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James M

Series 65, Series 66

Rochester, NY

LPL Financial

James Muchard is a financial advisor with LPL Financial in Rochester, NY, holding Series 65 and Series 66 credentials and bringing 28 years of industry experience. He has previously worked at Securities America Advisors and Invest Financial Corporation. Outside of advising, he is involved with Muchard Financial, a tax preparation and accounting business, and teaches in the Rochester City School District. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a broad range of financial planning and investment services, using a variety of strategies and technology tools to support its network of over 22,800 advisors and $819 billion in discretionary assets.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Susan J

Series 63

Rochester, NY

UBS Financial Services

Susan Jenkins is a financial advisor at UBS Financial Services with 29 years of industry experience. She holds a Series 63 designation and has been with UBS since 2016. Jenkins serves as an officer for the Lithuanian Heritage Society of Rochester. UBS Financial Services serves individual, corporate, and institutional clients with a wide range of brokerage and investment advisory services, combining institutional trading capabilities with wealth management solutions.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Daniel B

Series 63, Series 65

Rochester, NY

J.P. Morgan Securities

Daniel Benati is a financial advisor with J.P. Morgan Securities who holds Series 63 and Series 65 licenses and has 29 years of industry experience. He has been with JPMorgan Chase Bank, N.A. and J.P. Morgan Securities since 2012. J.P. Morgan Securities LLC provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager and fund searches, and customized performance reporting. The firm combines large institutional advisory operations with brokerage, distribution, and investment management capabilities.

Wealth management Executive Founder/Business Owner
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Christopher K

Series 66

Rochester, NY

Equitable Advisors

Christopher Kenney is a financial advisor at Equitable Advisors with two years of industry experience. He holds the Series 66 designation and previously worked in automotive sales and education sectors, including roles at Bob Johnson Toyota and Nazareth College. He also serves as a trustee for a family trust. Equitable Advisors provides financial planning, retirement consulting, and asset-management services to a diverse client base, utilizing a range of third-party and proprietary investment programs supported by a network of Investment Adviser Representatives.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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Raya F

Series 63, Series 66

Rochester, NY

UBS Financial Services

Raya Farooque is a financial advisor at UBS Financial Services with the Series 63 and Series 66 credentials. She began her advisory career in 2026 with UBS after prior roles at JPMorgan & Chase, Vanguard, and experience in behavioral health and retail sectors. UBS Financial Services Inc. serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, combining institutional trading capabilities with wealth management services and proprietary research to tailor plans aligned with clients’ goals and risk tolerances.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Kari P

Series 63, Series 66

Pittsford, NY

Morgan Stanley

Kari Pestorius is a financial advisor with Morgan Stanley in Pittsford, NY, holding Series 63 and Series 66 licenses and having 19 years of industry experience. She has been with Morgan Stanley and its affiliated entities since 2008. Morgan Stanley Wealth Management provides a range of advisory programs to both individual and institutional clients, offering tailored financial planning supported by structured discovery processes and firm-approved tools. The firm manages approximately $2.74 trillion in client assets and delivers services through financial advisors and estate planning groups.

General estate planning guidance
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Brian M

Series 63, Series 66

Rochester, NY

LPL Financial

Brian Murray is a financial advisor with LPL Financial in Rochester, NY, holding Series 63 and Series 66 credentials and bringing 26 years of industry experience. He has worked at ESL Investment Services, LLC and LPL Financial since 2017 and had prior roles at Keybank and Key Investment Services LLC. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plans, banks, and institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolios, third-party asset management, and institutional platforms.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Matthew T

Series 63, Series 65

Rochester, NY

J.P. Morgan Securities

Matthew Tipple is a financial advisor with J.P. Morgan Securities in Rochester, NY, holding Series 63 and Series 65 registrations with nine years of industry experience. He has been with J.P. Morgan since 2014 in various roles and currently serves as a board member and investment committee member for the Al Sigl Foundation, a nonprofit supporting organizations that serve individuals with disabilities and special needs. J.P. Morgan Securities LLC provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, combining quantitative asset-allocation modeling with centralized due diligence and applying an ESG eligibility framework in their investment approach.

