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Craig R

Series 63, Series 65

Ann Arbor, MI

Raymond James & Associates

Craig Robison is a financial advisor at Raymond James & Associates with 32 years of industry experience. He has been with Raymond James for 23 years and holds Series 63 and Series 65 designations. Raymond James & Associates is a large, dually registered broker-dealer and SEC-registered investment adviser managing approximately $501 billion in assets. The firm serves a diverse client base, including individuals, institutions, pension plans, and charitable organizations, offering financial planning and non-discretionary investment consulting through various advisory programs and institutional solutions.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Timothy E

Series 63, Series 66

Farmington Hills, MI

Morgan Stanley

Timothy Ely is a financial advisor with Morgan Stanley in Farmington Hills, MI, holding Series 63 and Series 66 credentials and bringing 33 years of industry experience. He has been with Morgan Stanley since 2016. Outside of advisory work, he assists with the accounting records for his wife’s dental practice. Morgan Stanley Wealth Management serves both individual and institutional clients, offering a range of advisory programs and financial planning services supported by structured discovery and firm-approved planning tools. The firm manages approximately $2.74 trillion in client assets and provides planning that incorporates various modeling techniques without offering individual security recommendations as part of standalone plans.

General estate planning guidance
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Alison M

Series 66

Plymouth, MI

UBS Financial Services

Alison Mueller is a financial advisor at UBS Financial Services in Plymouth, MI, holding a Series 66 designation with two years of industry experience. She previously worked at Plante Moran PLLC for six years and spent one year at Omnivere. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, combining institutional trading capabilities with wealth management services and proprietary research to tailor plans to clients’ goals and risk tolerances.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Thomas D

Series 66

Ann Arbor, MI

Merrill

Thomas Durocher is a Wealth Management Advisor at Merrill Lynch Wealth Management, serving clients since 2012. He is a CERTIFIED FINANCIAL PLANNER® certificant and a partner in The AD Group, working alongside fellow advisor Kevin Ackroyd. Thomas specializes in wealth management and retirement strategies for affluent individuals, families, and businesses. His practice focuses on retirement planning and income strategies, investment management, cash management, and wealth transfer and charitable giving. Thomas earned his bachelor's degree in Business Finance from Eastern Michigan University, attending while working at Merrill's Ann Arbor, MI branch. He combines his financial expertise with a collaborative approach, working closely with clients and their other trusted advisors such as CPAs and attorneys to develop customized financial strategies aligned with their values and future goals. A lifelong Michigan resident, Thomas lives in Ann Arbor with his wife Kathryn. Outside of work, he enjoys camping, hiking, golfing, hunting, racquetball, and is engaged in community activities including Kids Camp.

General retirement planning Retirement income strategy Wealth management Charitable giving & philanthropy College savings (529s, UTMA, etc.) Approaching retirement Retired Married/Couples/Partners Parents
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Jason A

CFP®, Series 66

New Hudson, MI

Cambridge Investment Research Advisors

Jason Arbetter is a CFP® with 17 years of industry experience, currently serving as a financial advisor at Cambridge Investment Research Advisors since 2019. His prior experience includes roles at Securities America Advisors and Securities America Inc. Arbetter is also the treasurer of the Bend Paddle Trail Alliance, a nature society based in Bend, Oregon. Cambridge Investment Research Advisors serves a diverse client base that includes individual and institutional investors, offering financial planning, investment management, retirement-plan advisory, and wrap-fee programs. The firm provides a range of platform solutions and proprietary model strategies, managing a multi‑billion dollar asset base through thousands of financial professionals.

Annuities Retirement plans for business owners (SEP, solo 401k)
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Robert K

Series 63, Series 65

Brighton, MI

Equitable Advisors

Robert Ketola Sr. is a financial advisor with Equitable Advisors, holding Series 63 and Series 65 credentials and bringing 54 years of industry experience. He has been with Equitable Advisors since 1999, following a tenure at Axa Advisors, LLC. Outside of his work with Equitable, he operates Robert P. Ketola & Associates, offering life, disability, pension plans, and investment services. Equitable Advisors provides financial planning, retirement consulting, and asset management services to a diverse client base including individuals, pension plans, corporations, and charitable organizations. The firm utilizes a range of advisory models and third-party asset managers to deliver customized investment solutions.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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Sheila L

