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Gregg S

Series 66

Mequon, WI

Richmond Investment Services LLC

Gregg Shaffer is a financial advisor with Richmond Investment Services LLC in Mequon, WI, holding a Series 66 designation and 25 years of industry experience. His prior experience includes roles at Morgan Stanley and Citigroup Global Markets. Shaffer is also a licensed insurance agent, providing additional financial services alongside his advisory work. Richmond Investment Services, LLC is an SEC-registered advisory firm serving individuals, trusts, estates, charitable organizations, business entities, and retirement plan sponsors. The firm offers customized financial planning, discretionary portfolio management, and retirement plan consulting, using a variety of LPL-sponsored programs and an independent Strategic Wealth Management program.

Retirement income strategy Income planning Active portfolio management Options & derivatives strategies Founder/Business Owner Retired Executive
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Joseph D

CFP®, Series 63, Series 65

Wauwatosa, WI

Broadview Financial Management, LLC

Joseph Dailey is a CFP® with 24 years of industry experience, currently serving as an advisor at Broadview Financial Management, LLC. He has been with Sja Financial Advisory, LLC since 2010. Broadview Financial Management serves individual clients, retirement plans, trusts, estates, charitable organizations, and business entities, managing approximately $623 million in assets. The firm employs a fiduciary approach focused on financial planning, consulting, and portfolio management, using diversified allocations based on Modern Portfolio Theory with a combination of mutual funds, ETFs, and selected Independent Managers.

General retirement planning Income planning Charitable giving & philanthropy Debt management
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Devin G

Series 65

Cedarburg, WI

PJS Wealth Partners

Devin Goetsch is a financial advisor at PJS Wealth Partners in Cedarburg, WI, holding a Series 65 credential and with one year of industry experience. He previously worked at Winch Financial from 2021 to 2025 and attended school from 2015 to 2021. PJS Wealth Partners provides discretionary portfolio management and integrated financial planning to individuals, including high-net-worth clients, institutional retirement plans, as well as charitable and corporate clients. The firm manages approximately $852 million in client assets and combines multiple analytical approaches with model portfolios overseen by an investment committee, operating with an employee ownership structure.

Wealth management Annuities ESG / Sustainable investing Retirement plans for business owners (SEP, solo 401k) Retirement withdrawal strategies Founder/Business Owner Retired
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Corrine B

Series 66

Brookfield, WI

Coordinated Capital Securities, Inc.

Corrine Bultman is a financial advisor at Coordinated Capital Securities, Inc. with 22 years of industry experience. She holds a Series 66 designation and has been with Coordinated Capital Securities since 2007. Outside of her advisory role, she is an independent insurance agent specializing in group life, long-term and short-term disability, long-term care, health, vision, and dental insurance. Coordinated Capital Securities serves individuals, trusts, plan sponsors, and business entities by providing investment management, financial planning, and retirement plan consulting. The firm offers discretionary and non-discretionary management programs, access to wrap programs, and referrals to third-party managers, supported by a team of 16 financial professionals managing approximately $137 million for about 186 clients.

General retirement planning
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Marina M

Series 63, Series 65

Mequon, WI

Spectrum Investment Advisors, Inc.

Marina Moths is a financial advisor at Spectrum Investment Advisors, Inc. with 18 years of industry experience. She holds Series 63 and Series 65 licenses and has previously worked at OneAmerica Securities and BMO Investment Distributors. Spectrum Investment Advisors serves retirement plan sponsors and individual investors, offering 401(k) and other plan consulting along with wealth management and financial planning. The firm employs balanced equity and fixed-income strategies informed by charting, fundamental, and cyclical analysis, implementing portfolios primarily with no-load mutual funds and ETFs.

Retirement plans for business owners (SEP, solo 401k) Business sale tax planning Cash flow / budgeting College savings (529s, UTMA, etc.) Wealth management Founder/Business Owner
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James M

Series 63, Series 65

Mequon, WI

Spectrum Investment Advisors, Inc.

James Marshall is a financial advisor with Spectrum Investment Advisors, Inc. in Mequon, WI, holding Series 63 and Series 65 licenses and 26 years of industry experience. He has been with Spectrum Investment Advisors since 2009. Spectrum Investment Advisors serves retirement plan sponsors and individual investors by providing 401(k) and other plan consulting, wealth management, investment consulting, and standalone financial planning. The firm employs balanced equity and fixed-income strategies informed by charting, fundamental, and cyclical analysis, typically using no-load mutual funds and ETFs, with portfolios monitored quarterly and managed on a discretionary basis as needed.

