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Veronica D

CFP®

Portage, MI

Edelman Financial Engines

Veronica Darlington is a CFP® professional with 10 years of experience in financial advising. She has been with Edelman Financial Engines since 2025 and previously worked at Cahill Wealth Management for 20 years. Edelman Financial Engines provides technology-enabled investment advisory and financial planning services to individual investors, retirement-plan participants, and institutional clients. The firm employs a committee-driven modeling process combined with planner delivery and online tools, offering diversified portfolios with a long-term orientation.

Retirement income strategy General retirement planning Tax-loss harvesting Private / alternative investments Concentrated stock management Retired Founder/Business Owner
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Mark S

Series 66

Plainwell, MI

Raymond James Financial

Mark Sansom is a Series 66-licensed advisor with Raymond James Financial, based in Plainwell, MI, and has one year of industry experience. Prior to his advisory role, he spent 17 years with Discount Tire Company. He is also involved with Majestic Financial, a non-investment-related support company. Raymond James Financial Services Advisors, Inc. provides financial planning and investment consulting to a diverse client base, including individuals, institutions, and charitable organizations, using tailored, non-discretionary advisory approaches and advanced analytical tools.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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Stephanie F

Series 66

Kalamazoo, MI

Thrivent Investment Management

Stephanie Farrance is a financial advisor at Thrivent Investment Management with six years of industry experience. She has worked at Thrivent Financial and Thrivent Investment Management since 2019. Prior to her current role, Farrance spent eight years at Mattawan Animal Hospital. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients through a network of financial advisors. The firm offers holistic, goal-based financial analyses and allows clients to combine planning with managed-account programs under a consolidated billing system called “WealthPlan.”

Business ownership considerations
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William S

CFP®, ChFC®, Series 63

Plainwell, MI

Cetera

William Sanders is a CFP® and ChFC® with 32 years of experience in the financial services industry. He currently works at Cetera, where he has served since 2026. His prior experience includes roles at Commonwealth Financial Network from 2016 to 2026 and Ameriprise from 2010 to 2016. Cetera Investment Advisers LLC operates as a multi-manager platform serving individual, employer-sponsored retirement, corporate, charitable, and institutional clients nationwide. The firm offers portfolio management, financial planning, ERISA retirement services, and access to a range of third-party managers, managing over $256 billion in assets through more than 10,000 advisors.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Keith P

Series 66

Kalamazoo, MI

OSAIC

Keith Platte is a Series 66 licensed advisor with OSAIC based in Kalamazoo, MI. He has one year of industry experience, including prior roles at HFG Financial Group and seven years with Covenant Academy Foundation and Axios HR. Outside of his advisory work, he serves as president of the New Village Place Estates Condominium Association and works as a tax preparer at Lockwood Tax Center. OSAIC Wealth serves a diverse client base including individual investors, retirement plans, charities, and corporate clients through a multi-advisor platform offering brokerage and advisory services. The firm employs a model-based investment approach with portfolio optimization tools and supports a range of account types and third-party manager programs.

Annuities Private / alternative investments
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Frederick F

Series 66

Portage, MI

Wells Fargo Clearing

Frederick Freihofer is a financial advisor at Wells Fargo Clearing with 26 years of industry experience. He holds the Series 66 designation and has been with Wells Fargo since 2016, previously working at A. G. Edwards & Sons, Inc. for seven years. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients with investment advisory services, financial planning, and retirement plan consulting. The firm manages approximately $671 billion in assets and offers both brokerage and advisory solutions.

Retired Founder/Business Owner
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Joshua E

Series 66

Portage, MI

Wells Fargo Clearing

Joshua Etheridge is a financial advisor with Wells Fargo Clearing in Portage, MI, holding a Series 66 designation and 11 years of experience at the firm. He is the president and majority owner of Two Dot Marketing, LLC, a marketing and web design business based in Battle Creek, MI. Wells Fargo Clearing provides retirement plan consulting services to qualified ERISA plans and non-qualified deferred compensation plans. The firm’s advisory process is IPS-driven and incorporates modern portfolio theory, offering both discretionary and non-discretionary services tailored to plan objectives and risk tolerances.

