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Liya L

Series 65, Series 66

Union City, CA

Wells Fargo Clearing

Liya Lin is a financial advisor with Wells Fargo Clearing, holding Series 65 and Series 66 licenses and five years of industry experience. She previously worked at NYLIFE Securities LLC and New York Life Insurance Co from 2020 to 2023, and she had an earlier tenure with Wells Fargo Clearing from 2016 to 2018. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients with investment advisory, financial planning, and retirement plan consulting services. The firm manages approximately $671 billion in assets and offers a range of brokerage and advisory solutions supported by research from Wells Fargo Investment Institute and third-party databases.

Retired Founder/Business Owner
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Willard W

Series 66

Menlo Park, CA

Cetera

Willard Wellings is a financial advisor at Cetera with 25 years of industry experience and holds the Series 66 designation. He has worked at several firms, including Avantax Advisory Services and 1ST Global Advisors, and has been involved with his own firm, Wellings & Co., since 1990. Outside of his advisory roles, he owns and operates Wellings Wealth Care, providing financial services to clients in Menlo Park, CA. Cetera Investment Advisers LLC is an SEC-registered firm serving individual, corporate, retirement plan, charitable, and institutional clients through a nationwide network of independent advisors. The firm offers a multi-manager platform with various portfolio management options and oversees more than $256 billion in assets under management.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Brett W

Series 66

Livermore, CA

LPL Financial

Brett Williams is a financial advisor at LPL Financial with 21 years of industry experience. He holds a Series 66 designation and has worked previously at American Investors Company. Williams also operates Williams Estate Planning, a business focused on estate planning services. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of financial planning and investment management services through a large network of advisors, utilizing model portfolios, third-party subadvisors, and customized strategies.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Zhenzhen H

Series 66, Series 63

Fremont, CA

J.P. Morgan Securities

Zhenzhen Huang is a financial advisor at J.P. Morgan Securities with 10 years of industry experience. She holds Series 66 and Series 63 licenses and has been with J.P. Morgan Securities and JPMC Bank NA (Southwest) since 2016. J.P. Morgan Securities provides institutional consulting services to plan sponsors, corporations, endowments, and other institutional clients through a select group of Wealth Advisors. Their non-discretionary program focuses on written asset allocation advice, investment manager and fund searches, and customized performance reporting, supported by centralized due diligence and an ESG eligibility framework.

Founder/Business Owner
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Joshua P

Series 66

Dublin, CA

J.P. Morgan Securities

Joshua Park is a Series 66 licensed financial advisor with seven years of industry experience. He is currently with J.P. Morgan Securities and JPMorgan Chase Bank, N.A., joining both in 2025. His prior experience includes roles at Bank of America, Merrill, and Fidelity Brokerage Services. Outside finance, he was involved with I.S. Kim's Martial Arts from 2020 to 2022. J.P. Morgan Securities provides institutional consulting services to plan sponsors, corporations, endowments, and other institutional clients through a select group of Wealth Advisors. Their advisory process combines quantitative and qualitative research to deliver non-discretionary, customized asset allocation advice and investment manager searches.

Founder/Business Owner
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Mailyn N

Series 66

Sunnyvale, CA

Fidelity

Mailyn Nelson is a Series 66-licensed financial advisor at Fidelity with one year of industry experience. Prior to joining Fidelity, Nelson held various roles including positions in Enterprise Mobility and university instruction. Fidelity, through its Strategic Advisers LLC subsidiary, provides investment management and advisory services to retail and institutional clients, utilizing a combination of fundamental research, quantitative analysis, and algorithmic portfolio construction to create model portfolios from mutual funds, ETFs, and ETPs.

