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Christopher M

Series 63, Series 66

Bradenton, FL

Fortis Group Advisors LLC

Christopher Monroe is a financial advisor with Fortis Group Advisors LLC in Bradenton, FL, holding Series 63 and Series 66 licenses and bringing 17 years of industry experience. His work history includes roles at LPL Financial LLC, National Life Group, and Equity Services Inc. Outside of financial advising, he has been involved with Family Medical Equipment & Supply Company Inc. for over two decades. Fortis Group Advisors is a multi-advisor registered investment adviser serving individuals, employer-sponsored retirement plans, institutions, charitable organizations, trusts, and estates. The firm employs a combined fundamental and technical investment approach with an emphasis on institutional manager due diligence and tax-aware decisions, offering a range of investment management and planning services.

Wealth management Retirement plans for business owners (SEP, solo 401k) Tax-loss harvesting Real estate investing Founder/Business Owner Executive
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Joshua P

Series 65, Series 66

St. Petersburg, FL

Novak & Powell Financial Services, Inc.

Joshua Powell is a financial advisor at Novak & Powell Financial Services, Inc. with 20 years of industry experience. He holds Series 65 and Series 66 licenses and previously worked at Alpine Asset Management, LLC and Merrill. Novak & Powell Financial Services, Inc. provides investment supervisory services to a range of clients including individuals, families, trusts, and charitable organizations. The firm employs a customized investment approach focusing on diversification and fee minimization, primarily utilizing exchange-traded funds and mutual funds.

Planning for children with special needs
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Christopher L

CFP®, Series 63, Series 65

St. Petersburg, FL

Activ8 Family Office LLC

Christopher Legg is a CFP® professional with 16 years of industry experience, currently serving at Activ8 Family Office LLC since 2025. Prior to this, he spent 18 years at Octagon Financial Services. He holds Series 63 and Series 65 licenses. Activ8 Family Office primarily works with professional athletes and their families, providing a Holistic Client Management Program that integrates financial planning, investment management, cash management, and tax services. The firm uses outsourced CIO and TAMP arrangements to manage investments, offering tailored portfolios combining passive ETFs, active strategies, alternative investments, and private funds.

ESG / Sustainable investing Cash flow / budgeting Professional Athlete
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Sean M

CFP®, Series 66

St. Petersburg, FL

ARS Wealth Advisors

Sean Marrozos is a CFP® and Series 66 license holder with seven years of industry experience. He is currently with ARS Wealth Advisors in St. Petersburg, FL, where he has worked since 2025. His prior experience includes positions at Fidelity Investments and Charles Schwab. ARS Wealth Advisors Group is a multi-advisor firm serving individual and high-net-worth clients with discretionary portfolio management, financial planning, estate-planning education, and tax preparation services. The firm manages approximately $1.64 billion in discretionary assets and employs a diversified, long-term investment approach without market timing.

General retirement planning Tax-loss harvesting Equity compensation tax strategy Retirement withdrawal strategies Debt management
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Ryan O

CFP®, Series 63, Series 65

St. Petersburg, FL

ARS Wealth Advisors

Ryan O'Leary is a CFP® professional with 22 years of experience in the financial services industry. He has worked with ARS Wealth Advisors Group, LLC since 2023 and previously held positions at International Assets Investment Management, LLC, International Assets Advisory, LLC, Sandra Morris Financial, and BIC Distributors, LLC. Ryan is based in St. Petersburg, FL and holds Series 63 and Series 65 licenses. ARS Wealth Advisors provides discretionary portfolio management, financial planning, estate-planning education, and tax preparation services primarily to individual and high-net-worth clients. The firm manages approximately $1.64 billion in discretionary assets and employs diversified investment strategies tailored to client objectives, incorporating domestic and international equities, ETFs, mutual funds, and fixed income.

General retirement planning Tax-loss harvesting Equity compensation tax strategy Retirement withdrawal strategies Debt management
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Matthew G

Series 65

Bradenton, FL

FEFA Financial

Matthew Gelman is a financial advisor at FEFA Financial with three years of industry experience. He holds a Series 65 designation and has worked at VCI Wealth Management LLC, AE Wealth Management, LLC, and FEFA Advisors LLC. Outside of his advisory role, he is involved in insurance sales and retirement planning through FEFA Advisors LLC. FEFA Financial offers discretionary portfolio management, retirement plan advisory, and wrap-fee services to individuals, high-net-worth clients, pension/profit-sharing plans, and business entities. The firm employs a blend of fundamental, quantitative, and cyclical analyses alongside modern portfolio theory, focusing on equities and ETFs with model allocations tailored to client risk profiles.

Annuities ESG / Sustainable investing
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Cooper K

Series 65

St. Petersburg, FL

ARS Wealth Advisors

Cooper King is a financial advisor at ARS Wealth Advisors with a Series 65 designation and one year of industry experience. Prior to joining ARS Wealth Advisors, he worked at Sanders, Holloway, and Ryan and has also held positions in educational institutions including Florida State University and Oxbridge Academy of the Palm Beaches. ARS Wealth Advisors Group provides discretionary portfolio management, financial planning, estate-planning education, and tax preparation services primarily to individual and high-net-worth clients, as well as associated trusts, estates, and retirement plans. The firm manages approximately $1.64 billion in discretionary assets and offers integrated services tailored to client objectives, with a focus on diversified allocations and long-term investment strategies.

