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Traci H

Series 63

Philadelphia, PA

Morgan Stanley

Traci Hoelzel is a financial advisor with Morgan Stanley in Philadelphia, PA, holding a Series 63 designation and 26 years of industry experience. She has been with Morgan Stanley Smith Barney since 2009 and has worked at Morgan Stanley Private Bank, National Association since 2015. Morgan Stanley Wealth Management provides advisory programs and tailored financial planning to individuals and institutional clients, managing approximately $2.74 trillion in client assets. The firm’s planning process involves structured discovery conversations and firm-approved tools, with a broad range of retail and institutional investment offerings.

General estate planning guidance
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Keith L

Series 66

Newtown Square, PA

Mass Mutual Investors Services

Keith Lecky is a financial advisor with Mass Mutual Investors Services and holds the Series 66 designation. He began his advisory career in 2025 after prior experience in education and retail, including roles at Giant Food Store and several schools. Mass Mutual Investors Services, LLC is a broker-dealer and SEC-registered investment adviser that provides financial planning and asset management services to individuals, business owners, trusts, estates, charitable organizations, and employers. The firm offers collaborative, annual planning engagements using firm-approved tools and also provides specialized services such as divorce planning and employer-sponsored programs.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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Paola G

Series 66

Philadelphia, PA

Merrill

Paola Gonzalez Sierra is a Financial Advisor with Merrill Lynch Wealth Management, based in the Center City Philadelphia office. She is committed to helping individuals, families, and business owners build confidence in their financial futures through personalized guidance, education, and comprehensive wealth planning. Fluent in English and Spanish, Paola aims to make financial advice accessible and empower clients to make informed decisions aligned with their goals and values. Paola joined Merrill Lynch in January 2024 as a Financial Services Representative and advanced to the role of Financial Solutions Advisor, serving clients throughout the Philadelphia market. She has earned her FINRA Series 7 and Series 66 registrations after passing the Securities Industry Essentials (SIE) Exam. Prior to joining Merrill Lynch, Paola spent over a decade at Fulton Bank, where she progressed from a bilingual teller to a Relationship Banker, developing a client-centered approach focused on trust and personalized financial guidance for diverse communities. Originally from the Dominican Republic and raised in Lancaster, Pennsylvania, Paola holds an Associate's Degree from Harrisburg Area Community College and a High School Diploma from Hempfield High School. Outside of her financial advisory practice, she is the Owner and Director of Controla Dance Academy in South Philadelphia, leading a team of instructors and fostering community through dance education and cultural events. Paola's goal is to serve as a trusted partner to her clients, supporting them in navigating financial decisions and achieving their long-term financial objectives.

General retirement planning Retirement income strategy Wealth management ESG / Sustainable investing Tax-loss harvesting Financial Professional Women Professionals Women's Finance
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Vincent F

Series 63, Series 66

Philadelphia, PA

Merrill

Vincent Farry is a financial advisor at Merrill with 33 years of industry experience. He has been with Merrill since 1980 and holds Series 63 and Series 66 registrations. Merrill provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions program, offering a range of model-based and discretionary investment strategies. The firm serves a broad client base including individuals, high-net-worth clients, pension and profit-sharing plans, charitable organizations, and corporate fiduciaries.

Tax-loss harvesting Active portfolio management Passive / index investing
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John P

Series 63, Series 65

Haddon Township, NJ

OSAIC

John Pojawis Jr. is a financial advisor at OSAIC with 23 years of industry experience. He holds Series 63 and Series 65 credentials and has worked previously at Sagepoint Financial, Inc. and American General Securities Incorporated. Outside of advising, he serves as an officer for the Knights of Columbus and is a board trustee for The Friends of the Ocean City Pops, a nonprofit organization. OSAIC serves a broad mix of retail and institutional clients through a large network of affiliated advisers, offering integrated brokerage and investment advisory services across various platforms and strategies.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Kristy C

Series 66

Mount Laurel, NJ

Merrill

Kristy Connor is a Senior Financial Advisor at Merrill Lynch Wealth Management. She joined Merrill in 2018 and offers a holistic approach to wealth management, providing services such as retirement planning, personalized investment strategies, and additional financial solutions including banking and lending through the support of Bank of America. Her practice focuses on helping clients achieve their financial goals by equipping them with knowledge, power, and confidence. Kristy specializes in areas including college education planning, family wealth management strategies, liquidity management, retirement income, tax minimization, and portfolio management services. She holds professional designations as a Chartered Retirement Planning Counselor (CRPC) and Personal Investment Advisor (PIA). Kristy earned her Bachelor's Degree from the University of Delaware, graduating with honors in three years and was a member of the National Society of Collegiate Scholars. A South Jersey native currently residing in Medford, NJ, Kristy serves as an Ambassador to the National Association of Women Business Owners. Outside of work, she enjoys basketball, football, golfing, pickleball, reading, traveling, yoga, watching movies, and spending time with her family and friends.

