Deana King is a financial advisor with Cetera, holding Series 63 and Series 66 licenses and 35 years of industry experience. She has worked at Cetera Investment Advisors LLC, Cetera Investment Services LLC, and The Canandaigua National Bank and Trust Co since 2021, following 15 years at M&T Securities, Inc. She also serves as a compliance officer and referrer for Canandaigua National Bank & Trust. Cetera Investment Advisers LLC is an SEC-registered firm with a nationwide network of over 10,000 advisors, serving individuals, retirement plans, corporate, charitable, and institutional clients. The firm offers a range of portfolio management and financial planning services, utilizing multiple program structures and third-party managers.

David Gibbons is a financial advisor with Cetera in Pittsford, NY, holding Series 63 and Series 65 licenses and bringing 29 years of industry experience. He has worked at Cetera since 2017 and previously worked at M&T Securities from 2012 to 2017. Outside of his advisory role, Gibbons serves as Director of Business Development for Canandaigua National Bank & Trust and is chairman of the board for Canandaigua National Bank Insurance Agency. He is also a board member of the Tennis Club of Rochester. Cetera Investment Advisers LLC is a nationwide SEC-registered advisory firm serving individuals, retirement plans, corporate, charitable, and institutional clients. The firm offers a range of portfolio management and financial planning services across multiple program structures, with more than 10,000 advisors and over $256 billion in assets under management.

Kathryn Higgins is a financial advisor at OSAIC with 11 years of industry experience. She holds the Series 66 designation and has worked with firms including Royal Alliance Associates, INC., Manning & Napier, and Higgins Henderson LLC. She operates a sole proprietorship, Higgins Financial Advisors, providing financial consulting services. OSAIC serves a broad range of retail and institutional clients through a large network of affiliated advisors and multiple advisory platforms, offering integrated brokerage and investment advisory services along with access to third-party money managers and diversified investment options.

Charles Ott is a financial advisor at Morgan Stanley with Series 66 registration and three years of industry experience. His prior roles include positions at Rochester Regional Health and The TJX Companies. Morgan Stanley Wealth Management is a large SEC-registered investment adviser and broker-dealer serving individual and institutional clients with a broad range of advisory programs and tailored financial planning services. The firm manages approximately $2.74 trillion in client assets and uses structured planning processes that incorporate advanced modeling tools.

Christopher Shekell is a financial advisor with Mass Mutual Investors Services in Rochester, NY, holding a Series 63 designation and 17 years of industry experience. He has been with Mass Mutual Investors Services and MassMutual Life Insurance since 2017 and is also an agent with Pinnacle Insurance & Financial Services, where he has worked since 2015. Mass Mutual Investors Services is a broker-dealer and SEC-registered investment adviser serving individuals, business owners, trusts, estates, charitable organizations, and employers. The firm offers financial planning, asset management, and educational seminars, with planning engagements that focus on goal analysis and strategy recommendations rather than specific product selections.

Robert Walker III is a financial advisor with LPL Financial in Rochester, NY, holding CFP® and ChFC® designations and bringing 25 years of industry experience. He has worked with ESL Investment Services, LLC and Key Investment Services LLC during his career. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a broad range of financial planning and advisory programs, including discretionary and non-discretionary management, with resources from LPL Research and third-party subadvisors.

Melinda Lenzi is a CFP® professional with 20 years of experience in the financial industry. She has been with LPL Financial since 2010 and also works with ESL Investment Services, LLC. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, financial institutions, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of advisory programs, financial planning, and retirement consulting, utilizing both discretionary and non-discretionary management supported by research and model portfolios.

David Guadagnino is a financial advisor at Merrill with 33 years of industry experience. He holds Series 63 and Series 65 credentials and has worked at Merrill since 1993 and Bank of America, N.A. since 2009. He serves on the board and audit committee of a local nursing home and elder care facility foundation. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Brittany Bieger is a CFP®-credentialed financial advisor with Morgan Stanley in Rochester, NY, bringing 13 years of industry experience. She has been with Morgan Stanley and Morgan Stanley Private Bank, National Association since 2015. Morgan Stanley Wealth Management serves both individual and institutional clients with a range of advisory programs, including tailored financial planning. The firm employs structured planning tools and investment modeling techniques while acting primarily in an advisory capacity.

Priscilla Hennig is a CFP® with nine years of industry experience, currently serving as a financial advisor at Ameriprise. Her prior experience includes roles at LPL Financial, CUNA Brokerage Services, CUNA Mutual Group, and Horace Mann Companies. She also holds a dual position as a financial advisor at the University of Illinois Credit Union. Ameriprise is a large institutional firm offering a retirement-income planning service targeted at individuals with significant investable assets, combining research, modeling, and tax-efficiency analysis to provide tailored, non-discretionary recommendations. The firm also offers a broad range of advisory, brokerage, and insurance solutions through affiliated companies.

