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Adam F
Series 66
Glendale, CA
Cambridge Investment Research Advisors
Adam Fallert is a financial advisor with Cambridge Investment Research Advisors, holding a Series 66 designation and 13 years of industry experience. His prior roles include positions at Bank of America, Merrill, Northwestern Mutual, and Prudential. Cambridge Investment Research Advisors is a large SEC-registered firm serving a diverse client base that includes individuals, retirement plans, charitable organizations, and trusts. The firm offers financial planning, investment management, and retirement plan advisory services through a network of independent financial professionals, with multiple investment platforms and both proprietary and third-party strategies.
Christian C
Series 63, Series 65
Brea, CA
Merrill
Christian Cruz is a Wealth Management Advisor at Merrill Lynch Wealth Management, serving clients in Los Angeles and Orange County. He works closely with families, including business owners, executives, and teachers, to develop customized financial strategies that address investment and retirement planning, liability management, debt consolidation, and legacy planning. Christian coordinates with clients' CPAs and attorneys to align tax minimization and estate planning strategies and provides access to Bank of America N.A. for residential and securities-based lending. Christian holds the CERTIFIED FINANCIAL PLANNER® (CFP®) certification, Accredited Wealth Management Advisor™ (AWMA™) designation, Chartered Retirement Planning Counselor™ (CRPC™) designation, and Personal Investment Advisor (PIA) credential. He earned a Bachelor of Business Administration degree from California State University, Los Angeles. Christian began his career at Washington Mutual in 2006 and joined Merrill Lynch six years later. Raised in southern California, Christian is married to Evelyn and is a father to two children, Olivia and Enzo. He is also a dog owner and practices Brazilian Jiu-Jitsu, holding a Black Belt. Christian enjoys spending time with his family and has a background in soccer.
Logan F
Series 63, Series 66
Brea, CA
Fidelity
Logan Fritze is a Planning Consultant at Fidelity Investments. In this role, he collaborates with clients to develop holistic financial plans and investment strategies. Prior to his current position, Logan held several roles at Fidelity Investments, including Relationship Manager from 2024 to 2026, Financial Representative from 2023 to 2024, and High Net Worth Associate from 2021 to 2023. He holds a California Insurance License.
Kevin M
Series 63, Series 65
Pasadena, CA
Raymond James & Associates
Kevin Mccarthy is a financial advisor with Raymond James & Associates in Pasadena, CA, holding Series 63 and Series 65 licenses and bringing 42 years of industry experience. He has been with Raymond James since 2012. Outside of his advisory role, he engages in a TV consulting hobby related to advertising for soccer and hockey. Raymond James & Associates provides financial planning and investment consulting through its Wealth Advisory Services Program to a diverse client base, including individuals, employer-sponsored retirement plans, corporate and charitable entities, and government clients. The firm also offers wrap fee advisory programs and institutional consulting, with a focus that includes public finance and municipal services.
Michael S
CFP®, PFS™, Series 66, Series 63
West Covina, CA
Cetera
Michael Stern is a financial advisor with Cetera, holding CFP® and PFS™ designations and 12 years of industry experience. His prior work history includes roles at MML Investor Services, Massachusetts Mutual Life Insurance Company, and The Prudential Insurance Company of America. He is also an insurance agent involved in the sales of life, health, disability, annuities, and long-term care products. Cetera Investment Advisers LLC is a nationwide SEC-registered firm serving individual, retirement plan, corporate, charitable, and institutional clients. The firm offers a multi-manager platform with discretionary and non-discretionary portfolio management, financial planning, and access to a range of third-party money managers.
Emily C
Series 63, Series 65
Brea, CA
Merrill
Emily Chon is a Financial Advisor at Merrill Lynch Wealth Management, specializing in the financial needs of affluent clients and their families. She has more than 17 years of experience in the financial industry, including nearly a decade as a wealth manager at Citibank. Emily has worked with hundreds of families both internationally and globally, assisting them in achieving their financial goals through personalized strategies. Born in a small town in China, Emily immigrated to the United States over 20 years ago. She earned a Bachelor's Degree from the California State University System while working various jobs, including her first role at a local bank where she developed her passion for financial services. Throughout her career, Emily has tailored financial products to meet the unique needs of individuals and families across various areas, such as retirement planning, funding education, home purchasing, business transactions, and estate and trust planning. Emily holds the Personal Investment Advisor (PIA) designation and is fluent in Mandarin, Chinese, Yue (Cantonese), and English. Outside of work, she enjoys cooking, golfing, hiking, painting, spending time with her family, and traveling.
