Perlita Gudilano is a financial advisor with Morgan Stanley in Pleasanton, CA, holding Series 63 and Series 65 licenses and has 16 years of industry experience. She has been with Morgan Stanley Smith Barney since 2010. Outside of advising, she operates an online franchise business based in Manila, Philippines. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individual and institutional clients with a variety of advisory programs, including tailored financial planning. The firm manages approximately $2.74 trillion in client assets and employs a structured planning process supported by firm-approved tools and analyses.

Sophia Pires is a financial advisor at Morgan Stanley with 18 years of industry experience. She holds a Series 66 designation and has worked previously at Wells Fargo Bank and Wells Fargo Advisors LLC. Pires is based in Palo Alto, CA, and has been with Morgan Stanley since 2017. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients. The firm offers a broad range of advisory programs and financial planning services supported by structured planning processes and advanced modeling tools.

Stephanie Shum is a financial advisor with LPL Financial in Burlingame, CA, holding CFP®, Series 66, and Series 63 credentials, with six years of industry experience. Prior to joining LPL Financial in 2025, she worked at Grove Point Advisors LLC and Grove Point Investments LLC from 2023 to 2025, and was self-employed from 2011 to 2018. LPL Financial serves a diverse range of clients including individuals, retirement plans, banks, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers financial planning, advisory programs, retirement plan consulting, and brokerage services, utilizing model portfolios and research from various sources.

Veronica Yapp is a financial advisor with Wells Fargo Clearing in Palo Alto, CA, holding Series 63 and Series 65 licenses and seven years of industry experience. Her prior roles include positions at Bank of America, Merrill, JPMorgan Chase Bank, Charles Schwab, and American Express. Outside of her advisory work, she is a partner and owner of JVA Supply LLC, a delivery service for non-durable goods serving small businesses in her community. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA and non-qualified deferred compensation plans, offering both discretionary and non-discretionary services. The firm’s advisory process is IPS-driven and incorporates modern portfolio theory, with a notable inclusion of insurance-related vehicles and bank deposit sweep options among its investment offerings.

Edward Harris is a financial advisor with LPL Financial in San Leandro, CA, holding a Series 66 designation and 14 years of industry experience. He has been with LPL Financial since 2016 and also serves as a private banker in wealth management at Fremont Bank since 2015. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of financial planning and advisory programs, retirement consulting, and brokerage services with access to model portfolios, third-party subadvisors, and technology-driven investment approaches.

Sarah Hipolito is a financial advisor with Morgan Stanley in Palo Alto, CA, holding a Series 66 designation and four years of industry experience. She has previously worked at Merrill and held roles outside finance, including positions at Topgolf and STK Las Vegas. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients. The firm offers a wide range of advisory services and tailored financial planning programs, managing approximately $2.74 trillion in client assets.

Sean Morgan is a financial advisor with Fidelity in Palo Alto, CA, holding a Series 66 designation. He has one year of industry experience, joining Fidelity Investments in 2026. Prior to this, his work history includes positions at various organizations such as NTD Television and Pilot City. Fidelity’s Strategic Advisers LLC, where Morgan works, provides investment management and advisory services to retail and institutional clients, including charitable funds and registered investment companies. The firm employs a blend of fundamental research and quantitative analysis, utilizing algorithmic portfolio construction and model portfolios drawn from mutual funds, ETFs, and ETPs.

Chih Chieh Lien is a financial advisor with Morgan Stanley in Palo Alto, CA, holding Series 63 and Series 66 credentials and seven years of industry experience. He has worked at Morgan Stanley Private Bank and Morgan Stanley Smith Barney since 2021 and previously at Wells Fargo Clearing Services and Wells Fargo Bank. Morgan Stanley Wealth Management serves individual and institutional clients with a range of advisory programs, including tailored financial planning supported by firm-approved tools and analysis. The firm manages approximately $2.74 trillion in client assets and offers both direct and employer-based financial planning services.

Gareth Crossley is a Wealth Management Advisor at Merrill Lynch Wealth Management, where he has been serving clients since 1998. He holds the CERTIFIED FINANCIAL PLANNER® designation awarded by the Certified Financial Planner Board of Standards, Inc., the Chartered Retirement Planning Counselor™ designation from the College for Financial Planning Institutes Corp., and the Wealth Management Advisor (WMA) title, which demonstrates his expertise in advanced wealth management strategies. Gareth is a graduate of the United States Naval Academy and served in the Marine Corps for seven years, leaving as a Captain. His areas of expertise include college education planning, executive compensation, family wealth management strategies, investment consulting for defined contribution plans, legacy planning, managing new wealth, personal retirement planning, and portfolio management services. He lives in Danville, CA, with his wife Tiffiny and son Tristan. Gareth and his family enjoy spending time outdoors and exploring different parts of the world.

