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Logan F

Series 63, Series 66

Brea, CA

Fidelity

Logan Fritze is a Planning Consultant at Fidelity Investments. In this role, he collaborates with clients to develop holistic financial plans and investment strategies. Prior to his current position, Logan held several roles at Fidelity Investments, including Relationship Manager from 2024 to 2026, Financial Representative from 2023 to 2024, and High Net Worth Associate from 2021 to 2023. He holds a California Insurance License.

Wealth management General retirement planning
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Kevin M

Series 63, Series 65

Pasadena, CA

Raymond James & Associates

Kevin McCarthy is a financial advisor at Raymond James & Associates with 42 years of industry experience. He holds the Series 63 and Series 65 designations and has been with Raymond James since 2012. Outside of his advisory work, he engages in a TV consulting hobby related to soccer and hockey advertising. Raymond James & Associates is a large broker-dealer and SEC-registered investment adviser serving individuals, institutions, and municipal entities. The firm offers non-discretionary financial planning and investment consulting, utilizing a variety of portfolio management styles and affiliated research.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Michael S

CFP®, PFS™, Series 63, Series 66

West Covina, CA

Cetera

Michael Stern is a financial advisor at Cetera with 12 years of industry experience. He holds the CFP® and PFS™ designations and has worked at several firms, including Massachusetts Mutual Life Insurance Company and Pruco Securities LLC. Outside of advising, Stern is also involved in the sale of fixed insurance products and serves as a limited agent managing a fiduciary role for his father's brokerage accounts. Cetera Investment Advisers LLC is a nationwide SEC-registered investment advisor serving individual clients, retirement plans, corporate and charitable organizations, and institutional accounts. The firm offers a variety of portfolio management, financial planning, and retirement services through a multi-manager platform with a broad range of program options and over $256 billion in assets under management.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Emily C

Series 63, Series 65

Brea, CA

Merrill

Emily Chon is a Financial Advisor at Merrill Lynch Wealth Management, specializing in the financial needs of affluent clients and their families. She has more than 17 years of experience in the financial industry, including nearly a decade as a wealth manager at Citibank. Emily has worked with hundreds of families both internationally and globally, assisting them in achieving their financial goals through personalized strategies. Born in a small town in China, Emily immigrated to the United States over 20 years ago. She earned a Bachelor's Degree from the California State University System while working various jobs, including her first role at a local bank where she developed her passion for financial services. Throughout her career, Emily has tailored financial products to meet the unique needs of individuals and families across various areas, such as retirement planning, funding education, home purchasing, business transactions, and estate and trust planning. Emily holds the Personal Investment Advisor (PIA) designation and is fluent in Mandarin, Chinese, Yue (Cantonese), and English. Outside of work, she enjoys cooking, golfing, hiking, painting, spending time with her family, and traveling.

Wealth management Retirement income strategy General estate planning guidance College savings (529s, UTMA, etc.) Retirement withdrawal strategies
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Adalina G

Series 66

Pasadena, CA

Morgan Stanley

Adalina Gonzalez is a financial advisor with Morgan Stanley in Pasadena, CA, holding a Series 66 designation and one year of industry experience. Prior to joining Morgan Stanley, she worked at Misunderstood Genius for six years and held positions at Forever21 Inc and Onestop Internet. Outside of her advisory role, she occasionally provides dog sitting services for friends and family. Morgan Stanley Wealth Management serves both individual and institutional clients, offering financial planning and advisory programs supported by firm-approved tools and a structured planning process. The firm manages approximately $2.74 trillion in client assets and provides a range of investment and planning services through its Financial Advisors and Estate Planning Strategies Group.

General estate planning guidance
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Ana A

Series 66

San Dimas, CA

Ameriprise

Ana Avila is a financial advisor with Ameriprise in San Dimas, CA, holding a Series 66 designation and four years of industry experience. She has been with Ameriprise since 1994. Ameriprise offers retirement-income planning services aimed at individuals with significant investable assets, combining research, modeling, and tax-efficiency analysis to provide written recommendation reports. The firm serves clients through a centralized consulting team and provides a broad range of advisory, brokerage, and insurance solutions.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Huiying J

Series 66

Monterey Park, CA

Cetera

Huiying Jiang is a financial advisor with Cetera, holding a Series 66 designation and four years of industry experience. Her work history includes roles at East West Bank, Cathay Bank, and Cetera Investment Services LLC. Outside of advising, she also works as a DoorDash driver. Cetera Investment Advisers LLC is an SEC-registered firm serving individuals, retirement plans, corporate, charitable, and institutional clients. The firm offers a range of portfolio management and financial planning services through a multi-manager platform with access to both affiliated and third-party managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Xiao Chun Y

