Caterina Holt is a financial advisor with Raymond James & Associates in Muskegon, MI, holding a Series 66 designation and 15 years of industry experience. She previously worked at Morgan Stanley and Morgan Stanley Private Bank. Outside of advising, she is involved in small business ownership, including a functional fitness gym and its holding company. Raymond James & Associates is a large dually registered broker-dealer and SEC-registered investment adviser serving individuals, institutions, and municipal entities. The firm offers financial planning and consulting with a range of portfolio management styles, supported by firm research, and provides specialized municipal advisory services.

Shelley Stefanits is a financial advisor with Edward Jones in Spring Lake, MI, holding a Series 66 designation and 18 years of industry experience. Prior to joining Edward Jones in 2026, she worked at Raymond James & Associates for eight years, JPMorgan Securities, LLC for four years, and was involved with Little Traverse Inn for four years. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients, including both non-high-net-worth and high-net-worth households. The firm offers a range of investment advisory programs and maintains a large network of financial advisors and branch offices across the United States.

Michael Kraus is a financial advisor at Edward Jones with five years of industry experience. He holds the Series 66 designation and has been with Edward Jones since 2020. Prior to his career in financial advising, Kraus owned and managed Daniel's Restaurant, LLC for 17 years and is involved in a family-owned property management business. Edward Jones is a full-service wealth management firm serving individual and institutional clients with a range of investment strategies, including discretionary and non-discretionary wrap fee programs, separately managed accounts, and affiliated mutual funds. The firm operates nationally with a large network of advisors and branch offices, managing over $1 trillion in assets under management.

Brett Adkins is a financial advisor at Edward Jones in Muskegon, MI, holding a Series 66 designation with nine years of industry experience. He has been with Edward Jones since 2017 and previously worked at Betten Automotive from 2008 to 2017. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients, offering a range of advisory programs and investment strategies supported by a nationwide network of more than 23,700 financial advisors.

Jennifer Crouse is a financial advisor at Stifel with 17 years of industry experience. She holds the Series 66 designation and has been with Stifel Nicolaus & Company, Inc. since 2007. Stifel serves a broad range of clients, including individuals, institutional entities, and charitable organizations, providing brokerage and investment advisory services. The firm’s investment approach is based on a proprietary methodology developed by its Investment Strategy Group, which uses forward-looking capital market assumptions and probabilistic modeling to guide asset allocation and financial planning.

Evan Llewellyn is a financial advisor with Edward Jones, holding Series 63 and Series 66 licenses and having 27 years of industry experience. He has worked at Edward Jones since 1998. Outside of his advisory role, he is a partner in a real estate holding company based in Spring Lake, Michigan. Edward Jones is a full-service wealth management firm serving more than four million individual and institutional clients. The firm offers a broad range of advisory programs and investment strategies, supported by a nationwide network of over 23,000 financial advisors.

Michael Ladd is a financial advisor at Raymond James & Associates with 25 years of industry experience. He has been with Raymond James & Associates since 2009 and holds a Series 66 designation. Outside of advisory work, he serves as treasurer for the West Willow Home Owner's Association in Spring Lake, MI, and is a passive investor in BCKSTGR, a mobile-led loyalty program. Raymond James & Associates is a large broker-dealer and SEC-registered investment adviser managing approximately $501 billion in assets. The firm serves a diverse client base, including individuals, institutions, and municipal entities, offering financial planning, advisory programs, and institutional consulting with a range of portfolio management styles and firm-supported research.

Esther Gerber is a CFP®-certified financial advisor at LPL Financial with nine years of industry experience. She has previously worked at Jackson National Life, Northwestern Mutual, and Andy S Hoezee. Esther is also the owner of Liberform LLC, a non-investment related business. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a variety of advisory programs, financial planning, and brokerage services with discretionary and non-discretionary management options supported by research and model portfolios.

Nicole Galarneau is a financial advisor at Merrill with 13 years of industry experience. She holds the Series 66 designation and has been with Merrill since 2011. Outside of her advisory role, she serves as a successor trustee for a family trust. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for a range of clients including individuals, high-net-worth clients, and charitable organizations.

Matthew Strong is a financial advisor at Edward Jones in Grand Haven, MI, holding Series 63 and Series 66 designations with 20 years of industry experience. He has been with Edward Jones since 2005. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients, offering a range of advisory programs and investment strategies supported by a large network of financial advisors and branch offices nationwide.

