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Erin M

Series 66

Hackettstown, NJ

Edward Jones

Erin Madonna is a financial advisor at Edward Jones with two years of industry experience. Prior to joining Edward Jones in 2023, she worked at Under Armour for seven years and R2integrated for one year. She also substitutes as a yoga instructor at local studios. Edward Jones is a full-service wealth management firm serving individual and institutional clients with a wide range of investment strategies, operating over 23,000 financial advisors and managing approximately $1.01 trillion in assets.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Business exit / sale strategy General estate planning guidance Founder/Business Owner
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Frank H

Series 66

Morris Plains, NJ

Merrill

Frank Heter III is a financial advisor at Merrill with a Series 66 designation and five years of industry experience. Prior to joining Merrill in 2020, he held various roles including positions at Barnes & Noble, Euro Futbol Academy, and Keystone College. Outside of his advisory role, he is involved with Vocal, a platform that offers cash prizes for writing competitions and monetizes story readership. Merrill provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions program, offering model-based and discretionary investment strategies to a broad client base, including individuals, high-net-worth clients, and institutional fiduciaries.

Tax-loss harvesting Active portfolio management Passive / index investing
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Robert B

Series 63, Series 65

Morris Plains, NJ

Cetera

Robert Blocker is a financial advisor with Cetera who holds Series 63 and Series 65 licenses and has 28 years of industry experience. Prior to joining Cetera, he worked at Avantax in various capacities for more than two decades. He also operates a CPA practice focused on tax preparation and accounting. Cetera Investment Advisers LLC serves a broad range of clients including individuals, retirement plans, and institutional accounts, offering portfolio management and financial planning through a multi-manager platform with access to various investment strategies and program structures.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Sean C

Series 66

Morristown, NJ

Morgan Stanley

Sean Conley is a financial advisor at Morgan Stanley in Morristown, NJ, with three years of industry experience. He holds a Series 66 designation and has previously worked at Deloitte and Morgan Stanley Private Bank. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients. The firm offers a range of advisory programs, including tailored financial planning supported by structured discovery and firm-approved planning tools.

General estate planning guidance
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Jorge I

Series 63, Series 66

Florham Park, NJ

Merrill

Jorge Idrovo Fernandez serves as a Financial Advisor at Merrill Lynch Wealth Management. In his role, he focuses on helping individuals and families optimize their financial resources and develop strategic plans for the future. Jorge specializes in legacy planning, personal retirement planning, and portfolio management services. Through his work, he assists clients in building, protecting, and carrying their wealth forward by concentrating on what matters most to each individual. Outside of his professional responsibilities, Jorge has interests in baseball, boxing, dancing, football, soccer, and watching movies.

General retirement planning Wealth management General estate planning guidance Financial Professional
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Henry L

Series 66

Parsippany, NJ

Ameriprise

Henry Liao is a financial advisor with Ameriprise Financial Services LLC, holding a Series 66 designation and over 20 years of industry experience. He has worked at Ameriprise since 2005 and serves on the boards of Forefront and Foster the Family, in addition to founding The Jubilee Experiment. Liao also owns Henry C Liao LLC, a business unrelated to investment activities. Ameriprise provides a retirement-income planning service targeting individuals with substantial investable assets, combining research, modeling, and tax-efficiency strategies to deliver customized, non-discretionary recommendations. The firm offers a broad range of advisory, brokerage, and insurance solutions typical of large institutional firms.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Jeffrey D

CFP®, Series 63, Series 65

Madison, NJ

Mass Mutual Investors Services

Jeffrey Dickinson is a CFP® with 26 years of industry experience, currently affiliated with Mass Mutual Investors Services since 2017. He previously worked at Metlife Securities from 2009 to 2017 and has been associated with Massachusetts Mutual Life Insurance Company since 2016. Outside of his advisory role, he is president and senior partner of Force Financial Associates, LLC, where he provides financial education and workshops to institutional clients. Mass Mutual Investors Services is a broker-dealer and SEC-registered investment adviser serving individuals, business owners, trusts, estates, charitable organizations, and employers. The firm offers comprehensive financial planning, asset management, and educational seminars, structuring engagements as annual collaborative relationships with clients.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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Jonathan S