Series 66

Pasadena, CA

UBS Financial Services

Xiao Chun Yu is a financial advisor with UBS Financial Services in Pasadena, CA, holding a Series 66 designation and bringing 25 years of industry experience. She has been with UBS Financial Services since 2016. UBS Financial Services Inc. serves individual, corporate, and institutional clients through brokerage and investment advisory services, including fee-based financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services and utilizes proprietary research and model-based asset allocations to tailor investment plans to client goals and risk tolerances.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Derek J

Series 66

Brea, CA

Morgan Stanley

Derek Johnson is a financial advisor with Morgan Stanley in Brea, CA, holding a Series 66 designation and 20 years of industry experience. His prior roles include positions at J.P. Morgan Securities and JPMorgan Chase Bank NA. Outside of his advisory work, he serves as Treasurer for the Interfaith Food Center, a nonprofit focused on food distribution for homeless and less fortunate families. Morgan Stanley Wealth Management offers a broad range of advisory programs to individuals and institutional clients, providing tailored financial planning supported by firm-approved tools and a structured discovery process. The firm manages approximately $2.74 trillion in client assets and provides services through Financial Advisors and its Estate Planning Strategies Group.

General estate planning guidance
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Kyle R

Series 66

Los Angeles, CA

Mass Mutual Investors Services

Kyle Rayder is a financial advisor with Mass Mutual Investors Services in Los Angeles, CA, holding a Series 66 designation and six years of industry experience. His prior work includes positions at Equitable Advisors, AXA Advisors, and running the Rayder Law Firm. He also serves as a relationship manager in life and health insurance sales through Lenox Advisors. Mass Mutual Investors Services is a broker-dealer and SEC-registered investment adviser that provides financial planning and asset management services to individuals, business owners, trusts, estates, charitable organizations, and employers. The firm offers a range of programs including educational seminars and event-driven planning services such as estate settlement and divorce planning.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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Andrew Y

Series 66

Pasadena, CA

Morgan Stanley

Andrew Yoon is a financial advisor with Morgan Stanley in Pasadena, CA, holding a Series 66 credential and 13 years of industry experience. His prior roles include positions at Wells Fargo Clearing, Fidelity Brokerage Services, JP Morgan Chase Bank, and Bank of America. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individuals and institutional clients with a range of advisory programs, including tailored financial planning and estate planning strategies. The firm manages approximately $2.74 trillion in client assets and employs a structured financial planning process using firm-approved tools and modeling techniques.

General estate planning guidance
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Wei C

Series 66

Pasadena, CA

Morgan Stanley

Wei Chen is a financial advisor with Morgan Stanley in Pasadena, CA, holding a Series 66 designation and 12 years of industry experience. He has been with Morgan Stanley since 2014, including over 11 years at Morgan Stanley Private Bank, National Association. Outside of his advisory role, he owns and manages rental properties in Encinitas, California. Morgan Stanley Wealth Management provides a wide range of advisory and financial planning services to individuals and institutional clients, managing approximately $2.74 trillion in client assets and employing structured planning tools without offering individual security recommendations in standalone plans.

General estate planning guidance
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Anthony S

Series 63, Series 66

Brea, CA

Merrill

Anthony Sanchez is a Financial Advisor at Merrill Lynch Wealth Management. He specializes in legacy planning, personal retirement planning, and portfolio management services, focusing on creating tailored strategies that align with his clients' unique needs and aspirations. He holds a Bachelor's Degree from California State University Fullerton and holds the Chartered Retirement Planning Counselor (CRPC) and Personal Investment Advisor (PIA) designations. Throughout his career, Anthony has guided clients through complex financial landscapes, emphasizing clear communication, transparency, and empowering clients with knowledge to make informed financial decisions. Outside of his professional role, Anthony is actively involved in his community, volunteering as a coach for youth sports including AYSO Soccer, Pony Baseball, and Youth Basketball. He enjoys football, spending time with his family, and traveling.

