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Derek P

CFP®, CFA®, Series 66

Caledonia, MI

Aspire Wealth

Derek Prusa is a CFP® and CFA® with 10 years of industry experience. He is a managing partner at Advisor 123 LLC and a managing member of Aspire Wealth, where he serves as a principal and Chief Compliance Officer. His prior roles include positions at Retirement Wealth Advisory and FormulaFolio Investments. Aspire Wealth serves individuals, corporations, charities, and retirement plans with comprehensive financial planning, portfolio management, and consulting services. The firm utilizes an asset-allocation framework combined with tactical asset allocation, fundamental and technical analysis, and proprietary model portfolios to manage investments under discretionary authority.

Income planning Retirement plans for business owners (SEP, solo 401k) Passive / index investing
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Adam S

CFP®, Series 65

Wyoming, MI

JVL Wealth Strategies

Adam Suwyn is a CFP® professional with four years of experience in the financial industry. He has worked at JVL Wealth Strategies since 2023 and previously held positions at JPMorgan Chase and Greenleaf Trust. JVL Wealth Strategies provides financial planning, wealth management, and investment advisory services to individuals, high-net-worth clients, trusts, estates, charitable organizations, and certain business entities. The firm employs a disciplined investment process that includes asset allocation, fundamental and technical analysis, and a combination of passive and active strategies, managing approximately $784 million in assets for about 186 clients.

Private / alternative investments Multi-generational wealth transfer Charitable giving & philanthropy Family Business
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Matthew L

CFP®, PFS™, Series 65

Grand Rapids, MI

Mpm Wealth Advisors

Matthew Leskovar is a CFP®, PFS™, and Series 65 licensed advisor with 13 years of industry experience. He is currently affiliated with MPM Wealth Advisors and is the owner of Leskovar Financial, where he provides tax and accounting services. His prior work includes roles at Doeren Mayhew and Beene Garter, LLP. MPM Wealth Advisors offers investment advisory and financial planning services to individuals, pension and employee benefit plans, trusts, and other entities. The firm manages over $1 billion in assets, emphasizing diversified portfolios primarily composed of low-expense mutual funds and ETFs, with investment strategies guided by client suitability and risk profiles.

General retirement planning ESG / Sustainable investing Founder/Business Owner Retired Approaching retirement Mid-Career Professionals
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Nathan W

CFP®, Series 65

Grand Rapids, MI

LVZ, Inc.

Nathan Wood is a CFP® and Series 65-licensed financial advisor with three years of industry experience. He has been with LVZ, Inc. since 2022 and previously worked six years at Greenridge Fruit. Outside of his advisory role, Wood owns Nate Wood Enterprises, LLC, a camper rental business. LVZ, Inc. is a team-based firm with 17 advisors serving over 2,400 client relationships. The firm provides investment management, financial planning, consulting, and manager selection for a range of clients, employing a variety of portfolio strategies primarily using ETFs and mutual funds, with additional options like Biblically Responsible Investments and direct indexing.

Retirement income strategy ESG / Sustainable investing Christian Faith Based
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Shane H

CFP®, Series 65

Wyoming, MI

JVL Wealth Strategies

Shane Holcomb is a CFP® certificant affiliated with JVL Wealth Strategies in Wyoming, MI, with two years of industry experience. Prior to joining JVL Wealth Strategies, he worked briefly at Fidelity Investments and at Calderone Golf Club. JVL Wealth Strategies is a team of eight advisors serving individuals, trusts, estates, charitable organizations, and certain business entities. The firm provides discretionary portfolio management and comprehensive financial planning, employing a mix of passive and active investment strategies along with a formal manager selection process for separately managed accounts.

