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Troy W

Series 63, Series 66, Series 65

Oakland, CA

Hoodoo

Troy White is the sole advisor at Hoodoo and holds Series 63, 65, and 66 licenses with 10 years of industry experience. He concurrently works as a collateral analyst at the Federal Home Loan Bank of San Francisco, where he has been employed since 2012. Hoodoo Financial serves under-banked individuals, novice investors, and small businesses by providing financial education, comprehensive planning, retirement and portfolio management, as well as tax planning and preparation. The firm utilizes a virtual Educator/Advisor platform with interactive e-learning, videos, and live meetings, emphasizing Modern Portfolio Theory and allowing clients the choice between discretionary and advisory arrangements.

Debt management Cash flow / budgeting Retirement income strategy Gen X (Born 1965-1980) Gen Y/Millennials (Born 1980-1995)
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Eric K

Series 65

Berkeley, CA

ro2 wealth

Eric Kho is the sole advisor at RO2 Wealth, an independent firm based in Berkeley, CA. He holds a Series 65 designation and has one year of industry experience, including roles at BlackRock and Takeoff Technologies, as well as periods of self-employment. RO2 Wealth provides portfolio management, financial planning, and consulting services to client households and related entities. The firm's investment approach is primarily long-term and guided by Modern Portfolio Theory, using index mutual funds and ETFs for diversification along with fundamental, technical, and macroeconomic analysis when appropriate.

General retirement planning Retirement income strategy College savings (529s, UTMA, etc.) Business exit / sale strategy Wealth management Founder/Business Owner
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Robert S

CFP®

Alameda, CA

Fireside Finances, LLC

Robert Shaye is a CFP® and principal of Fireside Finances with seven years of industry experience. He has worked at FutureAdvisor, Inc. and served in the United States Coast Guard Reserve. Since 2023, he has also been a faculty member at UC Berkeley’s Haas School of Business, teaching personal finance. Fireside Finances provides employee financial wellness programs, public seminars, and hourly financial planning and investment consulting. The firm emphasizes education and consulting without managing client assets, focusing on diversification, low-cost funds, fee minimization, and tax awareness.

Equity Recipients (RS/RSU, SOP, ESPP) College savings (529s, UTMA, etc.) Social Security optimization Business succession planning Founder/Business Owner
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Hasnain K

CFA®

San Mateo, CA

Kilimanjaro Capital, LLC

Hasnain Karim is a CFA® charterholder and the sole advisor at Kilimanjaro Capital, LLC, an independent firm based in San Mateo, CA. He has 16 years of industry experience and has been with Kilimanjaro Capital since 2009. Kilimanjaro Capital manages discretionary investment accounts primarily for individuals using two principal strategies: a long/short strategy and a long-only strategy. The firm employs an opportunistic, value-oriented approach that includes hedging, derivatives, and short-selling in its long/short strategy, with a focus on securities trading below intrinsic value and a typical investment horizon of one to five years.

Active portfolio management Options & derivatives strategies Concentrated stock management
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Jane Y

CFP®

Oakland, CA

Jane Financial, LLC

I'm the founder of Jane Financial in Oakland, CA. I work with tech professionals who need help with their stock options and RSUs. The typical Jane Financial client is a Director or VP in Big Tech or a late-stage startup on the cusp of an IPO. Does this sound like you? "This is my first job in tech, and I don't know what to do with my RSUs" "My company is preparing to IPO. What should I do to get ready?" "How does the tax part work?" "I’m excited but I don't want to blow this opportunity – help!” I help tech professionals figure out when to exercise options, sell shares, and plan for taxes. What’s even more important is deciding what to do with the money. Money is a tool to help you flourish and stay resilient. Financial freedom comes from what you do next. A windfall from stock options and RSUs opens a world of possibilities, which I’ll help you navigate. I'm a CERTIFIED FINANCIAL PLANNER™ professional (CFP®). I previously worked at Aspiriant, a leading independent wealth management firm, serving corporate executives who needed help with their stock options and RSUs. I also have professional experience at the Social Security Administration, and Vanguard. I obtained an AB in Chemistry from Bryn Mawr College, and an MBA in Finance and Economics from the University of Chicago Booth School of Business.

Equity Recipients (RS/RSU, SOP, ESPP) Technology Professional LGBTQIA Gen Y/Millennials (Born 1980-1995)
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Alfredo B

Series 63, Series 66

Dublin, CA

Atlas Financial LLC

Alfredo Banuelos is a financial advisor at Atlas Financial LLC with 17 years of industry experience. He holds Series 63 and Series 66 licenses and previously worked for JPMorgan Chase Bank, N.A. and J.P. Morgan Securities for 14 years. Banuelos is involved in real estate through several LLCs that he owns or partners in. Atlas Financial LLC provides portfolio management, financial planning, and pension consulting services to individuals, high-net-worth clients, charitable organizations, and business entities. The firm offers educational seminars and combines fundamental analysis with modern portfolio theory, focusing on diversified, long-term investment strategies.