Wealth management General retirement planning Retirement income strategy Income planning Tax-loss harvesting Women Professionals Women's Finance
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Amanda H

Series 63, Series 66

Philadelphia, PA

Wells Fargo Clearing

Amanda Harver is a financial advisor with Wells Fargo Clearing, holding Series 63 and Series 66 licenses and bringing 15 years of industry experience. She has worked at Wells Fargo Clearing since 2016 and previously at Wachovia Bank, N.A. and Wells Fargo Advisors LLC. Wells Fargo Clearing provides retirement plan consulting services to qualified ERISA plans and non-qualified deferred compensation plans, offering both discretionary and non-discretionary services. The firm’s advisory process is IPS-driven and incorporates modern portfolio theory, with a notable inclusion of insurance-related products and bank deposit sweep options among its investment offerings.

Retired Founder/Business Owner
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James C

Series 63

Newtown Square, PA

Mass Mutual Investors Services

James Cleary is a financial advisor at Mass Mutual Investors Services with 42 years of industry experience. He holds a Series 63 designation and has worked at Mass Mutual Investors Services since 2017, previously serving at MetLife Securities Inc. and Massachusetts Mutual Life Insurance Company. Outside of advising, he is involved as an agent in life settlements and insurance brokerage and serves as a trustee for multiple family trusts. Mass Mutual Investors Services is a broker-dealer and SEC-registered investment adviser that provides financial planning and investment services to individuals, including high-net-worth clients, business owners, and charitable organizations. The firm offers a range of programs including asset management and educational seminars, structuring financial planning as ongoing, collaborative engagements.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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Dawn S

Series 66, Series 63

Mt. Laurel, NJ

UBS Financial Services

Dawn Stil is a financial advisor at UBS Financial Services with 25 years of industry experience. She holds the Series 66 and Series 63 licenses and previously worked at Morgan Stanley Smith Barney for nine years before joining UBS in 2021. UBS Financial Services Inc. serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, combining institutional trading capabilities with wealth management services. The firm provides fee-based financial planning, portfolio management, and distributes proprietary research through a network of financial advisors who tailor plans based on capital market assumptions and client goals.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Tamara M

Series 66

Philadelphia, PA

Wells Fargo Clearing

Tamara Morton is a financial advisor at Wells Fargo Clearing with 13 years of industry experience. She holds a Series 66 designation and has been with Wells Fargo since 2013, including her current role at Wells Fargo Clearing since 2016. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA plans and non-qualified deferred compensation plans, offering both discretionary and non-discretionary services. The firm’s advisory process is IPS-driven and grounded in modern portfolio theory, with a notable inclusion of insurance-related vehicles and bank deposit sweep options among its investment offerings.

Retired Founder/Business Owner
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Stephen M

Series 66

Voorhees, NJ

LPL Financial

Stephen Melchiorre is a financial advisor with LPL Financial, holding a Series 66 designation and six years of industry experience. His prior roles include positions at Lincoln Financial Advisors, Equitable Advisors, Axa Advisors, and New York Life. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of advisory programs, financial planning, retirement plan consulting, and brokerage services with discretionary and non-discretionary management options.

College savings (529s, UTMA, etc.)
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Benjamin Y

ChFC®, Series 66

Newtown Square, PA

Mass Mutual Investors Services

Benjamin Yeager is a financial advisor with Mass Mutual Investors Services, holding the ChFC® designation and Series 66 license. He has 16 years of industry experience, including roles at Mass Mutual Investors Services since 2017 and MassMutual Life Insurance Co since 2016. Outside of his advisory work, he operates a financial services LLC that brokers insurance products and manages assets. Mass Mutual Investors Services, LLC is a broker-dealer and SEC-registered investment adviser that serves individuals, business owners, trusts, estates, charitable organizations, and employers. The firm provides financial planning, asset management, wrap programs, and educational seminars, focusing on collaborative annual planning engagements using firm-approved analytical tools.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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Lorraine Z

ChFC®, Series 63

Philadelphia, PA

Cetera

Lorraine Zeplinski is a financial advisor with Cetera, holding a ChFC® designation and Series 63 license, and has 41 years of industry experience. She has worked at Cetera and its affiliates since 2021 and previously at VOYA Financial Advisors from 2014 to 2021. In addition to her advisory role, she owns and operates a tax preparation business in Philadelphia. Cetera Investment Advisers LLC is a large SEC-registered firm serving individual, retirement plan, corporate, charitable, and institutional clients through a nationwide network of independent advisors. The firm offers a multi-manager platform with a range of portfolio management options and oversees more than $256 billion in assets.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Meghan G

Series 66

Philadelphia, PA

J.P. Morgan Securities

Meghan Gallagher is a financial advisor with J.P. Morgan Securities in Philadelphia, holding a Series 66 designation and two years of industry experience. Her career includes roles at JPMorgan Chase Bank, N.A. and Bank of America. J.P. Morgan Securities LLC provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, combining quantitative asset-allocation modeling with centralized due diligence and applying an ESG eligibility framework in its investment recommendations.