Series 66

Parsippany, NJ

Cetera

Jonathan Sot is a financial professional at Cetera with one year of industry experience and holds a Series 66 designation. His prior roles include positions at the University of Notre Dame and RMR Group, as well as work in insurance sales. He is also involved in financial services through Allied Wealth Partners alongside his advisory duties. Cetera Investment Advisers LLC serves individuals across wealth levels, retirement plans, corporate, charitable, and institutional clients, offering portfolio management, financial planning, and various program platforms. The firm operates a multi-manager platform with access to both affiliated and unaffiliated managers, managing over $256 billion in assets through more than 10,000 advisors.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Samuel R

CFA®, Series 66

Morristown, NJ

Raymond James Financial

Samuel Rosenbaum is a CFA® charterholder and holds a Series 66 license, with four years of industry experience. He is currently with Raymond James Financial Services Advisors Inc. and Raymond James Financial Services Inc. and previously worked at JPMorgan Chase Bank, JPMorgan Securities, Morgan Stanley Smith Barney, and Stifel Nicolaus. Raymond James Financial Services Advisors provides financial planning, investment consulting, and advisory services to individual and high-net-worth clients, pension and profit-sharing plans, charitable organizations, and government entities. The firm offers tailored, typically non-discretionary advisory solutions and serves municipal clients with integrated public finance capabilities.

Business exit / sale strategy Retirement income strategy General estate planning guidance Umbrella liability Founder/Business Owner Executive
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Leon F

Series 63, Series 66

Martinsville, NJ

Cetera

Leon Ferro is a financial advisor with Cetera who holds Series 63 and Series 66 licenses and has 16 years of industry experience. His prior work includes roles at Standard Chartered Bank and Minnesota Life Insurance Company. He serves on the advisory board of Samaritan Outreach Services, a nonprofit supporting disadvantaged and homeless men. Cetera Investment Advisers LLC is an SEC-registered firm that serves a broad range of clients including individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers various portfolio management and financial planning services through a nationwide network of independent advisors.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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John M

Series 66

Mount Arlington, NJ

Cetera

John Mooney is a financial advisor at Cetera with five years of industry experience. He holds a Series 66 designation and has worked at firms including Avantax Advisory Services and Wealthspring Financial Partners. Outside of his advisory work, Mooney serves as treasurer of the Blairstown Rotary Club, where he manages financial transactions and account reconciliation. Cetera Investment Advisers LLC is an SEC-registered adviser offering services through a nationwide network of independent advisors. The firm serves a wide range of clients, including individuals, retirement plans, corporate and charitable entities, and institutional accounts, with a multi-manager platform that supports discretionary and non-discretionary portfolio management and financial planning.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Frederick W

Series 63, Series 65

Succasunna, NJ

LPL Financial

Frederick Wright is a financial advisor with LPL Financial, holding Series 63 and Series 65 licenses and bringing 49 years of industry experience. He previously worked at Ameriprise Financial Services, Inc. for 10 years before joining LPL Financial in 2022. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers financial planning, various advisory programs, retirement plan consulting, and brokerage services, providing both discretionary and non-discretionary management supported by in-house and third-party research.

College savings (529s, UTMA, etc.)
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Thomas B

Series 66

Morristown, NJ

Raymond James Financial

Thomas Brown is a financial advisor at Raymond James Financial with seven years of industry experience. He holds a Series 66 designation and previously worked with M Holdings Securities, INC. and Greenberg & Rapp Financial. Brown is also involved in investment research, trading, and financial planning analysis through his role at Eagle Rock Wealth Management. Raymond James Financial Services Advisors provides financial planning, investment consulting, and advisory services to a diverse client base, including individual and high-net-worth investors, pension plans, charitable organizations, and government entities. The firm offers tailored, non-discretionary advisory services supported by institutional consulting solutions and specialized programs for small businesses.

Business exit / sale strategy Retirement income strategy General estate planning guidance Umbrella liability Founder/Business Owner Executive
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Kulvinder K

Series 63, Series 66

Florham Park, NJ

Merrill

Kulvinder Kaur is a Senior Financial Advisor at Merrill Lynch Wealth Management with over 30 years of experience in the financial services industry. She combines her understanding of market cycles with firsthand knowledge of family small business operations to provide tailored financial guidance and strategic solutions. Her expertise covers areas including college education planning, corporate executive services, executive compensation, family wealth management strategies, services for endowments, foundations, and non-profits, LGBT wealth planning, liquidity management, managing new wealth, portfolio management services, and small business strategies. Before transitioning to wealth management, Kulvinder held director-level roles in institutional finance at firms such as AVM/Norfolk Markets, Swiss Re Financial Markets, and Westdeutsche Landesbank Girozentrale, focusing on interest rate and cross-currency derivatives. She earned a Bachelor's degree in International Business from Hofstra University and an MBA in Finance from Baruch College. She holds professional designations including CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). Kulvinder is involved in community service and supports organizations such as Bonnie Brae and TAARA.org. She speaks English, Hindi, and Punjabi. Her personal interests include hiking, pickleball, reading, table tennis, tennis, and traveling.

