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Gail C

Series 66, Series 63

Walnut Creek, CA

Wells Fargo Clearing

Gail Coleman is a financial advisor with Wells Fargo Clearing, holding Series 66 and Series 63 licenses and having 10 years of industry experience. She has worked at Wells Fargo Clearing since 2017 and previously was employed by the San Ramon Valley Unified School District for two years. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients with investment advisory services, financial planning, and retirement plan consulting. The firm manages approximately $671 billion in assets, offering both brokerage and advisory solutions and utilizing research from Wells Fargo Investment Institute along with third-party data to guide investment decisions.

Retired Founder/Business Owner
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Cathy M

Series 63, Series 65

Lafayette, CA

Mass Mutual Investors Services

Cathy Mu is a financial advisor with Mass Mutual Investors Services, holding Series 63 and Series 65 credentials and possessing 26 years of industry experience. She has been with Mass Mutual Life Insurance and MML Investors Services since 2002 and has operated a CPA tax preparation business since 1998. Outside of her financial advisory work, she serves as the board member and executive director of The Thriving Foundation, an educational public charity focused on health and well-being. MML Investors Services, LLC is a broker-dealer and SEC-registered investment adviser serving individuals, business owners, trusts, estates, charitable organizations, and employers. The firm provides ongoing financial planning and offers asset management, wrap and money-manager programs, and educational seminars.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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Michael N

Series 66

Walnut Creek, CA

Wells Fargo Clearing

Michael Newark is a financial advisor with Wells Fargo Clearing in Walnut Creek, CA, holding a Series 66 designation and 17 years of industry experience. He has worked at Wells Fargo Clearing since 2016 and previously at Wells Fargo Advisors LLC from 2009 to 2016. Outside of his advisory role, he serves as a notary public and participates as a food taster for a food marketing company. Wells Fargo Clearing provides retirement plan consulting services to qualified ERISA and non-qualified deferred compensation plans, offering both discretionary and non-discretionary services. The firm’s IPS-driven advisory process incorporates modern portfolio theory and includes a broader range of financial products, such as insurance-related vehicles and bank deposit sweep options.

Retired Founder/Business Owner
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Keith S

Series 63, Series 65

Walnut Creek, CA

UBS Financial Services

Keith Seibert is a financial advisor with UBS Financial Services in Walnut Creek, CA, holding Series 63 and Series 65 designations and bringing 41 years of industry experience. He has been with UBS since 2009. Outside of his advisory role, he is involved in the wine industry through TwiningVine LLC, where he grows grapes, produces wine, and maintains a vineyard. UBS Financial Services serves individual, corporate, and institutional clients by offering brokerage and investment advisory services, including financial planning and portfolio management. The firm integrates institutional trading capabilities with wealth management and utilizes proprietary research and model-based strategies to tailor client plans.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Joel F

Series 66

Pleasant Hill, CA

Cetera

Joel Faber is a financial advisor with Cetera, holding a Series 66 designation and 23 years of industry experience. Prior to joining Cetera in 2019, he worked at Summit Financial Group and Summit Brokerage Services for over 16 years. Outside of his advisory work, he is active in his community as the treasurer of Contra Costa Christian Schools and a youth soccer coach. Cetera Investment Advisers LLC serves a wide range of clients including individuals, retirement plans, corporate and charitable clients, and institutions. The firm offers diverse portfolio management and financial planning services through a multi-manager platform with both discretionary and non-discretionary options.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Matthew L

Series 66

Walnut Creek, CA

Fidelity

Matthew Lyon is an Investment Consultant currently working at Fidelity Investments since 2024. He focuses on simplifying the investment process and helping clients manage the complexities and emotional challenges associated with investing. Matthew emphasizes the importance of having a financial advisor to maintain focus and adapt to life's changes. He holds a California Insurance License, which supports his role in providing comprehensive financial advice. His approach is informed by personal experiences, motivating him to assist others in achieving their financial goals. Outside of his professional responsibilities, Matthew has interests that include baseball, golf, snowboarding, movies, traveling, and exploring various cuisines.

Wealth management Financial Professional
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Stephen P

Series 63, Series 65

Walnut Creek, CA

Morgan Stanley

Stephen Platter is a financial advisor at Morgan Stanley with 33 years of industry experience. He holds Series 63 and Series 65 designations and has been with Morgan Stanley and its Private Bank since 2011. Outside of his advisory work, he is involved with LiftAFinger.org, a nonprofit organization based in Danville, California. Morgan Stanley Wealth Management serves both individual and institutional clients, offering a range of advisory programs and financial planning services supported by firm-approved tools and methodologies. The firm manages approximately $2.74 trillion in client assets and provides investment and planning solutions through its network of Financial Advisors and specialized groups.