General retirement planning Tax-loss harvesting Equity compensation tax strategy Retirement withdrawal strategies Debt management
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Jonathon V

Series 63

St. Petersburg, FL

ARS Wealth Advisors

Jonathon Visscher is a financial advisor with ARS Wealth Advisors in Gainesville, FL, holding a Series 63 designation and 22 years of industry experience. He previously worked at Holloway Wealth Management, LLC for 17 years before joining ARS Wealth Advisors in 2022. Outside of his advisory role, he acts as an independent representative for various insurance carriers focusing on fixed products. ARS Wealth Advisors serves individuals, high-net-worth clients, trusts, estates, and employer-sponsored plans by providing portfolio management, financial planning, and tax preparation services. The firm employs a blended value-and-growth equity approach with a long-term investment horizon and utilizes third-party platforms for reporting and trade reconciliation.

General retirement planning Tax-loss harvesting Equity compensation tax strategy Retirement withdrawal strategies Debt management
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Steven W

CFP®, CFA®, Series 63

Saint Petersburg, FL

Lighthouse Financial

Steven Wotovich is a CFP® and CFA® charterholder with 22 years of industry experience. He has been with Lighthouse Financial since 2003, serving as its sole principal advisor. Outside of his advisory role, he manages a small real estate rental business, overseeing maintenance and repairs. Lighthouse Financial provides portfolio management and financial planning services to individuals, high-net-worth clients, trusts, corporations, and nonprofit organizations. The firm emphasizes a fundamental analysis approach with long-term trading and manages approximately $605 million in assets, primarily on a non-discretionary basis.

Options & derivatives strategies Passive / index investing General retirement planning
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David O

Series 66

St. Petersburg, FL

Clarity Financial Advisors LLC

David O'Neill is a financial advisor with Clarity Financial Advisors LLC in St. Petersburg, FL, holding a Series 66 designation and five years of industry experience. He previously worked at Cambridge Investment Research Advisors and the University of South Florida Leadership Center. In addition to his advisory role, he is an insurance agent involved in selling term, disability, long-term care, and fixed annuities. Clarity Financial Advisors LLC is an SEC-registered firm serving individuals, high-net-worth clients, trusts, estates, and small businesses. The firm offers tailored investment strategies with a long-term focus, employing fundamental, factor, optimization, and quantitative methods, along with selective use of options and third-party sub-advisers.

Factor investing / smart beta Options & derivatives strategies Retirement income strategy Business exit / sale strategy General estate planning guidance Founder/Business Owner
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David P

Series 66

St. Petersburg, FL

Amuni Financial, Inc.

David Polkinghorn is a financial advisor with Amuni Financial, Inc. in St. Petersburg, FL, holding the Series 66 designation and 13 years of industry experience. He previously worked at Waddell & Reed and American Municipal SEC. Polkinghorn is also a licensed insurance agent in Florida, authorized to sell non-securities insurance products within his firm’s scope. Amuni Financial, Inc. provides portfolio management and wrap-fee advisory programs to individuals, high-net-worth clients, trusts, estates, and charitable organizations. The firm employs a fundamental, long-term investment approach and offers a range of advisory, brokerage, and insurance services.

Annuities Active portfolio management
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Jedidiah H

Series 65

St. Petersburg, FL

Clarity Financial Advisors LLC

Jedidiah Hostetler is a financial advisor at Clarity Financial Advisors LLC in St. Petersburg, FL, holding a Series 65 designation with one year of industry experience. Prior to joining Clarity, he worked at Eastern Nephrology Associates and Charlotte Eye, Ear, Nose & Throat Associates. Clarity Financial Advisors LLC is an SEC-registered firm serving individuals, high-net-worth clients, trusts, estates, and small businesses. The firm employs a team-based approach with tailored, long-term investment strategies using fundamental, factor, optimization, and quantitative methods, supported by third-party platforms and sub-advisers.

Factor investing / smart beta Options & derivatives strategies Retirement income strategy Business exit / sale strategy General estate planning guidance Founder/Business Owner
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Michael H

CFP®, Series 66

St. Petersburg, FL

ARS Wealth Advisors

Michael Hinson is a CFP® professional at ARS Wealth Advisors with 11 years of industry experience. His prior roles include positions at Splunk, Sequoia Financial Group, and Mercer Global Advisors. He holds the Series 66 license and is based in St. Petersburg, FL. ARS Wealth Advisors Group provides discretionary portfolio management, financial planning, estate-planning education, and tax preparation services primarily to individual and high-net-worth clients. The firm manages approximately $1.64 billion in discretionary assets and offers integrated services tailored to client objectives with a focus on diversified allocations and a long-term investment horizon.

