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Jeffrey H

Series 63, Series 65

Cleveland, OH

Robert Baird & Co.

Jeffrey Hedley is a financial advisor at Robert W. Baird & Co. in Cleveland, OH, holding Series 63 and Series 65 designations with 33 years of industry experience. He has been with Robert W. Baird & Co. since 2009. Outside of his advisory role, he is the owner and member of an LLC that operates a hobby farm. He is part of The DDK Group within Robert W. Baird & Co.’s Private Wealth Management practice, which serves individuals, families, pensions, corporations, and institutional clients. The group offers tailored financial planning and portfolio management services, utilizing both in-house and third-party managers across a range of traditional and non-traditional investment strategies.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Jared B

Series 66, Series 63

Willoughby, OH

J.P. Morgan Securities

Jared Brill is a financial advisor with J.P. Morgan Securities in Willoughby, Ohio, holding Series 66 and Series 63 licenses and four years of industry experience. His career includes roles at J.P. Morgan Securities LLC, Jpmorgan Chase Bank, Huntington National Bank, AAA East Central, and PNC Investments. Outside of finance, he has worked as a baseball umpire for over 15 years. J.P. Morgan Securities LLC provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, combining quantitative asset-allocation modeling with centralized due diligence and applying an ESG eligibility framework in its investment recommendations.

Wealth management Executive Founder/Business Owner
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Stacie K

Series 66

Cleveland, OH

Robert Baird & Co.

Stacie Koesters is a financial advisor at Robert W. Baird & Co. with 13 years of industry experience. She holds the Series 66 designation and has previously worked at Morgan Stanley in various capacities between 2013 and 2018. She is part of The DDK Group within Robert W. Baird & Co.’s Private Wealth Management practice, which serves individuals, families, pensions, corporations, and institutional clients. The group provides customized financial planning and portfolio management services, utilizing a range of strategies and managers to align with client goals and risk tolerances.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Eric K

Series 63, Series 66

Mentor, OH

Cetera

Eric Kaleal is a financial advisor at Cetera with 14 years of industry experience. He holds Series 63 and Series 66 credentials. Prior to joining Cetera, he was president of Lighthouse Advisers, LLC for over 10 years and is currently the president of the nonprofit Mission4Maureen, which provides financial assistance to families affected by brain cancer and brain tumors. Cetera Investment Advisers LLC is an SEC-registered firm serving a broad client base, including individual investors, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a range of portfolio management and financial planning services through a multi-manager platform with access to model portfolios, third-party managers, and customized strategies.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Walter G

Series 63

Independence, OH

Ameriprise

Walter Goggans Sr. is a financial advisor with Ameriprise who holds a Series 63 designation and has 27 years of industry experience. He has been with Ameriprise and its affiliated entity since 1998. Ameriprise offers a retirement-income planning service targeted at individuals approaching or in retirement with significant investable assets, providing written Recommendation Reports that address income sources, Social Security options, and tax-smart withdrawal strategies. The firm combines research, modeling, and tax-efficiency analysis, delivering tailored recommendations through a centralized consulting team.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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John A

Series 63, Series 65

Cleveland, OH

J.P. Morgan Securities

John Arrowsmith is a financial advisor at J.P. Morgan Securities with 31 years of industry experience. He holds Series 63 and Series 65 licenses and has worked with JPMorgan Chase Bank NA since 2016 and JPMorgan Securities LLC since 2006. He serves as a board member and finance committee member for Urban Community School, a nonprofit organization in Cleveland, Ohio. J.P. Morgan Securities LLC provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting. The firm combines large institutional advisory operations with brokerage and investment management capabilities, delivering services on a non-discretionary basis.

Wealth management Executive Founder/Business Owner
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Randal L

Series 66

Independence, OH

Equitable Advisors

Randal Lupi is a financial advisor with Equitable Advisors in Independence, OH, holding a Series 66 designation and 21 years of industry experience. He has been with Equitable Advisors since 2004, following a period at Axa Advisors. Outside of his advisory role, he is involved as an owner and partner in Student Loan Tech Inc. and serves as vice president of Student Loan Gurus LLC. Equitable Advisors serves individual investors, retirement plan sponsors, corporations, and charitable organizations by providing financial planning, retirement plan support, and access to asset management through LPL programs and various third-party asset managers. The firm employs a hybrid referral and implementation model, combining advisory and brokerage channels to tailor services based on client goals and risk tolerance.