Charitable giving & philanthropy Active portfolio management
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Rachel E

Series 66

Pleasanton, CA

Edward Jones

Rachel Endo is a financial advisor at Edward Jones in Pleasanton, CA, holding a Series 66 designation and beginning her industry experience in 2023. Prior to joining Edward Jones, she worked at Mary Kay Cosmetics for fifteen years and operated The Ranch Pet Resort & Spa for one year. Edward Jones is a full-service wealth management firm serving individual and institutional clients with over $1 trillion in assets under management, offering a broad range of advisory services through a large national network of advisors and branch offices.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Hank P

Series 66

Palo Alto, CA

Morgan Stanley

Hank Peng is a financial advisor at Morgan Stanley in Palo Alto, CA, holding a Series 66 license with six years of industry experience. His previous roles include positions at Fidelity Investments, GENRICH Family Office, and academic institutions such as the University of California, Irvine, and College of San Mateo. Morgan Stanley Wealth Management serves both individual and institutional clients, offering tailored financial planning and advisory programs supported by firm-approved planning tools and investment modeling techniques.

General estate planning guidance
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Alfredo V

Series 63, Series 65

Dublin, CA

Fidelity

Freddie Vidrio is a Financial Consultant at Fidelity Investments, a position he has held since 2018. He has accumulated 26 years of experience in the financial services industry, with extensive expertise in complex guidance and in-depth retirement planning. Prior to his current role, Mr. Vidrio served as an Investment Consultant at Fidelity Investments from 2012 to 2018. His career includes roles as Vice President Financial Advisor at J.P. Morgan Securities LLC from 2012 to 2013 and at Chase Investment Services Corp from 2010 to 2012. Additional experience includes serving as Financial Advisor at CUNA Brokerage Services, Inc. from 2009 to 2010 and U.S. Bancorp Investments, Inc. from 2003 to 2009. Earlier in his career, he worked as a Personal Banker at US Bank and as a Teller at Bay View Bank. Mr. Vidrio holds a California Insurance License.

General retirement planning Retirement income strategy Income planning Financial Professional
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Jared S

Series 63, Series 65

Santa Clara, CA

Primerica Advisors

Jared Sanchez is a financial advisor with Primerica Advisors in Santa Clara, CA, holding Series 63 and Series 65 licenses and bringing 24 years of industry experience. He has been with Primerica Advisors and Primerica Financial Services since 2001. Outside of his advisory role, he consults part-time for Rivel Athletics, an athletic clothing company. Primerica Advisors provides discretionary asset management through its Lifetime Investment Program, serving individual and high-net-worth clients with model-delivery strategies and a limited selection of separately managed accounts. The firm curates third-party asset managers and employs a tiered wrap-fee structure, focusing on non-institutional portfolios.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Daniel S

Series 63, Series 66

Menlo Park, CA

Charles Schwab

Daniel Schwartz is a financial advisor at Charles Schwab with 14 years of industry experience. He holds the Series 63 and Series 66 licenses and has been with Charles Schwab since 2012, including a role at Charles Schwab Bank since 2014. He is based in Menlo Park, California. Charles Schwab serves a large client base, primarily high- and ultra-high-net-worth individuals, through its Schwab Wealth Advisory wrap fee program and affiliated managed account and financial planning services. The firm combines non-discretionary advisory relationships with access to affiliated discretionary separately managed accounts and utilizes multi-asset model portfolios supported by in-house research.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Chih Han G

Series 66

San Leandro, CA

Merrill

Chih Han Goh is a financial advisor with Merrill in San Leandro, CA, holding a Series 66 designation and eight years of industry experience. He has been with Merrill and Bank of America since 2016. Outside of his advisory role, he serves as Deputy Principal at Fremont Chinese School, a weekend language school in Fremont, CA. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers model-based and discretionary investment strategies for individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Colleen E

Series 63, Series 65

Palo Alto, CA

UBS Financial Services

Colleen Erickson is a financial advisor at UBS Financial Services with 32 years of industry experience. She holds Series 63 and Series 65 licenses and has been with UBS since 2010. Based in Palo Alto, CA, she provides advisory services through one of the largest firms in the industry. UBS Financial Services serves individual, corporate, and institutional clients with a range of brokerage and investment advisory offerings, including fee-based financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services and utilizes proprietary research and model-based asset allocations to tailor client solutions.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Evan C

Series 66

Palo Alto, CA

Morgan Stanley

Evan Crawford is a financial advisor with Morgan Stanley in Palo Alto, CA, holding a Series 66 designation and 13 years of industry experience. He has been associated with Morgan Stanley Smith Barney since 2012 and Morgan Stanley Private Bank, National Association since 2015. Morgan Stanley Wealth Management offers a range of advisory programs to individuals and institutional clients, providing tailored financial planning supported by structured discovery conversations and firm-approved planning tools. The firm manages approximately $2.74 trillion in client assets and combines broad retail and institutional services with specialized financial planning and investment strategies.