Retirement plans for business owners (SEP, solo 401k) Business sale tax planning Cash flow / budgeting College savings (529s, UTMA, etc.) Wealth management Founder/Business Owner
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Brian E

CFP®, Series 63, Series 65

Pewaukee, WI

Shakespeare Wealth Management, LLC

Brian Ellenbecker is a CFP® with 26 years of industry experience, currently serving at Shakespeare Wealth Management, LLC since 2020. His prior roles include 15 years at Robert W Baird & Co and earlier positions at Eagle Strategies and Strong Capital Management Inc. He is president of the Milwaukee Tennis & Education Foundation. Shakespeare Wealth Management serves individuals, including high-net-worth clients, and corporate entities, managing approximately $642 million across 312 accounts with a six-advisor team. The firm uses a model-driven, allocation-focused investment approach with diversified holdings in mutual funds and ETFs and provides discretionary portfolio management alongside comprehensive financial planning.

Concentrated stock management Real estate investing Tax strategies for small businesses Business exit / sale strategy
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Ryan S

Series 65

Mequon, WI

Spectrum Investment Advisors, Inc.

Ryan Strankowski is a financial advisor at Spectrum Investment Advisors, Inc. with 13 years of industry experience. He has held his current role at Spectrum Investment Advisors since 2016 and holds a Series 65 designation. Spectrum Investment Advisors serves institutional retirement-plan sponsors, individuals, trusts, estates, and other entities by providing plan consulting, pooled-employer plan services, wealth management, investment consulting, and standalone financial planning. The firm’s investment approach includes portfolio management using no-load mutual funds and ETFs, a patented cyclical analysis system, and the use of AI tools with human oversight.

Retirement plans for business owners (SEP, solo 401k) Business sale tax planning Cash flow / budgeting College savings (529s, UTMA, etc.) Wealth management Founder/Business Owner
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Bradley A

Series 65

Waukesha, WI

Drake & Associates, LLC

Bradley Allen is a financial advisor with Drake & Associates, LLC in Waukesha, WI, holding a Series 65 credential and possessing nine years of industry experience. He has been with Drake & Associates since 2015. Additionally, he works as a licensed insurance agent in Wisconsin through Loft Financial Advisory Group, LLC. Drake & Associates serves individual and high-net-worth clients, providing discretionary portfolio management and comprehensive financial planning through a multi-advisor team managing approximately $607 million in client assets. The firm employs a model-driven investment approach using LSA Portfolio Analytics and incorporates technology, including AI tools, to support client servicing and administrative functions.

Annuities Tax-loss harvesting College savings (529s, UTMA, etc.) Cash flow / budgeting
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Joshua O

Series 66

Waukesha, WI

IAG Wealth Partners, LLC

Joshua Oswald is a financial advisor at IAG Wealth Partners, LLC with one year of industry experience. He holds a Series 66 designation and has worked at IAG Wealth Partners and LPL Financial since 2022. Outside of his advisory role, he works part-time delivering for DoorDash and is employed seasonally at The Ingleside Hotel. IAG Wealth Partners manages approximately $1.6 billion in client assets across over 2,200 relationships. The firm serves individual and high-net-worth clients with a long-term, buy-and-hold investment approach, offering both model-based and custom portfolio strategies, and utilizes a range of third-party managers and LPL-sponsored advisory programs.

Wealth management Passive / index investing Tax-loss harvesting
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Tricia S

Series 63, Series 65

Mequon, WI

Spectrum Investment Advisors, Inc.

Tricia Sendelbach is a financial advisor at Spectrum Investment Advisors, Inc. with 20 years of industry experience. She holds Series 63 and Series 65 licenses and has previously worked at Voya and OneAmerica in various capacities over the past decade. Spectrum Investment Advisors serves institutional retirement-plan sponsors as well as individuals, trusts, and other entities, offering plan consulting, pooled-employer plan services, wealth management, investment consulting, and financial planning. The firm emphasizes written investment policy formation, ongoing monitoring, and uses proprietary tools like the Spectrum Investor® Fund Monitoring Scorecard™ to support its services.

Retirement plans for business owners (SEP, solo 401k) Business sale tax planning Cash flow / budgeting College savings (529s, UTMA, etc.) Wealth management Founder/Business Owner
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Malachi H

Series 66

Waukesha, WI

Drake & Associates, LLC

Malachi Hummel is a financial advisor at Drake & Associates, LLC with two years of industry experience. He holds a Series 66 designation and has previously worked at LPL Enterprise, The Prudential Insurance Company of America, and Pruco Securities LLC. Drake & Associates serves individual and high-net-worth clients with discretionary portfolio management, comprehensive financial planning, and related services. The firm uses a model-driven investment process to tailor portfolios primarily using ETFs, mutual funds, and equities, and manages approximately $607 million in client assets.

Annuities Tax-loss harvesting College savings (529s, UTMA, etc.) Cash flow / budgeting
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Tammy N

Series 65

Waukesha, WI

Ellenbecker Investment Group

Tammy Niemann is a financial advisor at Ellenbecker Investment Group with two years of industry experience. She holds a Series 65 designation and has previously worked at Prosperity Mortgage, Wintrust Financial, and Associated Bank. Ellenbecker Investment Group serves a diverse client base including individual households, retirement plans, trusts, estates, charitable organizations, and business entities. The firm provides comprehensive financial planning, discretionary investment management, and retirement plan consulting, combining model portfolios and independent investment analysis with tailored asset allocation and ongoing management.

