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Lynore Y

Series 63, Series 65

Louisville, KY

Cetera

Lynore Yates is a financial advisor at Cetera with 11 years of industry experience and holds Series 63 and Series 65 credentials. She has worked at Cetera since 2018 and has prior experience at MML Investors Services and Mass Mutual Life Insurance Company. In addition to her advisory role, Yates is active as an insurance agent, selling life, health, disability, annuities, and long-term care products. Cetera Investment Advisers LLC is a nationwide SEC-registered adviser serving individual, corporate, charitable, and institutional clients through a large independent advisor network. The firm offers a multi-manager platform with discretionary and non-discretionary portfolio management, financial planning, and various program options including model portfolios, third-party managers, and bespoke strategies.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Joan L B

Series 63, Series 65

Louisville, KY

UBS Financial Services

Joan L Baldwin is a financial advisor with UBS Financial Services in Louisville, KY, holding Series 63 and Series 65 licenses and bringing 37 years of industry experience. She has been with UBS since 2014. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services and leverages proprietary research and model-based asset allocations to tailor client solutions.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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William W

Series 66

Louisville, KY

Morgan Stanley

William Wolford is a financial advisor with Morgan Stanley in Louisville, KY, holding a Series 66 designation and 17 years of industry experience. He has been with Morgan Stanley and its affiliated entities since 2009, including over a decade at Morgan Stanley Private Bank, National Association. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients. The firm provides a range of advisory programs and financial planning services, managing approximately $2.74 trillion in client assets.

General estate planning guidance
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Daniel M

Series 66

Louisville, KY

Robert Baird & Co.

Daniel Miller is a financial advisor with Robert Baird & Co. in Louisville, KY, holding a Series 66 credential and 11 years of industry experience. He has worked at Robert Baird & Co. since 2019 and previously spent several years with J.J.B. Hilliard W.L. Lyons. The DDK Group, where Miller is based, operates within Robert W. Baird & Co.’s Private Wealth Management department, serving individuals, corporate and business clients, pensions, profit-sharing plans, and charitable organizations. The firm offers a variety of financial planning and portfolio management services, including separately managed account programs and utilizes a combination of internal research and external partnerships to support its advisory approach.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Malachi R

Series 63, Series 66

Crestwood, KY

Fidelity

Malachi Rountree II is a Financial Consultant currently working at Fidelity Investments since 2025. He has held multiple roles within Fidelity Investments since 2021, including Financial Consultant I, Investment Solutions Representative III, and Investment Consultant. Prior to joining Fidelity, Malachi served as a Financial Advisor at Merrill Lynch from 2020 to 2021 and at Northwestern Mutual from 2017 to 2020. Malachi holds insurance licenses for Arkansas and California. His approach involves partnering with clients to develop clear and achievable financial plans tailored to their individual goals. Outside of his professional work, Malachi enjoys board games, family activities, fitness, pets, reading, and traveling.

General retirement planning Wealth management Cash flow / budgeting Financial Professional
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Amy L

CFP®, Series 66

Louisville, KY

STIFEL

Amy Lanning is a financial advisor at Stifel with 19 years of industry experience. She holds the CFP® and Series 66 designations. Her prior work includes roles at Merrill and Bank of America. Outside of her advisory work, she operates a family farm where she raises and sells beef cattle. Stifel serves a wide range of clients including individuals, institutional clients, and charitable organizations, offering brokerage and investment advisory services alongside proprietary investment analysis and asset allocation guidance developed by its Investment Strategy Group.

General retirement planning Income planning
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Tina W

Series 66

Louisville, KY

UBS Financial Services

Tina Williams is a financial advisor with UBS Financial Services in Louisville, KY, holding a Series 66 designation and 26 years of industry experience. She has worked at UBS Financial Services since 2013 and previously at Banc One Securities Corporation from 2000 to 2006. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including fee-based financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services and uses proprietary research and model-based asset allocations to tailor plans to clients’ goals and risk tolerances.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Chase B

Series 66

Louisville, KY

Robert Baird & Co.

