John Backert is a financial advisor at Robert Baird & Co. with 21 years of industry experience. He holds a Series 66 designation and has worked at Robert Baird & Co. since 2019 and J.J.B. Hilliard, W.L. Lyons, Inc. since 2004. Outside of advising, he is a stockholder and investor in Ascalon International Inc., a company involved in the manufacture and marketing of disinfectant and pesticide products. John is part of The DDK Group within Robert W. Baird & Co.’s Private Wealth Management practice, which serves individuals, families, pensions, corporations, charitable organizations, and institutional clients. The group offers customized consulting and portfolio management services using a range of strategies including separately managed accounts and overlay services, with capabilities spanning traditional and non-traditional investments as well as municipal advisory and public finance services.

Cassie Dunn is a Financial Consultant at Fidelity Investments, where she has been working since 2014 across various roles. Her current position follows a series of roles including Investment Consultant, Workplace Financial Consultant, National Retirement Planner, and Retirement Relationship Manager, all within Fidelity Investments. Her experience encompasses retirement planning, investment consulting, and client relationship management. She focuses on partnering with clients to develop financial plans tailored to their personal and family priorities. Outside of her professional work, Cassie has interests in cooking and baking, fitness, football, golf, and spending time with pets.

Michael Mclaughlin is a financial advisor with Raymond James & Associates in Louisville, KY, holding Series 63 and Series 65 registrations and bringing 33 years of industry experience. His prior experience includes roles at Wells Fargo Clearing and Wells Fargo Advisors LLC. Outside of advising, he owns rental real estate managed by a property manager since 1993. Raymond James & Associates is a large broker-dealer and SEC-registered investment adviser managing approximately $501 billion in assets. The firm serves a diverse client base, including individuals, institutions, and charitable organizations, and offers financial planning, non-discretionary investment consulting, and institutional fiduciary services.

John Switzer is a financial advisor with Morgan Stanley in Louisville, KY, holding a Series 66 designation and bringing 10 years of industry experience. He has worked with Morgan Stanley Private Bank, National Association since 2016 and Morgan Stanley Smith Barney LLC since 2015. Outside of his advisory role, he serves as President of the Board at Big Spring Country Club in Louisville. Morgan Stanley Wealth Management is an SEC-registered adviser and broker-dealer offering a wide range of advisory programs and financial planning services to individuals and institutional clients. The firm manages approximately $2.74 trillion in client assets and employs structured planning tools alongside broad retail and institutional investment offerings.

James Shafferman III is a financial advisor at Edward Jones in Louisville, KY, holding Series 63 and Series 65 licenses with 17 years of industry experience. He previously worked at Capital One Advisors, LLC and Capital One Investing, LLC from 2016 to 2018 before joining Edward Jones in 2018. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients with approximately $1.01 trillion in assets under management, supported by a large network of financial advisors and branch offices nationwide. The firm offers a range of advisory programs including discretionary and non-discretionary wrap fee strategies, separately managed accounts, and affiliated mutual funds, operating under a fiduciary standard.

Kenneth Baize is a financial advisor with LPL Financial in Louisville, KY, holding a Series 66 designation and 16 years of industry experience. His prior work includes roles at American Capital Management Inc., American Equity Investment Corporation, Highview Neighborhood Advisory Group, and Waddell & Reed Inc. Baize is also involved in non-investment activities such as serving as a sales representative for LegalShield, which provides legal services including basic estate planning documents. LPL Financial is a national broker-dealer and SEC-registered investment adviser offering advisory and brokerage services to individuals, retirement plans, banks, trust companies, and institutions. The firm provides financial planning, model portfolio programs, third-party asset management, and institutional platforms, supported by technology and a wide range of financial services including affiliated insurance and banking products.

