Steven Moeller is a financial advisor at Sdmi Insurance And Financial Services in Fremont, CA, with 20 years of industry experience. He holds Series 63 and Series 65 designations and has been with his current firm since 2014. In addition to advisory services, he is involved in fixed insurance sales through SDMI Insurance Services. Sdmi Insurance and Financial Services provides financial planning and pension consulting for individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, corporations, and other business entities. The firm employs a long-term investment approach based on technical analysis and third-party research, offering non-discretionary advice across traditional asset classes and placing emphasis on pension consulting and participant education.

Troy White is the sole advisor at Hoodoo and holds Series 63, 65, and 66 licenses with 10 years of industry experience. He concurrently works as a collateral analyst at the Federal Home Loan Bank of San Francisco, where he has been employed since 2012. Hoodoo Financial serves under-banked individuals, novice investors, and small businesses by providing financial education, comprehensive planning, retirement and portfolio management, as well as tax planning and preparation. The firm utilizes a virtual Educator/Advisor platform with interactive e-learning, videos, and live meetings, emphasizing Modern Portfolio Theory and allowing clients the choice between discretionary and advisory arrangements.

Thomas Lo is a CFP® and Series 65-licensed financial advisor with 12 years of industry experience. He has worked at Aspiriant from 2015 to 2018 and has been with Vested Financial Planning, LLC since 2018. Vested Financial Planning is a single-advisor SEC-registered investment adviser serving primarily individual and high-net-worth clients. The firm combines passive portfolio construction with fundamental analysis and selective use of outside managers and ETFs, focusing on discretionary portfolio management, comprehensive financial planning, and employee equity planning.

Renata Carico is a CFP®-certified financial advisor with 13 years of industry experience. She is the principal at Carico Private Wealth Management, a firm she founded in 2026. Her prior roles include positions at LPL Financial LLC, Stratos Wealth Partners, and Charles Schwab. Outside of her advisory work, she volunteers at Grace Church of the Bay Area, where she assists with balancing the church’s checking account. Carico Private Wealth Management offers fee-only wealth management, portfolio management, financial planning, and tax preparation services to individuals and high-net-worth clients. The firm employs a portfolio construction approach based on Modern Portfolio Theory, combining passive and active strategies and frequently utilizing third-party managers and model portfolios.

Yen Wu is a Series 66-licensed financial advisor with 16 years of industry experience. He is the sole advisor at 1N Capital, LLC, an independent firm he has been with since 2020. Prior to this, he worked at Intellectus Partners, LLC, OceanIQ Capital LLC, and Robertson Stephens. 1N Capital provides investment management and consulting services to individuals, trusts, estates, charitable organizations, corporations, and other business entities. The firm customizes portfolios using a range of securities and investment methods, often managing accounts on a discretionary basis and serving both high-net-worth and institutional clients, including those with cross-border investment needs.

John Friedman is a CFP® professional with 23 years of experience in the financial services industry. He has led John Friedman Financial since 2012, an independent advisory practice based in San Francisco. John Friedman Financial serves individuals, families, and businesses through project-based financial coaching, planning, and education. The firm operates an advice-only model focused on passive, match-the-market investment approaches and supervises third-party money managers without directly managing portfolios or charging percentage-based fees.

Robert Shaye is a CFP® and principal of Fireside Finances with seven years of industry experience. He has worked at FutureAdvisor, Inc. and served in the United States Coast Guard Reserve. Since 2023, he has also been a faculty member at UC Berkeley’s Haas School of Business, teaching personal finance. Fireside Finances provides employee financial wellness programs, public seminars, and hourly financial planning and investment consulting. The firm emphasizes education and consulting without managing client assets, focusing on diversification, low-cost funds, fee minimization, and tax awareness.

