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Byron S

Series 63, Series 66

Jacksonville, FL

Fidelity

Byron Swartz is a Financial Consultant at Fidelity Investments, where he has been serving clients since 2023. He focuses on working with clients to meet them where they are on their financial journey and help them strive for where they want to be. Byron has extensive experience in the financial services industry, having held positions at Fidelity Investments since 2013. His previous roles include Senior Portfolio Specialist from 2019 to 2022 and Portfolio Specialist from 2013 to 2019. He holds insurance licenses in both Arkansas and California.

Charitable giving & philanthropy Active portfolio management Financial Professional
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Ciara D

Series 63, Series 66

Jacksonville, FL

Fidelity

Ciara Drummond is a financial advisor at Fidelity with Series 63 and Series 66 credentials and four years of industry experience. She has worked at Fidelity Investments since 2021 and previously was involved in publishing through Drummond Press Inc. Strategic Advisers LLC, a Fidelity Investments company, provides investment management and advisory services to retail and institutional clients, including an IRS-qualified Charitable Gift Fund and registered investment companies. The firm uses a systematic investment process combining fundamental research, quantitative analysis, and algorithmic portfolio construction to create model portfolios from mutual funds, ETFs, and ETPs.

Charitable giving & philanthropy Active portfolio management
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Joseph O

Series 66

Jacksonville, FL

Fidelity

Joseph Offenberg is a financial advisor at Fidelity with a Series 66 designation and two years of industry experience. His prior work includes roles at Total Wine & More, Harvey's Supermarket, and Zula Surf Co. Strategic Advisers LLC, a Fidelity Investments company, provides investment management and advisory services to retail and institutional clients. The firm employs a systematic investment process combining fundamental research, quantitative analysis, and algorithmic portfolio construction, and serves as an advisor to multiple registered investment companies and fund-of-funds.

Charitable giving & philanthropy Active portfolio management
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Melissa B

Series 66

Jacksonville, FL

Morgan Stanley

Melissa Bailey is a financial advisor with Morgan Stanley in Jacksonville, FL, holding a Series 66 designation and bringing 18 years of industry experience. She has worked at Morgan Stanley Smith Barney since 2009 and was previously with Citigroup Global Markets beginning in 2006. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients. The firm offers a range of advisory programs and financial planning services, managing approximately $2.74 trillion in client assets.

General estate planning guidance
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Hannah H

Series 63, Series 66

Jacksonville, FL

Fidelity

Hannah Hamm is a financial advisor at Fidelity with three years of industry experience. She holds Series 63 and Series 66 licenses. Prior to joining Fidelity, she was involved with SoToSpeakArt and held positions at the University of North Florida, Florida State College at Jacksonville, Publix, and Son Light Academy. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to retail and institutional clients, including registered investment companies and an IRS-qualified Charitable Gift Fund. The firm combines proprietary fundamental research with quantitative analysis and algorithmic portfolio construction to deliver model portfolios and discretionary management across a broad range of investment vehicles.

Charitable giving & philanthropy Active portfolio management
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Quinn M

Series 66

Jacksonville, FL

Fidelity

Aubrey Michelson is a Financial Consultant at Fidelity Investments, a position held since 2023. Prior to this role, Aubrey worked as a Portfolio Advisory Services Relationship Manager at Fidelity Investments from 2022 to 2023 and served as an Investment Solutions Representative there from 2020 to 2022. Aubrey's earlier experience includes roles as a Registered Client Associate at UBS from 2019 to 2020 and as a Life Services Relationship Consultant at Merrill from 2018 to 2019. Aubrey holds insurance licenses in Arkansas and California. Aubrey approaches financial planning by focusing on understanding clients' priorities and needs to develop personalized financial plans aimed at achieving their goals. Outside of work, Aubrey enjoys baseball, Pilates, reading, and traveling.

