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Nathan W
CFP®, Series 65
Grand Rapids, MI
LVZ, Inc.
Nathan Wood is a CFP® and Series 65-licensed financial advisor with three years of industry experience. He has been with LVZ, Inc. since 2022 and previously worked six years at Greenridge Fruit. Outside of his advisory role, Wood owns Nate Wood Enterprises, LLC, a camper rental business. LVZ, Inc. is a team-based firm with 17 advisors serving over 2,400 client relationships. The firm provides investment management, financial planning, consulting, and manager selection for a range of clients, employing a variety of portfolio strategies primarily using ETFs and mutual funds, with additional options like Biblically Responsible Investments and direct indexing.
Shane H
CFP®, Series 65
Wyoming, MI
JVL Wealth Strategies
Shane Holcomb is a financial advisor at JVL Wealth Strategies with one year of industry experience. He holds a Series 65 designation and has previously worked at Fidelity Investments and Calderone Golf Club. JVL Wealth Strategies is an SEC-registered advisory firm serving individuals, charitable organizations, trusts, estates, and business entities. The firm manages portfolios through a combination of passive and active strategies, employs third-party research, and offers access to private funds and separate account solutions.
Kevin T
Series 63, Series 66
Grand Rapids, MI
Hill Island Financial LLC
Kevin Toler is a financial advisor with Hill Island Financial LLC in Grand Rapids, MI, holding Series 63 and Series 66 licenses and bringing 23 years of industry experience. Prior to joining Hill Island Financial in 2021, he worked at Ameriprise Financial Services, Inc. for 16 years. He serves on the Board of Directors for the East Congregational Church of Christ as Director of the Endowment Board and is also a board member of Spectrum Health Hospice. Hill Island Financial provides discretionary investment management, financial planning, and retirement plan advisory services to individuals, high-net-worth families, trusts, estates, and businesses. The firm employs a primarily long-term investment approach combining fundamental and technical analysis to build diversified portfolios and offers ERISA fiduciary services including IPS design and 3(21) investment oversight.
James M
Series 65
Grand Rapids, MI
Capital Advisor Network
James Moerdyk is a Series 65-credentialed advisor with 11 years of industry experience. He is currently with Capital Advisor Network, where he has worked since 2019, and previously worked at Brookstone Capital Management. Moerdyk is also the owner of Bills Sharpening, LLC, a blade sharpening service unrelated to investment advisory. Capital Advisor Network is a six-advisor team that manages approximately $99.5 million in client assets, serving individuals, institutions, charitable organizations, government entities, and trusts. The firm employs data-driven, algorithmic investment strategies with a focus on tactical asset allocation, utilizing a range of investment vehicles and technology tools to support portfolio management and consulting services.
Heather E
CFP®
Grand Rapids, MI
NPF Investment Advisors
Heather Elve is a CFP® professional with nine years of experience in the financial industry, currently serving at NPF Investment Advisors since 2017. Prior to joining NPF, she worked for two years at Old National Bank. NPF Investment Advisors provides financial planning, portfolio management, and consulting services to individual and institutional clients, including high-net-worth individuals, foundations, and charitable organizations. The firm manages discretionary client portfolios using fundamental security analysis and asset allocation strategies, and also sponsors the NPF Core Equity ETF.
Larry A
Series 66
Grand Rapids, MI
Advisory Advocates LLC
Larry Andreano is a financial advisor at Advisory Advococates LLC with 20 years of industry experience. He holds a Series 66 designation and has worked at L.M. Kohn & Company and Royal Securities Co. Outside of his advisory work, he has a controlling interest in SAIL, LLC, a company that owns apartments and is managed by a third party. Advisory Advocates LLC provides financial planning, consulting, and discretionary portfolio management to individuals, trusts, estates, and business entities. The firm employs a combination of passive ETF-based strategies and active portfolio management, including tactical asset allocation and option-protected overlays, and utilizes affiliated sub-advisory arrangements in its investment approach.
Kurt A
CFA®, Series 63
Grand Rapids, MI
NPF Investment Advisors
Kurt Arvidson is a CFA® charterholder with 16 years of industry experience. He is affiliated with NPF Investment Advisors in Grand Rapids, MI, and has been with Norris Perne & French LLP since 2000. NPF Investment Advisors is a fee-only, SEC-registered firm serving individuals and institutional clients such as foundations, pension plans, and charitable organizations. The firm emphasizes client-specific objectives through fundamental analysis, long-term holdings, and customized performance reporting, managing approximately $2.5 billion in discretionary assets.
