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John M

Series 66

New Braunfels, TX

Edward Jones

John Muehl is a financial advisor at Edward Jones in New Braunfels, TX, holding a Series 66 designation. He joined Edward Jones in 2025 and has prior experience at Security Service Federal Credit Union and as a UX designer. Edward Jones is a full-service wealth management firm serving individual and institutional clients with a range of advisory services, including discretionary and non-discretionary wrap fee strategies, separately managed accounts, and affiliated mutual funds. The firm manages approximately $1.01 trillion in assets and operates a large nationwide network of financial advisors and branch offices.

College savings (529s, UTMA, etc.) Retirement income strategy Planning for children with special needs Inheritance planning Retired Founder/Business Owner Executive
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Christopher G

Series 66

New Braunfels, TX

Fidelity

Christopher Goodman is a financial advisor at Fidelity with five years of industry experience. His prior experience includes roles at JP Morgan Chase and Wells Fargo Bank. Outside of his advisory work, he associates with Comal Tubes in New Braunfels, TX, assisting with customer service and river float equipment, and occasionally works as an Uber driver in San Francisco. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to both retail and institutional clients, utilizing a process that combines fundamental research, quantitative analysis, and algorithmic portfolio construction across a broad investable universe.

Charitable giving & philanthropy Active portfolio management
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Marlon T

Series 63, Series 66

New Braunfels, TX

Fidelity

Marlon Tenorio is a financial advisor at Fidelity with eight years of industry experience. He holds Series 63 and Series 66 registrations and has worked at Fidelity Investments in various roles since 2015, with prior experience at Charles Schwab and Amazon. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to retail and institutional clients, including managing IRS-qualified Charitable Gift Funds and registered investment companies. The firm uses a blend of fundamental research, quantitative analysis, and algorithmic portfolio construction to develop model portfolios across mutual funds, ETFs, and ETPs, while also serving as a registered commodity pool operator and advisor to multiple registered investment companies.

Charitable giving & philanthropy Active portfolio management
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Grace M

Series 66

New Braunfels, TX

Merrill

Grace Marshall is a financial advisor at Merrill with eight years of industry experience. She holds the Series 66 designation and has worked at Bank of America and Merrill since 2019. Her prior experience includes roles at mBank and Fidelity. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers model-based and discretionary strategies for individuals, high-net-worth clients, and institutional investors, utilizing strategic asset allocation and tax-aware approaches.

Tax-loss harvesting Active portfolio management Wealth management
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Dylan C

Series 66

New Braunfels, TX

J.P. Morgan Securities

Dylan Cobb is a financial advisor at J.P. Morgan Securities based in New Braunfels, TX. He holds a Series 66 designation and has industry experience beginning in 2024, including roles at New York Life and American Income Life. Outside of financial services, he has been involved with Superlative Formulas for several years and previously worked in construction with Darin Cobb Construction. J.P. Morgan Securities provides institutional consulting services to plan sponsors, corporations, endowments, and other institutional clients, focusing on written asset allocation advice, investment manager and fund searches, and customized performance reporting through a non-discretionary program.

Founder/Business Owner
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Rodney H

Series 63, Series 65

New Braunfels, TX

LPL Financial

Rodney Horelka is a financial advisor with LPL Financial, holding Series 63 and Series 65 licenses and bringing 33 years of industry experience. He previously worked at Cetera and Cetera Investment Services for over 25 years. LPL Financial is a national broker-dealer and SEC-registered investment adviser that provides advisory and brokerage services through a large network serving individuals, retirement plan participants, banks, trust companies, and other institutions. Its investment approach includes financial planning, model portfolios, third-party asset management, and a range of institutional platforms.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Rita L

Series 63, Series 65

New Braunfels, TX

Charles Schwab

Rita Lind is a financial advisor with Charles Schwab, holding Series 63 and Series 65 credentials and 25 years of industry experience. She previously worked at USAA Financial Planning Services and USAA Financial Advisors, Inc. from 2006 to 2020, and has been with Charles Schwab since 2020. Outside of her advisory roles, she has managed a personal rental property business for several years. Charles Schwab serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm offers both non-discretionary and discretionary investment options, combining a large client base with centralized custody and order-routing capabilities.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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