General retirement planning Annuities Wealth management
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Shawn T

CFP®

Burlingame, CA

Tessara Wealth

Shawn Tydlaska is a CFP® professional with 10 years of industry experience. He is currently with Tessara Wealth in Burlingame, CA, and previously worked for Ballast Point Financial Planning, LLC for eight years. Tessara Wealth serves individual and high-net-worth clients with comprehensive financial planning, portfolio management, and tax planning services. The firm emphasizes passive portfolio construction using low-cost index funds and ETFs, often managing accounts non-discretionarily through Betterment while providing modular ongoing financial planning and tax-return preparation.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) Tax-loss harvesting Women Professionals
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Daniel B

Series 63, Series 66

San Mateo, CA

Private Portfolios, Inc.

Daniel Binn is a financial advisor with Private Portfolios, Inc. in San Mateo, CA, holding Series 63 and Series 66 credentials and bringing 33 years of industry experience. He has worked with Private Portfolios since 2000 and Securities America, Inc. from 2000 to 2024. In addition to his advisory role, he is involved in insurance sales, including variable and indexed annuities. Private Portfolios, Inc. offers fee-based investment advisory and financial planning services to individuals, trusts, pension plans, and corporate clients. The firm emphasizes diversified portfolios through model asset allocation and individualized discretionary management, operating a sponsored wrap-fee Wealth Management Platform and providing specialized educational workshops.

Divorce financial planning
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Maria V

Series 65

Alameda, CA

Shum Financial Group, Inc.

Maria Valencia is a Series 65 licensed financial advisor with three years of industry experience, currently serving at Shum Financial Group, Inc. in Alameda, CA. Her prior work includes roles at Brown Sugar Kitchen, Tulane University, and Los Andes University. Shum Financial Group provides fee-based investment management, financial planning, and retirement-plan services to individuals, businesses, and charitable organizations. The firm employs fundamental analysis and documented investment policies to guide portfolio management, offering discretionary and non-discretionary services that include strategies such as option-writing and use of derivatives.

Retirement income strategy Equity compensation tax strategy General estate planning guidance College savings (529s, UTMA, etc.) Income planning Founder/Business Owner Retired
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Shannon L

CFP®

Berkeley, CA

Elmwood Wealth Management

Shannon Lemon is a CFP® professional with 13 years of experience in financial advising. She has been with Elmwood Wealth Management since 2012. Elmwood Wealth Management is a fee-based, SEC-registered advisory firm that serves individuals, trusts, estates, donor-advised funds, and retirement plans. The firm offers discretionary and non-discretionary portfolio management combined with financial planning, employing a total-return, long-term investment approach through actively managed and ETF-based service models.

College savings (529s, UTMA, etc.) General retirement planning Wealth management Private / alternative investments Cash flow / budgeting
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Samuel H

Series 65

Alameda, CA

Asia Global Asset Management, Inc

Samuel Hong is a financial advisor at Asia Global Asset Management, Inc. with 12 years of industry experience. He holds a Series 65 credential and has worked at firms including Liontree Advisors LLC and Molten, Inc., where he currently serves as Head of Growth Strategy. In addition to his advisory role, he operates a part-time independent life and health insurance business outside of securities trading hours. Asia Global Asset Management serves individuals and various institutional clients by providing financial planning and facilitating relationships with third-party investment advisers. The firm does not manage assets directly but focuses on selecting and monitoring independent managers through a structured discovery and review process.

Wealth management
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Michael K

CFA®

Fremont, CA

Lahontan Capital LLC

Michael Kinstlick is a CFA® charterholder and an advisor at Lahontan Capital LLC with one year of industry experience. Prior to joining Lahontan Capital, he worked at JUST Capital and SASB (/IFRS). He is also involved with Coppersea Distilling, a business he has been part of since 2011. Lahontan Capital is a fee-only registered investment adviser serving individual and high net-worth investors with wealth management, discretionary portfolio management, and financial planning services. The firm combines passive and active investment vehicles and incorporates ESG considerations according to client preferences.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance
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Nicholas V

Series 63, Series 65

San Ramon, CA

Giving Tree Wealth Advisors

Nicholas Ventimiglio is a financial advisor with Giving Tree Wealth Advisors in San Ramon, CA, holding Series 63 and Series 65 credentials and bringing 23 years of industry experience. He is a co-founder of Giving Tree Wealth Advisors and has prior experience at Fortune Financial Services, Inc., as well as operating his own advisory firm, Nicholas Ventimiglio, CDFA. Ventimiglio is also involved in developing a financial software company called Trade Wrangler, Inc. Giving Tree Wealth Advisors manages approximately $138 million for about 217 clients, including individuals, qualified retirement plans, and charitable institutions. The firm uses model-based asset allocations with institutional funds, ETFs, separately managed accounts, and third-party money managers, offering discretionary portfolio management and a range of fiduciary and financial planning services.

Founder/Business Owner
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Mark F

CFP®, Series 66

San Mateo, CA

Private Portfolios, Inc.

