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Annamalai R

CFP®

Los Altos, CA

Family CFO Inc

Annamalai Rajendran is a CFP® professional with 15 years of experience, serving as the sole advisor at Family CFO Inc in Los Altos, CA since 2003. His work focuses on providing financial planning and investment management services. Family CFO Inc offers personalized, fee-only financial planning and discretionary investment management to individuals, trusts, estates, charitable organizations, small businesses, and retirement plans. The firm emphasizes strategic asset allocation and diversification using low-cost, predominantly passive investment strategies, and manages approximately $289 million in client assets.

Private / alternative investments Wealth management Tax-loss harvesting Charitable giving tax strategies General estate planning guidance Founder/Business Owner
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Anna S

CFP®

Los Gatos, CA

MainStreet Financial Planning, Inc.

Anna Sergunina is a CFP® professional with 16 years of industry experience. She has been with MainStreet Financial Planning, Inc. since 2014 and also owns Anna Sergunina Media LLC. MainStreet Financial Planning provides fee-only, advice-only financial planning and consultation services to individuals, families, business owners, and nonprofit employers. The firm emphasizes long-term, low-cost passive investing and delivers multi-session planning engagements, educational seminars, and employer-facing workshops.

General retirement planning Retirement income strategy Income planning Social Security optimization Equity Recipients (RS/RSU, SOP, ESPP) Founder/Business Owner Newlywed/Engaged Parents Approaching retirement Dual Income Family
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David H

CFA®

San Jose, CA

Altos Financial Management, LLC

David Hildreth is a CFA® charterholder with 13 years of industry experience, currently serving at Altos Financial Management, LLC since 1993. He also owns and operates an insurance brokerage focused on life, health, long-term care, disability, and fixed annuities. Altos Financial Management serves individual and high-net-worth clients, as well as trusts, estates, pension and profit-sharing plans, charitable organizations, and business entities, providing discretionary portfolio management and investment-related research and planning. The firm manages diversified portfolios using macroeconomic indicators and employs a hands-on, tailored approach with a small client base.

General tax planning Active portfolio management
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Yanjuan H

CFP®, Series 63, Series 66

Saratoga, CA

Vienna Asset Management LLC

Yanjuan Huang is a CFP® with 15 years of industry experience and is the sole advisor at Vienna Asset Management LLC. Prior to founding Vienna Asset Management, Huang worked at UBS Financial Services and Western International Securities. She also operates a licensed insurance practice as a sole proprietor. Vienna Asset Management provides discretionary investment management and financial planning services primarily to high-net-worth individuals and families. The firm manages approximately $256.5 million in assets, implementing tailored investment strategies that include fundamental analysis, derivatives, and international exposures.

Retirement income strategy Income planning General tax planning Wealth management
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Christine M

Series 65

Campbell, CA

Authentikos Wealth Advisory LLC

Christine Mason is a Series 65 licensed financial advisor with eight years of industry experience. She is currently with Authentikos Wealth Advisory LLC and has previously worked at Regent Wealth Management. In addition to her advisory role, she is an agent involved in the sale of commissionable insurance products through an affiliated insurance agency. Authentikos Wealth Advisory LLC provides investment advisory and financial planning services primarily to individual clients and retirement plans, as well as corporations and employee benefit plans. The firm customizes portfolio allocations using fundamental, cyclical, and technical analysis and offers discretionary portfolio management, third-party manager selection, and access to model-portfolio solutions implemented on a wrap-fee platform.

Annuities Retirement plans for business owners (SEP, solo 401k) Liquidity event planning Business succession planning Cash flow / budgeting Founder/Business Owner Executive
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Said I

CFP®

Cupertino, CA

Israilov Financial

About Us: Israilov Financial is a fee-only, fiduciary advisory firm built specifically for Millennial professionals in tech and corporate careers across California. We work with people who are earning well, navigating complex compensation (RSUs, ESPPs, stock options, 401(k)s) and want to create a comprehensive financial plan tailored around their current needs and future life aspirations. We don't have asset minimums or net worth requirements. If your financial life is getting complex and you want someone genuinely in your corner, we built this firm for you. Why We Founded the Firm Most high-earning young professionals don't qualify for traditional wealth management. They're told to wait until they have more assets. We disagreed with that. The people who need holistic, expert advice the most are often the ones being turned away. We founded Israilov Financial to serve them from day one. Who We Work With Our clients are Millennial professionals (software engineers, product managers, finance and corporate professionals) who are building wealth through their careers and want a long-term partner to help them do it right. We specialize in equity compensation, tax optimization, retirement planning, home purchase planning, and investment management. What Sets Us Apart Israilov Financial brings together a CFP® and a CFA® under one roof. Said Israilov handles financial planning, tax, and retirement strategy; Max Stamakun leads investment management and portfolio design. That combination is rare at independent firms, and it means your financial plan and investment strategy are built by specialists who work together on your behalf. We operate as a fiduciary, always. No commissions, no proprietary products, no conflicts of interest. Our only incentive is to give you advice that serves your goals. Where most firms offer annual reviews, we take a proactive approach: frequent check-ins, adaptive strategies, and education built into every engagement. We don't just manage your money; we help you understand it. Ideal Clients Gen Y / Millennials, tech and corporate professionals with equity compensation and complex financial lives. Fee Options Fee-only. Contact us for details.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance Wealth management Gen Y/Millennials (Born 1980-1995)
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Christopher T

Series 65

Palo Alto, CA

Mayfield Advisors, Inc.