Retirement income strategy Social Security optimization Founder/Business Owner Retired Executive Approaching retirement Baby Boomers (Born 1946-1964)
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Thomas D

CFP®, Series 63, Series 65

Pepper Pike, OH

Ameriprise

Thomas Dattilo is a CFP® with 31 years of industry experience, currently serving as a financial advisor at Ameriprise in Chagrin Falls, OH. He has worked at Ameriprise since 2017 and previously spent eight years with UBS Financial Services Inc. Ameriprise provides retirement-income planning services primarily for clients approaching or in retirement with significant investable assets, utilizing a centralized consulting team and a combination of research, modeling, and tax-efficiency analysis to deliver tailored recommendation reports.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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David B

Series 63, Series 65

Pepper Pike, OH

Merrill

David Bennett is a financial advisor with Merrill, holding Series 63 and Series 65 credentials and over 51 years of industry experience. He has been with Merrill since 1974 and also associated with Bank of America since 2009. Outside of his advisory role, he serves as President of the Board for New Directions for Living and as Co-President of the Board for Western Reserve Community Development Corp, both nonprofit organizations. Merrill provides managed account services to Bank of America fiduciary clients, offering model-based and discretionary investment strategies across a wide client base that includes individuals, pension plans, and charitable organizations. The firm integrates its offerings within Bank of America’s broader corporate platform, providing access to a diverse range of investment products and services.

Tax-loss harvesting Active portfolio management Passive / index investing
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Daniel M

Series 63, Series 65

Cleveland, OH

UBS Financial Services

Daniel Mckenna is a financial advisor at UBS Financial Services in Cleveland, OH, with 39 years of industry experience. He has held his current role at UBS since 2007. He holds Series 63 and Series 65 licenses. UBS Financial Services serves individual, corporate, and institutional clients through a range of brokerage and investment advisory offerings, including fee-based financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services and utilizes proprietary research and model-based asset allocations to tailor strategies for clients.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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David M

Series 66

Pepper Pike, OH

Merrill

David Mercado is a Senior Financial Advisor with Merrill Lynch Wealth Management and a key member of the KMME Group located in Pepper Pike and Westlake, Ohio. He has been with Merrill/Bank of America since 2010 and joined the KMM Group as a Financial Advisor in 2017. David serves high-net-worth individuals, families, and business owners, focusing on a personalized, goals-based approach to financial planning and investment management. With over two decades of experience, David provides comprehensive strategies encompassing retirement planning, estate considerations, risk management, and tax-efficient investing. Prior to his current role, he held positions such as Associate Market Executive for Merrill's Northeast Ohio Market—where he led the Financial Advisor Development Program—and Wealth Management Banking Regional Manager covering multiple states. His earlier career includes roles in middle market commercial real estate lending, retail banking, and insurance. David holds a bachelor's degree and a Master of Business Administration from Cleveland State University and maintains a Personal Investment Advisor designation. He has been involved with Trinity Lakewood Community Outreach and focuses his community efforts on addressing food insecurity and low-cost housing. Residing in Avon, Ohio, David lives with his wife Samantha; they have four children, one grandson, and two dogs.

General retirement planning Wealth management Retirement income strategy General estate planning guidance ESG / Sustainable investing Founder/Business Owner Parents Dual Income Family Established Professionals
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Teresa B

Series 66

Cleveland, OH

Robert Baird & Co.

Teresa Brennan is a financial advisor at Robert Baird & Co. in Cleveland, OH, holding a Series 66 designation with four years of industry experience. She has worked at Baird since 2019 and previously spent five years at St Christopher School. The DDK Group, part of Robert W. Baird & Co.’s Private Wealth Management department, serves individuals, corporate and business clients, pensions, profit-sharing plans, and charitable organizations through a variety of financial planning and portfolio management services. Baird manages approximately $394 billion in regulatory assets as of December 31, 2025, offering strategies that include discretionary and non-discretionary management, tax management, and direct indexing, with ongoing manager selection supported by internal research and technology.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Janet P

Series 66

Pepper Pike, OH

Morgan Stanley

Janet Padula is a financial advisor with Morgan Stanley who holds a Series 66 designation and has 18 years of industry experience. She has worked with Morgan Stanley Smith Barney since 2009 and with Morgan Stanley Private Bank, National Association since 2015. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individuals and institutional clients. The firm offers tailored financial planning and a broad range of advisory programs, managing approximately $2.74 trillion in client assets.