Private / alternative investments Multi-generational wealth transfer Charitable giving & philanthropy Family Business
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Kevin T

Series 63, Series 66

Grand Rapids, MI

Hill Island Financial LLC

Kevin Toler is a financial advisor with Hill Island Financial LLC in Grand Rapids, MI, holding Series 63 and Series 66 licenses and bringing 23 years of industry experience. Prior to joining Hill Island Financial in 2021, he worked at Ameriprise Financial Services, Inc. for 16 years. He serves on the Board of Directors for the East Congregational Church of Christ as Director of the Endowment Board and is also a board member of Spectrum Health Hospice. Hill Island Financial provides discretionary investment management, financial planning, and retirement plan advisory services to individuals, high-net-worth families, trusts, estates, and businesses. The firm employs a primarily long-term investment approach combining fundamental and technical analysis to build diversified portfolios and offers ERISA fiduciary services including IPS design and 3(21) investment oversight.

Wealth management Retirement plans for business owners (SEP, solo 401k) General retirement planning Founder/Business Owner Executive
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James M

Series 65

Grand Rapids, MI

Capital Advisor Network

James Moerdyk is a Series 65-credentialed advisor with 11 years of industry experience. He is currently with Capital Advisor Network, where he has worked since 2019, and previously worked at Brookstone Capital Management. Moerdyk is also the owner of Bills Sharpening, LLC, a blade sharpening service unrelated to investment advisory. Capital Advisor Network is a six-advisor team that manages approximately $99.5 million in client assets, serving individuals, institutions, charitable organizations, government entities, and trusts. The firm employs data-driven, algorithmic investment strategies with a focus on tactical asset allocation, utilizing a range of investment vehicles and technology tools to support portfolio management and consulting services.

Active portfolio management Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Wealth management Founder/Business Owner Executive
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Heather E

CFP®

Grand Rapids, MI

NPF Investment Advisors

Heather Elve is a CFP® professional with nine years of experience in the financial industry, currently serving at NPF Investment Advisors since 2017. Prior to joining NPF, she worked for two years at Old National Bank. NPF Investment Advisors provides financial planning, portfolio management, and consulting services to individual and institutional clients, including high-net-worth individuals, foundations, and charitable organizations. The firm manages discretionary client portfolios using fundamental security analysis and asset allocation strategies, and also sponsors the NPF Core Equity ETF.

Social Security optimization Charitable giving & philanthropy Equity Recipients (RS/RSU, SOP, ESPP) Debt management Founder/Business Owner Retired Executive
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Larry A

Series 66

Grand Rapids, MI

Advisory Advocates LLC

Larry Andreano is a financial advisor at Advisory Advococates LLC with 20 years of industry experience. He holds a Series 66 designation and has worked at L.M. Kohn & Company and Royal Securities Co. Outside of his advisory work, he has a controlling interest in SAIL, LLC, a company that owns apartments and is managed by a third party. Advisory Advocates LLC provides financial planning, consulting, and discretionary portfolio management to individuals, trusts, estates, and business entities. The firm employs a combination of passive ETF-based strategies and active portfolio management, including tactical asset allocation and option-protected overlays, and utilizes affiliated sub-advisory arrangements in its investment approach.

Retirement plans for business owners (SEP, solo 401k) Cash flow / budgeting
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Kurt A

CFA®, Series 63

Grand Rapids, MI

NPF Investment Advisors

Kurt Arvidson is a CFA® charterholder with 16 years of industry experience. He is affiliated with NPF Investment Advisors in Grand Rapids, MI, and has been with Norris Perne & French LLP since 2000. NPF Investment Advisors is a fee-only, SEC-registered firm serving individuals and institutional clients such as foundations, pension plans, and charitable organizations. The firm emphasizes client-specific objectives through fundamental analysis, long-term holdings, and customized performance reporting, managing approximately $2.5 billion in discretionary assets.

Social Security optimization Charitable giving & philanthropy Equity Recipients (RS/RSU, SOP, ESPP) Debt management Founder/Business Owner Retired Executive
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Thomas P

Series 63, Series 65

Grand Rapids, MI

Hungerford Financial LLC

Thomas Price is a financial advisor with Hungerford Financial LLC in Grand Rapids, MI, holding Series 63 and Series 65 licenses and bringing 32 years of industry experience. He has held roles at Comerica Securities and other financial firms, and he owns Genesis Financial, a non-investment entity used for personal tax preparation. Hungerford Financial serves individuals, charities, and employer retirement plans with financial planning, portfolio management, and retirement plan consulting. The firm’s investment approach focuses on strategic asset allocation with tactical adjustments, emphasizing value, safety, and risk control, supported by AI-enabled analytics alongside human oversight.

