advisers, using asset-allocation tools, risk assessments, and automated rebalancing to manage portfolios that may include a broad range of investment vehicles.
Brian D
Series 63, Series 65
Rochester, NY
UBS Financial Services
Brian Dejoy is a financial advisor with UBS Financial Services in Rochester, NY, holding Series 63 and Series 65 credentials and bringing 33 years of industry experience. He has been with UBS since 2015. Outside his advisory role, Dejoy serves as a board member and treasurer for the House of Mercy, a nonprofit organization providing services such as food, clothing, shelter, and advocacy to underserved populations. He is also involved with the Pittsford Mustangs Soccer Club. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory services, combining proprietary capital market research and model-based asset allocations to tailor financial plans. The firm integrates institutional trading capabilities with wealth management, offering a broad range of services including portfolio management, financial planning, and capital markets solutions.
Tamara C
Series 66
Pittsford, NY
OSAIC
Tamara Comins is a financial advisor at OSAIC with five years of industry experience. She holds a Series 66 designation and previously worked at Lincoln Financial Advisors and various university programs. In addition to her advisory role, she is licensed to sell insurance products, including disability insurance, fixed and fixed-indexed annuities, and traditional life insurance. OSAIC serves a diverse range of retail and institutional clients through a large network of affiliated advisers, offering integrated brokerage and investment advisory services, financial planning, and access to third-party money managers and wrap programs. The firm employs asset-allocation tools and automated rebalancing to construct portfolios that may include a variety of investment types, managed on discretionary or non-discretionary bases.
Richard M
Series 63, Series 66
Pittsford, NY
Merrill
Richard Monroe is a Financial Advisor with Merrill Lynch Wealth Management. He focuses on understanding clients' priorities to help develop their short-, mid-, and long-term financial goals. His areas of expertise include general investing, retirement planning, and saving strategies, and he works to provide access to additional banking, credit, home financing, and small business solutions through Bank of America specialists. Richard holds a Bachelor's Degree from Tulane University and has earned professional designations including Accredited Portfolio Management Advisor (APMA), Chartered Retirement Planning Counselor (CRPC), and Personal Investment Advisor (PIA). He has lived in Charlottesville for 20 years and has been actively involved in the community through roles on various school boards, volunteering as an EMT, and coaching soccer and wrestling. In addition to his professional work, Richard is engaged in community activities such as the Charlottesville Wrestling Club, International School of Charlottesville, Ivy Elementary, and serves as a soccer coach with SOCA. He lives in Charlottesville with his family and values connecting with clients to advocate for their financial well-being.
Marcia F
Series 63
Rochester, NY
Cetera
Marcia Ford is a financial advisor at Cetera with 43 years of industry experience and holds a Series 63 designation. She has worked within the Cetera network since 2013. In addition to her advisory role, she is licensed as a fixed insurance agent, selling life, health, disability, annuities, and long-term care insurance. Cetera Investment Advisers LLC is an SEC-registered firm serving individual, retirement plan, corporate, charitable, and institutional clients through a nationwide network of over 10,000 advisors. The firm offers a range of portfolio management and financial planning services through multiple program structures and investment approaches.
John A
Series 66
Pittsford, NY
Merrill
John Atwater is a Wealth Management Advisor specializing in creating personalized financial strategies that align with clients’ individual goals and evolving market conditions. He leverages the investment insights of Merrill Lynch Wealth Management and the banking resources of Bank of America to address various aspects of clients’ financial lives. His client focus areas include divorce transition planning, executive compensation, retirement income, portfolio management, tax minimization, and strategies for endowments, foundations, and non-profits. John holds a bachelor’s degree in Prelaw from Pensacola Christian College. He obtained the Chartered Retirement Planning Counselor™ designation in 2012 and earned the CERTIFIED FINANCIAL PLANNER® certification in 2016. Prior to joining Merrill Lynch Wealth Management in 2008, he worked in a Rochester law firm. John is also a Personal Investment Advisor (PIA). In addition to his professional responsibilities, John participates in community service and currently serves on the Williamson Public Library Board. His personal interests include running, woodworking, and spending time with his family.
Kaitlyn S
Series 66
Rochester, NY
UBS Financial Services
Kaitlyn Stagnitta is a financial advisor with UBS Financial Services in Rochester, NY, holding a Series 66 designation and 13 years of industry experience. She has been with UBS since 2009. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory services, including fee-based financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management, offering a broad range of services supported by proprietary research and capital markets expertise.
Amanda A
Series 63
Rochester, NY
Fidelity
Amanda Archer is a Branch Leader at Fidelity Investments, a position she has held since 2024. In this role, she leads a team of financial advisors who work with clients to deliver personalized financial planning experiences. Her approach focuses on helping clients feel confident in their financial plans while prioritizing their goals, enabling them to concentrate on what matters most to them. Amanda has been with Fidelity Investments since 2012, progressing through several roles including Financial Representative, Relationship Manager, Senior Relationship Manager, and Planning Consultant. This extensive experience within the company has contributed to her expertise in financial advisory and client relationship management.
Broderick L
Series 66
Pittsford, NY
LPL Financial
Broderick Laese is a financial advisor with LPL Financial, holding a Series 66 designation and two years of industry experience. Prior to joining LPL Financial, he worked at West Pharmaceutical Services, Inc. and Archwood, Inc. He is also involved with Upstate Professional Planning Services, an entity related to his LPL business. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, financial institutions, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of advisory programs, financial planning, and brokerage services, utilizing both discretionary and non-discretionary management supported by in-house and third-party research.
