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Doo H

CFP®, Series 63, Series 65

Pasadena, CA

Cetera

Doo Hong is a CFP®-certified financial advisor with 29 years of industry experience. He is currently affiliated with Cetera and has previously worked at Mass Mutual Investors Services, Metlife Securities, and PRUCO Securities. Outside of advisory work, he owns and operates an insurance and Medicare insurance business and serves on the board of Hangeul Camp USA Inc. Cetera Investment Advisers LLC is an SEC-registered firm serving individual, corporate, charitable, and institutional clients through a nationwide network of over 10,000 advisors. The firm offers a range of portfolio management and retirement services, operating as a multi-manager platform with access to affiliated and third-party investment strategies.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Boyuan Z

Series 66

Hacienda Heights, CA

Merrill

Boyuan Zhou is a financial advisor with Merrill, holding a Series 66 designation and six years of industry experience. He has also worked at Bank of America, N.A. since 2016. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to fiduciary clients of Bank of America through the Select Portfolio Solutions Program. The firm offers model-based and discretionary investment strategies for individuals, high-net-worth clients, and various institutional accounts, combining internal and third-party management with comprehensive trading and custody support.

Tax-loss harvesting Active portfolio management Wealth management
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Eddie R

Series 63, Series 66

Downey, CA

J.P. Morgan Securities

Eddie Rivera Jr. is a financial advisor at J.P. Morgan Securities with 11 years of industry experience. He holds Series 63 and Series 66 designations. Prior to joining J.P. Morgan Securities, Rivera worked at PFS InvestmentS Inc and Primerica Financial Services. J.P. Morgan Securities provides institutional consulting services to plan sponsors, corporations, endowments, and other institutional clients, focusing on asset allocation advice, investment manager and fund searches, and customized performance reporting through a non-discretionary program supported by centralized due diligence.

Founder/Business Owner
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Helen S

Series 66

Pasadena, CA

UBS Financial Services

Helen Shue is a financial advisor at UBS Financial Services in Pasadena, CA, holding a Series 66 designation with 17 years of industry experience. She has worked at UBS since 2018 and previously at HSBC Bank USA NA from 2016 to 2018. UBS Financial Services serves individual, corporate, and institutional clients through a mix of brokerage and investment advisory services, including fee-based financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services and offers proprietary research and affiliated banking programs.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Alisa C

Series 66

Pasadena, CA

Merrill

Alisa J. Chanpong is a Wealth Management Advisor and Senior Vice President with Merrill Lynch Wealth Management. She has been with the firm since 1999. Alisa works with affluent individuals, their families, and closely held businesses, focusing on areas such as asset allocation, investment management, retirement income, wealth transfer planning, and overall strategy development. She holds a B.S. Degree in Business Administration with emphases in Entrepreneurship and Business Communication from the Marshall School of Business at the University of Southern California, earned in 1994. Throughout her career, Alisa has achieved several professional designations, including the Chartered Retirement Planning Counselor (CRPC) designation through the College for Financial Planning, and holds Series 7, 66, and 31 FINRA Registrations. Alisa lives with her husband and their two daughters. In addition to her professional work, she is active in community organizations such as the Pasadena Showcase House for the Arts, the Pasadena Tournament of Roses, USC Town and Gown, and the USC Trojan League of Los Angeles. She also enjoys traveling and considers herself a "foodie."

Wealth management Retirement income strategy General retirement planning General estate planning guidance Charitable giving & philanthropy Women Professionals
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Wayne S

CFP®, Series 63, Series 65

Whittier, CA

LPL Financial

Wayne Sellar is a CFP® professional with 34 years of industry experience, currently affiliated with LPL Financial. His career includes roles at Merrill, Santander Securities, and several credit unions in Southern California. He is involved in mortgage and real estate services through Real Estate Ebroker Inc. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers various advisory and brokerage services, including financial planning and model portfolio programs, supported by a broad platform with discretionary and non-discretionary investment strategies.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Jordan B

Series 66

Pasadena, CA

Raymond James & Associates

Jordan Berry is a financial advisor with Raymond James & Associates in Pasadena, CA, holding a Series 66 designation and six years of industry experience. He previously worked at Compass from 2018 to 2020 and Deasy Penner & Partners from 2015 to 2018. Raymond James & Associates is a large, dually registered broker-dealer and investment adviser managing approximately $501 billion in assets. The firm serves individuals, institutional clients, and charitable organizations, offering financial planning and investment consulting with a range of portfolio management styles and affiliated research.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Natalie B

Series 63, Series 66

Buena Park, CA

J.P. Morgan Securities

Natalie Beaini is a financial advisor with J.P. Morgan Securities, holding Series 63 and Series 66 licenses and five years of industry experience. She has been with J.P. Morgan Securities since 2021 and also has experience at JPMorgan Chase Bank, N.A. and LPL Financial. J.P. Morgan Securities provides institutional consulting services to plan sponsors, corporations, endowments, and other institutional clients, focusing on written asset allocation advice, investment manager searches, and customized performance reporting. The firm’s advisory process integrates quantitative and qualitative research to develop model asset allocations and includes broader derivatives and commodities capabilities through various regulatory registrations.

