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Hongjian Z

CFP®, Series 63, Series 66

Orange, CA

LPL Enterprise

Hongjian Zeng is a CFP®-designated financial advisor with seven years of industry experience, currently serving at LPL Enterprise. He previously worked at Prudential Insurance Company of America and Pruco Securities, LLC, and has experience with Harmony Investment and Management LLC. LPL Enterprise serves a diverse client base including individuals, retirement plans, charitable organizations, corporations, and institutional clients through advisory and brokerage channels. The firm offers financial planning, model portfolio programs, third-party asset management, and a range of brokerage and insurance products, utilizing an integrated platform that combines advisory services with active product sales.

General retirement planning Tax-loss harvesting Self-Employed Founder/Business Owner
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William R

Series 63, Series 66

Santa Ana, CA

Cetera

William Rodgers is a financial advisor with Cetera, holding Series 63 and Series 66 credentials and bringing 30 years of industry experience. His career includes extensive tenure with Avantax Advisory Services and its affiliated firms, as well as operating the William Rodgers Company, which provides tax preparation and accounting services. He also serves as successor trustee for several family trusts. Cetera Investment Advisers LLC is an SEC-registered adviser serving individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a multi-manager platform featuring discretionary and non-discretionary portfolio management, financial planning, and access to third-party money managers, with over 10,000 advisors managing assets exceeding $256 billion.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Alyson S

Series 66

Claremont, CA

LPL Financial

Alyson Stark is a financial advisor at LPL Financial with five years of industry experience. She holds a Series 66 designation and has previously worked at Pearson and NEXT Trucking. Stark also operated Stark Wealth Management briefly in 2020. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, credit unions, corporations, and charitable organizations through a nationwide network of investment adviser representatives. The firm offers a range of financial planning and advisory programs, including discretionary and non-discretionary management, supported by model portfolios and research from LPL Research and third-party subadvisors.

College savings (529s, UTMA, etc.)
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Gary H

Series 63, Series 66

Brea, CA

Charles Schwab

Gary Hall is a financial advisor with Charles Schwab in Brea, CA, holding Series 63 and Series 66 licenses and having 12 years of industry experience. He has been with Charles Schwab since 2013 and with Charles Schwab Bank since 2014. Charles Schwab & Co., Inc. serves a large client base, primarily high- and ultra-high-net-worth individuals, through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm combines non-discretionary advisory relationships with access to affiliated discretionary separately managed accounts and provides a multi-asset model portfolio approach supported by centralized custody and operational infrastructure.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Philip R

Series 63, Series 66

La Habra, CA

LPL Financial

Philip Rubia is a financial advisor with LPL Financial, holding Series 63 and Series 66 credentials and bringing nine years of industry experience. His prior roles include positions at Wescom Financial Services, Wescom Credit Union, and CUSO Financial Services. LPL Financial is a national SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, credit unions, corporations, and charitable organizations. The firm offers a range of advisory programs and financial planning services, utilizing both discretionary and non-discretionary management supported by research and model portfolios.

College savings (529s, UTMA, etc.)
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Henry A

Series 63, Series 66

Rancho Cucamonga, CA

Edward Jones

Henry Artiga is a financial advisor with Edward Jones in Rancho Cucamonga, California, holding Series 63 and Series 66 licenses and 22 years of industry experience, all with Edward Jones since 2004. Outside of his advisory role, he manages rental properties in the Los Angeles area. Edward Jones is a full-service wealth management firm serving individual and institutional clients through a nationwide network of advisors. The firm offers a range of advisory programs, including discretionary and non-discretionary strategies, separately managed accounts, and affiliated mutual funds, operating under a fiduciary standard.

Charitable giving & philanthropy Family Business Business ownership considerations Business succession planning Retirement income strategy Founder/Business Owner
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Mohammed E

Series 63, Series 66

Ontario, CA

LPL Financial

Mohammed Eid is a financial advisor with LPL Financial in Ontario, CA, holding Series 63 and Series 66 credentials and 19 years of industry experience. His prior roles include positions at CUSO Financial Services, Saxony Securities, Purshe Kaplan Sterling Investments, Miramontes Capital, Citigroup, and JP Morgan Securities. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, credit unions, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of advisory and brokerage services, including financial planning, retirement plan consulting, and access to model portfolios and research from multiple sources.