Christopher Gowers is a financial advisor with Robert Baird & Co. and holds a Series 66 designation. He has 12 years of industry experience and has worked at Robert Baird & Co. since 2019, previously spending time at J.J.B. Hilliard W.L. Lyons, LLC. Outside of his advisory role, he is a co-founder of STACKS LLC and STACKS Mobile LLC, companies focused on mobile application development and business strategy. He is part of The DDK Group within Robert W. Baird & Co.’s Private Wealth Management practice, which serves individuals, families, pensions, corporations, and other institutional clients. The group offers tailored investment strategies and a range of portfolio and consulting services, including discretionary management, separately managed accounts, and overlay services.

Edith Yates is a financial advisor with UBS Financial Services in Louisville, KY, holding a Series 66 designation and three years of industry experience. She previously worked at Commonwealth Credit Union for seven years before joining UBS in 2021. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory services, including financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management, offering research-driven, model-based asset allocations tailored to client goals.

Michelle Oneal is a financial advisor with Morgan Stanley in Louisville, KY, holding Series 63 and Series 66 licenses and bringing 31 years of industry experience. She worked at Merrill Lynch, Pierce, Fenner & Smith for 22 years before joining Morgan Stanley Smith Barney LLC in 2022. Outside of her advisory role, she serves as a board member for River City Turners Gymnastics, a youth-focused organization in Louisville. Morgan Stanley Wealth Management provides advisory programs to individuals and institutional clients, offering tailored financial planning through its Financial Advisors and Estate Planning Strategies Group. The firm manages approximately $2.74 trillion in client assets and employs structured planning tools and modeling techniques to support client financial plans.

Simon Dickinson is a financial advisor at Stifel with eight years of industry experience. He has been with Stifel Nicolaus & Co since 2017 and previously worked at Western Kentucky University from 2012 to 2017. Dickinson holds the Series 66 designation. Stifel serves a broad range of clients including individuals, institutional clients, charitable organizations, and state and municipal entities, offering brokerage and investment advisory services. The firm’s investment approach is based on proprietary methodology from its Investment Strategy Group, providing clients with asset allocation and financial planning analyses intended to support client decision-making.

Glenn Taylor is a financial advisor with Ameriprise in Louisville, KY, holding Series 63 and Series 65 licenses and bringing 12 years of industry experience. He has worked at Ameriprise and Ameriprise Financial Services, Inc. since 2015. Outside of his advisory role, Taylor is a musician and works as a vendor and referee at sporting events on a part-time basis. Ameriprise offers retirement-income planning services primarily for individuals with significant investable assets, combining research, modeling, and tax-efficiency analysis to provide tailored, non-discretionary recommendations. The firm also provides a broad range of advisory, brokerage, and insurance solutions through its affiliated companies.

Jeffrey Sandknop is a financial advisor with Charles Schwab in Louisville, KY, holding a Series 63 designation and 36 years of industry experience. He has been with Charles Schwab since 2002 and Charles Schwab Bank since 2005. Outside of his advisory role, he serves as a board member for Barnabas Care Ministry, a nonprofit organization assisting individuals facing challenges. Charles Schwab serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm offers both non-discretionary and discretionary investment solutions, combining multi-asset model portfolios with comprehensive operational support.

Roy Parsons is a financial advisor at Morgan Stanley with 12 years of industry experience. He holds a Series 66 designation and has worked at Morgan Stanley and its Private Bank division since 2013. Outside of his advisory work, he is involved in real estate investment through SETZER PROPERTIES WIN, LLC and thoroughbred ownership with SETZER & PARSONS, LLC. Morgan Stanley Wealth Management serves both individual and institutional clients, offering comprehensive financial planning and advisory programs. The firm utilizes structured planning tools and advanced modeling techniques to support client strategies while maintaining a broad range of investment and trading services.

Todd Metcalf is a financial advisor with Ameriprise in Louisville, KY, holding a Series 66 designation and 25 years of industry experience. He has been with Ameriprise and its affiliated entities since 2005. Outside of his advisory role, he is involved as a caregiver through the Michelle P. Waiver Program. Ameriprise offers retirement-income planning services primarily for individuals with significant investable assets, combining research, modeling, and tax-efficient strategies to deliver tailored recommendation reports. As a large institutional firm, it provides a broad range of advisory, brokerage, and insurance solutions through affiliated companies.