Business succession planning Wealth management Options & derivatives strategies
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Stephen W

CFP®

Ada, MI

Cambient Family Office, LLC

Stephen Wilbur is a CFP® professional with one year of experience in financial advising. He is currently with Cambient Family Office, LLC and previously worked at Greenleaf Trust and Lowe’s Corporation. He also spent four years at Hope College. Cambient Family Office serves high-net-worth and ultra-high-net-worth clients, offering wealth management, family office, and financial planning services. The firm employs a customized, long-term investment strategy that includes discretionary portfolio management and access to alternative investments and digital-asset advisory services.

Private / alternative investments Options & derivatives strategies Concentrated stock management Tax-loss harvesting Wealth management Founder/Business Owner HENRY (High Earners, Not Rich Yet)
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Matthew K

CFP®, CFA®, Series 63, Series 65

Wyoming, MI

JVL Wealth Strategies

Matthew Kunnen is a CFP® and CFA® with 12 years of industry experience. He has worked at JVL Associates, LLC since 2013 and is currently part of the eight-advisor team at JVL Wealth Strategies in Wyoming, Michigan. JVL Wealth Strategies is an SEC-registered advisory firm managing over $672 million for approximately 173 clients. The firm serves individuals, charitable organizations, trusts, estates, and business entities, employing a blend of passive and active investment strategies alongside access to private funds and separate account solutions.

Private / alternative investments Multi-generational wealth transfer Charitable giving & philanthropy Family Business
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Jeffrey S

Series 63, Series 65

Grand Rapids, MI

Wealthspan Investment Management, LLC

Jeffrey Stukey is a financial advisor with Wealthspan Investment Management, LLC in Grand Rapids, MI, holding Series 63 and Series 65 licenses and with 18 years of industry experience. His prior affiliations include AI Alpha, LLC, Strategic Navigators Private Wealth, FormulaFolio Investments LLC, and Retirement Wealth Advisors, Inc. He is also president of two non-investment related firms focused on independent financial planning and insurance marketing support, and a member of an insurance product and financial technology development company. Wealthspan Investment Management serves individual and high-net-worth clients as well as corporate and retirement-plan sponsors, offering comprehensive financial planning, consulting, and discretionary portfolio management across active and passive model-based strategies. The firm integrates fundamental and technical analysis, uses a range of concentrated U.S. equity models, and may engage third-party advisers to meet client objectives.

Active portfolio management Passive / index investing Concentrated stock management
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Rebecka P

Series 63, Series 66

Grand Rapids, MI

Hill Island Financial LLC

Rebecka Pratt is a financial advisor at Hill Island Financial LLC in Grand Rapids, MI, holding Series 63 and Series 66 designations with 17 years of industry experience. She has worked at Hill Island Financial since 2021 and previously at Ameriprise Financial Services from 2018 to 2021; she has also operated her own business since 2016. Pratt is a licensed insurance professional, dedicating less than 10% of her business time to this activity. Hill Island Financial serves individuals, high-net-worth clients, families, trusts, businesses, retirement plans, and charitable organizations by providing discretionary investment management, financial planning, and retirement-plan advisory services. The firm employs a primarily long-term investment approach using ETFs and mutual funds, combining fundamental and technical analysis with occasional short-term adjustments, and emphasizes ongoing personal contact with clients.