General estate planning guidance
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Craig Z

Series 63, Series 65

Walnut Creek, CA

UBS Financial Services

Craig Zaron is a financial advisor with UBS Financial Services in Walnut Creek, CA, holding Series 63 and Series 65 licenses and bringing 28 years of industry experience. He has been with UBS Financial Services Inc. since 2010. UBS Financial Services Inc. serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including fee-based financial planning, portfolio management, and distribution of mutual funds and alternative products. The firm combines institutional trading capabilities with wealth management services and utilizes proprietary research and model-based asset allocations to tailor plans to clients’ goals and risk tolerances.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Christina L

Series 66

Walnut Creek, CA

Raymond James & Associates

Christina Lira is a financial advisor at Raymond James & Associates with six years of industry experience. She holds a Series 66 license and has worked at Raymond James & Associates since 2016, with a brief tenure at Citibank in 2021. Raymond James & Associates is a large broker-dealer and SEC-registered investment adviser managing approximately $501 billion in assets. The firm serves a diverse client base, including high-net-worth individuals, institutions, and municipal entities, providing financial planning and non-discretionary investment consulting through various advisory programs.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Jalaleddin A

Series 66

Walnut Creek, CA

Wells Fargo Clearing

Jalaleddin Afifi is a financial advisor with Wells Fargo Clearing, holding a Series 66 designation and nine years of industry experience. His prior roles include positions at Citigroup and Morgan Stanley, as well as consulting in the oil and gas sector. He is also involved with Wells Fargo Catering Services, LLC. Wells Fargo Clearing provides retirement plan consulting services to qualified ERISA and non-qualified deferred compensation plans, offering both discretionary and non-discretionary investment advice. The firm’s approach is IPS-driven and incorporates a broad range of financial products, including insurance-related vehicles and bank deposit sweep options.

Retired Founder/Business Owner
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Maria B

Series 63, Series 65

Walnut Creek, CA

LPL Enterprise

Maria Bymakos is a financial advisor with LPL Enterprise and holds Series 63 and Series 65 licenses. She has 12 years of industry experience, including prior roles at Prudential Insurance Company of America and Pruco Securities, LLC. LPL Enterprise serves a diverse client base, including individuals, retirement plans, charitable organizations, and institutional clients, offering financial planning, advisory services, and access to brokerage and insurance products through an integrated platform.

General retirement planning Tax-loss harvesting Self-Employed Founder/Business Owner
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Jacob Z

Series 66

Walnut Creek, CA

Charles Schwab

Jacob Zoller is a financial advisor with Charles Schwab in Walnut Creek, CA, holding a Series 66 designation and three years of industry experience. Prior to his current roles at Charles Schwab & Co., Inc. and Charles Schwab Bank SSB, he worked various jobs including positions at Ivar's Salmon House and periods of full-time education. Charles Schwab & Co., Inc. serves a large client base, primarily high- and ultra-high-net-worth individuals, through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm offers a mix of non-discretionary and discretionary investment solutions using multi-asset model portfolios, with integrated brokerage, custody, and advisory services.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Ramona C

CFP®, Series 66

Walnut Creek, CA

Wells Fargo Clearing

Ramona Conklin is a CFP® with seven years of industry experience and has been with Wells Fargo Clearing since 2012. She holds the Series 66 designation and is based in Walnut Creek, CA. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA and non-qualified deferred compensation plans, offering both discretionary and non-discretionary services. The firm’s investment approach is IPS-driven and incorporates modern portfolio theory, with a notable inclusion of insurance-related vehicles and bank deposit sweep options among its investment menus.

Retired Founder/Business Owner
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Erin L

CFP®, Series 65

Walnut Creek, CA

Lafayette Square Financial Advisors, Inc.

Erin Little is a CFP®-designated financial professional with four years of industry experience. She is currently with Lafayette Square Financial Advisors, Inc., where she has worked since 2020. Prior to this, she held roles at Cetera and b8ta. Lafayette Square Financial Advisors provides discretionary investment management, financial planning, and consulting services to individuals, high-net-worth families, estates, trusts, retirement plans, and corporations. The firm focuses on pension and retirement-plan consulting, including accepting ERISA fiduciary roles and utilizing manager models and third-party money manager strategies for portfolio implementation.

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Gregory P

Series 63

Walnut Creek, CA

Lafayette Square Financial Advisors, Inc.

Gregory Peters is a financial advisor with Lafayette Square Financial Advisors, Inc. in Walnut Creek, CA, holding a Series 63 designation and over 43 years of industry experience. His prior roles include positions with Cetera and Cetera Wealth Services, LLC. He also works with the Business Enterprise Institute, assisting business owners with exit planning strategies focused on tax and financial efficiency. Lafayette Square Financial Advisors provides discretionary investment management, financial planning, and consulting services to individuals, families, estates, trusts, retirement plans, and corporations. The firm utilizes manager models and third-party money managers across various asset classes and offers pension and retirement-plan consulting, including ERISA fiduciary services.

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