Hasnain Karim is a CFA® charterholder and the sole advisor at Kilimanjaro Capital, LLC, an independent firm based in San Mateo, CA. He has 16 years of industry experience and has been with Kilimanjaro Capital since 2009. Kilimanjaro Capital manages discretionary investment accounts primarily for individuals using two principal strategies: a long/short strategy and a long-only strategy. The firm employs an opportunistic, value-oriented approach that includes hedging, derivatives, and short-selling in its long/short strategy, with a focus on securities trading below intrinsic value and a typical investment horizon of one to five years.

Todd Wilson is the sole advisor at Portola Creek Capital in Menlo Park, CA, holding Series 63 and Series 65 licenses with 19 years of industry experience. He has been with Portola Creek Capital since 2017 and previously worked at Grow Capital Management. Portola Creek Capital provides fee-only investment advisory services to individuals as well as institutional and entity clients, including pension and profit-sharing plans and charitable organizations. The firm employs a combination of fundamental, technical, and cyclical analysis, offering both discretionary and non-discretionary portfolio management alongside financial planning at no additional charge.

I'm the founder of Jane Financial in Oakland, CA. I work with tech professionals who need help with their stock options and RSUs. The typical Jane Financial client is a Director or VP in Big Tech or a late-stage startup on the cusp of an IPO. Does this sound like you? "This is my first job in tech, and I don't know what to do with my RSUs" "My company is preparing to IPO. What should I do to get ready?" "How does the tax part work?" "I’m excited but I don't want to blow this opportunity – help!” I help tech professionals figure out when to exercise options, sell shares, and plan for taxes. What’s even more important is deciding what to do with the money. Money is a tool to help you flourish and stay resilient. Financial freedom comes from what you do next. A windfall from stock options and RSUs opens a world of possibilities, which I’ll help you navigate. I'm a CERTIFIED FINANCIAL PLANNER™ professional (CFP®). I previously worked at Aspiriant, a leading independent wealth management firm, serving corporate executives who needed help with their stock options and RSUs. I also have professional experience at the Social Security Administration, and Vanguard. I obtained an AB in Chemistry from Bryn Mawr College, and an MBA in Finance and Economics from the University of Chicago Booth School of Business.

Alfredo Banuelos is a financial advisor at Atlas Financial LLC with 17 years of industry experience. He holds Series 63 and Series 66 licenses and previously worked for JPMorgan Chase Bank, N.A. and J.P. Morgan Securities for 14 years. Banuelos is involved in real estate through several LLCs that he owns or partners in. Atlas Financial LLC provides portfolio management, financial planning, and pension consulting services to individuals, high-net-worth clients, charitable organizations, and business entities. The firm offers educational seminars and combines fundamental analysis with modern portfolio theory, focusing on diversified, long-term investment strategies.

Kent Seymour is a CFA® charterholder with 24 years of industry experience. He has been the sole advisor at Menlo Advisors LLC since 2002, based in Menlo Park, CA. Menlo Advisors LLC provides discretionary investment management and limited financial planning services to individuals, high-net-worth clients, trusts, and estates, tailoring portfolios to client objectives and liquidity needs. The firm also manages pooled investment vehicles and occasionally advises unaccredited investors on private offerings, employing a range of investment strategies including fundamental, technical, and cyclical analysis across various asset classes.

Asaph Elan is a financial advisor at Equilibrium Wealth LLC based in San Carlos, CA, holding a Series 66 designation with 12 years of industry experience. His prior work includes positions at The Prudential Insurance Company of America and Bank of America, as well as managing an investment advisory firm in Israel. He is also a licensed insurance agent providing term life and disability insurance. Equilibrium Wealth LLC offers discretionary investment management and financial planning services to individuals, high net worth clients, trusts, estates, and small businesses. The firm employs a customized, primarily long-term investment approach using a mix of fundamental and technical analysis to construct diversified portfolios across various asset classes.