Founder/Business Owner
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Sherine S

Series 63, Series 66

Glendora, CA

Fidelity

Sherine Saade is a financial advisor at Fidelity with 11 years of industry experience. She holds Series 63 and Series 66 licenses and previously worked at First Republic Securities Company LLC. Fidelity's Strategic Advisers LLC provides investment management and advisory services to a diverse client base, including retail and institutional investors, using a blend of proprietary fundamental research, quantitative analysis, and algorithmic portfolio construction. The firm offers discretionary and non-discretionary advisory services and manages fund-of-funds and model portfolios while maintaining oversight of sub-advisers and applying systematic investment methodologies.

Charitable giving & philanthropy Active portfolio management
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Uriel O

Series 66

El Monte, CA

Merrill

Uriel Orozco serves as a Senior Financial Advisor at Merrill Lynch Wealth Management. In this role, he provides personalized wealth management strategies designed to help clients pursue their long-term financial goals. Uriel focuses on client areas such as legacy planning, personal retirement planning, portfolio management services, and tax minimization, developing financial strategies that respond to evolving market conditions. Uriel’s approach involves a comprehensive understanding of each client’s full financial picture and access to the investment insights of Merrill alongside the banking and lending solutions of Bank of America. He follows the Merrill tradition of active community participation, volunteering with organizations in the local community. Outside of his professional responsibilities, Uriel enjoys camping, cooking, gardening, and spending time with his family. His personal philosophy centers on working closely with clients one-on-one to create tailored strategies that align with their individual goals.

Wealth management General retirement planning General estate planning guidance Tax-loss harvesting Young Families
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Matthew S

Series 66

Pasadena, CA

Merrill

Matthew Serret is a Financial Advisor with Merrill Lynch Wealth Management based in Ontario, California. He assists individuals, families, and business owners in working toward their financial goals through personalized wealth management and planning strategies. Matthew focuses on building long-term relationships founded on trust, communication, and understanding each client's unique priorities. With over 15 years of experience in the financial services industry, Matthew's background encompasses banking, lending, mortgages, business banking, and wealth management. This diverse expertise enables him to offer comprehensive guidance tailored to clients' financial challenges and opportunities. He earned both his Bachelor's Degree and MBA from the University of La Verne and holds the Personal Investment Advisor (PIA) designation. Outside of his professional work, Matthew resides in Claremont, California, with his wife and three sons. He is actively involved in his community through coaching youth baseball with the Claremont Little League. He values his role as a mentor, focusing on teaching teamwork, accountability, perseverance, and character to young athletes.

Wealth management College savings (529s, UTMA, etc.) Family Business Business succession planning General retirement planning Founder/Business Owner Parents Young Families
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Shuru H

Series 63, Series 66

Arcadia, CA

J.P. Morgan Securities

Shuru Han is a financial advisor at J.P. Morgan Securities with seven years of industry experience. She holds Series 63 and Series 66 licenses and has previously worked at JPMorgan Chase Bank and Cathay Bank. Outside of her advisory role, she owns two charcuterie businesses, Woof and Whisk and Shuruterie, which focus on creating curated food arrangements. J.P. Morgan Securities provides institutional consulting services to plan sponsors, corporations, endowments, and other institutional clients through a non-discretionary advisory program that emphasizes written asset allocation advice, investment manager searches, and customized performance reporting.

Founder/Business Owner
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Erick G

Series 63, Series 65

Brea, CA

Morgan Stanley

Erick Gabler is a financial advisor with Morgan Stanley in Brea, California, holding Series 63 and Series 65 licenses and bringing 39 years of industry experience. He has worked at Morgan Stanley Smith Barney LLC since 2009 and at Morgan Stanley Private Bank, N.A. since 2015. Gabler also serves as a trustee and co-trustee for a trust based in Fullerton, California. Morgan Stanley Wealth Management provides a broad range of advisory programs to individuals and institutional clients, including tailored financial planning through its Financial Advisors and Estate Planning Strategies Group. The firm manages approximately $2.74 trillion in client assets and uses structured planning tools and modeling techniques to support its services.