Series 66

Dearborn Heights, MI

Raymond James Financial

Sheila Lobb is a Series 66 licensed financial advisor with Raymond James Financial in Dearborn Heights, MI, bringing 11 years of industry experience. Prior to her current role starting in 2026, she worked at Raymond James & Associates for 24 years and held positions at Tri-County Nurses Plus LLC and Home Instead Senior Care. She is the founder and secretary of the TASKK Foundation, a nonprofit organization. Raymond James Financial Services Advisors, Inc. provides financial planning and investment consulting to a diverse client base including individuals, high-net-worth clients, pension plans, corporations, and institutional clients. The firm offers tailored, non-discretionary planning and supports advisory programs, municipal and public finance services, and specialized employer advisory solutions.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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Christopher A

Series 66

Novi, MI

Charles Schwab

Christopher Alsobrooks is a financial advisor with Charles Schwab in Novi, Michigan, holding a Series 66 credential and 10 years of industry experience. His career includes roles at TD Ameritrade, LPL Financial, Old National Bank, and Scottrade, with his current tenure at Charles Schwab beginning in 2022. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm combines non-discretionary advisory relationships with access to affiliated discretionary separately managed accounts and offers multi-asset model portfolios supported by in-house research and due diligence on alternative investments.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Bryan M

Series 63, Series 65

Northville, MI

Edelman Financial Engines

Bryan Moreen is a financial advisor with Edelman Financial Engines, holding Series 63 and Series 65 licenses and bringing 16 years of industry experience. He has been with Financial Engines Advisors L.L.C., now part of Edelman Financial Engines, since 2009. Edelman Financial Engines provides technology-enabled investment advisory services focused on workplace retirement accounts, IRAs, taxable accounts, and institutional clients. The firm manages both model-based and customized portfolios and supports a large client base through advisor-led and online offerings.

Retirement income strategy General retirement planning Tax-loss harvesting Private / alternative investments Concentrated stock management Retired Founder/Business Owner
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Timothy P

Series 66

Brighton, MI

OSAIC

Timothy Pipkens II is a financial advisor at OSAIC with 11 years of industry experience. He holds a Series 66 designation and has previously worked at Woodbury Financial Services and Questar Capital Corporation. In addition to his advisory role, he is active as an insurance agent and is involved with Clear Strategy, where he provides financial and insurance services. OSAIC Wealth serves a diverse client base including individual investors, retirement plans, charities, and corporations. The firm offers brokerage and advisory services with a model-based investment approach incorporating portfolio optimization and multiple managed account options.

Annuities Private / alternative investments
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Veronica B

Series 63, Series 66

Canton, MI

J.P. Morgan Securities

Veronica Brunetti is a financial advisor with J.P. Morgan Securities in Canton, MI. She holds Series 63 and Series 66 licenses and has five years of experience at J.P. Morgan, including her current role at J.P. Morgan Securities since 2021. J.P. Morgan Securities provides institutional consulting services to plan sponsors, corporations, endowments, and other institutional clients. Their advisory process combines quantitative and qualitative research to deliver written asset allocation advice and customized reporting, with clients retaining final decision-making authority.

Founder/Business Owner
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Sarah R

Series 66

Farmington Hills, MI

Merrill

Sarah Riedel is a financial advisor at Merrill with six years of industry experience. She holds a Series 66 designation and has worked at Bank of America and Merrill since 2020. Her prior roles include various positions at the University of Michigan and Raymond James Financial. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services through the Select Portfolio Solutions Program to fiduciary clients of Bank of America. The firm offers model-based and discretionary investment strategies supported by internal and third-party managers, serving individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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John F

Series 63, Series 65

Livonia, MI

Raymond James Financial

John Findling is a financial advisor with Raymond James Financial in Livonia, MI, holding Series 63 and Series 65 licenses and over 50 years of industry experience. He has been with Raymond James Financial Services, Inc. since 2001 and Raymond James Financial since 2011. He is also the owner of John Findling and Associates, where he serves as branch manager and producer. Raymond James Financial Services Advisors, Inc. provides financial planning, investment consulting, and advisory services to a wide range of clients including individuals, high-net-worth clients, corporations, pension plans, and institutions. The firm offers tailored, non-discretionary planning and employs analytical tools such as risk profiling and probability modeling to support client goals.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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William C

Series 63, Series 65

Livonia, MI

LPL Financial

William Connell II is a financial advisor with LPL Financial, holding Series 63 and Series 65 credentials and bringing 32 years of industry experience. Prior to joining LPL Financial in 2021, he was associated with Waddell & Reed, Inc., Life Guide Financial Consultants, and Plymouth Advisory Group, LTD. He has served as an instructor at Schoolcraft College and has been involved with the Michigan Opera Theater. LPL Financial is a national broker‑dealer and SEC-registered investment adviser serving individuals, retirement plans, banks, trust companies, and institutions. The firm offers financial planning, model portfolio programs, third-party asset management, and institutional platforms, combining advisory services with a broad range of affiliated financial activities.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Matthew D