Mark Flowers is a CFP® with 15 years of industry experience, currently serving as an advisor at Private Portfolios, Inc. in San Mateo, CA. He has worked with Private Portfolios, Inc. since 2012 and previously with Securities America, Inc. He participates in a collaborative networking group focused on financial issues related to divorce and leads regional divorce workshops offering general financial planning guidance. He also operates a sole proprietorship providing financial analyses and consulting services for clients undergoing divorce. Private Portfolios, Inc. provides fee-based investment advisory and financial planning services to individuals, trusts, pension plans, and corporate entities, with a focus on diversified portfolio management using tailored asset allocation strategies. The firm offers discretionary account management through a sponsored wrap-fee Wealth Management Platform and operates educational workshops, including a structured divorce workshop integrating financial, legal, and therapeutic modules.

Divorce financial planning
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Anna M

Series 63, Series 65

San Ramon, CA

Certified Planners, Inc.

Anna Miller is a financial advisor with Certified Planners, Inc. in San Ramon, CA, holding Series 63 and Series 65 licenses and bringing 28 years of industry experience. She has operated the Law Offices of A. Mari Miller since 1995 and has been with Certified Planners, Inc. since 1994. In addition to her advisory work, she is licensed as an insurance agent and provides insurance sales in conjunction with investment advisory services. Certified Planners, Inc. offers discretionary portfolio management, written financial plans, and consultations for individuals, trusts, estates, corporations, and ERISA retirement plan participants. The firm serves both everyday and higher-net-worth clients, employing a tactical asset allocation strategy with a focus on mutual funds, ETFs, and individual securities, while maintaining fiduciary responsibilities for retirement accounts.

Wealth management Annuities General estate planning guidance Cash flow / budgeting
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Corey B

CFA®

Alamo, CA

Berla Investment Consulting

Corey Berla is a CFA charterholder with nine years of experience at Berla Investment Consulting. He has also worked as an Information Systems Analyst for the City of Walnut Creek since 2013, focusing on IT hardware and software related to server infrastructure. Berla Investment Consulting provides fiduciary investment consulting to a select client base including employee benefit plans, foundations, endowments, corporate funds, insurance companies, and high-net-worth individuals. The firm operates as a non-discretionary consultant emphasizing manager evaluation, performance measurement, and investment policy oversight, and it does not accept asset-based fees or manage individual portfolios.

Wealth management
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Grant C

Series 65

San Ramon, CA

Carey Wealth Management

Grant Carey is a financial advisor at Carey Wealth Management in San Ramon, CA, holding a Series 65 designation. He began his advisory career in 2025 and has prior work experience at Trek Bikes and PepsiCo. Carey Wealth Management serves individual and high-net-worth clients as well as retirement plan sponsors, offering portfolio management, financial planning, and pension consulting with an individualized advisory process that includes discretionary management and regular account reviews.

Charitable giving & philanthropy Real estate investing Tax strategies for small businesses
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Elyse S

CFP®, Series 66

Alameda, CA

Shum Financial Group, Inc.

Elyse Sanchez is a Certified Financial Planner (CFP®) with 10 years of industry experience. She has worked at Shum Financial Group, Inc. since 2016 and previously spent a year at Girard Securities, Inc. She holds a Series 66 license and is based in Alameda, CA. Shum Financial Group serves individuals, businesses, and charitable organizations with fee-based investment management, financial planning, and retirement-plan services. The firm employs fundamental analysis and documented investment policy statements in its investment decisions and offers both discretionary and non-discretionary portfolio management, including managed variable annuity and variable life accounts.

Retirement income strategy Equity compensation tax strategy General estate planning guidance College savings (529s, UTMA, etc.) Income planning Founder/Business Owner Retired
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Jarrett T

CFP®, Series 66

Berkeley, CA

Topel & Distasi Wealth Management, LLC

Jarrett Topel is a CFP® with 26 years of industry experience. He is a principal at Topel & DiStasi Wealth Management, LLC, where he has worked since 2017, following eight years at LPL Financial. In addition to his advisory role, he dedicates part of his time to non-variable insurance, including long-term care and group health. Topel & DiStasi Wealth Management serves individual and high-net-worth clients with asset management, comprehensive portfolio management, and standalone financial planning. The firm manages approximately $300 million on a discretionary basis, employing model allocations that range from conservative to aggressive and offering broad financial planning services beyond typical retail offerings.

Options & derivatives strategies General estate planning guidance Charitable giving & philanthropy College savings (529s, UTMA, etc.)
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Louis D

CFP®, ChFC®, Series 63, Series 65

San Ramon, CA

Auspicious Financial Planning, LLC

Louis Dagen is a CFP® and ChFC® with 35 years of industry experience. He has been with Auspicious Financial Planning, LLC since 2018 and previously worked with Raymond James Financial Services from 2014 to 2018. He also owns a noninvestment-related support company. Auspicious Financial Planning provides discretionary investment management and financial planning services to individuals, high-net-worth clients, trusts, estates, charitable organizations, and business entities. The firm employs a combination of fundamental, technical, and cyclical/charting analysis across a range of investment vehicles and strategies, managing approximately $278 million in assets.

Active portfolio management Passive / index investing
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