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Asif S

Series 65

Foster City, CA

Inside Arbitrage Advisors, LLC

Asif Suria is the principal advisor at Inside Arbitrage Advisors, LLC, based in Foster City, CA, with eight years of industry experience. He holds a Series 65 designation and has worked previously at Mindful Health Solutions and Signal Partners, LLC. In addition to his advisory role, he is president of Eugene Software Solutions, a software business serving non-profits and startups, which he operates outside of trading hours. Inside Arbitrage Advisors provides combined financial planning and discretionary investment management primarily to individuals and small businesses. The firm uses a proprietary planning tool to develop permanent portfolio allocations and employs a blend of permanent-portfolio strategies alongside event-driven merger-arbitrage and derivative techniques in separately managed accounts.

Factor investing / smart beta Real estate investing
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Edmond C

CFA®

San Mateo, CA

Talanton Capital Management, LLC

Edmond Chen is a CFA® charterholder and financial advisor at Talanton Capital Management, LLC with seven years of industry experience. He has been with Talanton Capital Management since 2017 and also works as an independent consultant for non-public small businesses, focusing on business strategy. Talanton Capital Management provides discretionary portfolio management and advisory services to individuals, high-net-worth clients, charitable organizations, foundations, small businesses, and family wealth offices. The firm employs an opportunistic global value investing approach with concentrated, long-biased portfolios and uses margin and derivatives for hedging and cash management.

Active portfolio management Concentrated stock management Options & derivatives strategies Real estate investing
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Jeremy K

Series 65

Oakland, CA

Pinecone Financial

Jeremy Korman is a financial advisor at Pinecone Financial with five years of industry experience and holds a Series 65 designation. He has a professional background in marketing, currently working as a Senior Marketing Manager at Zendesk Inc. since 2019. Pinecone Financial is a sole-proprietorship investment adviser focused on financial planning, investment consultation, and ongoing coaching for individuals and high-net-worth clients. The firm employs a passive investment approach based on Modern Portfolio Theory, using diversified portfolios of low-cost index funds and ETFs, and does not manage client accounts directly.

Cash flow / budgeting Retirement income strategy General retirement planning General tax planning
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Farzad K

Series 66

Emeryville, CA

Stryker Financial

Farzad Khoshnoodi is a financial advisor at Stryker Financial with 21 years of industry experience and holds a Series 66 designation. His career includes over two decades working with various insurance carriers alongside his roles at Stryker Financial. In addition to advisory work, he sells health insurance products for multiple companies. Stryker Financial offers portfolio management services to individuals, high-net-worth clients, and employer-sponsored retirement plans, including 401(k) and 529 college savings accounts. The firm focuses on fundamental analysis and long-term planning tailored to client risk tolerance, providing both discretionary and non-discretionary management with regular communication and annual reviews.

Wealth management
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Daniel C

Series 63, Series 65

San Ramon, CA

EdMD Financial Strategies, LLC

Daniel Claffey is the sole advisor at EdMD Financial Strategies, LLC in San Ramon, CA, holding Series 63 and Series 65 licenses with 29 years of industry experience. He has been with EdMD Financial Strategies since 2010 and previously spent 15 years at American Investors Company. In addition to his advisory role, Claffey operates a college admissions and financial aid consulting business that assists families with education funding strategies and related tax preparation services. EdMD Financial Strategies is a California-registered independent investment adviser managing approximately $2.5 million for around 50 clients, including individuals, pension and profit-sharing plans, trusts, charitable organizations, and corporations. The firm employs fundamental analysis to construct portfolios using stocks, bonds, ETFs, and mutual funds, offering both discretionary and non-discretionary management, financial planning, and consulting services.

General retirement planning Charitable giving & philanthropy College savings (529s, UTMA, etc.)
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Byron R

Series 65

Oakland, CA

FIRN Advisors LLC

Byron Ruby is a financial advisor at FIRN Advisors LLC with a Series 65 designation and two years of industry experience. His prior work includes roles at Katz Ruby & Carle LLP, Firn, Inc., the Federal Judiciary, and McKinsey & Co. He has experience in environmental law and clean technology. FIRN Advisors LLC provides discretionary portfolio management and advisory services primarily to individuals and families, employing a long-term, buy-and-hold investment approach focused on diversified, low-cost ETFs, blue-chip equities, and investment-grade fixed income, with selective use of alternatives. The firm offers tailored portfolios, periodic rebalancing, and optional tax-loss harvesting.

Passive / index investing Tax-loss harvesting Private / alternative investments Real estate investing Attorney Consultant Established Professionals Values-based investing SRI/ESG (Socially Responsible Investing/Environmental, Social and Corporate Governance)
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Cheryl V

CFP®, Series 65

Oakland, CA

Balance Financial Planning, LLC

Cheryl Vesely is a CFP® professional with 11 years of industry experience, currently serving as the sole advisor at Balance Financial Planning, LLC since 2014. She holds a Series 65 license and operates her independent firm from Oakland, California. Balance Financial Planning, LLC provides fee-only financial planning, cash-flow and tax planning, and investment management primarily for individual clients, including high-net-worth individuals. The firm emphasizes diversification and low-cost, passive investment vehicles, using an interactive planning process to align asset allocation with clients’ goals, time horizons, and risk tolerance.