General estate planning guidance
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Cheryl L

Series 63, Series 66

Solon, OH

Fidelity

Cheryl Lidawer is a financial advisor at Fidelity with 40 years of industry experience. She has held roles at Morgan Stanley Private Bank, Morgan Stanley, Bank of America, and Merrill prior to joining Fidelity. She holds Series 63 and Series 66 designations. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to retail and institutional clients, offering discretionary portfolio management, fund advisory, and model portfolio delivery using a combination of fundamental research, quantitative analysis, and algorithmic portfolio construction.

Charitable giving & philanthropy Active portfolio management
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Brandon O

Series 63, Series 66

Pepper Pike, OH

UBS Financial Services

Brandon Owen is a financial advisor at UBS Financial Services with 13 years of industry experience. He holds the Series 63 and Series 66 designations. His prior roles include positions at LPL Financial, The Middlefield Banking Company, and Citizens Bank. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory services, offering financial planning, portfolio management, and a range of investment products. The firm integrates institutional trading capabilities with wealth management services and proprietary research to tailor client investment strategies.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Matthew P

CFP®, Series 63

Solon, OH

Raymond James Financial

Matthew Puflea is a CFP® with 32 years of industry experience, currently affiliated with Raymond James Financial in Solon, OH. He has worked with Solon Investment Services, Inc. and Columbus Life, and owns Solon Road Partners LLC, a real estate brokerage entity that holds the building for his practice. Raymond James Financial Services Advisors, Inc. serves a diverse client base including individual investors, pension plans, charitable organizations, and municipal entities. The firm offers financial planning and non-discretionary investment consulting, emphasizing tailored plans developed through detailed client interviews and asset-allocation analysis.

Business exit / sale strategy Retirement income strategy General estate planning guidance Umbrella liability Founder/Business Owner Executive
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Diana Z

Series 66

Concord, OH

Cetera

Diana Zappitelli Ridenour is a Series 66 licensed financial advisor with 11 years of industry experience, currently affiliated with Cetera. She has held various roles across Avantax and Cetera firms since 2014 and has operated her own business, Zappitelli Financial Services, since 2011. Outside of her advisory work, she is involved in family business operations including bookkeeping and payroll management, and serves as Treasurer of a family-owned company that provides fingerprinting and background check services. Cetera Investment Advisers LLC is an SEC-registered firm serving a broad client base including individuals, retirement plans, and institutional accounts. The firm offers a multi-manager platform with access to affiliated and third-party managers and various program structures, managing over $256 billion in assets through a large nationwide network of more than 10,000 advisors.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Francis V

Series 66

Willoughby, OH

Equitable Advisors

Francis Vitale is a financial advisor with Equitable Advisors, holding a Series 66 designation and 13 years of industry experience. He has been with Equitable Advisors since 2012 and previously worked at Axa Advisors, LLC. His outside business activities include insurance brokerage contracts involving Term Life, Universal Life, and Whole Life insurance products. Equitable Advisors serves individual investors, retirement plan sponsors, corporations, and charitable organizations by providing financial planning, retirement-plan support, and access to asset management through LPL programs and various third-party asset managers. The firm operates a hybrid referral and implementation model that combines advisory and brokerage channels to implement client recommendations.

Retirement income strategy Social Security optimization Founder/Business Owner Retired Executive Approaching retirement Baby Boomers (Born 1946-1964)
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Carla M

Series 63, Series 66

Willoughby, OH

Fidelity

Carla Mahoney Ott is a Benefits & Planning Consultant in Executive Services at Fidelity Investments. Since joining Fidelity in 2015, she has held roles including Financial Representative, Relationship Manager, Planning Consultant, and currently Benefits and Planning Consultant. Her experience encompasses various aspects of financial planning and client relationship management. Carla works closely with clients to understand their goals, values, and financial needs, developing and implementing tailored financial plans. Outside of her professional responsibilities, Carla enjoys cooking and baking, participating in family activities, gardening, and hiking.

General retirement planning Retirement income strategy Income planning
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Vincent P

Series 63, Series 66

Cleveland, OH

Merrill

Vincent Piro is a financial advisor with Merrill in Cleveland, OH, holding Series 63 and Series 66 credentials and four years of industry experience. His prior work includes roles at Bank of America, McAdam LLC, and Purshe Kaplan Sterling Investments. Outside of finance, he is employed in non-investment roles including security personnel and guest advocacy. Merrill provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions program, offering a range of model-based and discretionary investment strategies to individuals, high-net-worth clients, pension and profit-sharing plans, charitable organizations, and corporate fiduciaries.

Tax-loss harvesting Active portfolio management Passive / index investing
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