General retirement planning Retirement income strategy Wealth management
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Michael R

Series 63, Series 66

Los Angeles, CA

Fidelity

Michael Rodriguez is a financial advisor with Fidelity in Los Angeles, CA, holding Series 63 and Series 66 licenses and four years of industry experience. His prior roles include positions at Wells Fargo and Chase Bank, spanning a total of 15 years in the financial sector. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to a diverse client base, including retail and institutional investors. The firm uses a combination of proprietary fundamental research, quantitative analysis, and algorithmic portfolio construction to manage portfolios and serves in formal advisory roles to multiple registered investment companies.

Charitable giving & philanthropy Active portfolio management
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Vicky R

Series 63, Series 65

Pasadena, CA

Ameriprise

Vicky Rangsuebsin is a financial advisor with Ameriprise in Arcadia, CA, holding Series 63 and Series 65 licenses and bringing 28 years of industry experience. She has been with Ameriprise and its affiliated entities since 2005. Outside of her advisory role, she is a co-owner of Pumpkin Spice Latte, LLC. Ameriprise serves individuals approaching or in retirement, offering a retirement-income planning service that includes written Recommendation Reports addressing income sources, Social Security options, and tax-efficient withdrawal strategies. The firm combines research and modeling with advisory services and provides a broad range of brokerage and insurance solutions through its affiliated companies.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Byron H

CFP®, Series 63

Whittier, CA

Cetera

Byron Hirata is a CFP® professional with 45 years of industry experience, currently working at Cetera since 2023. Prior to this, he spent a decade at Quantum Econometrics, LLC, and has been associated with Cetera Wealth Services, LLC since 2013. He is also involved in the sale of fixed insurance products as an insurance agent. Cetera Investment Advisers LLC operates a nationwide network of independent advisors serving individual, corporate, charitable, and institutional clients. The firm offers a range of portfolio management and retirement services through a multi-manager platform with over $256 billion in assets under management.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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William P

Series 63

Arcadia, CA

LPL Financial

William Petro is a financial advisor at LPL Financial with 35 years of industry experience. He holds the Series 63 designation and has worked previously at Morgan Stanley Private Bank, N.A., Morgan Stanley Smith Barney LLC, J.P. Morgan Securities, and Chase Investment Services Corp. He is also associated with Foothill Federal Credit Union. LPL Financial is a national broker-dealer and SEC-registered investment adviser that provides advisory and brokerage services to individuals, retirement plan participants, banks, trust companies, and other institutions. The firm supports a broad range of investment strategies through a large network of advisors and offers various financial planning and institutional platforms.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Maria Lourdes B Chua R

Series 65, Series 66

Los Angeles, CA

Cetera

Maria Lourdes B Chua Reyes is a financial advisor with Cetera, holding Series 65 and Series 66 licenses and bringing five years of industry experience. Her work history includes roles at Cetera Investment Services LLC, CTBC Bank, East West Bank, and San Pasqual Fiduciary Trust Company. Cetera Investment Advisers LLC is an SEC-registered firm that serves a broad client base, including individual investors, retirement plans, corporate and charitable clients, and institutional accounts. The firm provides a variety of portfolio management and consulting services through a multi-manager platform, supporting diverse investment strategies and program structures.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Luis M

Series 66

Pasadena, CA

Merrill

Luis Martinez is a Senior Financial Advisor at Merrill Lynch Wealth Management, where he has been practicing since 2012. With over 13 years of experience in the financial services industry, Luis specializes in managing new wealth, personal retirement planning, portfolio management, individual and corporate investment strategy, and retirement income. He focuses on aligning clients' current and future financial needs with their goals, offering guidance on education planning, retirement planning, and estate planning strategies. He collaborates closely with clients' estate planning attorneys to provide comprehensive advice. Luis earned a Bachelor of Arts degree in Economics from California State University, Long Beach. He holds the Professional Investment Advisor (PIA) designation and communicates fluently in both English and Spanish. In addition to his professional work, Luis has contributed time and effort to fundraising initiatives for the Children’s Hospital of Los Angeles. He has been married for over ten years and is a father of three children. Luis's personal interests include basketball, dancing, music, painting, and spending time with his family.

General retirement planning College savings (529s, UTMA, etc.) General estate planning guidance Parents Married/Couples/Partners Women Professionals
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Lee G

Series 66

Los Angeles, CA

LPL Financial

Lee Gonzalez is a financial advisor with LPL Financial in Los Angeles, CA. He holds the Series 66 designation and has nine years of industry experience, including ten years with LPL Financial since 2016. LPL Financial is a national broker-dealer and SEC-registered investment adviser that serves individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolios, third-party asset management, and institutional platforms, supported by advanced operational and research tools.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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