Thomas P
Series 63, Series 65
Grand Rapids, MI
Hungerford Financial LLC
Thomas Price is a financial advisor at Hungerford Financial LLC in Grand Rapids, MI, with 31 years of industry experience. He holds Series 63 and Series 65 credentials and has been involved with Hungerford Financial since 2009. Price is also the owner of Genesis Financial, a non-public entity used for personal tax preparation. Hungerford Financial serves individuals, charities, and employer retirement plans by providing financial planning, portfolio management, and retirement plan consulting. The firm employs a strategic asset allocation approach enhanced by AI-enabled analytics and maintains human oversight for all investment decisions.
Stephen W
CFP®
Ada, MI
Cambient Family Office, LLC
Stephen Wilbur is a CFP® professional with one year of experience in financial advising. He is currently with Cambient Family Office, LLC and previously worked at Greenleaf Trust and Lowe’s Corporation. He also spent four years at Hope College. Cambient Family Office serves high-net-worth and ultra-high-net-worth clients, offering wealth management, family office, and financial planning services. The firm employs a customized, long-term investment strategy that includes discretionary portfolio management and access to alternative investments and digital-asset advisory services.
Matthew K
CFP®, CFA®, Series 63, Series 65
Wyoming, MI
JVL Wealth Strategies
Matthew Kunnen is a CFP® and CFA® with 12 years of industry experience. He has worked at JVL Associates, LLC since 2013 and is currently part of the eight-advisor team at JVL Wealth Strategies in Wyoming, Michigan. JVL Wealth Strategies is an SEC-registered advisory firm managing over $672 million for approximately 173 clients. The firm serves individuals, charitable organizations, trusts, estates, and business entities, employing a blend of passive and active investment strategies alongside access to private funds and separate account solutions.
Jeffrey S
Series 63, Series 65
Grand Rapids, MI
Wealthspan Investment Management, LLC
Jeffrey Stukey is a financial advisor with Wealthspan Investment Management, LLC in Grand Rapids, MI, holding Series 63 and Series 65 licenses and with 18 years of industry experience. His prior affiliations include AI Alpha, LLC, Strategic Navigators Private Wealth, FormulaFolio Investments LLC, and Retirement Wealth Advisors, Inc. He is also president of two non-investment related firms focused on independent financial planning and insurance marketing support, and a member of an insurance product and financial technology development company. Wealthspan Investment Management serves individual and high-net-worth clients as well as corporate and retirement-plan sponsors, offering comprehensive financial planning, consulting, and discretionary portfolio management across active and passive model-based strategies. The firm integrates fundamental and technical analysis, uses a range of concentrated U.S. equity models, and may engage third-party advisers to meet client objectives.
Rebecka P
Series 63, Series 66
Grand Rapids, MI
Hill Island Financial LLC
Rebecka Pratt is a financial advisor at Hill Island Financial LLC in Grand Rapids, MI, holding Series 63 and Series 66 designations with 17 years of industry experience. She has worked at Hill Island Financial since 2021 and previously at Ameriprise Financial Services from 2018 to 2021; she has also operated her own business since 2016. Pratt is a licensed insurance professional, dedicating less than 10% of her business time to this activity. Hill Island Financial serves individuals, high-net-worth clients, families, trusts, businesses, retirement plans, and charitable organizations by providing discretionary investment management, financial planning, and retirement-plan advisory services. The firm employs a primarily long-term investment approach using ETFs and mutual funds, combining fundamental and technical analysis with occasional short-term adjustments, and emphasizes ongoing personal contact with clients.
Thomas P
Series 63, Series 65, Series 66
Jenison, MI
Straight Path Wealth Management
Thomas Proos is a financial advisor with Straight Path Wealth Management in Jenison, MI, holding Series 63, 65, and 66 licenses and bringing 27 years of industry experience. His prior roles include positions at LPL Financial and Cetera Advisor Networks. He is also involved in the sale of life insurance, fixed and indexed annuities, and long-term care insurance to support comprehensive financial and estate planning. Straight Path Wealth Management serves individuals, corporate retirement plans, non-profits, and insurance company clients, offering discretionary portfolio management and integrated financial planning services. The firm employs a diversified investment approach that incorporates academic, fundamental, economic, and technical analysis, actively managing portfolios with strategies such as short selling and options, and distinguishes itself with an affiliated accounting practice and service to insurance clients.
Jay G
Series 63, Series 65
Grand Rapids, MI
Blue Water Asset Management
Jay Greer is a financial advisor with Blue Water Asset Management in Grand Rapids, MI, holding Series 63 and Series 65 licenses and bringing 16 years of industry experience. He has been with Blue Water Asset Management since 2015 and also serves as president and managing member of Jay Greer & Co, LLC, a financial planning and investment company. Outside of finance, he is a partner and board-level contributor to Renucell Group, a healthcare skincare business. Blue Water Asset Management serves individual and institutional clients, including high-net-worth individuals, pension plans, and insurance companies, offering discretionary portfolio management and consulting services. The firm employs a tailored investment process that incorporates Modern Portfolio Theory and utilizes sub-advisers and model portfolios across various asset classes.
