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Keith A

CFP®, Series 66

Lakeland, FL

LPL Financial

Keith Albritton is a CFP® professional with 30 years of industry experience, currently serving at LPL Financial since 2019. He has concurrently worked with Allen & Company of Florida, LLC since 1996. His other activities include acting as a non-variable insurance agent and producer. LPL Financial is an SEC-registered investment adviser and broker-dealer that serves a wide range of clients including individuals, retirement plans, banks, corporations, and charitable organizations through its national network. The firm offers diverse advisory programs and financial planning services, employing both discretionary and non-discretionary management supported by in-house and third-party research.

College savings (529s, UTMA, etc.)
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Shweta B

Series 66, Series 63

Riverview, FL

Merrill

Shweta Bhan is a Financial Advisor at Merrill Lynch Wealth Management, specializing in building long-lasting client relationships based on trust, transparency, and results. She guides clients through all stages of their financial journeys, providing clarity, confidence, and strategic solutions tailored to individual goals. Her expertise spans retirement planning, investment guidance, divorce financial analysis, fiduciary plan consulting, and holistic wealth strategies. Ms. Bhan holds multiple professional designations, including Chartered Retirement Planning Counselor™ (CRPC™), Certified Divorce Financial Analyst® (CDFA®), Certified Plan Fiduciary Advisor® (CPFA®), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). She earned a Bachelor's degree in Art and Visual Communication from The School of the Art Institute of Chicago, which informs her creative approach to financial planning aligned with clients’ values and lifestyles. She is fluent in English and Hindi and is a member of the Executives' Club of Chicago. In addition to her professional work, Shweta Bhan actively participates in community initiatives including special children’s charities, marathon support through Achilles International, local environmental cleanups, food pantry assistance, conservation events with the Shedd Aquarium, and breast cancer awareness activities with the Susan G Komen Foundation. Her diverse interests reflect her commitment to both professional excellence and community engagement.

General retirement planning Retirement income strategy Wealth management Divorce financial planning Retirement withdrawal strategies
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Michael C

Series 63, Series 65

Tampa, FL

Merrill

Michael Chrys is a Wealth Management Advisor and Managing Director at Merrill Lynch Wealth Management. He has been in the securities business since 1981 and currently serves as a Merrill Institutional Consultant professional. Michael focuses on consulting for institutional accounts, primarily Taft Hartley pension, welfare, and annuity funds, in addition to servicing the financial needs of several foundations, corporations, and high net worth individuals. Throughout his career, Michael has received numerous recognitions, including being named to Barron's "Top 1,500 Financial Advisors" list for ten consecutive years, and to the Barron's "Top 100 Institutional Consulting Teams" list as a member of the Chrys Group. He was also included in Barron's National ranking of "Top 30 Institutional Consultants" in 2015 and 2016, named to the Financial Times "Top 400 Financial Advisers" list in 2019, and repeatedly included in Forbes "Best-in-State Wealth Advisors" from 2021 to 2026. His expertise includes investment policy statement services, identifying top money managers, and ongoing oversight of these managers and accounts. Michael earned a Bachelor of Science degree in Civil Engineering from Syracuse University. He holds the Certified Investment Management Analyst® (CIMA®) designation, awarded in 2000 by the Investments & Wealth Institute® in conjunction with the Wharton Business School at the University of Pennsylvania. His FINRA registrations include Series 7, 63, 66, 3, 9, and 10, and he holds the New York State Life & Health Insurance License. Michael also maintains an Instrument Multi-Engine Private Pilots' License. Outside of his professional work, he enjoys boating, skiing, and traveling.

Wealth management Founder/Business Owner
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Margaret R

CFP®, Series 63

Tampa, FL

Raymond James Financial

Margaret Roset is a CFP®-designated financial advisor at Raymond James Financial with 27 years of industry experience. She has been with Raymond James and its affiliates since 2007. Roset is the owner of MMOR Holdings, LLC, which provides support services for her Raymond James branch, and she serves as a co-trustee for a family trust. Raymond James Financial Services Advisors, Inc. offers financial planning, investment consulting, and advisory services to a diverse client base that includes individuals, high-net-worth clients, corporations, and institutional clients. The firm provides tailored, non-discretionary planning and consulting using analytical tools and supports municipal and public finance work through its affiliation with a municipal advisor.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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Jordan S

Series 66

Tampa, FL

Raymond James Financial

Jordan Smith is a financial advisor at Raymond James Financial Services Advisors, Inc. with 10 years of industry experience. He holds the Series 66 designation and previously worked at Bank of America, N.A. and Merrill Lynch. Outside of his advisory role, he serves as CEO and President of Smith Wealth Advisory Group, a support company based in Tampa, FL. Raymond James Financial Services Advisors, Inc. provides financial planning and investment consulting to a diverse client base, including individuals, high-net-worth clients, corporations, and institutions. The firm offers tailored, non-discretionary planning and supports advisory programs with tools that incorporate risk profiling and modeling to inform client decisions.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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Cesar C

