Matthew Urbanek is a CFP® with 12 years of industry experience, currently serving as a financial advisor at Robert Baird & Co. He previously worked at Morgan Stanley and Transamerica Investors Securities Corporation. He is part of The DDK Group, a team within Robert W. Baird & Co.’s Private Wealth Management practice that serves individuals, families, pensions, corporations, and charitable organizations. The group offers tailored financial planning and portfolio management services, utilizing a range of traditional and non-traditional investment strategies.

Liset Acosta is a financial advisor with Edward Jones in Milwaukee, WI, holding a Series 66 designation and 14 years of industry experience. Her career includes roles at Edward Jones, Northwestern Mutual Life Insurance Company, Principal Securities Inc., Principal Life Insurance Company, and Robert W. Baird & Co. from 2006 to 2018. Outside of finance, she was involved with LV Energy Healing from 2021 to 2023. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm offers a variety of advisory programs and investment strategies, operates under a fiduciary standard, and maintains a large national network of financial advisors and branch offices.

Mallory Mc Ginty is a financial advisor with Robert Baird & Co. in Milwaukee, WI, holding a Series 66 designation and nine years of industry experience. Prior to joining Baird in 2017, Mc Ginty worked for two years in the Department of Engineering at Marquette University. Mc Ginty is part of The DDK Group, a team within Baird’s Private Wealth Management department that serves individuals, corporate and business clients, pension and profit-sharing plans, and charitable organizations. The firm offers a range of financial planning, portfolio management, and custody services, utilizing both manager-traded and model-traded strategies along with internal research tools, including artificial intelligence.

Michael Kelly is a Senior Financial Advisor with Merrill Lynch Wealth Management. He specializes in assisting corporate executives and business owners with comprehensive wealth management and retirement planning services. His client focus areas include corporate executive services, family wealth management strategies, institutional and corporate benefit services, investment consulting for defined contribution plans, small business strategies, and retirement income. Michael holds several professional designations including Certified Plan Fiduciary Advisor (CPFA), Chartered Retirement Plans Specialist (CRPS), Personal Investment Advisor (PIA), and Retirement Benefits Consultant (RBC). He earned his Bachelor's Degree from St Mary's University of Minnesota and completed an Accredited Certificate Program at The Wharton School. His approach involves clarifying clients' goals and constraints to design coordinated financial plans that distinguish between wealth accumulation and distribution. Beyond his professional work, Michael is involved in community service through his volunteer efforts with SecureFutures, a non-profit focused on financial literacy for high school students. He has contributed to the organization as a member of their annual investment conference committee and finance committee, as well as serving as a board director, classroom volunteer, and one-on-one coach. Michael resides in Mequon, WI with his wife Lisa.

Kelsey Brandenburg is a financial advisor with Robert W. Baird & Co. in Cedarburg, WI, holding a Series 66 designation and 7 years of industry experience. She has been with Robert W. Baird & Co. since 2012. The DDK Group, part of Robert W. Baird & Co.’s Private Wealth Management practice, advises individuals, families, pensions, corporations, charitable organizations, and institutional clients. The team offers customized financial planning and portfolio management services using a range of strategies and investment options tailored to client goals and risk tolerances.

William Carhuff is a financial advisor with Wells Fargo Clearing, holding Series 65 and Series 63 licenses and one year of industry experience. Prior to his current role, he worked at Wells Fargo Bank and previously managed Toppers Pizza Madison Regent Street for six years. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients with investment advisory, financial planning, and retirement plan consulting services. The firm manages roughly $671 billion in assets and combines research from Wells Fargo Investment Institute with diversification principles to evaluate investment options.

Irina Dianov is a financial advisor with Ameriprise in Oconomowoc, WI, holding Series 63 and Series 65 credentials and 17 years of industry experience. She has worked with Ameriprise and its affiliate Ameriprise Financial Services, Inc. since 2012. Ameriprise offers a retirement-income planning service for clients typically with at least $1 million in investable assets, providing tailored written recommendations on income sources, Social Security options, and tax-efficient withdrawal strategies. The firm combines research, modeling, and algorithmic tools to support its advisory process within a large institutional framework.

Wendy Casetta is a financial advisor with Robert W. Baird & Co. in Milwaukee, WI, holding a Series 66 designation and one year of industry experience. Her prior roles include positions at National Exchange Bank and Trust and Wells Fargo Asset Management. She is part of The DDK Group, a team within Robert W. Baird & Co.’s Private Wealth Management practice that serves individuals, families, pensions, corporations, and institutional clients with customized financial planning and portfolio management services. The group offers a range of strategies and overlays, including traditional and non-traditional investments, and provides municipal advisory and public finance services alongside its investment capabilities.

Mark Otten is a financial advisor with Stifel, holding the Series 63 and Series 65 designations and bringing 33 years of industry experience. He has been with Stifel Nicolaus & Co Inc since 2009. Stifel serves a broad range of clients, including individuals, institutional clients, and charitable organizations, providing both brokerage and investment advisory services. The firm’s investment approach is based on a proprietary methodology developed by its Investment Strategy Group, which focuses on forward-looking capital market assumptions and probabilistic modeling.

Kevin Cahill is a financial advisor with Raymond James & Associates, holding Series 63 and Series 65 licenses and bringing 39 years of industry experience. His prior roles include positions at Wells Fargo Clearing, Wells Fargo Advisors LLC, and National Life of Utah. He is based in Waukesha, Wisconsin. Raymond James & Associates provides financial planning and investment consulting through its Wealth Advisory Services Program to a diverse client base, including individuals, employer-sponsored retirement plans, corporate and charitable entities, and government clients. The firm also offers institutional consulting and public finance services, combining retail advisory offerings with municipal and financing capabilities.

