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Marcela G

CFP®, Series 66

Los Gatos, CA

Fidelity

Marcela Gonzalez is a Vice President and Financial Consultant at Fidelity Investments, a position she has held since 2020. She brings extensive experience in personal financial planning, emphasizing client engagement in the planning process to develop disciplined financial strategies. Prior to her current role, Marcela served as Vice President -- Investments and Private Client Advisor at JPMorgan Securities from 2012 to 2020. Her earlier experience includes positions as a Licensed Banker at Chase Bank from 2010 to 2012 and as a Registered Client Associate at Merrill Lynch from 2008 to 2010. She holds a California Insurance License.

Wealth management
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Jeannie M

Series 63, Series 65

San Jose, CA

LPL Enterprise

Jeannie Mainland is a financial advisor at LPL Enterprise with 15 years of industry experience. She holds Series 63 and Series 65 licenses and has worked previously at Prudential Insurance Company of America, Pruco Securities, Mass Mutual Investors Services, and MetLife Securities. Mainland is based in San Jose, CA. LPL Enterprise serves a diverse clientele including individuals, retirement plans, charitable organizations, corporations, and institutional clients through advisory and brokerage channels. The firm offers financial planning, access to model wealth portfolios, third-party asset management, and a range of brokerage and insurance products, utilizing an integrated platform that supports both advisory programs and financial product sales.

General retirement planning Tax-loss harvesting Self-Employed Founder/Business Owner
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Jenny B

Series 66

San Jose, CA

UBS Financial Services

Jenny Brummer is a financial advisor at UBS Financial Services with 23 years of industry experience. She holds a Series 66 designation and previously worked at Merrill for 23 years before joining UBS in 2023. She is based in San Jose, CA. UBS Financial Services serves individual, corporate, and institutional clients with a range of brokerage and investment advisory services, including fee-based financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management and offers proprietary research, affiliated banking, and securities-backed lending programs.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Zipeng Z

Series 66

Cupertino, CA

Morgan Stanley

Zipeng Zheng is a financial advisor at Morgan Stanley with five years of industry experience. He holds a Series 66 designation and previously worked at UBS Financial Services and Shoji Sushi. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individuals and institutional clients with a range of advisory programs, including tailored financial planning. The firm manages approximately $2.74 trillion in client assets and uses structured planning processes supported by firm-approved tools and modeling techniques.

General estate planning guidance
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Paula T

PFS™, Series 66

Campbell, CA

Cetera

Paula Thielen is a financial advisor at Cetera with 19 years of industry experience. She holds the PFS™ designation and Series 66 license. In addition to her advisory work, she is a CPA and owner of Thielen & Associates, an accounting and tax preparation firm where she oversees tax planning and return review for individual and business clients. Cetera Investment Advisers LLC provides services through a nationwide network of independent advisors, serving individual, institutional, and retirement plan clients. The firm offers a variety of portfolio management and financial planning options, including access to third-party money managers and model portfolios, supported by a multi-manager platform and diverse program structures.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Shirine P

Series 66

San Jose, CA

Wells Fargo Clearing

Shirine Prasad is a financial advisor at Wells Fargo Clearing with 17 years of industry experience. She holds the Series 66 designation and previously worked at Charles Schwab and Charles Schwab Bank for 10 years. Wells Fargo Clearing provides retirement plan consulting services to qualified ERISA plans and non-qualified deferred compensation plans, offering both discretionary and non-discretionary investment advisory services grounded in modern portfolio theory. The firm’s approach includes a broad range of financial products, such as insurance-related vehicles and bank deposit sweep options.

Retired Founder/Business Owner
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Ibun A

Series 63, Series 65

San Jose, CA

Wells Fargo Clearing

Ibun Ando is a financial advisor with Wells Fargo Clearing in San Jose, CA, holding Series 63 and Series 65 credentials and has 13 years of industry experience. Prior to joining Wells Fargo Clearing in 2023, Ando worked at Bancwest Investment Services, Inc. and Bank of the West from 2016 to 2023. Wells Fargo Advisors is a national securities firm that provides investment advisory services, financial planning, and retirement plan consulting to individual, corporate, and institutional clients. The firm combines research and analytics with diversification principles and modern portfolio theory to deliver brokerage and advisory solutions across a broad client base.