Shawn Tydlaska is a CFP® professional with 10 years of industry experience. He is currently with Tessara Wealth in Burlingame, CA, and previously worked for Ballast Point Financial Planning, LLC for eight years. Tessara Wealth serves individual and high-net-worth clients with comprehensive financial planning, portfolio management, and tax planning services. The firm emphasizes passive portfolio construction using low-cost index funds and ETFs, often managing accounts non-discretionarily through Betterment while providing modular ongoing financial planning and tax-return preparation.

Charles Lee is a financial advisor at Lexington Avenue Capital Management, LLC with nine years of industry experience. He holds a Series 65 designation and has been with Lexington Avenue since 2020, following seven years as a self-employed advisor. Lexington Avenue Capital Management provides portfolio management, financial planning, and pension-consulting services to individuals, trusts and estates, small businesses, retirement plans, corporations, and nonprofit organizations. The firm employs a long-term, diversified investment approach using low-fee passive mutual funds and ETFs, while incorporating behavioral finance insights and tailored recommendations based on clients’ broader life circumstances.

Daniel Binn is a financial advisor with Private Portfolios, Inc. in San Mateo, CA, holding Series 63 and Series 66 credentials and bringing 33 years of industry experience. He has worked with Private Portfolios since 2000 and Securities America, Inc. from 2000 to 2024. In addition to his advisory role, he is involved in insurance sales, including variable and indexed annuities. Private Portfolios, Inc. offers fee-based investment advisory and financial planning services to individuals, trusts, pension plans, and corporate clients. The firm emphasizes diversified portfolios through model asset allocation and individualized discretionary management, operating a sponsored wrap-fee Wealth Management Platform and providing specialized educational workshops.

Maria Valencia is a Series 65 licensed financial advisor with three years of industry experience, currently serving at Shum Financial Group, Inc. in Alameda, CA. Her prior work includes roles at Brown Sugar Kitchen, Tulane University, and Los Andes University. Shum Financial Group provides fee-based investment management, financial planning, and retirement-plan services to individuals, businesses, and charitable organizations. The firm employs fundamental analysis and documented investment policies to guide portfolio management, offering discretionary and non-discretionary services that include strategies such as option-writing and use of derivatives.

Harish Prabandham is a financial advisor with Rubric Advisors LLC in San Francisco, holding a Series 65 designation and over 20 years of industry experience. He previously worked at Radiant Global Investors and Axa Investment Managers. Outside of his advisory role, Mr. Prabandham serves on the Board of Directors of the St. Francis Foundation and volunteers with the UC Berkeley SkyDeck program. Rubric Advisors LLC provides discretionary and non-discretionary investment management, digital advisory services, financial planning, and ERISA/OCIO services to individuals, institutions, trusts, and businesses. The firm combines personalized advisor-led portfolio design with automated digital advisory tools and offers institutional clients IPS-driven asset allocation, manager selection, and regular account reviews.

William Binder is a financial advisor with BKB Financial Advisors, LLC in Menlo Park, CA, holding a Series 65 designation and 20 years of industry experience. He has operated as a self-employed advisor since 2001. Outside of financial advising, he owns a consulting engineering sole proprietorship that provides product development, business development, engineering, and project management services, though he is currently not active in this business. BKB Financial Advisors provides customized financial planning and consulting to individuals and families across life stages, focusing on retirement planning, seniors, and clients facing major life events such as loss or divorce. The firm emphasizes client education and participation, offers hourly fee-based advice without managing or custodying assets, and provides specialized services including divorce financial planning and estate-document support.

Samuel Hong is a financial advisor at Asia Global Asset Management, Inc. with 12 years of industry experience. He holds a Series 65 credential and has worked at firms including Liontree Advisors LLC and Molten, Inc., where he currently serves as Head of Growth Strategy. In addition to his advisory role, he operates a part-time independent life and health insurance business outside of securities trading hours. Asia Global Asset Management serves individuals and various institutional clients by providing financial planning and facilitating relationships with third-party investment advisers. The firm does not manage assets directly but focuses on selecting and monitoring independent managers through a structured discovery and review process.