College savings (529s, UTMA, etc.)
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Andrew S

Series 66

Brea, CA

Fidelity

Andrew Schroeder is a Vice President and Financial Consultant at Fidelity Investments, a position he has held since 2018. Prior to this role, he worked as a Financial Advisor at Ameriprise Financial Services, Inc. from 2015 to 2018. His professional focus includes building long-term client relationships based on trust and understanding each client's unique priorities. Andrew's approach involves providing personalized financial guidance and planning support tailored to clients' evolving goals, financial complexities, and individual risk tolerance. He emphasizes offering a disciplined and thoughtful perspective to help clients navigate financial decisions through changing market environments. Andrew holds a California Insurance License.

Wealth management
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Rain Q

Series 66

Diamond Bar, CA

Merrill

Rain Qin is a financial advisor at Merrill with a Series 66 designation and three years of industry experience. Prior to joining Merrill in 2022, Rain worked at Bank of America from 2018 to 2022 and East West Bank from 2012 to 2018. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Scott M

Series 66

Rancho Cucamonga, CA

UBS Financial Services

Scott Morris is a financial advisor with UBS Financial Services, holding a Series 66 designation and 22 years of industry experience. He has been with UBS since 2003. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, combining institutional trading capabilities with wealth management services. The firm employs proprietary market research and model-based asset allocations to tailor plans to clients’ goals and risk tolerances.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Lily L

CFP®, Series 63, Series 66

Diamond Bar, CA

OSAIC

Lily Lu is a CFP® practitioner at OSAIC with 27 years of industry experience. She previously worked at Securities America Advisors, Inc. and Securities America, Inc. for over 14 years. Outside of her advisory role, she provides fixed insurance products to clients. Osaic Wealth, Inc. serves a diverse client base including retail and institutional investors through a large network of affiliated advisors, offering integrated brokerage and advisory services along with various managed account solutions. The firm employs a range of asset-allocation tools and supports both discretionary and non-discretionary account management.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Scott C

CFP®, Series 66, Series 63

Anaheim, CA

LPL Financial

Scott Cheo is a CFP®-certified financial advisor with 17 years of industry experience. He is currently affiliated with LPL Financial and Partners Federal Credit Union. His prior roles include positions at Schwab Wealth Advisory, Charles Schwab, Optimize Financial Inc., Wells Fargo Advisors, City National Bank, City National Securities, and Bank of the West. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, credit unions, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers various advisory programs, financial planning services, and retirement plan consulting with both discretionary and non-discretionary management options.

College savings (529s, UTMA, etc.)
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Joshua M

Series 66, Series 63

Rancho Cucamonga, CA

Fidelity

Joshua Munoz is a Financial Consultant at Fidelity Investments, where he works with clients to simplify complex financial decisions by understanding their current financial situations and long-term goals. He emphasizes collaborative planning and ongoing guidance to help clients make informed, risk-aware decisions aligned with their objectives. He has experience in various financial roles, including positions as a Financial Advisor at Wescom Credit Union from 2022 to 2024, Senior Relationship Banker at Wells Fargo Bank from 2019 to 2022, and Private Client Banker at JP Morgan Chase Bank from 2011 to 2019. Joshua holds a California Insurance License. Outside of his professional work, he enjoys bowling, family activities, fitness, football, golf, and music.