Adalina G
Series 66
Pasadena, CA
Morgan Stanley
Adalina Gonzalez is a financial advisor at Morgan Stanley in Pasadena, CA, holding a Series 66 designation with no prior industry experience. Before joining Morgan Stanley, she worked in retail and internet-related roles and operated a dog-sitting service on a casual basis. Morgan Stanley Wealth Management serves individual and institutional clients by providing tailored financial planning and advisory programs, managing approximately $2.74 trillion in client assets. The firm uses structured planning tools and a range of investment strategies, emphasizing an advisory role without offering individual security recommendations in standalone planning.
Ana A
Series 66
San Dimas, CA
Ameriprise
Ana Avila is a financial advisor with Ameriprise in San Dimas, CA, holding a Series 66 designation and four years of industry experience. She has been with Ameriprise since 1994. Ameriprise offers retirement-income planning services aimed at individuals with significant investable assets, combining research, modeling, and tax-efficiency analysis to provide written recommendation reports. The firm serves clients through a centralized consulting team and provides a broad range of advisory, brokerage, and insurance solutions.
Huiying J
Series 66
Monterey Park, CA
Cetera
Huiying Jiang is a financial advisor with Cetera, holding a Series 66 designation and four years of industry experience. Her work history includes roles at East West Bank, Cathay Bank, and Cetera Investment Services LLC. Outside of advising, she also works as a DoorDash driver. Cetera Investment Advisers LLC is an SEC-registered firm serving individuals, retirement plans, corporate, charitable, and institutional clients. The firm offers a range of portfolio management and financial planning services through a multi-manager platform with access to both affiliated and third-party managers.
Xiao Chun Y
Series 66
Pasadena, CA
UBS Financial Services
Xiao Chun Yu is a financial advisor with UBS Financial Services in Pasadena, CA, holding a Series 66 designation and bringing 25 years of industry experience. She has been with UBS Financial Services since 2016. UBS Financial Services Inc. serves individual, corporate, and institutional clients through brokerage and investment advisory services, including fee-based financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services and utilizes proprietary research and model-based asset allocations to tailor investment plans to client goals and risk tolerances.
Derek J
Series 66
Brea, CA
Morgan Stanley
Derek Johnson is a financial advisor with Morgan Stanley in Brea, CA, holding a Series 66 designation and 20 years of industry experience. His prior roles include positions at J.P. Morgan Securities and JPMorgan Chase Bank NA. Outside of his advisory work, he serves as Treasurer for the Interfaith Food Center, a nonprofit focused on food distribution for homeless and less fortunate families. Morgan Stanley Wealth Management offers a broad range of advisory programs to individuals and institutional clients, providing tailored financial planning supported by firm-approved tools and a structured discovery process. The firm manages approximately $2.74 trillion in client assets and provides services through Financial Advisors and its Estate Planning Strategies Group.
Kyle R
Series 66
Los Angeles, CA
Mass Mutual Investors Services
Kyle Rayder is a financial advisor with Mass Mutual Investors Services in Los Angeles, CA, holding a Series 66 designation and six years of industry experience. His work history includes roles at MML Investors Services, LLC, Mass Mutual Life Insurance Company, and Lenox Advisors, as well as prior experience at Equitable Advisors, AXA Advisors, and the Rayder Law Firm. Outside of advisory work, he serves as a relationship manager for life and health insurance at Lenox Advisors. Mass Mutual Investors Services is a broker-dealer and SEC-registered investment adviser serving individuals, business owners, trusts, estates, charitable organizations, and employers. The firm provides ongoing financial planning and asset management using firm-approved tools and offers specialized services such as divorce planning and event-driven planning programs.
Andrew Y
Series 66
Pasadena, CA
Morgan Stanley
Andrew Yoon is a financial advisor with Morgan Stanley in Pasadena, CA, holding a Series 66 credential and 13 years of industry experience. His prior roles include positions at Wells Fargo Clearing, Fidelity Brokerage Services, JP Morgan Chase Bank, and Bank of America. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individuals and institutional clients with a range of advisory programs, including tailored financial planning and estate planning strategies. The firm manages approximately $2.74 trillion in client assets and employs a structured financial planning process using firm-approved tools and modeling techniques.