Retired Founder/Business Owner
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Timothy R

Series 63, Series 65

Portage, MI

Equitable Advisors

Timothy Rogowski is a financial advisor with Equitable Advisors, holding Series 63 and Series 65 licenses and bringing 43 years of industry experience. He previously worked at Stifel Independent Advisors, LLC for 19 years before joining Equitable Advisors in 2026. Outside of his advisory role, he owns Wings Financial Group, a financial consulting business based in Portage, Michigan. Equitable Advisors serves a broad client base including individuals, pension and profit-sharing plans, corporations, and charitable organizations. The firm offers financial planning, retirement plan consulting, and various asset-management programs through a network of Investment Adviser Representatives and emphasizes the use of third-party asset managers and advisory programs rather than proprietary wrap fee solutions.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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Sean B

CFP®, Series 66

Plainwell, MI

Raymond James Financial

Sean Budlong is a CFP® with 15 years of industry experience, currently serving as a financial advisor at Raymond James Financial Services Advisors, Inc. He previously worked at Edward Jones for 10 years. Outside of his advisory role, he is CEO of BW Majestic Financial LLC, operating under the Majestic Financial DBA, and is a partner in a real estate investment LLC. Raymond James Financial Services Advisors, Inc. provides financial planning, investment consulting, and advisory services to individual, high-net-worth, institutional, and charitable clients. The firm offers tailored, non-discretionary planning and consulting using analytical tools and supports various advisory programs, including municipal and public finance services and a SIMPLE IRA Employer Advisory & Consulting Services program.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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Jason R

CFP®, Series 66

Kalamazoo, MI

Ameriprise

Jason Reed is a CFP® professional with 17 years of experience in financial advising, currently practicing at Ameriprise in Kalamazoo, MI. He has been with Ameriprise and its affiliated entities since 2008. Ameriprise offers a retirement-income planning service designed for individuals nearing or in retirement who meet specific asset thresholds, providing detailed written Recommendation Reports that address income sources, Social Security options, and tax-efficient withdrawal strategies. The firm combines research, modeling, and tax-efficiency analysis to deliver personalized planning through a centralized consulting team.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Samuel A

Series 66

Portage, MI

Wells Fargo Clearing

Samuel Anderson is a financial advisor with Wells Fargo Clearing located in Portage, Michigan. He holds a Series 66 designation and has approximately one year of industry experience. Prior to joining Wells Fargo Clearing, he worked at Terril & Company and has a background that includes four years at the University of Michigan - Ann Arbor and six years with Portage Public Schools. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients with a range of investment advisory services, financial planning, and retirement plan consulting. The firm manages roughly $671 billion in assets and offers both brokerage and advisory solutions, utilizing research and analytics based on diversification principles and modern portfolio theory.

Retired Founder/Business Owner
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Barbara H

Series 66

Kalamazoo, MI

Edward Jones

Barbara Hammond is a Series 66 credentialed financial advisor with Edward Jones in Kalamazoo, MI, and has 10 years of industry experience. She has been with Edward Jones since 2016 and previously worked at Beachbody from 2015 to 2017. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients, including households of varying net worth, pension plans, corporate clients, and charitable organizations. The firm offers a range of investment strategies and affiliated products, operates under a fiduciary standard, and is notable for its extensive retail advisor network and affiliated financial services.

Retirement income strategy General retirement planning Military & Veterans LGBTQIA Women Professionals Women's Finance Intergenerational Families
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Joseph D

Series 63, Series 66

Kalamazoo, MI

OSAIC

Joseph De Luca is a financial advisor with OSAIC, holding Series 63 and Series 66 credentials and 35 years of industry experience. His career includes long tenures at Securities America Advisors and related entities, as well as positions at The Prudential Insurance Company of America and Pruco Securities. He is currently based in Kalamazoo, MI. OSAIC Wealth serves a diverse client base including retail and institutional investors, offering brokerage and advisory services through a multi-advisor platform. The firm emphasizes model-based asset allocation and portfolio optimization using various tools and strategies, supporting a broad range of investment programs and client types.