Series 66

Farmington Hills, MI

J.P. Morgan Securities

Matthew Delisle is a financial advisor at J.P. Morgan Securities with 17 years of industry experience. He holds the Series 66 designation and has worked with J.P. Morgan Securities since 2012. His prior experience includes roles at JPMorgan Chase Bank, N.A., and Banc of America Investment Services, Inc. J.P. Morgan Securities provides institutional consulting services to plan sponsors, corporations, endowments, and other institutional clients, focusing on written asset allocation advice, investment manager and fund searches, and customized performance reporting. The firm’s advisory process combines quantitative and qualitative research supported by centralized due diligence and may incorporate an ESG eligibility framework.

Founder/Business Owner
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Avery R

Series 66, Series 63

Novi, MI

Fidelity

Avery Ritz is a financial advisor at Fidelity with Series 66 and Series 63 licenses and one year of industry experience. Prior to joining Fidelity, Avery worked at W&S Brokerage and Western Southern Life. Before entering the financial industry, Avery held various positions including driving for DoorDash and roles during extended periods as a student. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to retail and institutional clients, including registered investment companies and an IRS-qualified Charitable Gift Fund. The firm uses a blend of proprietary research, quantitative analysis, and algorithmic portfolio construction to develop model portfolios across mutual funds, ETFs, and ETPs.

Charitable giving & philanthropy Active portfolio management
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Kalee M

Series 66

Ann Arbor, MI

Edward Jones

Kalee Murphy is a financial advisor with Edward Jones in Ann Arbor, MI, holding a Series 66 designation and six years of industry experience. She has worked at Edward Jones since 2019, with prior positions including a role at Money Source Financial Services, Inc. Outside of her advisory work, Murphy operates an Etsy store creating digital prints for home and office decor and has volunteered as a Whole Foods shopper for grocery pickups. Edward Jones is a full-service wealth management firm serving individual and institutional clients, offering a range of advisory programs and investment strategies under a fiduciary standard. The firm is notable for its extensive network of advisors and branches, along with affiliated capabilities such as a trust company and securities-based lending options.

College savings (529s, UTMA, etc.) Family Business Multi-generational wealth transfer Retirement income strategy ESG / Sustainable investing Founder/Business Owner Intergenerational Families
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Zachary Z

Series 66

Southfield, MI

OSAIC

Zachary Zakaria is a financial advisor at Osaic with a Series 66 designation and one year of industry experience. His work history includes roles at Michigan Financial Companies and prior involvement in entrepreneurial activities such as operating a mobile detailing business and experience in hospitality. Osaic Wealth serves a diverse range of retail and institutional clients through a multi-advisor platform offering brokerage and advisory services, including financial planning, advisor-managed portfolios, and retirement plan consulting. The firm’s investment process emphasizes model-based asset allocation and portfolio optimization, supported by various management strategies and a complex affiliate network.

Annuities Private / alternative investments
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Jessica L

CFP®, Series 66

Livonia, MI

Cetera

Jessica Leverenz is a CFP®-certified financial advisor with 13 years of experience, currently affiliated with Cetera. She has also been involved with LMR Financial Group LLC as owner and president since 2016 and serves as a financial advisor at LMR Advisors LLC. Outside of her advisory roles, she holds nonprofit positions including executive presidential assistant at JCI Michigan and board member for the Redford Jaycee Legacy Fund. Cetera Investment Advisers LLC is a nationally registered SEC adviser that serves individual, corporate, charitable, and institutional clients through a large network of independent advisors. The firm offers various portfolio management and financial planning services and provides access to affiliated and third-party money managers through a multi-manager platform.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Mazeyar W

Series 63, Series 66

Farmington, MI

Fidelity

Mazey Wofford is a Financial Consultant at Fidelity Investments, where she works with individuals and families to develop customized financial plans. She emphasizes understanding each client's personal story to tailor strategies that help them prepare for their financial journeys. Mazey has held several roles in the financial industry, including Vice President Financial Consultant at Charles Schwab from 2023 to 2024, Financial Consultant at E*TRADE from Morgan Stanley between 2022 and 2023, and Private Client Advisor and Banker at JPMorgan Chase from 2007 to 2022. Outside of her professional work, Mazey enjoys spending time at the beach, engaging in family activities, exploring culinary experiences, following football, and traveling.

General retirement planning Income planning Wealth management Cash flow / budgeting Parents
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