Cristania Gourdet is a financial advisor with Edward Jones in San Leandro, CA, holding a Series 66 designation and seven years of industry experience. She previously worked at US Bank from 2015 to 2019 before joining Edward Jones in 2019. Edward Jones is a full-service wealth management firm serving more than four million individual and institutional clients. The firm manages approximately $1.01 trillion in assets and offers a range of advisory programs and investment strategies through a nationwide network of over 23,700 financial advisors.

Ashveen Goundar is a financial advisor with Wells Fargo Clearing, holding a Series 66 designation and four years of industry experience. He has worked at Wells Fargo Bank, N.A. since 2016 and has held positions at Jack in the Box and Nations Hamburger. Wells Fargo Advisors is a national securities firm offering investment advisory services, financial planning, and retirement plan consulting to individual, corporate, and institutional clients. The firm manages approximately $671 billion in assets and provides both brokerage and advisory solutions supported by research from the Wells Fargo Investment Institute.

Brenda Lopez is a financial advisor at Fidelity with a Series 66 credential. She has been with Fidelity since 2025 and has no prior industry experience before joining the firm. Prior to her current role, her work history includes positions outside the financial industry, such as in education and childcare. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to a diverse range of clients, including retail and institutional investors, employing a blend of fundamental research, quantitative analysis, and algorithmic portfolio construction in its investment approach.

Charles Shreve III is a financial advisor with LPL Financial in Fremont, California, holding Series 63 and Series 66 credentials and 35 years of industry experience. He has worked at firms including Merrill and Bank of America, N.A. He is also involved in FB Investment Services, an affiliated business related to his LPL work. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individual and institutional clients through a national network of representatives, offering a range of advisory programs, financial planning, and retirement consulting services.

Victoria Da Conceicao is a financial advisor with UBS Financial Services in Palo Alto, CA. She holds a Series 66 designation and has one year of industry experience. Her prior work includes positions at Bain & Company, GCM Grosvenor, and Oaktree Capital Management. Outside of finance, she has been involved with the nonprofit Alzheimer's Brain Box. UBS Financial Services serves individual, corporate, and institutional clients, offering brokerage and investment advisory services, including financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management, using proprietary research and model-based asset allocations to tailor solutions for clients.

Tanvi Devarakonda is a Series 66-credentialed financial advisor with Morgan Stanley in Palo Alto, CA, and has one year of industry experience. Prior to Morgan Stanley, she worked at Hantz Financial Services and has a background that includes roles in education and student accommodation. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients with a range of advisory programs and financial planning services. The firm manages approximately $2.74 trillion in client assets and employs structured planning tools supported by its Global Investment Committee.

Elaine Ho is a financial advisor at Morgan Stanley with three years of industry experience. She holds a Series 66 designation and has worked at Morgan Stanley since 2023. Outside of her advisory role, she has served as a part-time Chinese translator for the San Francisco-Marin Food Bank since 2018. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer that serves individual and institutional clients with a range of advisory programs, including tailored financial planning supported by firm-approved tools and a structured discovery process.

Xi Zou is a financial advisor at Wells Fargo Clearing with 13 years of industry experience and holds the Series 66 designation. His prior experience includes two years at HSBC Bank USA, N.A. Outside of advisory work, he manages a rental property in Hayward, California. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients with investment advisory services, financial planning, and retirement plan consulting. The firm offers both brokerage and advisory solutions and utilizes research and analytics from Wells Fargo Investment Institute alongside third-party databases to guide its investment approach.

April Heron is a financial advisor at Morgan Stanley with 37 years of industry experience. She holds Series 63 and Series 65 licenses and has been with Morgan Stanley and its Private Bank division since 2009. Heron is based in Menlo Park, California. Morgan Stanley Wealth Management provides advisory programs and tailored financial planning to individual and institutional clients, managing approximately $2.74 trillion in client assets. The firm uses a structured planning process supported by firm-approved tools and offers a range of investment and financial products.

Kang Luo is a financial advisor with Merrill in Menlo Park, CA, holding a Series 66 designation and 19 years of industry experience. He has worked at Bank of America and Merrill since 2010. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers model-based and discretionary strategies for a range of clients, including individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations.

Yanlin Yu is a financial advisor with Morgan Stanley in Burlingame, CA, holding Series 63 and Series 65 licenses and having nine years of industry experience. Prior to joining Morgan Stanley in 2021, Yanlin worked at CitiGroup from 2012 to 2021. Outside of advisory work, Yanlin is involved in providing in-home senior services. Morgan Stanley Wealth Management serves both individual and institutional clients by offering a range of advisory programs, including tailored financial planning. The firm employs structured discovery processes and advanced modeling tools to support clients, managing approximately $2.74 trillion in client assets.