Chase Bentley is a financial advisor at Robert Baird & Co. with a Series 66 designation and one year of industry experience. Prior to joining Baird, he held positions at GE Appliances and River Road Asset Management. The DDK Group at Robert W. Baird & Co., where Chase works, serves individuals, corporate and business clients, pensions, profit-sharing plans, and charitable organizations. The firm offers a variety of services including financial planning, portfolio management, separately managed account programs, and brokerage services, supported by internal research and a mix of manager-traded and model-traded strategies.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Jodi S

Series 66

Louisville, KY

Ameriprise

Jodi Seddon is a financial advisor with Ameriprise in Louisville, KY, holding a Series 66 designation and 21 years of industry experience. She worked at JPMorgan Securities LLC from 2013 to 2018 before joining Ameriprise Financial Services, Inc., where she served from 2018 to 2020, and has been with Ameriprise since 2020. Ameriprise offers a retirement-income planning service aimed at individuals nearing or in retirement with substantial investable assets. The firm delivers tailored, research-driven recommendations that address income sources, Social Security options, and tax-efficient withdrawal strategies through a centralized consulting team.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Don H

Series 66

Louisville, KY

Merrill

Don Hardison is a Senior Financial Advisor at Merrill Lynch Wealth Management with over 19 years of experience in the financial services industry. Since joining Merrill in 2017, he specializes in serving the wealth management needs of business owners, corporate executives, non-profit institutions, and entrepreneurs. Don focuses on developing personalized strategies for clients, their families, and businesses to help pursue both short- and long-term financial objectives. He holds a Bachelor of Business Administration degree in Finance and a Bachelor of Science degree in Sociology from the University of Kentucky, as well as an MBA in Applied Management from Indiana Wesleyan University. Don is a CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). His advisory approach includes developing and managing customized portfolios with individual stocks, bonds, ETFs, and non-correlated assets. Don is involved with the American Lung Association - Louisville Chapter and participates in several professional and community organizations including the Financial Professionals Organization and the University of Kentucky Alumni Association. He is committed to collaborating with clients to create strategies aligned with their financial goals.

Wealth management Startup equity planning Business ownership considerations Charitable giving & philanthropy Founder/Business Owner Executive Attorney Doctor or Medical Professional Financial Professional
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Peter L

Series 66

Louisville, KY

Robert Baird & Co.

Peter Lim is a financial advisor at Robert Baird & Co. with 16 years of industry experience. He holds the Series 66 designation and previously worked at J.J.B. Hilliard W.L. Lyons LLC for nine years before joining Baird in 2019. Peter Lim is part of The DDK Group, a team within Robert W. Baird & Co.’s Private Wealth Management department that serves individuals, corporate and business clients, pensions, profit-sharing plans, and charitable organizations. The firm offers a range of services including financial planning, discretionary and non-discretionary portfolio management, separately managed accounts, and custody and brokerage services.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Roy S

Series 65, Series 63

New Albany, IN

Primerica Advisors

Roy Saenz is a financial advisor with Primerica Advisors based in New Albany, IN. He holds Series 63 and Series 65 licenses and has 26 years of industry experience. His work history includes roles at PFS Investments Inc. and Primerica Financial Services since the late 1990s, along with teaching positions at Indiana University and American National University. Outside of advising, he serves as a power of attorney and health care representative for a family member. Primerica Advisors sponsors a wrap-fee asset management program serving primarily individual investors, including both non-high-net-worth and high-net-worth clients, as well as corporate and charitable clients. The firm uses model-based investment strategies managed by unaffiliated asset managers, supported by custodial and trade execution services from Pershing and overlay management by BNY Mellon Advisors.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Katelyn S

Series 66

Louisville, KY

Robert Baird & Co.

Katelyn Shiver is a financial advisor at Robert Baird & Co. in Louisville, KY, holding a Series 66 designation. She has been with Baird since 2025 and has prior experience working at Tennessee Technological University and Darling State of Mind. The DDK Group, a team within Robert W. Baird & Co.’s Private Wealth Management department, serves a range of clients including individuals, corporate and business clients, pensions, and charitable organizations. The firm offers financial planning, portfolio management, and brokerage services, utilizing a mix of manager-traded and model-traded strategies along with internal research and tools in delivering client advice.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Joseph M

Series 63, Series 65

Louisville, KY

Robert Baird & Co.