Emily Urbaniak is a financial advisor at Edward Jones in Muskegon, MI, holding a Series 66 designation. She has seven years of experience at Edward Jones and previously worked in the retail and service industries, including five years at Wild Emerald Bridal and six years at Nathan's Hair Unlimited. Outside of her advisory role, she has experience managing a bridal business. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm offers a range of advisory services, including discretionary and non-discretionary wrap fee strategies, separately managed accounts, affiliated mutual funds, and tax-efficient services under a fiduciary standard.

Jonathan Cox is a financial advisor at Osaic with 25 years of industry experience. He holds a Series 66 designation and previously worked at Securities America Advisors and Securities America Inc. for eight years. Outside of advising, he owns and operates Cox Accounting and Tax Service, which he has run since 1994. Osaic Wealth, Inc. serves a broad range of retail and institutional clients through a large network of affiliated advisers and offers integrated brokerage and investment advisory services. The firm employs various asset-allocation tools and third-party solutions to construct diversified portfolios tailored to client needs.

David Cramer is a financial advisor at Morgan Stanley with 35 years of industry experience. He has been with Morgan Stanley Smith Barney LLC since 2009 and associated with Morgan Stanley Private Bank, N.A. since 2015. Outside of his advisory role, he is involved in farming as a sole proprietor. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individuals and institutional clients. The firm offers a variety of advisory programs and financial planning services, managing approximately $2.74 trillion in client assets.

Tracy Adams is a financial advisor with LPL Financial in Muskegon, MI, holding a Series 66 designation and 24 years of industry experience. Her prior roles include positions at Ameriprise, Osaic Institutions, CETERA Advisor Networks, and Investacorp. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals—including high-net-worth clients—retirement plans, banks, credit unions, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of advisory programs, financial planning, and retirement plan consulting, utilizing model portfolios, third-party subadvisors, and advanced technologies such as machine learning.

Samuel Hansen is a financial advisor at Fidelity with three years of industry experience. He holds the Series 66 designation and has worked at Fidelity Investments as well as Thrivent Investment Management and Thrivent Financial. Fidelity’s Strategic Advisers LLC, where Hansen is based, provides investment management and advisory services to retail and institutional clients using a blend of proprietary research, quantitative analysis, and algorithmic portfolio construction. The firm is registered as a commodity pool operator and serves as an advisor to multiple registered investment companies and fund-of-funds, utilizing AI and systematic methodologies in its processes.

Jason Lillmars is a financial advisor at LPL Financial with 10 years of industry experience. He holds the CFP® and PFS™ designations and previously worked at Avantax Advisory Services and related firms for five years. Outside of financial advising, he is involved in tax preparation and accounting services through Strategic CPA Accounting & Tax Solutions LLC. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, credit unions, corporations, and charitable organizations. The firm offers various advisory programs, financial planning, retirement consulting, and brokerage services supported by research and model portfolios.

Michael Haynes is a financial advisor at Edward Jones in Muskegon, MI, holding a Series 66 designation with two years of industry experience. His prior work includes roles at ACMatic Inc and Hortech, Inc. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm manages approximately $1.01 trillion in assets under management and provides a range of advisory programs, including discretionary and non-discretionary strategies, separately managed accounts, and affiliated mutual funds.

Richard Northuis is a financial advisor with OSAIC, holding Series 63 and Series 66 credentials and 39 years of industry experience. He spent 35 years at FSC Securities Corporation before joining OSAIC in 2023. He also serves as co-trustee for the Donald and Eunice Northuis Trust, overseeing the liquidation and distribution of the estate's assets. OSAIC serves a diverse client base including individual, high-net-worth, institutional, and charitable organizations through a large network of advisors and multiple advisory platforms. The firm offers integrated brokerage and advisory services with portfolio construction tools, third-party money manager access, and both discretionary and non-discretionary account management.

Benjamin Genser is a financial advisor with J.P. Morgan Securities in Grand Haven, MI, holding Series 63 and Series 66 licenses and seven years of industry experience. He has worked at various J.P. Morgan entities since 2014 and currently serves on the board of the Ottawa County Economic Development Corporation and Brownfield Redevelopment Authority. J.P. Morgan Securities LLC provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, combining quantitative asset-allocation modeling with centralized due diligence and an ESG eligibility framework to guide its recommendations.

Robert Kendall Jr. is a financial advisor with UBS Financial Services in Muskegon, MI, holding Series 63 and Series 65 designations and with 27 years of industry experience. He has been with UBS Financial Services since 1998. UBS Financial Services Inc. provides brokerage and investment advisory services to individual, corporate, and institutional clients, offering a range of solutions including fee-based financial planning, discretionary and non-discretionary portfolio management, and distribution of mutual funds and alternative products. The firm combines institutional trading capabilities with wealth management services and utilizes proprietary research and model-based asset allocations to tailor investment plans.