Wealth management Executive Founder/Business Owner
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Kelly Z

ChFC®, Series 63

Rochester, NY

LPL Financial

Kelly Zito is a financial advisor with LPL Financial in Rochester, NY, holding the ChFC® and Series 63 designations and bringing 11 years of industry experience. Prior to joining LPL Financial in 2025, Kelly worked for Lincoln Financial Advisors for 10 years. Outside of her advisory role, she serves as a Notary Public in New York State. LPL Financial is a national broker-dealer and SEC-registered investment adviser that offers advisory and brokerage services to individuals, retirement plan participants, banks, trust companies, and institutions. The firm provides a range of financial planning and investment management options, combining extensive platforms with technology tools to support advisors and their clients.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Abigail C

Series 66

Rochester, NY

Fidelity

Abigail Creary is a financial advisor at Fidelity with a Series 66 designation and two years of industry experience. Her prior roles include positions at Stifel and Constellation Brands, as well as work in education and food service. She also has experience working with Shadow Lake Golf & Restaurant. Strategic Advisers LLC, a Fidelity Investments company, offers investment management and advisory services to retail and institutional clients, including fund advisory and model portfolio delivery. The firm combines fundamental research with quantitative analysis and algorithmic portfolio construction, and it serves as an advisor to multiple registered investment companies and fund-of-funds.

Charitable giving & philanthropy Active portfolio management
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Christopher S

CFP®, Series 63, Series 65

Rochester, NY

Cetera

Christopher Sassone is a CFP® professional with 24 years of industry experience, currently affiliated with Cetera in Rochester, NY. He has held roles at Cetera Wealth Services, Avantax Advisory Services, and 1ST Global Advisors, among others. Outside of his advisory work, Sassone serves on the board of the Small Business Council of Rochester, where he is also the treasurer, and is a board member of Premier Community Relations, a nonprofit focused on fundraising for charitable causes. Cetera Investment Advisers LLC is a nationwide SEC-registered firm serving individual, retirement plan, corporate, charitable, and institutional clients. The firm offers a range of portfolio management, financial planning, and consulting services through a multi-manager platform with over 10,000 advisors and $256 billion in assets under management.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Cary G

Series 63, Series 65

Rochester, NY

Morgan Stanley

Cary Greenberg is a financial advisor at Morgan Stanley with 37 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Morgan Stanley Private Bank and Morgan Stanley Smith Barney since 2009, with prior experience at Citigroup Global Markets starting in 1999. Morgan Stanley Wealth Management serves both individual and institutional clients by providing a range of advisory programs, including tailored financial planning. The firm manages approximately $2.74 trillion in client assets and employs structured planning processes that utilize advanced modeling tools without offering individual security recommendations as part of standalone planning.

General estate planning guidance
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Michael C

Series 63, Series 66

Rochester, NY

Morgan Stanley

Michael Chabalik is a financial advisor with Morgan Stanley in Rochester, NY, holding Series 63 and Series 66 credentials and bringing 23 years of industry experience. He previously worked at UBS Financial Services, Bank of America, and Merrill Lynch. He also serves on the Finance Committee of the Irondequoit Country Club, providing guidance on capital projects and financial matters. Morgan Stanley Wealth Management offers a range of advisory programs to individuals and institutions, focusing on tailored financial planning supported by firm-approved tools and methodologies. The firm manages approximately $2.74 trillion in client assets and provides services through Financial Advisors and its Estate Planning Strategies Group.

General estate planning guidance
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Melisa B

CFP®, Series 66

Rochester, NY

Fidelity

Melisa Beauchesne-Ellis is a Vice President, Wealth Planner at Fidelity Investments, a position she has held since 2026. She has progressed through various roles within Fidelity Investments since 2019, including Vice President, Financial Consultant, Financial Consultant, and Investment Consultant. Prior to joining Fidelity, she held positions at Paychex, Mutual of America, and Bank of America Private Bank. In her role, Melisa focuses on delivering a client-centered experience by analyzing clients' financial situations and collaborating on strategies aligned with their goals. Her approach emphasizes creating a safe space for discussion, guided by her core values of kindness, curiosity, and reliability. Outside of her professional work, Melisa enjoys biking, board games, skiing, exploring food, parenthood, and volunteering.