Heather W
Series 63
Rochester, NY
Morgan Stanley
Heather Warne Hopkins is a financial advisor with Morgan Stanley in Rochester, NY, holding a Series 63 license and 25 years of industry experience. She has worked at Morgan Stanley Smith Barney since 2009 and has been with Citigroup Global Markets since 2000. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients with a range of advisory programs, including financial planning and estate strategies. The firm manages approximately $2.74 trillion in client assets and employs a structured planning process that incorporates firm-approved tools and market outlook models.
Allen C
CFP®, Series 66
Pittsford, NY
Wells Fargo Clearing
Allen Cantoni is a CFP® with 18 years of industry experience, currently serving as a financial advisor at Wells Fargo Clearing since 2023. He previously worked at LPL Financial and ESL Investment Services, LLC from 2015 to 2023. Outside of advisory work, he has ownership interests in several investment-related businesses, including wineries and real estate ventures. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA and non-qualified deferred compensation plans, offering both discretionary and non-discretionary services. The firm’s advisory process is IPS-driven and includes a broader range of financial product offerings than many peers, such as insurance-related vehicles and bank deposit sweep options.
Daniel R
Series 63, Series 65, Series 66
Pittsford, NY
Wells Fargo Clearing
Daniel Rundberg is a financial advisor with Wells Fargo Clearing, holding Series 63, Series 65, and Series 66 designations and bringing 35 years of industry experience. He previously worked at Bank of America, N.A. for 11 years before joining Wells Fargo Clearing in 2022. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA plans and non-qualified deferred compensation plans, offering both discretionary and non-discretionary services. The firm’s advisory process is IPS-driven and based on modern portfolio theory, with a notable inclusion of insurance-related vehicles and bank deposit sweep options among its investment offerings.
Jacob S
CFP®, Series 66
Rochester, NY
OSAIC
Jacob Sadwick is a financial advisor at OSAIC with seven years of industry experience. He holds the CFP® designation and Series 66 license. His prior experience includes roles at Securities America Advisors, Morgan Stanley Private Bank, and the University of Rochester. He is a partial owner of Allied Financial Services, a financial advisory LLC based in Rochester, NY. OSAIC serves a diverse client base including individual investors, pension plans, corporations, and charities through a large network of advisers. The firm provides integrated brokerage and advisory services, utilizing asset-allocation tools and third-party platforms to manage portfolios that may include a broad range of investment products.
Barry S
Series 63, Series 65
Rochester, NY
Wells Fargo Advisors
Barry Sullivan is a financial advisor with Wells Fargo Advisors in Rochester, NY, holding Series 63 and Series 65 licenses and 46 years of industry experience. He has been with Wells Fargo Advisors Financial Network LLC since 2009. Outside of his advisor role, he is the owner and trustee of Sullivan & Associates Wealth Management, LLC, a firm he has maintained since 2014. Wells Fargo Advisors Financial Network is a large broker-dealer and registered investment adviser serving individuals, trusts, and institutional clients. The firm offers a broad range of financial planning services tailored to clients who meet certain net-worth criteria, using proprietary research and planning tools to develop customized recommendations.
Tricia Z
Series 63, Series 65, Series 66
Rochester, NY
Raymond James & Associates
Tricia Zanon is a financial advisor with Raymond James & Associates, holding Series 63, 65, and 66 credentials and 27 years of industry experience. She has worked at Raymond James & Associates since 2018 and previously held positions with Wells Fargo Clearing and Wells Fargo Advisors LLC. Raymond James & Associates provides financial planning and investment consulting through its Wealth Advisory Services Program to a diverse client base, including individuals, employer-sponsored retirement plans, and institutional clients. The firm also offers wrap fee advisory programs and institutional consulting, with a notable presence in public finance and municipal work.
Jackson C
Series 66
Pittsford, NY
Charles Schwab
Jackson Colucci is a financial advisor with Charles Schwab, holding a Series 66 designation and beginning his advisory career in 2026. His prior experience includes roles at BankOnBuffalo, West Herr, Alliance Door and Hardware Inc., and Wegmans Food Markets. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm offers a combination of non-discretionary and discretionary investment guidance, leveraging multi-asset model portfolios and centralized operational infrastructure.
Christopher O
CFP®, Series 66
Rochester, NY
Fidelity
Christopher O'Dell is a Vice President and Financial Consultant at Fidelity Investments, a position he has held since 2019. He works closely with families to define their financial goals and develop comprehensive plans tailored to their specific needs. His approach emphasizes financial planning as an ongoing process aimed at making sensible decisions through each stage of life to work toward financial freedom. Christopher has extensive experience in the financial services industry, having held various advisory roles since 2009. Prior to his current role, he served as a Financial Advisor at Ameriprise Financial Services Inc. from 2014 to 2019, a Financial Consultant at Allstate Financial Services Inc. from 2012 to 2014, a Financial Advisor at Merrill Lynch from 2010 to 2012, and a Planning Assistant at Ameriprise Financial from 2009 to 2010. Outside of his professional work, Christopher enjoys cooking and baking, participating in family activities, playing golf, riding motorcycles, and practicing yoga.
Markus S
Series 63, Series 66
Ontario, NY
Thrivent Investment Management
Markus Strauss is a financial advisor with Thrivent Investment Management in Ontario, NY, holding Series 63 and Series 66 licenses and possessing 27 years of industry experience. He has been with Thrivent and its affiliated entity Thrivent Financial for Lutherans since 2002. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients, offering comprehensive, goal-based financial analyses and written recommendations across various planning topics without managing client portfolios directly.
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