Wealth management Retirement plans for business owners (SEP, solo 401k) General retirement planning Founder/Business Owner Executive
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Thomas P

Series 63, Series 65, Series 66

Jenison, MI

Straight Path Wealth Management

Thomas Proos is a financial advisor with Straight Path Wealth Management in Jenison, MI, holding Series 63, 65, and 66 licenses and bringing 27 years of industry experience. His prior roles include positions at LPL Financial and Cetera Advisor Networks. He is also involved in the sale of life insurance, fixed and indexed annuities, and long-term care insurance to support comprehensive financial and estate planning. Straight Path Wealth Management serves individuals, corporate retirement plans, non-profits, and insurance company clients, offering discretionary portfolio management and integrated financial planning services. The firm employs a diversified investment approach that incorporates academic, fundamental, economic, and technical analysis, actively managing portfolios with strategies such as short selling and options, and distinguishes itself with an affiliated accounting practice and service to insurance clients.

Options & derivatives strategies Active portfolio management Real estate investing Tax-loss harvesting
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Jay G

Series 63, Series 65

Grand Rapids, MI

Blue Water Asset Management

Jay Greer is a financial advisor with Blue Water Asset Management in Grand Rapids, MI, holding Series 63 and Series 65 licenses and bringing 16 years of industry experience. He has been with Blue Water Asset Management since 2015 and also serves as president and managing member of Jay Greer & Co, LLC, a financial planning and investment company. Outside of finance, he is a partner and board-level contributor to Renucell Group, a healthcare skincare business. Blue Water Asset Management serves individual and institutional clients, including high-net-worth individuals, pension plans, and insurance companies, offering discretionary portfolio management and consulting services. The firm employs a tailored investment process that incorporates Modern Portfolio Theory and utilizes sub-advisers and model portfolios across various asset classes.

Options & derivatives strategies Real estate investing
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Patrick S

Series 63, Series 65

Byron Center, MI

Fairway Investment Group, LLC

Patrick Sokol is a financial advisor with Fairway Investment Group, LLC, holding Series 63 and Series 65 licenses and bringing 10 years of industry experience. He has been with Fairway Investment Group, Paradigm Equities, Inc., and MEA Financial Services since 2016. Prior to his financial advisory career, he worked 25 years with Kelloggsville Public Schools. Fairway Investment Group primarily serves members of the Michigan Education Association and their families, along with individual clients, trusts, estates, and select businesses. The firm offers fee-based investment advisory and portfolio management services through LPL Financial-sponsored programs, operating mainly on a non-discretionary basis with tailored recommendations based on client objectives.

Wealth management Passive / index investing Real estate investing Educators, Teachers, and Academics
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Daniel B

Series 66, Series 65

Grand Rapids, MI

Hill Island Financial LLC

Daniel Bloemers is a financial advisor at Hill Island Financial LLC with 20 years of industry experience. He holds Series 65 and Series 66 licenses and has worked previously at Ameriprise, Comerica Securities, and Flagstar Bank. Outside of advisory work, he is involved with Maestro, a cash management system for business and corporate clients. Hill Island Financial is an SEC-registered advisory firm serving individuals, high-net-worth clients, families, trusts, businesses, retirement plans, and charitable organizations. The firm offers discretionary investment management and financial planning, focusing on long-term portfolio construction using ETFs and mutual funds with a blend of fundamental and technical analysis.

Wealth management Retirement plans for business owners (SEP, solo 401k) General retirement planning Founder/Business Owner Executive
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Aaron R

CFP®, Series 63, Series 66

Grand Rapids, MI

Lafleur & Godfrey Private Wealth Management

Aaron Ritsema is a CFP® professional at LaFleur & Godfrey Private Wealth Management in Grand Rapids, MI, with 21 years of industry experience. He has worked at Charles Schwab Bank and Charles Schwab since 2007. Outside of his advisory role, he is the owner of Erfstuk LLC, which manages a vacation rental condo in Fort Beach, Florida. LaFleur & Godfrey provides wealth management and portfolio management primarily for individuals and their trusts and estates, as well as pension and profit-sharing plans, charitable organizations, and small businesses. The firm employs an investment approach focused on fundamental analysis and active, concentrated equity portfolios, utilizing individual stocks and bonds alongside ETFs, mutual funds, and private funds as appropriate.

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Retirement withdrawal strategies Tax-loss harvesting Founder/Business Owner Executive
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