Malcolm Greenhill is a CFP® professional with 22 years of industry experience, currently serving as the sole advisor at Sterling Futures since 2006. He is also the principal and 100% owner of Sterling Futures Insurance & Financial Services, where he dedicates part of his time to insurance sales. Sterling Futures advises individuals, pension plans, and corporate clients, offering portfolio supervision, financial and retirement planning, estate planning, employee benefits consulting, and pension consulting. The firm combines third-party model allocations with direct selection of securities and employs automated quarterly rebalancing, with most client assets custodied and traded through SEI.

Jason Matthews is a financial advisor at Gibson Monroe Wealth Advisors in Oakland, CA, holding a Series 65 designation with three years of industry experience. He also owns Matthews Financial & Insurance Solutions, a business offering life, disability, annuity, and long-term care insurance products. Gibson Monroe Wealth Advisors provides investment management, financial planning, and retirement plan advisory services to individuals, high-net-worth clients, trusts, estates, businesses, and employer-sponsored retirement plans. The firm focuses on a fiduciary relationship with clients, utilizing a primarily long-term, fundamental analysis approach to portfolio construction and offering complementary pension consulting, tax, and estate planning services.

Brian Herriot is the principal of Herriot Financial, LLC, a fee-only registered investment adviser based in Alameda, CA. He holds a Series 65 designation and has one year of experience in investment management. Prior to founding Herriot Financial, he has been involved in business consulting through his firm, Herriot Business Consulting, since 2017, providing management consulting services primarily for healthcare companies. Herriot Financial offers investment management and financial planning services to individuals and high-net-worth clients, tailoring portfolios using both fundamental and technical analysis with a mix of passive and active strategies. The firm emphasizes packaged planning engagements and operates with a single principal.

Irina Yantikova is a financial advisor at West-East Wealth Management, LLC with eight years of industry experience. She holds a Series 65 designation and has been with West-East Wealth Management since 2017. The firm provides discretionary, personalized investment management to individuals, trusts, pension plans, and corporations, tailoring accounts to clients’ risk tolerance, time horizon, liquidity needs, and tax considerations. West-East Wealth Management employs a range of strategies including value, income, options, and speculative portfolios, and manages client accounts solely on a discretionary basis.

Asif Suria is the principal advisor at Inside Arbitrage Advisors, LLC, based in Foster City, CA, with eight years of industry experience. He holds a Series 65 designation and has worked previously at Mindful Health Solutions and Signal Partners, LLC. In addition to his advisory role, he is president of Eugene Software Solutions, a software business serving non-profits and startups, which he operates outside of trading hours. Inside Arbitrage Advisors provides combined financial planning and discretionary investment management primarily to individuals and small businesses. The firm uses a proprietary planning tool to develop permanent portfolio allocations and employs a blend of permanent-portfolio strategies alongside event-driven merger-arbitrage and derivative techniques in separately managed accounts.

Edmond Chen is a CFA® charterholder and financial advisor at Talanton Capital Management, LLC with seven years of industry experience. He has been with Talanton Capital Management since 2017 and also works as an independent consultant for non-public small businesses, focusing on business strategy. Talanton Capital Management provides discretionary portfolio management and advisory services to individuals, high-net-worth clients, charitable organizations, foundations, small businesses, and family wealth offices. The firm employs an opportunistic global value investing approach with concentrated, long-biased portfolios and uses margin and derivatives for hedging and cash management.

Jeremy Korman is a financial advisor at Pinecone Financial with five years of industry experience and holds a Series 65 designation. He has a professional background in marketing, currently working as a Senior Marketing Manager at Zendesk Inc. since 2019. Pinecone Financial is a sole-proprietorship investment adviser focused on financial planning, investment consultation, and ongoing coaching for individuals and high-net-worth clients. The firm employs a passive investment approach based on Modern Portfolio Theory, using diversified portfolios of low-cost index funds and ETFs, and does not manage client accounts directly.

David Flowers is a CFP® professional with 23 years of experience in financial advising. He has led D.A. Flowers & Company, LLC since 2009, providing investment management and personal financial planning services. D.A. Flowers & Company offers fee-only investment management and financial planning to individuals, pension plans, trusts, estates, and charitable organizations. The firm uses a Modern Portfolio Theory approach focused on diversification, low costs, and tax efficiency, with structured planning engagements and regular client account reviews.

Farzad Khoshnoodi is a financial advisor at Stryker Financial with 21 years of industry experience and holds a Series 66 designation. His career includes over two decades working with various insurance carriers alongside his roles at Stryker Financial. In addition to advisory work, he sells health insurance products for multiple companies. Stryker Financial offers portfolio management services to individuals, high-net-worth clients, and employer-sponsored retirement plans, including 401(k) and 529 college savings accounts. The firm focuses on fundamental analysis and long-term planning tailored to client risk tolerance, providing both discretionary and non-discretionary management with regular communication and annual reviews.

Daniel Claffey is the sole advisor at EdMD Financial Strategies, LLC in San Ramon, CA, holding Series 63 and Series 65 licenses with 29 years of industry experience. He has been with EdMD Financial Strategies since 2010 and previously spent 15 years at American Investors Company. In addition to his advisory role, Claffey operates a college admissions and financial aid consulting business that assists families with education funding strategies and related tax preparation services. EdMD Financial Strategies is a California-registered independent investment adviser managing approximately $2.5 million for around 50 clients, including individuals, pension and profit-sharing plans, trusts, charitable organizations, and corporations. The firm employs fundamental analysis to construct portfolios using stocks, bonds, ETFs, and mutual funds, offering both discretionary and non-discretionary management, financial planning, and consulting services.