Retirement income strategy Wealth management Tax strategies for small businesses Charitable giving & philanthropy Founder/Business Owner Retired Executive Women Professionals Mid-Career Professionals
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Jesse S

CFP®, Series 66

Waukesha, WI

IAG Wealth Partners, LLC

Jesse Sindorf is a financial advisor with IAG Wealth Partners, LLC, holding CFP® and Series 66 credentials and bringing nine years of industry experience. He has worked at LPL Financial, LLC since 2017 and at IAG Wealth Partners, LLC since 2016. IAG Wealth Partners provides financial planning, discretionary investment management, and consulting services to individual and business clients, with many client relationships implemented through LPL-sponsored programs. The firm generally favors a long-term, buy-and-hold approach and offers both model-based and custom investment strategies.

Wealth management Passive / index investing Tax-loss harvesting
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Matthew M

CFP®, Series 65

Milwaukee, WI

The Milwealth Group, LLC

Matthew Miler is a CFP® and holds a Series 65 license, with 17 years of experience in the financial services industry. He is currently with The MilWealth Group, LLC, where he has been since 2021, including its prior iteration as McCarthy Grittinger Financial Group. Outside of his advisory role, he serves as a course instructor for the International Foundation of Employee Benefit Plans, teaching Investment Basics. The MilWealth Group provides discretionary investment management and comprehensive financial planning to individuals, high-net-worth clients, and corporate accounts. The firm uses a model-portfolio approach focused on asset allocation and offers additional services such as tax preparation and retirement plan advisory.

Wealth management Passive / index investing General retirement planning General tax planning
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Chase L

Series 65

Waukesha, WI

Drake & Associates, LLC

Chase Lakari is a financial advisor at Drake & Associates, LLC with five years of industry experience. He holds a Series 65 credential and previously worked at Fisher Investments and State Farm. Outside of finance, he has been a sales manager for Wolf Creek Productions, an outdoor media production company, since 2019. Drake & Associates serves individual and high-net-worth clients with discretionary portfolio management and comprehensive financial planning. The firm employs a model-driven investment approach using LSA Portfolio Analytics to tailor asset allocations, primarily implementing portfolios with ETFs, mutual funds, and equities.

Annuities Tax-loss harvesting College savings (529s, UTMA, etc.) Cash flow / budgeting
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Matthew G

CFP®

Wauwatosa, WI

Broadview Financial Management, LLC

Matthew Goihl is a CFP® professional with 16 years of industry experience. He is affiliated with Broadview Financial Management, LLC and has worked with Sja Financial Advisory, LLC since 2008. Broadview Financial Management serves individual clients, including high-net-worth individuals, as well as retirement plans, trusts, estates, charitable organizations, and business entities. The firm manages approximately $623 million in assets and offers financial planning, consulting, and portfolio management services using a fiduciary approach and a Modern Portfolio Theory-based investment process.

General retirement planning Income planning Charitable giving & philanthropy Debt management
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Kevin S

Series 65

Pewaukee, WI

Fortress Planning Group

Kevin Sandieson is a Series 65-licensed financial advisor with seven years of industry experience. He has been with Fortress Planning Group since 2018 and previously worked at The Master Lock Company for four years. Fortress Planning Group is a team-based registered investment adviser managing approximately $345 million for both individual and high-net-worth clients. The firm employs a four-step consultative process and primarily uses broadly diversified mutual funds and ETFs, focusing on value and small-cap exposures aligned with Modern Portfolio Theory.

Passive / index investing Real estate investing Wealth management
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Robert R

ChFC®, Series 63, Series 65

Richfield, WI

Apollon Financial, LLC

Robert Ruelle is a ChFC® credentialed financial advisor with 25 years of industry experience. He is currently with Apollon Financial, LLC and has previously held roles at firms including Northwestern Mutual, Fidelity Investments, and LPL Financial. Apollon Financial, LLC is an SEC-registered advisory firm serving individuals, high-net-worth clients, families, trusts, estates, businesses, and retirement plans. The firm combines centrally managed model strategies with locally managed, advisor-led portfolios and utilizes investment options such as ESG risk-based models, Direct Indexing, and tax-aware techniques.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Self-Employed Founder/Business Owner Executive
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Jake P

Series 63, Series 66

Pewaukee, WI

Fortress Planning Group

Jake Perrine is an advisor at Fortress Planning Group with Series 63 and Series 66 licenses and two years of industry experience. Prior to joining Fortress Planning Group, he worked at Fidelity Investments and Charles Schwab Co., Inc. He also has experience outside the financial industry, including managing Eric's Hand Tossed Pizza & Sub. Fortress Planning Group is a team-based registered investment adviser managing approximately $345 million for a mix of individual and high-net-worth clients. The firm provides comprehensive financial planning and discretionary portfolio management with a consultative process, focusing on diversified mutual funds and ETFs aligned with Modern Portfolio Theory and primarily uses Dimensional Fund Advisors funds.

Passive / index investing Real estate investing Wealth management
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