Kaden Helmer is a financial advisor with Ameriprise in Victor, NY, holding a Series 66 designation and one year of industry experience. Prior to joining Ameriprise in 2022, he worked at Under Armour and has a background that includes roles at Duquesne University and Victor Junior/Senior High School. He also manages an advisory business under Creative Management Consultants, LLC. Ameriprise provides a retirement-income planning service primarily for individuals approaching or in retirement with significant investable assets, combining research-driven recommendations with tax-smart withdrawal strategies and algorithmic automation to support client planning.

Alyssa Cruz is a financial advisor with OSAIC Wealth, Inc., holding Series 63 and Series 65 licenses and two years of industry experience. She previously worked at Financial Freedom Group and has experience in content creation for social media platforms such as Instagram and TikTok. She also holds a public notary designation. OSAIC Wealth, Inc. serves a diverse range of retail and institutional clients through a large network of affiliated advisors and advisory platforms. The firm offers integrated brokerage and investment advisory services with a focus on asset allocation, risk tolerance, and portfolio construction using a variety of securities and third-party management solutions.

Francis Wacenske is a Series 66-credentialed financial advisor with 22 years of industry experience. He has been with UBS Financial Services Inc. since 2009. UBS Financial Services Inc. serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services and leverages proprietary research and model-based asset allocations to tailor solutions to clients.

David Marulli is a Series 66-credentialed financial advisor with Morgan Stanley in Rochester, NY, and has 22 years of industry experience. He has been with Morgan Stanley and its affiliated entities since 2009, including over a decade at Morgan Stanley Private Bank, N.A. Morgan Stanley Wealth Management serves both individual and institutional clients, offering a range of advisory programs and tailored financial planning. The firm manages approximately $2.74 trillion in client assets and utilizes structured planning processes supported by firm-approved tools and market simulations.

Edward Denning is a financial advisor at OSAIC with 28 years of industry experience. He holds a Series 63 designation and previously worked for Lincoln Financial Advisors Corp. for 22 years. In addition to advising, Denning sells and services accident/health insurance, traditional life insurance, and fixed annuities. OSAIC serves a diverse client base including individual and high-net-worth investors, pension plans, corporations, and charitable organizations. The firm offers integrated brokerage and advisory services, utilizing various platforms and asset-allocation tools to construct customized portfolios across multiple asset classes.

Dylan Joy is a financial advisor at Ameriprise with Series 66 credentials and five years of industry experience. Prior to joining Ameriprise in 2020, he held positions at Dick's Sporting Goods, National General Insurance, and Canisius College. Outside of his advisory role, Joy contributes as an assistant coach for a local high school lacrosse team. Ameriprise Financial Services is a large advisory firm serving individual and institutional clients, known for its specialized Premier Retirement Income service that provides annual retirement-income planning advice through a centralized team collaborating with advisors. The firm’s approach includes detailed recommendation reports focusing on income sources, tax-aware withdrawal strategies, and Social Security options within a defined investment framework.

Sandra Kobel is a financial advisor at LPL Financial with 39 years of industry experience and holds the CFP® and ChFC® designations. She previously worked at NEXT Financial Group for 16 years before joining LPL Financial in 2025. In addition to her advisory role, she operates Kobel Consulting, which focuses on non-variable insurance. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, institutions, and charitable organizations. The firm provides a range of advisory programs, financial planning, and retirement consulting supported by research and technology-driven investment strategies.

Tyler Felder is a financial advisor at Equitable Advisors with three years of industry experience. He holds a Series 66 designation and has been with Equitable Advisors since 2022. His prior work experience includes roles at LA Fitness, Burt's Bikes and Fitness, and the University of Rochester. Equitable Advisors serves a diverse client base including individuals, high-net-worth clients, retirement plans, corporations, and institutions by providing financial planning, broker-dealer services, insurance distribution, and access to third-party asset management programs. The firm operates as both an SEC-registered investment adviser and a broker-dealer, utilizing LPL-sponsored programs and third-party managers to deliver advisory and brokerage solutions.

Andrew Comins is a ChFC® with 47 years of industry experience. He has worked at Osaic since 2025 and previously spent 27 years at Lincoln Financial Advisors Corporation. Outside of his advisory role, he is involved in educating clients and writing insurance coverage, including term and long-term care insurance, through a local Rochester insurance broker. Osaic Wealth, Inc. serves a broad range of retail and institutional clients through a large network of affiliated financial advisers, offering integrated brokerage and investment advisory services, financial planning, and access to third-party money managers. The firm utilizes asset-allocation tools, risk-tolerance assessments, and automated rebalancing to construct diversified portfolios that can include stocks, bonds, mutual funds, ETFs, and alternative investments.

Georgiann Collins is a financial advisor with Morgan Stanley in Rochester, NY, holding Series 63, 65, and 66 licenses and 26 years of industry experience. She has been with Morgan Stanley Smith Barney LLC since 2009. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients. The firm offers a range of advisory programs including tailored financial planning, managing approximately $2.74 trillion in client assets, and employs structured planning tools as part of its approach.