Byron Ruby is a financial advisor at FIRN Advisors LLC with a Series 65 designation and two years of industry experience. His prior work includes roles at Katz Ruby & Carle LLP, Firn, Inc., the Federal Judiciary, and McKinsey & Co. He has experience in environmental law and clean technology. FIRN Advisors LLC provides discretionary portfolio management and advisory services primarily to individuals and families, employing a long-term, buy-and-hold investment approach focused on diversified, low-cost ETFs, blue-chip equities, and investment-grade fixed income, with selective use of alternatives. The firm offers tailored portfolios, periodic rebalancing, and optional tax-loss harvesting.

Cheryl Vesely is a CFP® professional with 11 years of industry experience, currently serving as the sole advisor at Balance Financial Planning, LLC since 2014. She holds a Series 65 license and operates her independent firm from Oakland, California. Balance Financial Planning, LLC provides fee-only financial planning, cash-flow and tax planning, and investment management primarily for individual clients, including high-net-worth individuals. The firm emphasizes diversification and low-cost, passive investment vehicles, using an interactive planning process to align asset allocation with clients’ goals, time horizons, and risk tolerance.

Ryan Bird is the sole advisor at Pioneer Advisory, an independent firm based in Moraga, CA. He holds a Series 66 designation and has 23 years of industry experience. Bird has been operating under his own firm since 2012. He is also a licensed insurance agent and conducts insurance transactions as part of his practice. Pioneer Advisory serves individual investors, trusts, estates, pension and profit-sharing plans, charitable organizations, and business entities. The firm provides portfolio management and comprehensive financial planning with a non-discretionary approach, primarily using traditional investment instruments and working with third-party managers who often have discretionary authority.

Leslie Smith is a financial advisor with Coronado Financial Group L.L.C. in San Mateo, CA, holding Series 63 and Series 65 designations and possessing 38 years of industry experience. She has worked at Osaic Wealth, Inc. and Sagepoint Financial, Inc., and serves as managing member and owner of Coronado Financial Group. In addition to her advisory role, Smith provides insurance products as an agent and offers consulting services to boards and supervisory committees on financial report analysis. Coronado Financial Group provides financial planning, portfolio advice, and retirement plan consulting to individuals, trusts, estates, charitable organizations, and businesses. The firm serves a small client roster with tailored, non-discretionary advisory services, emphasizing fundamental analysis and utilizing mutual funds and third-party managed portfolios.

David Magnuson is a CFP® professional with eight years of experience in financial advising at Burlingame Wealth Management, LLC and a prior year at Dan Goldie Financial Services. He is also an attorney and owner of the Law Offices of David Magnuson, where he has provided legal advice since 2010. Burlingame Wealth Management serves individuals, high-net-worth clients, and a pooled investment vehicle through a small independent advisory model. The firm employs an evidence-based, long-term investment approach using broadly diversified institutional funds and manages client accounts on a non-discretionary basis.

Frank Bonanni is a financial advisor based in San Leandro, CA, with six years of industry experience. He is self-employed and holds Series 65 and Series 63 designations. His firm provides fee-only personal financial planning and consulting services to individuals, high-net-worth clients, corporations, charities, and other registered investment advisers. The firm uses a collaborative, modular planning process that typically results in a written financial plan and can include implementation assistance and periodic reviews, applying Modern Portfolio Theory without managing client accounts or taking custody of assets.

Roland Chow is a financial advisor at Optura Advisors, Inc. with 10 years of industry experience and a Series 65 designation. He has worked at Alternativ Wealth and has been involved with affiliated firms Optura Insurance Solutions and Optura Ventures, LLC, where he provides independent insurance services and consulting for newly formed businesses. Optura Advisors, Inc. serves individual clients, retirement plan sponsors, and charitable entities with comprehensive wealth management, financial planning, and retirement-plan consulting. The firm uses model portfolios monitored by computer models and offers advice on non-traditional investments, while also providing insurance and tax-related referral services through affiliated entities.

Kristopher Van Stralen is a financial advisor at Evidencial Financial Consulting in Orinda, CA, with nine years of industry experience. He holds the ChFC® designation and a Series 63 license. His prior roles include positions at VR Advisors, Creekside Partners Financial Advisers, and the American College of Financial Services. Evidencial Financial Consulting provides personalized financial planning and non-discretionary asset management to individuals, trusts, estates, and charitable organizations. The firm uses fundamental analysis and a combination of long- and short-term strategies with a predominately non-discretionary management approach, allowing clients to retain trading authority.

Jeffrey Kamys is a Series 65-licensed advisor with five years of industry experience. He is the principal of Inherent Wealth Fund, LLC in San Francisco and has previously worked at Baseline Investments. Outside of financial advising, he owns and operates a design and branding business, Inherent, Inc. Inherent Wealth Fund provides discretionary portfolio management and investment advisory services primarily to individuals, high-net-worth individuals, and business entities. The firm focuses on equities and exchange-traded funds, utilizing both fundamental and technical analysis with varied trading strategies implemented under discretionary authority.

Kent Grealish is a CFP® professional with 25 years of industry experience. He is the sole advisor at Grealish Investment Counseling LLC, which he joined in 2024 after spending nine years at Garrett Investment Advisors, LLC/CGA Advisors. Grealish Investment Counseling LLC provides investment counseling to individual clients, focusing on investment planning, portfolio construction, retirement cash-flow planning, and supplementary financial planning related to investments and retirement. The firm employs a long-term, primarily passive buy-and-hold strategy using low-cost equity index funds and fixed-income ETFs, and operates on a time-based/project fee model without discretionary trading authority or asset custody.