General estate planning guidance
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Ryan W

CFP®, Series 66

Rosemead, CA

Cetera

Ryan Wong is a CFP®-designated financial advisor with 14 years of industry experience, currently affiliated with Cetera in Rosemead, CA. He has worked at Avantax Advisory Services and co-manages a CPA practice, Thong, Yu, Wong & Lee, LLP. Wong serves as president of Friends of the Chinatown Library, a nonprofit organization supporting the Chinatown Los Angeles library and providing scholarships to high school students. Cetera Investment Advisers LLC is a large SEC-registered advisory firm offering a multi-manager platform with discretionary and non-discretionary portfolio management, serving a broad client base including individuals, retirement plans, corporations, and charities. The firm provides access to model portfolios, third-party managers, and various program structures with ongoing supervision and client reviews.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Kenneth W

CFP®, Series 66

La Palma, CA

Edward Jones

Kenneth Whittenbury is a CFP® and Series 66 designated advisor with Edward Jones in La Palma, CA, with 17 years of industry experience, all at Edward Jones since 2009. Outside of his advisory role, he owns an income property in Bullhead City, AZ. Edward Jones is a full-service wealth management firm serving a broad client base, including individual and institutional investors, with over $1 trillion in assets under management and a nationwide network of advisors and branch offices.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Robert Y

Series 66

Alhambra, CA

Wells Fargo Clearing

Robert Yeh is a financial advisor with Wells Fargo Clearing, holding a Series 66 designation and 20 years of industry experience. He has been with Wells Fargo since 2008, including his current role at Wells Fargo Clearing since 2016, and previously worked at Ameriprise from 2006 to 2008. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients with investment advisory services, financial planning, and retirement plan consulting. The firm manages approximately $671 billion in assets and offers both brokerage and advisory solutions, relying on research and analytics to support its diversified investment approach.

Retired Founder/Business Owner
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Blake G

Series 66

Pasadena, CA

Merrill

Blake Goehring is a Senior Resident Director and Wealth Management Advisor based in Central California. In this role, he provides clients and their families with tailored wealth management strategies that adapt to changing market conditions and individual needs. Blake offers access to investment insights from Merrill and banking services from Bank of America, focusing on a comprehensive approach that begins with understanding clients' financial situations and goals. His expertise covers a range of client focus areas including Divorce Transition Planning, Education Planning, Employee Benefits Planning, Family Wealth Management Strategies, Institutional and Corporate Benefit Services, Retirement Planning, Portfolio Management, and Small Business Strategies. Blake holds several professional designations such as Certified 401(k) Professional, Certified Financial Planner, Certified Plan Fiduciary Advisor, Chartered Retirement Planning Counselor, Personal Investment Advisor, and Retirement Benefits Consultant. He earned a Bachelor's Degree from the University of Southern California. Blake is involved in community organizations including the National Multiple Sclerosis Society and Rotary International. He dedicates time to volunteering and is committed to participating in the communities he serves. His personal interests include adventure sports, biking, cooking, music, running, spending time with his family, tennis, and traveling.

Wealth management Family Business College savings (529s, UTMA, etc.) General retirement planning Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Established Professionals
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Roy S

Series 66

Whittier, CA

Cetera

Roy Seto is a financial advisor with Cetera who holds a Series 66 designation and has three years of industry experience. His prior work includes roles at Clinomics and involvement with Friends of Santa Ana Zoo. Cetera Investment Advisers LLC is an SEC-registered firm serving a broad client base including individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a multi-manager platform with discretionary and non-discretionary portfolio management, financial planning, and access to third-party managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Levi C

Series 66

Downey, CA

Cetera

Levi Crammer is a financial advisor at Cetera with a Series 66 designation and less than one year of industry experience. His prior work includes roles outside finance, such as positions at Domino's and Jamba Juice, along with education at Point Loma Nazarene University and Los Alamitos High School. Cetera Investment Advisers LLC is an SEC-registered firm serving a broad client base including individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a multi-manager platform with a range of portfolio management options and access to third-party money managers, supporting more than 10,000 advisors and approximately $256 billion in assets under management.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Thomas A

Series 63, Series 66

Brea, CA

Morgan Stanley

Thomas Aguna is a financial advisor at Morgan Stanley with 17 years of industry experience. He holds the Series 63 and Series 66 designations and has worked at Morgan Stanley Smith Barney LLC since 2020. Prior to that, he was employed at J.P. Morgan Securities and JPMorgan Chase Bank, NA. Morgan Stanley Wealth Management serves both individual and institutional clients, offering a wide range of advisory programs and tailored financial planning services supported by structured discovery processes and firm-approved tools.

General estate planning guidance
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