Joseph Mayfield is a financial advisor with Robert Baird & Co. in Louisville, KY, holding Series 63 and Series 65 licenses and having 10 years of industry experience. He has been with Robert Baird & Co. since 2019 and previously worked at JJB Hilliard WL Lyons LLC. He is part of The DDK Group, a team within Robert W. Baird & Co.’s Private Wealth Management practice that serves individuals, families, pensions, corporations, and institutional clients. The group offers customized financial planning and portfolio management services, utilizing a range of strategies including traditional and non-traditional investments, with both discretionary and non-discretionary options.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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William H

Series 66

Louisville, KY

LPL Financial

William Holladay is a financial advisor with LPL Financial in Louisville, KY, holding a Series 66 designation and eight years of industry experience. His career includes roles at Old National Bank, Truist Advisory Services, BB&T, and PNC Bank. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of services including financial planning, model portfolio programs, third-party asset management, and institutional platforms, supporting advisors with various investment strategies and technology tools.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Craig B

Series 63, Series 66

Jeffersontown, KY

J.P. Morgan Securities

Craig Boughey is a financial advisor at J.P. Morgan Securities with 14 years of industry experience. He holds Series 63 and Series 66 licenses and has been with J.P. Morgan Securities since 2014, following a year at JPMorgan Chase Bank, N.A. J.P. Morgan Securities provides institutional consulting services to plan sponsors, corporations, endowments, and other institutional clients, focusing on written asset allocation advice, investment manager searches, and customized performance reporting within a non-discretionary program. The firm’s advisory process combines quantitative and qualitative research supported by centralized due diligence and incorporates a broad range of investment strategies, including ESG considerations.

Founder/Business Owner
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Kevin N

Series 66

Louisville, KY

Robert Baird & Co.

Kevin Northup is a financial advisor at Robert Baird & Co. in Louisville, KY, with 16 years of industry experience. He holds the Series 66 designation and has worked at Robert Baird & Co. since 2019, following nine years at J.J.B. Hilliard, W.L. Lyons, LLC. He is part of The DDK Group within Robert W. Baird & Co.’s Private Wealth Management department, which serves individuals, corporate clients, pensions, and charitable organizations. The firm offers a range of services including financial planning, portfolio management, separately managed accounts, and municipal advisory services, supported by internal research and technology tools.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Sophie S

Series 65, Series 63

Louisville, KY

Robert Baird & Co.

Sophie Stallings is a financial advisor at Robert Baird & Co. with three years of industry experience. She holds Series 65 and Series 63 licenses. Prior to joining Baird, she spent a year at ARGI and has a background in education. Outside of her advisory role, she works part-time as a Community Living Support Worker assisting an intellectually disabled adult with physical support and community involvement. The DDK Group, part of Robert W. Baird & Co.’s Private Wealth Management department, serves individual, corporate, pension, and charitable clients. The firm offers financial planning, discretionary and non-discretionary portfolio management, and utilizes manager‑traded and model‑traded SMA strategies alongside tax-management and direct-indexing capabilities.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Teresa A

Series 63, Series 66

Louisville, KY

J.P. Morgan Securities

Teresa Appell is a financial advisor with J.P. Morgan Securities in Louisville, KY, holding Series 63 and Series 66 designations and bringing 23 years of industry experience. She has worked at J.P. Morgan Securities since 2012 and has been with JPMorgan Chase Bank, N.A. since 2010. J.P. Morgan Securities provides institutional consulting services to plan sponsors, corporations, endowments, and other institutional clients through a select group of Wealth Advisors. The firm’s non-discretionary program focuses on written asset allocation advice, investment manager and fund searches, and customized performance reporting.

Founder/Business Owner
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Matthew D

Series 66

Louisville, KY

Robert Baird & Co.

Matthew Doane is a financial advisor at Robert W. Baird & Co. with Series 66 credentials and two years of industry experience. His prior work includes roles at LPL Financial LLC, Redwood Legal Group, PLLC, and legal and nonprofit organizations. He is also a licensed notary in the state of Kentucky. Matthew is part of the DDK Group within Baird’s Private Wealth Management department, which serves a variety of clients including individuals, corporate entities, pensions, and charitable organizations. The firm offers comprehensive financial planning, portfolio management, and advisory services with an emphasis on manager-traded and model-traded strategies supported by in-house research and technology.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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