Wealth management Financial Professional Parents Women Professionals
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Barbara B

Series 66

Pittsford, NY

Merrill

Barbara Benedict is a Series 66 licensed financial advisor at Merrill with nine years of industry experience. She has been with Merrill since 2016. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm serves individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations using model-based and discretionary investment strategies constructed by internal and third-party managers.

Tax-loss harvesting Active portfolio management Wealth management
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Matthew C

Series 63, Series 66

Fairport, NY

STIFEL

Matthew Case is a financial advisor at Stifel with 15 years of industry experience. He holds Series 63 and Series 66 credentials and previously worked at TIAA-CREF and Par 4 Advertising. Outside of his advisory role, he serves as a board alternate on the Honeoye Falls Conservation Board, providing environmental guidance for the village. Stifel serves a wide range of clients, including individuals, institutions, charitable organizations, and municipal entities, offering brokerage and advisory services supported by proprietary investment analysis and allocation methodologies developed by its Investment Strategy Group.

General retirement planning Income planning
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Joanne A

Series 63, Series 65

Pittsford, NY

Merrill

Joanne Alaimo is a financial advisor with Merrill based in Pittsford, NY, holding Series 63 and Series 65 designations and with 39 years of industry experience. She has worked at Merrill and Merrill Lynch PFS Inc since 1986 and has also been with Bank of America, NA since 2009. Outside of her advisory role, she is the owner of Tacoma Properties LLC. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary strategies for individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Joseph T

CFP®, Series 63, Series 65

Pittsford, NY

Wells Fargo Clearing

Joseph Tobin is a CFP® professional with 27 years of industry experience, currently serving with Wells Fargo Clearing since 2016. Prior to that, he worked at Wells Fargo Advisors LLC from 2009 to 2016. He is involved in community activities as an investment committee member for Rochester Rotary and serves on the finance committee of the Mary Cariola Children’s Center. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA plans and non-qualified deferred compensation plans, offering services such as investment policy statement preparation, investment recommendations, performance reporting, and participant education. The firm follows an IPS-driven advisory process grounded in modern portfolio theory and acts as an ERISA fiduciary when providing investment advice.

Retired Founder/Business Owner
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Karen V

Series 63, Series 65

Webster, NY

Merrill

Karen Verrone is a Wealth Management Advisor at Merrill Lynch Wealth Management, coordinating the financial affairs for a select group of families and businesses in the Rochester, NY area. She employs a goals-based wealth management process to address the financial priorities and concerns relevant to her clients, their families, or their businesses. Karen leverages Merrill’s extensive network of wealth management planning and investment resources, working alongside a team of specialists to provide personalized advice and guidance to help clients pursue their financial goals. Karen began her career in the financial industry in 1977 at Merrill. She holds the CERTIFIED FINANCIAL PLANNER (CFP) certification, the Chartered Retirement Planning Counselor (CRPC) designation, as well as the Personal Investment Advisor (PIA) credential. She earned a bachelor's degree from SUNY Brockport, where she also coached track and speedskating. Karen lives in Webster, NY with her husband, Robert, and they have three children. She serves as president of the Rochester Speed Skating Club and organizes and volunteers in teaching speed skating to kids in her community.

Wealth management
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Jeffrey B

Series 66

Rochester, NY

J.P. Morgan Securities

Jeffrey Bradke is a financial advisor at J.P. Morgan Securities with two years of industry experience. He holds a Series 66 designation and has worked at JPMorgan Chase Bank, N.A. and Chobani LLC prior to his current role. Outside of his advisory work, he is a part-owner of Drescher Brothers Development LLC, a real estate investment entity. J.P. Morgan Securities provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, using quantitative asset-allocation modeling and centralized due diligence. The firm applies an ESG eligibility framework and offers non-discretionary services delivered by Wealth Advisors.

Wealth management Executive Founder/Business Owner
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