Brenda Falkenstein is a financial advisor at Stifel with 37 years of industry experience. She holds Series 63 and Series 65 licenses and has been with Stifel since 2007. Stifel serves a broad range of clients, including individuals, institutional clients, and charitable organizations, offering both brokerage and investment advisory services. The firm’s investment approach incorporates proprietary methodologies developed by its Investment Strategy Group, using forward-looking capital market assumptions and probabilistic modeling to inform asset allocation and planning analyses.

Mickie Vallandingham is a financial advisor with Robert Baird & Co. in Louisville, KY, holding Series 63 and Series 66 licenses and bringing 30 years of industry experience. Prior to joining Robert Baird in 2019, Mickie worked at Hilliard Lyons and Bennett & Bennett. Robert Baird & Co.’s Private Wealth Management department serves individuals, corporate and business clients, pensions, profit-sharing plans, and charitable organizations. The firm offers financial planning, discretionary and non-discretionary portfolio management, and a variety of separately managed account programs supported by internal research and ongoing manager monitoring.

Christopher Sillman is a financial advisor with Fisher Investments in Louisville, KY, holding Series 65 and Series 63 licenses and nine years of industry experience. His prior roles include positions at Sammons Financial Group, Nationwide Investment Services Corporation, Jefferson National Financial Corp, Jefferson National Securities Corporation, and BB&T Bank. Outside financial services, he worked for five years at Stewart's Pawn Shop. Fisher Investments serves institutional and private clients globally, offering discretionary portfolio management across equity, fixed-income, and blended mandates. The firm utilizes a centralized investment policy committee and employs tax-aware strategies, defensive tactics, and active risk management to serve pension plans, foundations, investment companies, and high-net-worth individuals.

Jeannie Oster is a financial advisor with Robert Baird & Co. in Louisville, KY, holding Series 63 and Series 66 licenses and bringing 33 years of industry experience. She has worked at Robert Baird & Co. since 2019 and has been with J.J.B. Hilliard, W.L. Lyons, Inc. since 1988. She is part of The DDK Group, a team within Robert W. Baird & Co.’s Private Wealth Management practice that serves individuals, families, pensions, corporations, and institutional clients. The group offers customized consulting and portfolio management services, utilizing a range of strategies from traditional equity and fixed income to more complex investments, and provides both discretionary and non-discretionary management options.

Lisa Lewis is a financial advisor at Osaic with 28 years of industry experience. She has held positions at Sagepoint Financial, Inc. and Sunamerica Securities, Inc. Lewis is licensed with Series 63, Series 65, and Series 66 designations. Outside of her advisory role, she is involved with legal services related to living trusts through Citadel Law Office. Osaic Wealth, Inc. serves a diverse range of retail and institutional clients, offering integrated brokerage, investment advisory services, financial planning, and access to third-party money managers. The firm uses a variety of portfolio construction tools and supports both discretionary and non-discretionary account management across multiple investment types.

Whitney McNicol is a financial advisor at Cetera with 10 years of industry experience and holds a Series 66 designation. Prior to joining Cetera Wealth Services in 2025, Whitney worked with First Allied Advisory Services and Waddell & Reed Inc. Beyond financial advising, Whitney is involved in several music-related ventures, including co-owning Mom's Music Inc. and owning McNicol Maxwell LLC (Maxwell's House of Music), which operate retail music stores and offer music lessons. Whitney also serves as a board member for the Max Music Well Foundation, a charitable organization. Cetera Investment Advisers LLC is an SEC-registered firm serving a broad client base including individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a multi-manager investment platform featuring discretionary and non-discretionary portfolio management, financial planning, and access to third-party money managers.