Wealth management Executive Founder/Business Owner
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Paul T

CFP®, Series 63, Series 65

Mount Laurel, NJ

RBC Capital Markets

Paul Tropea is a CFP® professional with 29 years of industry experience, currently serving at RBC Capital Markets since 2009. He holds Series 63 and Series 65 licenses. Outside of his advisory role, he is an elected official on the South Harrison Board of Education, where he oversees education matters for the township. RBC Wealth Management, a division of RBC Capital Markets, LLC, serves a diverse client base including individual investors, institutions, and charitable organizations. The firm offers a range of advisory programs that provide portfolio management, financial planning, custody, and brokerage services, utilizing both in-house and third-party investment managers.

Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Concentrated stock management Wealth management Executive Founder/Business Owner Retired Financial Professional Approaching retirement HENRY (High Earners, Not Rich Yet)
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Adonika W

Series 66

Philadelphia, PA

RBC Capital Markets

Adonika Watkins is a financial advisor at RBC Capital Markets with 17 years of industry experience and holds a Series 66 designation. She has been with RBC Capital Markets since 2008 and simultaneously serves as an instructor at Temple University, where she teaches a course on investing. RBC Wealth Management, a division of RBC Capital Markets, serves a diverse client base including individual investors, institutional clients, and charitable organizations. The firm offers multiple advisory programs with tailored investment strategies implemented through a combination of in-house and third-party managers.

Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Concentrated stock management Wealth management Executive Founder/Business Owner Retired Financial Professional Approaching retirement HENRY (High Earners, Not Rich Yet)
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Robert S

Series 66

Mount Laurel, NJ

Morgan Stanley

Robert Smith is a financial advisor with Morgan Stanley in Mount Laurel, NJ, holding a Series 66 designation and 27 years of industry experience. He has worked at Morgan Stanley Private Bank, N.A. since 2019 and at Morgan Stanley Smith Barney since 2009. Morgan Stanley Wealth Management serves both individual and institutional clients, offering a wide range of advisory programs and tailored financial planning supported by structured discovery and firm-approved planning tools. The firm manages approximately $2.74 trillion in client assets and provides services including wrap programs, private funds, and principal trading activities.

General estate planning guidance
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Brandon M

Series 63, Series 65

Marlton, NJ

Mass Mutual Investors Services

Brandon Martin is a financial advisor with Mass Mutual Investors Services and holds Series 63 and Series 65 licenses. He has nine years of industry experience and has worked at MML Investors Services, LLC since 2017. Outside of his financial advisory work, he serves as a Master of Ceremonies and event coordinator for Encore Entertainment and Ultrax Disc Jockeys. MML Investors Services, LLC is a broker-dealer and SEC-registered investment adviser that serves individuals, business owners, trusts, estates, charitable organizations, and employers. The firm provides financial planning, asset management, and educational seminars, using detailed client information and firm-approved software to deliver written recommendations.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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Frank R

Series 63, Series 66

Philadelphia, PA

UBS Financial Services

Frank Ruggiano is a financial advisor with UBS Financial Services in Philadelphia, PA, holding Series 63 and Series 66 licenses and seven years of industry experience. His prior roles include positions at Sanford C. Bernstein & Co., JPMorgan Securities, JPMorgan Chase Bank, GMH Capital Partners, and Marcus and Millichap. He serves as Treasurer for the Pennsylvania Bipartisan Climate Initiative, a nonprofit focused on environmental education and greenhouse gas mitigation. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and advisory services, including financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management and offers research-driven, model-based investment strategies tailored to client goals and risk tolerance.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Edward R

Series 63, Series 65

Aston, PA

LPL Financial

Edward Ranieri is a financial advisor with LPL Financial holding Series 63 and Series 65 licenses and has 27 years of industry experience. He has worked at LPL Financial since 2022 and has been associated with Cuna Mutual Group and CUNA Brokerage Services, Inc. since 1999. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, financial institutions, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of advisory programs, financial planning, and retirement consulting services supported by research and model portfolios.

College savings (529s, UTMA, etc.)
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