Christopher Torres is a financial advisor with Mayfield Advisors, Inc. in Palo Alto, CA, holding a Series 65 designation and bringing 19 years of industry experience. He has been with Mayfield Advisors since 2007 and is also affiliated with Irvin, Abrahamson & Co., where he has been involved since 2004. Mayfield Advisors provides discretionary investment management, financial planning, and retirement-plan advisory services to individuals, trusts, estates, and small businesses. The firm employs a diversified, buy-and-hold investment approach based on Modern Portfolio Theory, primarily using passively managed mutual funds and ETFs, and is noted for its integrated advisory and accounting services through an affiliation with an accounting firm.

Passive / index investing Real estate investing Tax-loss harvesting
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Monica K

Series 65

Santa Clara, CA

NRI Wealth Management, LLC

Monica Kalra is a financial advisor at NRI Wealth Management, LLC in Santa Clara, CA, holding a Series 65 designation with six years of industry experience. She has been with NRI Wealth Management since 2016 and also operates as a sole proprietor. NRI Wealth Management provides investment advisory and financial planning services to individual and high-net-worth clients as well as retirement plans. The firm offers discretionary portfolio management and comprehensive financial plans, implementing strategies based on fundamental analysis and diversified allocations with regular monitoring and rebalancing.

Wealth management Retirement plans for business owners (SEP, solo 401k) General tax planning Tax-loss harvesting Founder/Business Owner Executive
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Lamberto T

CFP®

Palo Alto, CA

Mayfield Advisors, Inc.

Lamberto Torres is a CFP® professional with 19 years of experience at Mayfield Advisors, Inc. He has been with Mayfield since 2007 and is also affiliated with Irvin, Abrahamson & Co., where he has worked since 1983. Mayfield Advisors, Inc. provides discretionary investment management and financial planning services to individuals, trusts, estates, and small businesses, including high-net-worth clients. The firm employs a Modern Portfolio Theory-based approach, favoring diversified, buy-and-hold portfolios primarily using passively managed funds, and integrates advisory services with accounting through its affiliation with an accounting firm.

Passive / index investing Real estate investing Tax-loss harvesting
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Joshua W

Series 65

Los Gatos, CA

Farm and Community Advisory

Joshua Williams is a financial advisor with Farm and Community Advisory in Los Gatos, CA, holding a Series 65 credential and one year of industry experience. He previously worked at Lockton Insurance and operates WH Personal Finance, a financial coaching practice focused on personal money management and debt strategies. Farm and Community Advisory provides portfolio management, pension consulting, and financial planning services to individuals and business entities. The firm uses a range of analytic methods and manages assets on both a discretionary and non-discretionary basis, with a focus on aligning investment strategies to client goals and risk tolerance.

Annuities Real estate investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner
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Karen L

Series 63

Cupertino, CA

The Tilted Funds Group, LLC

Karen Landry is a financial advisor with The Tilted Funds Group LLC, holding a Series 63 designation and bringing 34 years of industry experience. She has held roles including advisor at Benefunder, a platform supporting funders and entrepreneurs, and serves as Treasurer for the Club Place Lane Home Owners Association. The Tilted Funds Group LLC provides investment consulting and portfolio allocation guidance to individuals, trusts, institutions, charitable organizations, and corporations. The firm emphasizes a primarily non-discretionary advisory model, utilizing quantitative methods to optimize portfolios with a focus on risk control and reduced turnover.

Factor investing / smart beta
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Kristen W

Series 63, Series 65, Series 66

Los Altos, CA

Flywheel Private Wealth LLC

Kristen Worth is a financial advisor at Flywheel Private Wealth LLC with 23 years of industry experience. She holds Series 63, Series 65, and Series 66 designations. Her prior experience includes roles at Wells Fargo Clearing and Barclay West Financial Advisors. Flywheel Private Wealth LLC provides investment management and financial advisory services to high-net-worth individuals, families, and related entities. The firm offers customized, risk-adjusted, and tax-aware asset allocations that combine active and passive strategies across various investment vehicles, managing both discretionary and non-discretionary assets.

Wealth management Tax-loss harvesting Active portfolio management Passive / index investing Founder/Business Owner Executive
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Henry R

Series 65

Los Altos, CA

PWJohnson Wealth & Legacy, LLC

Henry Reed is a financial advisor at PWJohnson Wealth & Legacy, LLC with four years of industry experience. He holds a Series 65 designation and has worked at several firms including Griffin Black, LLC, Silicon Valley Capital Partners, and AssetMark Financial, Inc. before joining PWJohnson. PWJohnson Wealth & Legacy provides fee-only financial planning and investment management to high-net-worth individuals, trusts, estates, charitable organizations, and small business retirement plans. The firm employs a diversified investment approach based on Modern Portfolio Theory and behavioral finance, operating primarily on a non-discretionary basis with a focus on comprehensive planning and family legacy services.