Wei C
Series 66
Pasadena, CA
Morgan Stanley
Wei Chen is a financial advisor with Morgan Stanley in Pasadena, CA, holding a Series 66 designation and 12 years of industry experience. He has been with Morgan Stanley since 2014, including over 11 years at Morgan Stanley Private Bank, National Association. Outside of his advisory role, he owns and manages rental properties in Encinitas, California. Morgan Stanley Wealth Management provides a wide range of advisory and financial planning services to individuals and institutional clients, managing approximately $2.74 trillion in client assets and employing structured planning tools without offering individual security recommendations in standalone plans.
Anthony S
Series 63, Series 66
Brea, CA
Merrill
Anthony Sanchez is a Financial Advisor at Merrill Lynch Wealth Management. He specializes in legacy planning, personal retirement planning, and portfolio management services, focusing on creating tailored strategies that align with his clients' unique needs and aspirations. He holds a Bachelor's Degree from California State University Fullerton and holds the Chartered Retirement Planning Counselor (CRPC) and Personal Investment Advisor (PIA) designations. Throughout his career, Anthony has guided clients through complex financial landscapes, emphasizing clear communication, transparency, and empowering clients with knowledge to make informed financial decisions. Outside of his professional role, Anthony is actively involved in his community, volunteering as a coach for youth sports including AYSO Soccer, Pony Baseball, and Youth Basketball. He enjoys football, spending time with his family, and traveling.
Michael R
Series 66, Series 63
Los Angeles, CA
Fidelity
Michael Rodriguez is a financial advisor with Fidelity in Los Angeles, CA, holding Series 66 and Series 63 credentials and four years of industry experience. His prior roles include positions at Wells Fargo and Chase Bank. He works with Strategic Advisers LLC, a Fidelity Investments company that provides investment management and advisory services to retail and institutional clients, including registered investment companies. The firm employs a combination of proprietary fundamental research, quantitative analysis, and algorithmic portfolio construction in managing discretionary and non-discretionary portfolios.
Vicky R
Series 63, Series 65
Pasadena, CA
Ameriprise
Vicky Rangsuebsin is a financial advisor with Ameriprise in Arcadia, CA, holding Series 63 and Series 65 licenses and bringing 28 years of industry experience. She has been with Ameriprise and its affiliated entities since 2005. Outside of her advisory role, she is a co-owner of Pumpkin Spice Latte, LLC. Ameriprise serves individuals approaching or in retirement, offering a retirement-income planning service that includes written Recommendation Reports addressing income sources, Social Security options, and tax-efficient withdrawal strategies. The firm combines research and modeling with advisory services and provides a broad range of brokerage and insurance solutions through its affiliated companies.
Byron H
CFP®, Series 63
Whittier, CA
Cetera
Byron Hirata is a CFP® professional with 45 years of industry experience, currently working at Cetera since 2023. Prior to this, he spent a decade at Quantum Econometrics, LLC, and has been associated with Cetera Wealth Services, LLC since 2013. He is also involved in the sale of fixed insurance products as an insurance agent. Cetera Investment Advisers LLC operates a nationwide network of independent advisors serving individual, corporate, charitable, and institutional clients. The firm offers a range of portfolio management and retirement services through a multi-manager platform with over $256 billion in assets under management.
William P
Series 63
Arcadia, CA
LPL Financial
William Petro is a financial advisor with LPL Financial, holding a Series 63 designation and bringing 35 years of industry experience. His prior work includes roles at Morgan Stanley Private Bank, Morgan Stanley Smith Barney, and J.P. Morgan Securities. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, credit unions, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of financial planning and advisory programs, including discretionary and non-discretionary management, model portfolios, and consulting services.
Robert L
Series 63, Series 65
Los Angeles, CA
J.P. Morgan Securities
Robert Lovitt is a financial advisor at J.P. Morgan Securities with 34 years of industry experience. He previously spent 25 years at UBS Financial Services before joining J.P. Morgan in 2024. Lovitt holds Series 63 and Series 65 licenses and is based in Los Angeles, CA. J.P. Morgan Securities LLC provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting. The firm combines large institutional advisory operations with multiple market-facing registrations, delivering recommendations on a non-discretionary basis while clients retain final decision authority.
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