Wealth management Liquidity event planning Family Business College savings (529s, UTMA, etc.) Executive Women Professionals Divorced Women Mid-Career Professionals Parents
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Adetomilola A

Series 66

Morristown, NJ

Morgan Stanley

Adetomilola Adeyemo is a financial advisor at Morgan Stanley in Morristown, NJ, holding a Series 66 license with seven years of industry experience. Prior to joining Morgan Stanley in 2019, Adeyemo worked at Baldwin & Obenauf and CO OP Brand Partners. Outside of advisory work, Adeyemo is the owner of Hello August LLC, a real estate-related business. Morgan Stanley Wealth Management serves both individual and institutional clients, offering a variety of advisory programs including tailored financial planning supported by firm-approved tools and strategies.

General estate planning guidance
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Todd S

Series 63, Series 66

Florham Park, NJ

RBC Capital Markets

Todd Shallcross is a financial advisor at RBC Capital Markets with 45 years of industry experience. He holds Series 63 and Series 66 designations and has worked at City National Bank since 2016, while maintaining a role at RBC Capital Markets LLC since 2008. RBC Wealth Management, a division of RBC Capital Markets, serves a diverse client base including individual investors, institutions, corporations, and charitable organizations. The firm offers various advisory programs that provide portfolio management, financial planning, and brokerage services, with strategies tailored to clients’ risk profiles and a combination of in-house and third-party investment managers.

Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Concentrated stock management Wealth management Executive Founder/Business Owner Retired Financial Professional Approaching retirement HENRY (High Earners, Not Rich Yet)
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Vincent P

Series 66

Morristown, NJ

Morgan Stanley

Vincent Pecora is a financial advisor with Morgan Stanley in Morristown, NJ, holding a Series 66 designation and bringing 22 years of industry experience. He has been with Morgan Stanley Smith Barney since 2009 and Morgan Stanley Private Bank, National Association since 2015. Outside of his advisory role, he is listed as an officer of VMP AUTO INC, a used car sales business in New Jersey, though no active time is reported. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individual and institutional clients with a variety of advisory programs, including tailored financial planning supported by structured tools and analysis. The firm manages approximately $2.74 trillion in client assets and offers both direct and employer-sponsored financial planning services.

General estate planning guidance
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Davien M

Series 63, Series 65

Hackettstown, NJ

Primerica Advisors

Davien Medina Centeno is a financial advisor with Primerica Advisors in Hackettstown, NJ, holding Series 63 and Series 65 licenses and four years of industry experience. His career includes roles at PFS Investments Inc. and Primerica Financial Services. Outside of his advisory work, he participates as a study participant with Clinilabs, Inc. and is an investor on the Fundrise online real estate platform. Primerica Advisors sponsors a wrap-fee asset management program serving individual investors, including both non-high-net-worth and high-net-worth clients, as well as corporate and charitable clients. The firm offers advisory services through model-based recommendations managed by unaffiliated asset managers and supports trade execution and custody via BNY Mellon Advisors and Pershing.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Adam F

Series 63, Series 65

Warren, NJ

UBS Financial Services

Adam Fischer III is a financial advisor with UBS Financial Services in Warren, NJ, holding Series 63 and Series 65 licenses and bringing 41 years of industry experience. He has been with UBS since 2011. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services and leverages proprietary research to tailor client solutions.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Marcel A

Series 63, Series 66

Bedminster, NJ

LPL Enterprise

Marcel Akende is a financial advisor at LPL Enterprise with seven years of industry experience. He holds the Series 63 and Series 66 designations and has prior experience at Bank of America, Merrill, Edward Jones, Lyft, and Uber. In addition to his advisory role, he is involved with Lyft as part of his outside business activities. LPL Enterprise serves a diverse client base including individuals, retirement plans, charitable organizations, corporations, and institutional clients. The firm offers financial planning, advisory services, and access to various investment programs through an integrated platform combining adviser programs with brokerage and insurance products.

General retirement planning Tax-loss harvesting Self-Employed Founder/Business Owner
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