General retirement planning Cash flow / budgeting General estate planning guidance College savings (529s, UTMA, etc.) Tax strategies for small businesses Approaching retirement Baby Boomers (Born 1946-1964)
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Zhaohui L

Series 66

Los Altos, CA

Acela Capital Management, LLC

Zhaohui Li is a financial advisor at Acela Capital Management, LLC in Los Altos, CA, holding a Series 66 designation with 21 years of industry experience. He has been with Acela Capital Management since 2010. Acela provides discretionary and non-discretionary portfolio management and integrated financial planning to individuals and high-net-worth families, managing approximately $38 million in client assets. The firm’s investment approach incorporates mean reversion, value, and diversification, utilizing both fundamental and technical analysis alongside AI-supported models to construct globally diversified portfolios.

Active portfolio management Concentrated stock management Options & derivatives strategies
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Zhaozhu G

Series 66

Los Altos, CA

Acela Capital Management, LLC

Zhaozhu Ge is a financial advisor at Acela Capital Management, LLC in Los Altos, CA, holding a Series 66 designation with 19 years of industry experience. He has been with Acela Capital Management since 2010. Acela Capital Management provides discretionary and non-discretionary portfolio management and integrated financial planning to individuals and high-net-worth families, managing approximately $38 million in client assets. The firm’s investment approach combines mean reversion, value, and diversification, utilizing both fundamental and technical analysis alongside AI-supported models and proprietary algorithms.

Active portfolio management Concentrated stock management Options & derivatives strategies
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Anithah N

CFP®, Series 63, Series 65

Mountain View, CA

AP Investment Management

Anithah Neelakanda Pillai is a CFP®-certified financial advisor with 10 years of industry experience. She is the sole advisor at AP Investment Management in Mountain View, CA, having previously worked at LPL Financial LLC and E.K. Riley Investments, LLC. AP Investment Management offers investment advisory and planning services to individuals, trusts, corporations, and pension/profit-sharing plans. The firm uses a range of securities to construct individualized portfolios, employs multiple methods of analysis, and provides pension consulting and ERISA-aware retirement plan services for employer plan sponsors.

Charitable giving & philanthropy College savings (529s, UTMA, etc.) Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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Kuldip A

Series 65

Mountain View, CA

Ambastha Financial LLC

Kuldip Ambastha is a financial advisor at Ambastha Financial LLC with six years of industry experience. He holds a Series 65 designation and previously worked at Aspiriant from 2015 to 2018. Ambastha Financial LLC provides discretionary investment management and advisory services primarily to high-net-worth individuals and small businesses, combining fundamental analysis with modern portfolio theory and employing both active and passive strategies. The firm manages a concentrated portfolio of roughly $6 million and is notable for its use of derivatives and educational seminars.

Options & derivatives strategies Active portfolio management Passive / index investing Real estate investing
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Brent W

CFP®, Series 66

Palo Alto, CA

Red Crane Wealth Management, LLC

Brent Woolsey is a CFP® and holds a Series 66 license, with 21 years of industry experience. He has been with Red Crane Wealth Management, LLC in Palo Alto, CA since 2016. Red Crane Wealth Management offers discretionary asset management, investment consulting, and standalone financial planning to individuals, high-net-worth clients, trusts, estates, and charitable organizations. The firm combines a wrap fee program with private fund advising and pooled investment vehicles, employing varied investment techniques while allowing clients to place reasonable restrictions on holdings.

Active portfolio management Options & derivatives strategies Private / alternative investments Concentrated stock management Founder/Business Owner
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Judy C

Series 65

Palo Alto, CA

Pacrim Advisory Services

Judy Chang is a financial advisor with Pacrim Advisory Services in San Francisco, CA, holding a Series 65 designation and 43 years of industry experience. She has previously worked at WHJR Associates, Inc. and Royal Alliance Associates, Inc. Judy is also president of Pacrim Benefits Management, Inc., an insurance business. Pacrim Advisory Services provides investment advisory services primarily to individual clients who are generally non–high-net-worth households. The firm adheres to fiduciary standards and offers educational seminars, with a focus on third-party conformance assessments.

Life insurance needs analysis
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Houzhen Y

Series 65

Cupertino, CA

InsideOut Wealth Strategies, LLC

Houzhen Yan is a financial advisor at InsideOut Wealth Strategies, LLC with one year of industry experience. Yan holds the Series 65 designation and has worked previously at JPMorgan Chase and World Financial Group. Prior to the financial sector, Yan held various roles in the food and hospitality industry. InsideOut Wealth Strategies serves individuals, trusts, estates, and small businesses, providing discretionary asset management and ERISA retirement-plan advisory services. The firm employs a multi-method investment approach combining decision analysis, cyclical analysis, fundamental and technical tools, and modern portfolio theory to manage portfolios on a discretionary basis tailored to clients’ objectives and risk tolerance.

Active portfolio management Retirement plans for business owners (SEP, solo 401k)
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