Retired Founder/Business Owner
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Maha R

Series 66

Mountain View, CA

Fidelity

Maha Riaz is a Planning Consultant at Fidelity Investments, a position she has held since 2026. In this role, she focuses on helping clients navigate complex financial strategies by tailoring plans to their evolving life stories, aiming to facilitate objective and confident decision-making aligned with clients' values and goals. Prior to her current role, Maha worked as an Associate at Morgan Stanley from 2025 to 2026, and she has experience in wealth operations from her time at SVB Private between 2021 and 2024. Her professional background encompasses financial planning and wealth management. Outside of her professional career, Maha enjoys badminton, family activities, social events with friends, horseback riding, movies, and parenthood.

Wealth management Women Professionals
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Yassir S

Series 66

San Jose, CA

Wells Fargo Clearing

Yassir Shafi is a financial advisor at Wells Fargo Clearing with four years of industry experience. He holds a Series 66 designation and has been with Wells Fargo Clearing since 2021, also maintaining a role at Wells Fargo Bank since 2012. Wells Fargo Clearing provides retirement plan consulting services to qualified ERISA and non-qualified deferred compensation plans, offering both non-discretionary and discretionary investment options. The firm’s advisory process is IPS-driven and incorporates modern portfolio theory, with a notable inclusion of insurance-related vehicles and bank deposit sweep options among its investment offerings.

Retired Founder/Business Owner
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Madeline V

Series 66

San Jose, CA

UBS Financial Services

Madeline Van Hoorickx is a financial advisor at UBS Financial Services with nine years of industry experience. She holds the Series 66 designation and has been with UBS Financial Services since 2016. UBS Financial Services Inc. serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services and provides access to proprietary research and various capital markets solutions.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Shashi B

Series 63, Series 66

San Jose, CA

Morgan Stanley

Shashi Bhatia is a financial advisor at Morgan Stanley in San Jose, CA, with 20 years of industry experience. He previously worked at UBS Financial Services and Wells Fargo Advisors. Morgan Stanley Wealth Management serves both individual and institutional clients, offering tailored financial planning and a broad range of advisory programs. The firm manages approximately $2.74 trillion in client assets and employs a structured planning process supported by proprietary tools and model-based outcome simulations.

General estate planning guidance
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Joanna C

Series 66

Campbell, CA

LPL Financial

Joanna Chan Mui is a financial advisor with LPL Financial, holding a Series 66 designation and bringing 37 years of industry experience. Her prior roles include positions at Morgan Stanley Private Bank, Bank of America, and Merrill. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a wide range of financial planning and advisory programs, including discretionary and non-discretionary management, model portfolios, and retirement plan consulting.

College savings (529s, UTMA, etc.)
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Patrick T

Series 63, Series 65

San Jose, CA

Wells Fargo Clearing

Patrick Thor is a financial advisor with Wells Fargo Clearing in San Jose, CA, holding Series 63 and Series 65 credentials and 18 years of industry experience. His prior roles include positions at Ameriprise, Comerica Securities, Securities America, PFG Advisors, and KeyPoint Credit Union. Outside of his advisory work, he is involved with Comerica Bank’s cash management platform serving corporate and institutional clients. Wells Fargo Advisors is a national securities firm providing investment advisory services, financial planning, wrap-fee programs, and retirement plan consulting to individual, corporate, and institutional clients. The firm combines research from Wells Fargo Investment Institute and third-party databases with principles of diversification and modern portfolio theory to evaluate investment options, and also offers a range of financial products through its bank and insurance affiliates.

Retired Founder/Business Owner
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Vu L

Series 63, Series 66

Sunnyvale, CA

Fidelity

Vu Le is a Financial Consultant at Fidelity Investments, where he has been serving since 2024. In this role, he collaborates with clients to develop customized financial plans that align with their unique goals and priorities. Prior to this position, Vu worked as an Investment Consultant at Fidelity Investments from 2022 to 2024. Vu holds a California Insurance License, supporting his ability to provide comprehensive financial guidance. Outside of his professional work, he has interests in beach activities, fitness, football, outdoor adventures, soccer, and traveling.