General retirement planning Tax-loss harvesting Equity compensation tax strategy Retirement withdrawal strategies Debt management
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Caroline H

CFP®, Series 63, Series 65, Series 66

St. Petersburg, FL

ARS Wealth Advisors

Caroline Holloway is a CFP® professional with 22 years of experience in financial advising. She has worked at ARS Wealth Advisors since 2022 and previously led Holloway Wealth Management for 17 years. Outside of her advisory work, she is the owner of Bishop Real Estate LLC. ARS Wealth Advisors serves individuals, high-net-worth clients, trusts, estates, and employer-sponsored plans, offering portfolio management alongside financial planning and tax preparation services. The firm employs a blended value-and-growth equity approach with a long-term investment horizon and customizes investment programs based on individual objectives.

General retirement planning Tax-loss harvesting Equity compensation tax strategy Retirement withdrawal strategies Debt management
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Michael M

CFA®, Series 63, Series 65

St. Petersburg, FL

ARS Wealth Advisors

Michael Murray is a CFA® charterholder with 19 years of experience in the financial industry. He is currently with ARS Wealth Advisors, where he has worked since 2015, including at ARS Wealth Advisors Group, LLC since 2021. The firm provides discretionary portfolio management, financial planning, estate-planning education, and tax preparation services primarily to individual and high-net-worth clients, as well as associated trusts, estates, and retirement plans. ARS Wealth Advisors manages approximately $1.64 billion in discretionary assets and uses a tailored, diversified investment approach with a long-term horizon.

General retirement planning Tax-loss harvesting Equity compensation tax strategy Retirement withdrawal strategies Debt management
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Jeffrey S

Series 65

St Petersburg, FL

Rise Financial Partners

Jeffrey Speers is a financial advisor with Rise Financial Partners in St. Petersburg, FL, holding a Series 65 designation and 17 years of industry experience. His prior work includes roles at WR Wealth Planners, Wealth Planning and Design LLC, Legacy Financial Advisors, and Mutual of Omaha Investor Services. He also serves as president of Speers Financial, an insurance agency providing fixed insurance products and financial consulting services. Rise Financial Partners is a state-registered advisory firm serving individual clients, charitable organizations, and corporate plan sponsors. The firm combines modern portfolio theory and passive core exposures with tactical analysis to create client-specific investment plans and manages approximately $70 million in discretionary assets.

Income planning Business ownership considerations Founder/Business Owner
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Christopher G

Series 65

Saint Petersburg, FL

S.E.E.D. Planning Group, LLC

Christopher Gettelfinger is a financial advisor at S.E.E.D. Planning Group, LLC with a Series 65 designation and two years of industry experience. He has worked at S.E.E.D. Planning Group since 2023 and previously spent time at Northwestern Mutual and Orvis. S.E.E.D. Planning Group is an SEC-registered advisory firm serving individuals, high-net-worth clients, trusts, estates, businesses, non-profits, and retirement plans. The firm integrates values-based financial planning with coordinated tax and estate strategies and uses fundamental analysis alongside long-term portfolio approaches to manage approximately $568 million in discretionary assets.

General tax planning General estate planning guidance
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Linda S

CFP®

Treasure Island, FL

William Mack & Associates Inc

Linda Smith is a CFP® professional with nine years of industry experience. She has been with William Mack & Associates, Inc. since 2005. William Mack & Associates is a fee-only, SEC-registered investment adviser serving individuals, trusts, retirement plans, and other entities, managing approximately $820 million for about 957 clients through a team of ten advisers. The firm’s investment approach emphasizes diversification, tax efficiency, and low-cost implementation using no-load mutual funds and ETFs across six model strategies with a long-term orientation and periodic rebalancing.

Passive / index investing Active portfolio management Private / alternative investments Real estate investing
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Gilbert U

CFA®, Series 63, Series 65

St. Petersburg, FL

ARS Wealth Advisors

Gilbert Ulrich is a CFA® charterholder with 19 years of experience in the financial industry. He has been with ARS Wealth Advisors and its related entities since 2006 and is currently based in St. Petersburg, FL. ARS Wealth Advisors serves individuals, high-net-worth clients, trusts, estates, and employer-sponsored plans, offering portfolio management alongside financial planning and tax preparation services. The firm employs a blended value-and-growth equity approach with a long-term investment horizon and utilizes an Investment Committee for oversight.

General retirement planning Tax-loss harvesting Equity compensation tax strategy Retirement withdrawal strategies Debt management
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Steven P

Series 66

St. Petersburg, FL

SB Advisory, LLC

Steven Price is a financial advisor with SB Advisory, LLC in St. Petersburg, FL, holding a Series 66 designation and eight years of industry experience. His prior roles include positions at San Blas Securities LLC, CL Wealth Management LLC, Cabot Lodge Securities LLC, and Raymond James Financial. SB Advisory, LLC is an SEC-registered multi-team advisory firm managing over $1 billion for individuals, businesses, and retirement plans. The firm emphasizes non-discretionary advice, utilizing a blend of fundamental, technical, and qualitative analysis across mutual funds, ETFs, individual equities, and third-party managers.

General retirement planning College savings (529s, UTMA, etc.) Wealth management Tax strategies for small businesses General estate planning guidance Founder/Business Owner Executive
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