Sharon Schmid is a financial advisor with Robert Baird & Co. in Mukwonago, WI. She holds Series 63 and Series 66 licenses and has 29 years of industry experience, having been with Robert Baird & Co. since 1995. She is part of The DDK Group, a team within Robert W. Baird & Co.’s Private Wealth Management practice that serves individuals, families, pensions, corporations, and institutional clients. The group offers a range of consulting and portfolio services tailored to client goals and risk tolerances, utilizing both in-house and third-party managers across traditional and complex investment strategies.

Nicholas Barth is a Financial Advisor with Merrill Lynch Wealth Management. He focuses on helping clients navigate financial decisions through personalized guidance and building meaningful relationships. Nicholas works closely with clients to understand their individual challenges and identify opportunities to support their financial goals. He specializes in areas including personal retirement planning, portfolio management services, tax minimization, and retirement income. Nicholas combines data-driven insights with relationship-based trust and accountability to develop tailored strategies. Nicholas holds a Bachelor's Degree from the University of Wisconsin-Whitewater and holds the Personal Investment Advisor (PIA) professional designation. Outside of work, he enjoys boating, fishing, golfing, music, painting, pickleball, swimming, and spending time with his family.

Diane Sherwin is a financial advisor with UBS Financial Services in Brookfield, WI, holding a Series 66 license and over 20 years of industry experience. She has been with UBS since 2013. Outside of her advisory role, she serves on the Elmbrook School Board, representing the community's interests in local education matters. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, combining wealth management with institutional trading capabilities and proprietary research to tailor client solutions.

Mary Sidney is a financial advisor with Raymond James Financial, holding a Series 63 designation and bringing 37 years of industry experience. She has been with Raymond James Financial Services, Inc. since 1999. Raymond James Financial Services Advisors, Inc. serves a diverse client base including individual investors, high-net-worth and non-HNW clients, pension and profit-sharing plans, charitable organizations, corporations, and state and municipal entities. The firm offers financial planning and non-discretionary investment consulting, with an emphasis on client collaboration and tailored financial plans supported by firm research and various implementation options.

Hunter Riley is a financial advisor with Charles Schwab, holding Series 63 and Series 66 licenses and five years of industry experience. He has worked at Charles Schwab & Co., Inc. since 2022 and previously at TD Ameritrade. Prior to his financial services career, he was employed at Mattress Firm and attended Stephen F. Austin State University. Charles Schwab & Co., Inc. serves a large client base primarily made up of high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and related managed-account and financial planning services. The firm offers a combination of non-discretionary advisory recommendations and access to discretionary separately managed accounts, supported by multi-asset model portfolios and centralized operational infrastructure.

Benjamin Koehler is a financial advisor with LPL Enterprise holding Series 63 and Series 65 credentials and 14 years of industry experience. He has worked at Prudential Insurance Company of America and Pruco Securities, LLC since 2012. LPL Enterprise serves a wide range of clients, including individuals, retirement plans, charitable organizations, corporations, and institutional clients. The firm offers financial planning, advisory services, and access to model portfolios and third-party asset management through an integrated platform combining advisory programs with brokerage and insurance products.

Michael Schlueter is a financial advisor at Osaic Wealth with 39 years of industry experience. He holds Series 63 and Series 65 licenses. Prior to joining Osaic in 2024, he worked at LPL Financial for six years and SII Investments, Inc. for five years, while maintaining a longstanding role at First Team Financial Group since 2002. He also owns a tax preparation business that operates seasonally. Osaic Wealth serves a wide range of clients including individuals, high-net-worth investors, pension and profit-sharing plans, corporations, and charitable organizations through a large network of affiliated advisers. The firm offers integrated brokerage and advisory services, retirement plan consulting, and access to various third-party money managers and managed-account solutions.

Dale Wroblewski is a financial advisor at Robert W. Baird & Co. with 16 years of industry experience. He holds the ChFC® designation along with Series 63 and Series 65 licenses and has been with Robert W. Baird since 2014. Outside of his advisory role, he is also a football player for the Racine Raiders. He is part of The DDK Group within Robert W. Baird’s Private Wealth Management practice, which serves individuals, families, institutions, and charitable organizations with tailored financial planning and portfolio management services that range from traditional to complex investment strategies.

Lada Avrunina is a financial advisor at Robert W. Baird & Co. with two years of industry experience and holds a Series 66 designation. Before joining Baird in 2022, she worked in various roles including at VCA Saukville Animal Hospital and Fiddleheads Coffee Roasters. She is part of The DDK Group within Baird’s Private Wealth Management department, which serves individuals, corporate and business clients, pensions, profit-sharing plans, and charitable organizations. The firm offers a range of financial planning and portfolio management services, utilizing internal research and investment strategies that include manager-traded and model-traded separately managed account programs.

Kevin Lewis is a financial advisor with Wells Fargo Clearing in Waukesha, WI, holding Series 63 and Series 65 licenses and bringing 20 years of industry experience. He has been with Wells Fargo Clearing since 2019 and previously worked at Wells Fargo Funds Distributor, LLC from 2015 to 2019. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA and non-qualified deferred compensation plans, offering both non-discretionary and discretionary services. The firm’s advisory process is IPS-driven and grounded in modern portfolio theory, serving plan objectives with a broad investment menu that includes insurance-related vehicles and bank deposit sweep options.