Wealth management Retirement income strategy Income planning Cash flow / budgeting
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Lisa B

Series 66

Jacksonville, FL

Equitable Advisors

Lisa Badder is a financial advisor with Equitable Advisors in Jacksonville, FL, holding a Series 66 designation and 26 years of industry experience. She has worked with Equitable Advisors since 2014 and was previously with AXA Advisors, LLC. during the same period. Equitable Advisors serves a wide range of clients, including individuals, pension and profit-sharing plans, corporations, and charitable organizations, providing financial planning, retirement plan consulting, and asset-management programs through a network of Investment Adviser Representatives and third-party managers.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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Patrick M

Series 66

Jacksonville, FL

J.P. Morgan Securities

Patrick Mccaskill is a Series 66 licensed financial advisor with 16 years of industry experience, currently affiliated with J.P. Morgan Securities. He has worked at J.P. Morgan Securities since 2012 and at JPMorgan Chase Bank, N.A. since 2018. J.P. Morgan Securities LLC provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors through its Institutional Consulting Services program. The firm combines quantitative asset-allocation modeling with centralized due diligence and applies an ESG eligibility framework when recommending investment strategies.

Wealth management Executive Founder/Business Owner
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Rebecca B

Series 66

Jacksonville, FL

Morgan Stanley

Rebecca Bliss is a financial advisor with Morgan Stanley in Jacksonville, FL, holding a Series 66 designation and 26 years of industry experience. She has been with Morgan Stanley Smith Barney LLC since 2009. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients. The firm offers a range of advisory programs, including tailored financial planning, and manages approximately $2.74 trillion in client assets.

General estate planning guidance
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Mary R

Series 66

Jacksonville, FL

Edward Jones

Mary Ritter is a financial advisor at Edward Jones in Jacksonville, FL. She holds the Series 66 designation and has one year of industry experience. Prior to joining Edward Jones, she worked in educational roles within the Diocese of St. Augustine and at Lakewood Presbyterian Preschool. Edward Jones is a full-service wealth management firm serving both individual and institutional clients, with over $1 trillion in assets under management. The firm offers a range of advisory programs and investment strategies, supported by a large nationwide network of financial advisors and branch offices.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Anthony M

Series 63, Series 65

Jacksonville, FL

J.P. Morgan Securities

Anthony Mccaleb Edwards is a financial advisor with J.P. Morgan Securities, holding Series 63 and Series 65 licenses and bringing three years of industry experience. His prior roles include positions at Fidelity Brokerage Services LLC and JPMorgan Chase Bank, N.A. Outside of his advisory work, his background includes various roles in service and management sectors, such as valet parking services and hospitality. J.P. Morgan Securities LLC provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, utilizing quantitative asset-allocation modeling and centralized due diligence. The firm applies an ESG eligibility framework in its investment recommendations and operates within the broader J.P. Morgan financial organization.

Wealth management Executive Founder/Business Owner
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Ladarris F

Series 63, Series 66

Jacksonville, FL

Fidelity

Ladarris Forney is a financial advisor at Fidelity with nine years of industry experience. He holds Series 63 and Series 66 licenses and has worked previously at Bank of America and Merrill. Fidelity, through its Strategic Advisers LLC subsidiary, offers investment management and advisory services to retail and institutional clients, employing a blend of fundamental research and quantitative analysis to construct model portfolios from mutual funds, ETFs, and ETPs.

Charitable giving & philanthropy Active portfolio management
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Joshua R

Series 66

Jacksonville, FL

Merrill

Joshua Rosa is a financial advisor with Merrill based in Jacksonville, FL. He holds a Series 66 designation and has four years of industry experience. His work history includes roles at Bank of America, N.A., Merrill, Navy Federal Credit Union, and Florida State College at Jacksonville. Merrill, together with its affiliate Managed Account Advisors LLC (MAA), provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm serves individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations with model-based and discretionary investment strategies developed by internal and third-party managers.