Patrick S
Series 63, Series 65
Byron Center, MI
Fairway Investment Group, LLC
Patrick Sokol is a financial advisor with Fairway Investment Group, LLC, holding Series 63 and Series 65 licenses and bringing 10 years of industry experience. He has been with Fairway Investment Group, Paradigm Equities, Inc., and MEA Financial Services since 2016. Prior to his financial advisory career, he worked 25 years with Kelloggsville Public Schools. Fairway Investment Group primarily serves members of the Michigan Education Association and their families, along with individual clients, trusts, estates, and select businesses. The firm offers fee-based investment advisory and portfolio management services through LPL Financial-sponsored programs, operating mainly on a non-discretionary basis with tailored recommendations based on client objectives.
Daniel B
Series 66, Series 65
Grand Rapids, MI
Hill Island Financial LLC
Daniel Bloemers is a financial advisor at Hill Island Financial LLC with 20 years of industry experience. He holds Series 65 and Series 66 licenses and has worked previously at Ameriprise, Comerica Securities, and Flagstar Bank. Outside of advisory work, he is involved with Maestro, a cash management system for business and corporate clients. Hill Island Financial is an SEC-registered advisory firm serving individuals, high-net-worth clients, families, trusts, businesses, retirement plans, and charitable organizations. The firm offers discretionary investment management and financial planning, focusing on long-term portfolio construction using ETFs and mutual funds with a blend of fundamental and technical analysis.
Aaron R
CFP®, Series 63, Series 66
Grand Rapids, MI
Lafleur & Godfrey Private Wealth Management
Aaron Ritsema is a CFP® professional at LaFleur & Godfrey Private Wealth Management in Grand Rapids, MI, with 21 years of industry experience. He has worked at Charles Schwab Bank and Charles Schwab since 2007. Outside of his advisory role, he is the owner of Erfstuk LLC, which manages a vacation rental condo in Fort Beach, Florida. LaFleur & Godfrey provides wealth management and portfolio management primarily for individuals and their trusts and estates, as well as pension and profit-sharing plans, charitable organizations, and small businesses. The firm employs an investment approach focused on fundamental analysis and active, concentrated equity portfolios, utilizing individual stocks and bonds alongside ETFs, mutual funds, and private funds as appropriate.
Jay K
CFP®, Series 66
Grand Rapids, MI
Forefront
Jay Kadlec is a CFP® and holds a Series 66 license, with four years of industry experience. He currently works at Forefront and has held roles at firms including Rocket Mortgage and New York Life. Outside of financial services, he is involved as a Subaru Specialist at Grayson Subaru. Forefront Wealth Partners is a registered investment adviser that provides discretionary investment management, comprehensive financial planning, and estate-planning coordination to individuals, high-net-worth clients, and businesses. The firm builds customized investment policies and asset-allocation targets, offering a range of planning services and affiliated tax, insurance, and retirement-plan services.
Madelyn R
CFP®, Series 65
Jenison, MI
Straight Path Wealth Management
Madelyn Rozeboom is a CFP® with three years of industry experience, currently serving at Straight Path Wealth Management. Her prior experience includes roles at Morgan Stanley and Straight Path Tax and Accounting Solutions Inc. She holds a Series 65 license and has an educational background that includes Calvin University. Straight Path Wealth Management provides investment advisory and financial planning services to individual and high-net-worth clients, as well as corporate and nonprofit accounts. The firm employs a blend of academic, fundamental, economic, and technical analysis and actively manages portfolios using a range of securities and tactical strategies.
Zachary F
CFP®, Series 66
Grand Rapids, MI
Lafleur & Godfrey Private Wealth Management
Zachary Falconer is a CFP® and holds a Series 66 license with 10 years of industry experience. He has worked at Charles Schwab Bank, SSB and Charles Schwab since 2015. He is based in Grand Rapids, MI, and is part of the six-advisor team at LaFleur & Godfrey Private Wealth Management. LaFleur & Godfrey provides wealth and portfolio management primarily for individuals, trusts, and estates, as well as pension and profit-sharing plans, charitable organizations, and small businesses. The firm uses a fundamental analysis-driven approach with active, concentrated equity portfolios, managing diverse equity strategies and serving as an ERISA/IRC fiduciary for retirement accounts.
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