Cash flow / budgeting General tax planning Passive / index investing
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Ryan B

Series 66

Moraga, CA

Pioneer Advisory

Ryan Bird is the sole advisor at Pioneer Advisory, an independent firm based in Moraga, CA. He holds a Series 66 designation and has 23 years of industry experience. Bird has been operating under his own firm since 2012. He is also a licensed insurance agent and conducts insurance transactions as part of his practice. Pioneer Advisory serves individual investors, trusts, estates, pension and profit-sharing plans, charitable organizations, and business entities. The firm provides portfolio management and comprehensive financial planning with a non-discretionary approach, primarily using traditional investment instruments and working with third-party managers who often have discretionary authority.

Active portfolio management Options & derivatives strategies Real estate investing General tax planning General estate planning guidance
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Leslie S

Series 63, Series 65

San Mateo, CA

Coronado Financial Group L.L.C.

Leslie Smith is a financial advisor with Coronado Financial Group L.L.C. in San Mateo, CA, holding Series 63 and Series 65 designations and possessing 38 years of industry experience. She has worked at Osaic Wealth, Inc. and Sagepoint Financial, Inc., and serves as managing member and owner of Coronado Financial Group. In addition to her advisory role, Smith provides insurance products as an agent and offers consulting services to boards and supervisory committees on financial report analysis. Coronado Financial Group provides financial planning, portfolio advice, and retirement plan consulting to individuals, trusts, estates, charitable organizations, and businesses. The firm serves a small client roster with tailored, non-discretionary advisory services, emphasizing fundamental analysis and utilizing mutual funds and third-party managed portfolios.

Wealth management General retirement planning College savings (529s, UTMA, etc.) Retirement plans for business owners (SEP, solo 401k)
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David M

CFP®

Burlingame, CA

Burlingame Wealth Management, LLC

David Magnuson is a CFP® professional with eight years of experience in financial advising at Burlingame Wealth Management, LLC and a prior year at Dan Goldie Financial Services. He is also an attorney and owner of the Law Offices of David Magnuson, where he has provided legal advice since 2010. Burlingame Wealth Management serves individuals, high-net-worth clients, and a pooled investment vehicle through a small independent advisory model. The firm employs an evidence-based, long-term investment approach using broadly diversified institutional funds and manages client accounts on a non-discretionary basis.

Passive / index investing Tax-loss harvesting Equity Recipients (RS/RSU, SOP, ESPP) Executive Founder/Business Owner
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Frank B

Series 65, Series 63

San Leandro, CA

Bonanni, Frank

Frank Bonanni is a financial advisor based in San Leandro, CA, with six years of industry experience. He is self-employed and holds Series 65 and Series 63 designations. His firm provides fee-only personal financial planning and consulting services to individuals, high-net-worth clients, corporations, charities, and other registered investment advisers. The firm uses a collaborative, modular planning process that typically results in a written financial plan and can include implementation assistance and periodic reviews, applying Modern Portfolio Theory without managing client accounts or taking custody of assets.

General retirement planning Cash flow / budgeting Wealth management
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Roland C

Series 65

Burlingame, CA

Optura Advisors, Inc.

Roland Chow is a financial advisor at Optura Advisors, Inc. with 10 years of industry experience and a Series 65 designation. He has worked at Alternativ Wealth and has been involved with affiliated firms Optura Insurance Solutions and Optura Ventures, LLC, where he provides independent insurance services and consulting for newly formed businesses. Optura Advisors, Inc. serves individual clients, retirement plan sponsors, and charitable entities with comprehensive wealth management, financial planning, and retirement-plan consulting. The firm uses model portfolios monitored by computer models and offers advice on non-traditional investments, while also providing insurance and tax-related referral services through affiliated entities.

Retirement income strategy College savings (529s, UTMA, etc.) Social Security optimization
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Kent G

CFP®, Series 63

San Mateo, CA

Grealish Investment Counseling LLC

Kent Grealish is a CFP® professional with 25 years of industry experience. He is the sole advisor at Grealish Investment Counseling LLC, which he joined in 2024 after spending nine years at Garrett Investment Advisors, LLC/CGA Advisors. Grealish Investment Counseling LLC provides investment counseling to individual clients, focusing on investment planning, portfolio construction, retirement cash-flow planning, and supplementary financial planning related to investments and retirement. The firm employs a long-term, primarily passive buy-and-hold strategy using low-cost equity index funds and fixed-income ETFs, and operates on a time-based/project fee model without discretionary trading authority or asset custody.