Series 63, Series 65

Tampa, FL

Merrill

Cesar Centeno is a Senior Financial Advisor at Merrill Lynch Wealth Management. Originally from New York and born in Ecuador, he pursued his passion for finance by earning a Bachelor's Degree from the University of Tampa before choosing Tampa as his home. Cesar holds professional designations as a Personal Investment Advisor (PIA) and as a Sports & Entertainment Accredited Wealth Management Advisor (SE-AWMA). Cesar specializes in family wealth management strategies, legacy planning, liquidity management, managing new wealth, personal retirement planning, portfolio management services, and retirement income. He leverages the resources of Merrill Lynch and Bank of America to help clients pursue their long-term financial goals through personalized wealth management strategies. In addition to his professional work, Cesar is involved in community organizations such as BNI, Tampa Business Club, The Tampa Club, and Toastmasters. He also has personal interests that include adventure sports, biking, boating, hiking, music, reading, running, skiing, traveling, and yoga.

Wealth management Liquidity event planning Retirement income strategy General retirement planning
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Verity S

Series 63, Series 66

Tampa, FL

UBS Financial Services

Verity San Souci is a financial advisor with UBS Financial Services in Tampa, FL, holding Series 63 and Series 66 designations and bringing 20 years of industry experience. She has been with UBS since 2013. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, combining institutional trading capabilities with wealth management services. The firm employs proprietary research and model-based asset allocations to tailor plans to clients’ goals and risk tolerances.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Jeffrey J

Series 66

Riverview, FL

LPL Enterprise

Jeffrey Jones is a financial advisor at LPL Enterprise with 16 years of industry experience and holds the Series 66 designation. His prior roles include positions at The Prudential Insurance Company of America and Pruco Securities LLC. Outside of his advisory work, he serves as Stewardship Chair of the Finance Committee at Mount Carmel Baptist Church and is a board member for Tampa Bay Neighborhood Housing Services, a nonprofit organization. LPL Enterprise serves a diverse client base including individuals, retirement plans, charitable organizations, and institutional clients through advisory and brokerage channels. The firm offers financial planning, access to model wealth portfolios and third-party asset management, along with brokerage and insurance products via its integrated platform.

General retirement planning Tax-loss harvesting Self-Employed Founder/Business Owner
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Robert R

Series 63, Series 66

Tampa, FL

Wells Fargo Clearing

Robert Rose is a financial advisor with Wells Fargo Clearing in Tampa, FL, holding Series 63 and Series 66 credentials and 28 years of industry experience. He has worked at Wells Fargo Clearing since 2016 and previously at Wells Fargo Advisors LLC from 2009 to 2016. Outside of his advisory role, he has a minority ownership interest in an investment-related LLC. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA and non-qualified deferred compensation plans, offering both discretionary and non-discretionary services. The firm’s advisory process is IPS-driven and incorporates modern portfolio theory, with a notable inclusion of insurance-related investment options alongside traditional products.

Retired Founder/Business Owner
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Evelyn R

Series 66

Tampa, FL

Merrill

Evelyn Rodriguez Proenza is a financial advisor at Merrill with five years of industry experience. She holds the Series 66 designation and has previously worked at Morgan Stanley Smith Barney LLC and Citibank. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services through the Select Portfolio Solutions Program, serving individuals, high-net-worth clients, pension plans, corporations, and charitable organizations with model-based and discretionary investment strategies.

Tax-loss harvesting Active portfolio management Wealth management
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Christine H

Series 66

Tampa, FL

UBS Financial Services

Christine Houston is a financial advisor with UBS Financial Services in Tampa, FL, holding a Series 66 designation and 16 years of industry experience. She has been with UBS Financial Services since 2014. UBS Financial Services Inc. serves individual, corporate, and institutional clients with brokerage and investment advisory offerings, including financial planning, portfolio management, and distribution of mutual funds and alternative products. The firm integrates institutional trading capabilities with wealth management services and employs proprietary research and model-based asset allocations to tailor plans to clients' goals and risk tolerances.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Joseph P

Series 66

Tampa, FL

Wells Fargo Clearing

Joseph Plyler is a financial advisor with Wells Fargo Clearing in Tampa, FL, holding a Series 66 designation and 17 years of industry experience. He previously worked at Bank of America from 2011 to 2017 before joining Wells Fargo in 2017. Plyler receives trail commissions from a disability insurance policy originating before his current role. Wells Fargo Clearing provides retirement plan consulting services to qualified ERISA and non-qualified deferred compensation plans, offering both discretionary and non-discretionary investment advisory services. The firm’s approach is IPS-driven and incorporates modern portfolio theory, with a notable inclusion of insurance-related investment options alongside traditional products.

Retired Founder/Business Owner
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Michael V

Series 63, Series 65

Lakeland, FL

LPL Financial

Michael Vonberg is a financial advisor with LPL Financial in Lakeland, FL, holding Series 63 and Series 65 licenses and bringing 21 years of industry experience. His prior roles include positions at ISE Wealth Strategies, LLC, Waddell & Reed, Inc., and various insurance carriers. Outside of advising, he is involved in publishing through Pragmatic Press and has a business entity for tax purposes unrelated to investment activities. LPL Financial serves a broad client base including individuals, retirement plans, banks, corporations, and nonprofits, offering advisory programs, financial planning, and brokerage services through a national network of investment adviser representatives. The firm provides both discretionary and non-discretionary management and utilizes research from LPL Research and third-party subadvisors to support diversified investment strategies.