Wealth management Financial Professional
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Mark P

CFP®, Series 65, Series 63

Santa Clara, CA

Edelman Financial Engines

Mark Palmer is a CFP® with 29 years of industry experience, currently advising at Edelman Financial Engines in Santa Clara, CA. He has held roles within various affiliated firms since 2015, including Financial Engines Advisors L.L.C. Outside of his advisory work, Palmer is involved in pro bono legal services, serves on the advisory board for the Mgrublian Center for Human Rights at Claremont McKenna College, and contributes to the marketing efforts of Smulin Contemporary Ballet. Edelman Financial Engines provides technology-enabled investment advisory and financial planning services to individual investors, retirement-plan participants, and institutional clients. The firm combines a committee-driven proprietary modeling process with planner delivery and online tools, offering both discretionary and non-discretionary investment management with an emphasis on diversified portfolios and long-term orientation.

Retirement income strategy General retirement planning Tax-loss harvesting Private / alternative investments Concentrated stock management Retired Founder/Business Owner
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Yujin Z

Series 66

Cupertino, CA

Morgan Stanley

Yujin Zheng is a Senior Financial Advisor at Merrill Lynch Wealth Management, specializing in serving ultra-high-net-worth clients, particularly those with concentrated stock positions resulting from IPO or exit events. She provides tailored financial strategies that address complex wealth management challenges, including concentrated stock positions, IPO planning, generational wealth transfer, tax minimization, and retirement income planning. With a background in statistics from Arizona State University, Yujin applies a disciplined, data-driven approach to financial planning. She holds the Personal Investment Advisor (PIA) designation and is proficient in Chinese, English, and Mandarin. Her expertise encompasses portfolio management, executive compensation, family wealth management, and college education planning. Yujin is committed to understanding each client's unique goals and developing personalized strategies accordingly. She integrates the investment insights of Merrill Lynch and the banking services of Bank of America to address diverse financial needs. Outside of her professional role, Yujin enjoys hiking, music, traveling, and yoga.

Concentrated stock management Liquidity event planning Multi-generational wealth transfer Tax-loss harvesting General estate planning guidance
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Yifeng T

Series 65, Series 63

San Jose, CA

Wells Fargo Clearing

Yifeng Tong is a financial advisor with Wells Fargo Clearing in San Jose, CA, holding Series 65 and Series 63 licenses and bringing nine years of industry experience. He has been with Wells Fargo Clearing Services since 2015 and previously worked at the University of North Carolina at Charlotte. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients with investment advisory services, financial planning, and retirement plan consulting. The firm manages approximately $671 billion in assets and offers both brokerage and advisory solutions supported by research and analytics.

Retired Founder/Business Owner
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Michelle F

Series 66

Los Gatos, CA

Charles Schwab

Michelle Flamm is a financial advisor at Charles Schwab with four years of industry experience. She holds a Series 66 designation and has worked previously at US Bank and TD Ameritrade. Outside of advising, she is a licensed cosmetologist providing haircut and hair coloring services to regular clients. Charles Schwab serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program, offering a combination of non-discretionary advisory services and access to affiliated discretionary separately managed accounts. The firm’s integrated structure allows for centralized supervision and a comprehensive approach to wealth management.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Christopher W

Series 65, Series 63

Campbell, CA

Merrill

Christopher Wiebusch is a financial advisor at Merrill with three years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Bank of America, J.P. Morgan Securities, and Merrill. Outside of finance, he has a background in martial arts, having been associated with Mach Martial Arts for ten years. Merrill provides managed account services to Bank of America fiduciary clients through its Select Portfolio Solutions program, offering a variety of model-based and discretionary investment strategies to individuals, high-net-worth clients, and institutional accounts.

Tax-loss harvesting Active portfolio management Passive / index investing
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Janet M

Series 66

Campbell, CA

Raymond James Financial

Janet Monger is a financial advisor with Raymond James Financial in Campbell, CA, holding a Series 66 designation and two years of industry experience. She has worked at Raymond James Financial and Raymond James Financial Services, Inc. since 2022, and previously was involved with Brennan Bookkeeping, LLC. Outside of her advisory role, she serves as a Client Service Associate at Blue Diamond Wealth Management. Raymond James Financial Services Advisors, Inc. serves a diverse client base including individual investors, high-net-worth clients, pension plans, charitable organizations, and municipal entities. The firm offers financial planning and non-discretionary investment consulting, emphasizing advisory and implementation-support services through a variety of account types and outside managers.

Business exit / sale strategy Retirement income strategy General estate planning guidance Umbrella liability Founder/Business Owner Executive
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