General retirement planning Income planning Wealth management Cash flow / budgeting Debt management
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Andre L

Series 66

Diamond Bar, CA

OSAIC

Andre Lee is a financial advisor at OSAIC holding a Series 66 designation with one year of industry experience. His prior roles include positions at Cal State Fullerton University, Pasadena City College, Mister Car Wash, Colombo's Italian Restaurant, and the Evangelical Formosan Church of Alhambra. OSAIC serves a wide range of retail and institutional clients through a large network of affiliated advisors, offering brokerage, investment advisory, financial planning, and retirement consulting services. The firm employs various asset-allocation tools and third-party platforms to construct diversified portfolios tailored to client needs.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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William F

Series 63, Series 65

Orange, CA

Edward Jones

William Fetter is a financial advisor with Edward Jones in Orange, CA, holding Series 63 and Series 65 licenses and with 28 years of industry experience. He has been with Edward Jones since 1997. Outside of his advisory role, he coaches a team at St. Norberts School. Edward Jones is a full-service wealth management firm serving individual and institutional clients with a range of investment strategies, including discretionary and non-discretionary wrap fee programs, separately managed accounts, and affiliated mutual funds. The firm manages over $1 trillion in assets and operates a large national network of financial advisors and branch offices.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Jun Min K

Series 63, Series 66

La Habra, CA

J.P. Morgan Securities

Jun Min Koh is a financial advisor at J.P. Morgan Securities with 13 years of industry experience. He holds Series 63 and Series 66 licenses and has worked in various roles within J.P. Morgan entities since 2009. J.P. Morgan Securities LLC provides institutional consulting services to clients such as corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting through a select group of Wealth Advisors. The firm delivers these services on a non-discretionary basis, combining large institutional advisory operations with brokerage, distribution, and investment management capabilities.

Wealth management Executive Founder/Business Owner
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Eugene O

Series 66

Ontario, CA

Merrill

Eugene Ocasio is a Senior Financial Advisor with Merrill Lynch Wealth Management. With 17 years of experience, he specializes in a range of client focus areas including executive compensation, family wealth management strategies, legacy planning, managing new wealth, personal retirement planning, portfolio management services, small business strategies, sports and entertainment, tax minimization, and retirement income. He works closely with clients to develop personalized financial strategies tailored to their long-term goals. Eugene holds a Bachelor's Degree from the California State University System and has earned the Personal Investment Advisor (PIA) designation. He follows the Merrill tradition of community involvement and dedicates time to volunteering with local organizations. Outside of work, Eugene enjoys baseball, basketball, boxing, fishing, football, music, reading, traveling, and watching movies.

Wealth management Retirement income strategy General retirement planning General estate planning guidance
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Jenny C

Series 63, Series 65

Brea, CA

LPL Financial

Jenny Choe is a financial advisor at LPL Financial with 10 years of industry experience. She holds Series 63 and Series 65 designations and has worked previously at Vartan Grigoryan, Waddell & Reed, and Foresters Advisory Services. LPL Financial is an SEC-registered investment adviser and broker-dealer that serves individual and institutional clients through a national network of investment adviser representatives. The firm offers a range of advisory programs, retirement plan consulting, and brokerage services, providing both discretionary and non-discretionary management supported by research and model portfolios.

College savings (529s, UTMA, etc.)
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Juan B

Series 66, Series 63

West Covina, CA

J.P. Morgan Securities

Juan Bermudez is a financial advisor with J.P. Morgan Securities in West Covina, CA, holding Series 66 and Series 63 credentials and having nine years of industry experience. His career includes roles at J.P. Morgan Securities, JPMorgan Chase Bank, BBVA Securities Inc., Compass Bank, Wells Fargo Clearing, and Wells Fargo Bank. J.P. Morgan Securities provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors through its Institutional Consulting Services program, combining quantitative asset-allocation modeling with centralized due diligence and an ESG eligibility framework.

Wealth management Executive Founder/Business Owner
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Sandra K

Series 66

Brea, CA

Fidelity

Sandra Kassis is a Planning Consultant at Fidelity Investments. In her current role, she partners with advisors and their clients to provide personalized financial planning support, aiming to assist clients in navigating important financial decisions with clarity and confidence. She focuses on supporting clients as they work toward their long-term financial objectives through thoughtful planning and ongoing guidance. Sandra has been with Fidelity Investments since 2020, progressing through roles including Financial Representative and Relationship Manager before becoming a Planning Consultant in 2023. Her experience encompasses various aspects of financial advising and client relationship management. She holds a California Insurance License, which supports her work in the financial services field.

General retirement planning Retirement income strategy Income planning General tax planning Retirement withdrawal strategies
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