Tax-loss harvesting Active portfolio management Wealth management
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Austin M

Series 63, Series 66

Jacksonville, FL

Merrill

Austin Murphy is a financial advisor with Merrill in Jacksonville, FL, holding Series 63 and Series 66 licenses and seven years of industry experience. His employment history includes roles at Bank of America N.A., Merrill, Northwestern Mutual, Tacorita, Sunteck Transportation Logistics Services, the University of Central Florida, and Auburn University. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary strategies for a variety of client types including individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Mercedes C

Series 63, Series 66

Jacksonville, FL

Fidelity

Mercedes Colon is a financial advisor with Fidelity Investments, holding Series 63 and Series 66 licenses and bringing 19 years of industry experience. She has been with Fidelity since 2007, including roles at Fidelity Personal and Workplace Advisors since 2018. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to retail and institutional clients, including registered investment companies and a Charitable Gift Fund. The firm combines proprietary fundamental research with quantitative analysis and algorithmic portfolio construction to create model portfolios from mutual funds, ETFs, and ETPs, and it employs oversight and evaluation processes to manage conflicts of interest.

Charitable giving & philanthropy Active portfolio management
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Michael S

Series 63, Series 66

Jacksonville, FL

Fidelity

Michael Sexton is a financial advisor at Fidelity with 14 years of industry experience. He holds Series 63 and Series 66 licenses and has been with Fidelity Brokerage Services since 2011. Strategic Advisers LLC, a Fidelity Investments company, provides investment management and advisory services to retail and institutional clients, including registered investment companies and a Charitable Gift Fund. The firm utilizes a blend of fundamental research, quantitative analysis, and algorithmic portfolio construction to deliver model portfolios across multiple asset classes.

Charitable giving & philanthropy Active portfolio management
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Mitchelle H

Series 63

Jacksonville, FL

Morgan Stanley

Mitchelle Holland is a financial advisor with Morgan Stanley in Jacksonville, FL, holding a Series 63 designation and 34 years of industry experience. She has worked at Morgan Stanley Private Bank, N.A. since 2015 and at Morgan Stanley Smith Barney LLC since 2009. Outside of her advisory role, she serves as a trustee and personal representative for trusts in Atlantic Beach, Florida. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients. The firm offers a range of advisory programs and financial planning services that utilize structured discovery conversations and approved planning tools.

General estate planning guidance
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Twila C

Series 66, Series 63

Jacksonville, FL

Fidelity

Twila Church is a financial advisor at Fidelity with nine years of industry experience. She holds Series 66 and Series 63 licenses and has been with Fidelity in various roles since 2017. Prior to her financial career, she had brief roles at Lowes Home Improvement and local churches. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to retail and institutional clients, including Charitable Gift Funds and registered investment companies. The firm employs a combination of proprietary fundamental research, quantitative analysis, and algorithmic portfolio construction, and is noted for its use of AI-driven methodologies and its advisory role to multiple registered investment companies.

Charitable giving & philanthropy Active portfolio management
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Matthew C

Series 66

Jacksonville, FL

Equitable Advisors

Matthew Campbell is a financial advisor with Equitable Advisors, holding a Series 66 designation and bringing 34 years of industry experience. His prior roles include positions at Transamerica Financial Advisors and Prudential Advisors. Outside of advisory work, he owns and operates multiple laundromats through his business, Matthew Campbell Enterprises, LLC, and serves as a committee member for the Gator Bowl Association. Equitable Advisors serves a broad client base, including individuals, pension plans, corporations, and charitable organizations, offering financial planning, retirement consulting, and asset management programs. The firm utilizes a range of advisory models and third-party asset management platforms to deliver personalized investment solutions.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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Michael R

Series 66

Jacksonville, FL

Fidelity

Michael Ranns is a financial advisor at Fidelity with 14 years of industry experience and holds the Series 66 designation. His prior experience includes roles at Merrill and AXA Advisors, as well as a position with Duval County Public Schools. He also co-managed Beyond Your Plate Nutrition, LLC from 2019 to 2021. Fidelity’s Strategic Advisers LLC, where Ranns works, provides investment management and advisory services to retail and institutional clients, employing a combination of fundamental research and quantitative analysis to construct model portfolios using mutual funds, ETFs, and ETPs. The firm’s offerings include discretionary and non-discretionary advisory services, fund consulting, and algorithm-driven portfolio construction.

Charitable giving & philanthropy Active portfolio management
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