General estate planning guidance
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Sze Wai K

Series 66

Fremont, CA

Charles Schwab

Sze Wai Kwok is a Series 66-licensed financial advisor at Charles Schwab with 10 years of industry experience. Kwok has worked at Charles Schwab Bank and Charles Schwab since 2019 and previously held roles at Bank of America, Merrill, Bancwest Investment Services, and Bank of the West. Charles Schwab serves a large client base primarily composed of high- and ultra-high-net-worth individuals, offering wrap fee programs, managed accounts, and financial planning services. The firm combines non-discretionary advisory services with access to discretionary separately managed accounts and provides investment guidance through multi-asset model portfolios and a formal alternative-investment process.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Daniel P

Series 66

Palo Alto, CA

Merrill

Daniel Peterson II is a financial advisor with Merrill in Palo Alto, CA, holding a Series 66 credential and four years of industry experience. Prior to joining Merrill, he worked in educational roles at San Jose State University and Palma Highschool. He serves as a board member for the Sigma Nu Fraternity Alumni Association, where he participates in organizing alumni and student events. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, and institutional investors.

Tax-loss harvesting Active portfolio management Wealth management
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Monu A

Series 63, Series 66

Pleasanton, CA

J.P. Morgan Securities

Monu Ahluwalia is a financial advisor at J.P. Morgan Securities with 21 years of industry experience. He holds Series 63 and Series 66 licenses and has been with JPMorgan Chase Bank and J.P. Morgan Securities since 2009. J.P. Morgan Securities provides institutional consulting services to plan sponsors, corporations, endowments, and other institutional clients, focusing on written asset allocation advice, investment manager searches, and customized performance reporting. Their advisory process combines quantitative screens and qualitative research to build model asset allocations and incorporates an ESG eligibility framework in its recommendations.

Founder/Business Owner
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Kristine T

Series 63, Series 65

Palo Alto, CA

Fidelity

Kristy Takacs is a Planning Consultant at Fidelity Investments, where she focuses on building relationships with clients and their families to maintain accurate and current financial plans. Since joining Fidelity in 2019, she has held roles including Financial Representative and Relationship Manager before assuming her current position in 2020. Kristy's professional experience encompasses financial planning and client relationship management within Fidelity Investments. She holds a California Insurance License, supporting her work in financial services. Outside of her professional role, Kristy enjoys activities such as camping, attending concerts, exploring culinary experiences, spending time at the lake, listening to music, and practicing Pilates.

General retirement planning Income planning Retirement income strategy
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Chelsie L

Series 66

Dublin, CA

Fidelity

Chelsie Lui is a financial advisor at Fidelity with a Series 66 designation and two years of industry experience. Prior to joining Fidelity, she held roles at Meta, Burberry, and other companies across various sectors. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to a range of clients, including retail and institutional investors. The firm employs a systematic investment process combining fundamental research, quantitative analysis, and algorithmic portfolio construction, and it maintains formal advisory roles with multiple registered investment companies.

Charitable giving & philanthropy Active portfolio management
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Jinyuan R

Series 63, Series 66

Los Altos, CA

Fidelity

Jinyuan Ren is a financial advisor with Fidelity Investments in Los Altos, CA. He holds Series 63 and Series 66 designations and has been with Fidelity since 2026. Prior to joining Fidelity, he held positions at Bain & Company, KPMG, and several financial firms. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to a diverse client base including retail and institutional investors, offering discretionary and non-discretionary portfolio management, fund advisory, and model portfolio delivery that integrates proprietary research, quantitative analysis, and algorithmic construction.

Charitable giving & philanthropy Active portfolio management
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