College savings (529s, UTMA, etc.)
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Michael C

Series 66

Tampa, FL

UBS Financial Services

Michael Carey is a financial advisor at UBS Financial Services with 24 years of industry experience. He holds a Series 66 designation and has worked at UBS since 2002. Prior to UBS, he was employed at PriceWaterhouseCoopers beginning in 1989, where he is currently assisting with client transitions as he prepares to leave the firm. UBS Financial Services serves individual, corporate, and institutional clients through a combination of brokerage and investment advisory offerings. The firm integrates institutional trading capabilities with wealth management services, utilizing proprietary research and model-based asset allocations to tailor client plans.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Mara S

Series 65

Brandon, FL

LPL Financial

Mara Shaughnessy is a financial advisor with LPL Financial in Brandon, FL, holding a Series 65 designation and three years of industry experience. She has practiced law through Shaughnessy Law PLLC since 2006 and serves as a board member of that firm. Mara also works with Heath Wealth Management LLC and is involved with Generational Wealth of Tampa Bay, a business related to her LPL advisory activities. LPL Financial is an SEC-registered investment adviser and broker-dealer that serves a broad client base, including individuals, retirement plans, and institutional clients, through a national network of investment adviser representatives. The firm offers various advisory programs, retirement plan consulting, and brokerage services supported by in-house and third-party research and technology solutions.

College savings (529s, UTMA, etc.)
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Mark R

CFP®, Series 63, Series 66

Lakeland, FL

Mass Mutual Investors Services

Mark Rothman is a CFP® with 16 years of industry experience, currently affiliated with MassMutual Investors Services since 2017. His prior experience includes roles at MassMutual Life Insurance Company and METLIFE SECURITIES Inc. Outside of financial advising, he serves as a director of a nonprofit foundation, acts as deacon chairman and president of the board of directors at First Baptist Church Plant City, and owns and operates a smoothie and juice bar in Plant City. MassMutual Investors Services is a broker-dealer and SEC-registered investment adviser subsidiary of MassMutual that provides financial planning and asset management services to individuals, business owners, trusts, estates, charitable organizations, and employers. The firm offers collaborative annual planning engagements using firm-approved analysis tools, and additional services such as divorce planning and event-driven estate and employer-sponsored planning programs.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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Julian H

Series 63, Series 66

Tampa, FL

Wells Fargo Clearing

Julian Hernandez is a financial advisor with Wells Fargo Clearing, holding Series 63 and Series 66 licenses and three years of industry experience. He previously worked at Charles Schwab, J Kelly & Associates, and Regions Bank. Hernandez is based in Tampa, Florida. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA and non-qualified deferred compensation plans, offering both discretionary and non-discretionary services. The firm’s advisory process is IPS-driven and grounded in modern portfolio theory, with a notable inclusion of insurance-related vehicles and bank deposit sweep options among its investment offerings.

Retired Founder/Business Owner
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Christopher C

CFP®, Series 66

Lakeland, FL

Raymond James Financial

Christopher Chaffin is a CFP® with 16 years of experience in financial advising. He is currently with Raymond James Financial Services Advisors, Inc., where he has worked since 2019, following prior roles at SunTrust Advisory Services and SunTrust Investment Services. He is also president and an advisor at Chaffin Capital Advisors, Inc., a business associated with Raymond James Financial Services. Raymond James Financial Services Advisors, Inc. provides financial planning, investment consulting, and advisory services to a diverse client base, including individuals, high-net-worth clients, institutional clients, and nonprofit organizations. The firm uses tailored, non-discretionary planning and risk-profiling tools to inform investment decisions and supports municipal and public finance work through an affiliated municipal advisor.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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John I

Series 63, Series 65

Tampa, FL

Merrill

John Inhouse III is a financial advisor with Merrill in Tampa, FL, holding Series 63 and Series 65 credentials and 36 years of industry experience. He has been with Merrill since 1990. Outside of his advisory role, he is co-owner of Sea Suite Holdings, LLC, a charter boat business in Longboat Key, Florida. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services through the Select Portfolio Solutions Program for Bank of America fiduciary clients, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Julissa N

Series 63, Series 66

Tampa, FL

Wells Fargo Clearing

Julissa Nunez Jaquez is a financial advisor with Wells Fargo Clearing in Tampa, FL, holding Series 63 and Series 66 licenses and bringing nine years of industry experience. She has previously worked at Citigroup and Santander Securities, LLC, as well as Santander Bank, NA. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients with investment advisory services, financial planning, and retirement plan consulting. The firm manages approximately $671 billion in assets and offers both brokerage and advisory solutions, utilizing research from Wells Fargo Investment Institute and third-party databases.

Retired Founder/Business Owner
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