General retirement planning Income planning
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Sumit S

Series 63, Series 65

San Ramon, CA

Bent Creek Capital LLC

Sumit Sarkar is a financial advisor at Bent Creek Capital LLC with 9 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Bent Creek Capital since 2017, having previously worked as a self-employed advisor. Bent Creek Capital LLC provides discretionary investment supervisory services and portfolio management mainly to high-net-worth individuals and corporate clients. The firm employs a fundamental analysis approach focused on long-term thematic ideas, particularly in the energy sector and North American equities, using a proprietary hub-and-spoke trading model that aligns the manager’s personal accounts with client portfolios.

Active portfolio management Concentrated stock management Private / alternative investments
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Paul D

Pleasanton, CA

DeJarnatt, Paul E

Paul Dejarnatt is the sole advisor at DeJarnatt, Paul E, an independent firm based in Pleasanton, CA. He holds CPA credentials and has 12 years of professional experience, including two years in financial advisory. In addition to his advisory work, he maintains an active accounting practice providing tax return preparation and advice. The firm offers discretionary investment management and portfolio services primarily for individual clients, managing publicly traded equities and fixed income while also advising on private companies, commodities, and real estate. It serves a small client base with a concentrated approach that includes the use of options and other non-standard instruments under discretionary authority.

Concentrated stock management Options & derivatives strategies Real estate investing
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David G

Series 63

San Ramon, CA

Newleaf Wealth Management, LLC

David Gold is a financial advisor at Newleaf Wealth Management, LLC in San Ramon, CA, with 11 years of industry experience. He holds the Series 63 designation and has been with Newleaf Wealth Management since 2013. Newleaf Wealth Management provides discretionary and non-discretionary investment management and consulting services for individuals, trusts, corporate and not-for-profit retirement plans, and charitable institutions. The firm emphasizes strategic asset allocation, global diversification, and tailored manager/fund selection, with a notable focus on retirement-plan and pension consulting as well as advisory services for charitable organizations.

Wealth management Retirement plans for business owners (SEP, solo 401k) Retired Founder/Business Owner
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John A

Series 66

San Mateo, CA

Integrated Financial Strategies, Inc.

John Antonakos is the sole advisor at Integrated Financial Strategies, Inc. in San Mateo, CA, with 22 years of experience in the financial industry. He holds a Series 66 designation and also maintains a law practice as a sole practitioner, where he spends approximately 80% of his time. His prior experience includes roles at QA3 Financial LLC and QA3 Financial Corp since 2003. Integrated Financial Strategies, Inc. provides investment supervisory services to individual clients, high-net-worth individuals, profit-sharing plans, trusts, estates, and charitable organizations. The firm offers personalized portfolio management and referrals to third-party money managers, employing a non-discretionary approach that requires client approval for trades and combines fundamental and technical analysis with asset allocation strategies.

Wealth management Passive / index investing Active portfolio management
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David B

CFP®, Series 65

San Mateo, CA

Barson Financial Planning

David Barson is a CFP®-certified financial advisor with 17 years of industry experience. He is the principal and sole advisor at Barson Financial Planning, an independent firm he founded in 2017 after nine years with Fisher Investments. Barson Financial Planning provides investment management and comprehensive financial planning to individuals, profit-sharing plans, charitable organizations, and businesses. The firm primarily constructs passive, low-cost portfolios using index mutual funds and ETFs, while also incorporating fundamental, technical, and cyclical analyses. It utilizes outsourced portfolio management combined with individualized trade execution to serve approximately 40 client relationships managing around $47.8 million in assets.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General estate planning guidance Retirement income strategy
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Andrew W

Series 65

Dublin, CA

FinCop Financial Planning

Andrew Wong is a financial advisor at FinCop Financial Planning with one year of industry experience. He holds a Series 65 designation and has concurrently worked as a police officer for the City of Mountain View since 2007. FinCop Financial Planning is an independent, fee-only firm serving individuals and families with financial planning and investment advice focused on retirement, estate planning, debt management, and education planning. The firm emphasizes low-cost, diversified mutual funds and ETFs using a long-term, buy-and-hold strategy and offers educational seminars and workshops.

Debt management Retirement income strategy Income planning College savings (529s, UTMA, etc.) Retired
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Steven M

Series 63, Series 65

Fremont, CA

Sdmi Insurance And Financial Services

Steven Moeller is a financial advisor at Sdmi Insurance And Financial Services in Fremont, CA, with 20 years of industry experience. He holds Series 63 and Series 65 designations and has been with his current firm since 2014. In addition to advisory services, he is involved in fixed insurance sales through SDMI Insurance Services. Sdmi Insurance and Financial Services provides financial planning and pension consulting for individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, corporations, and other business entities. The firm employs a long-term investment approach based on technical analysis and third-party research, offering non-discretionary advice across traditional asset classes and placing emphasis on pension consulting and participant education.

General retirement planning Income planning Life insurance needs analysis Long-term care insurance College savings (529s, UTMA, etc.)
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