Annuities Private / alternative investments
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Kendra O

Series 65, Series 63

Plainwell, MI

Raymond James Financial

Kendra Omans is a financial advisor with Raymond James Financial in Plainwell, MI, holding Series 65 and Series 63 licenses with two years of industry experience. She has worked at Raymond James Financial Services, Edward Jones, and Chemical Bank and Trust. Outside of advisory work, she is involved with Majestic Financial, a support company, and owns a rental property. Raymond James Financial Services Advisors provides financial planning and investment consulting to a diverse client base, including individuals, institutions, and charitable organizations. The firm offers tailored, non-discretionary planning using risk profiling and modeling tools, supporting clients through advisory programs and maintaining specialized municipal and retirement plan consulting services.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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April L

Series 66

Kalamazoo, MI

Ameriprise

April Lesicki is a financial advisor with Ameriprise in Portage, Michigan, holding a Series 66 designation and 19 years of industry experience. She has been with Ameriprise and its related entities since 2001. Lesicki serves on the board of directors for a local organization. Ameriprise offers a retirement-income planning service focused on individuals nearing or in retirement who meet specific asset criteria. The firm provides comprehensive advisory, brokerage, and insurance solutions, utilizing research and modeling to deliver tailored, tax-efficient retirement income recommendations.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Emilee L

Series 63, Series 65

Kalamazoo, MI

LPL Financial

Emilee Lawrence is a financial advisor with LPL Financial in Kalamazoo, MI, holding Series 63 and Series 65 credentials and 14 years of industry experience. Her prior roles include positions at CUNA Brokerage Services, CUNA Mutual Group, JP Morgan Chase Bank, and PNC. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolio programs, third-party asset management, and institutional platforms.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Michael F

Series 66

Kalamazoo, MI

Thrivent Investment Management

Michael Farrance is a Series 66 licensed financial advisor with Thrivent Investment Management, based in Kalamazoo, MI, with 10 years of industry experience. He has been with Thrivent Financial and its investment management affiliate since 2016. Farrance serves as a committee member for the Trinity Lutheran Church Endowment Committee, providing insight on the use of endowment funds. Thrivent Investment Management offers Dedicated Planning Services to individuals, families, businesses, and nonprofit clients, focusing on holistic, goal-based financial analyses without discretionary trading authority. The firm combines planning with managed-account programs under a consolidated billing option called “WealthPlan.”

Business ownership considerations
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Gary B

Series 66

Allegan, MI

Edward Jones

Gary Buller is a financial advisor with Edward Jones in Allegan, MI, holding a Series 66 designation and two years of industry experience. Prior to joining Edward Jones in 2023, he held roles at TTI, Michigan State University, Jackson National Life Insurance, and others. Edward Jones is a full-service wealth management firm serving individual and institutional clients, including pension plans, corporate clients, and charitable organizations. The firm manages over $1 trillion in assets and offers a range of advisory strategies, including discretionary and non-discretionary wrap fee programs, separately managed accounts, and affiliated mutual funds.

Retirement income strategy Liquidity event planning Business exit / sale strategy General estate planning guidance Executive
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Eric T

Series 66

Portage, MI

Raymond James Financial

Eric Tiller is a financial advisor with Raymond James Financial, holding a Series 66 designation and 20 years of industry experience. He has worked at various Raymond James entities since 2010 and is also the owner of Tiller Investment Management, LLC, where he provides financial planning and asset management services. Raymond James Financial Services Advisors, Inc. offers financial planning, investment consulting, and advisory services to a diverse client base including individuals, high-net-worth clients, corporations, and institutional clients. The firm uses tailored, non-discretionary consulting backed by risk profiling and analytical tools and supports both wrap-fee advisory programs and institutional consulting.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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Jennifer C

Series 66

Mattawan, MI

Ameriprise

Jennifer Curtis is a financial advisor with Ameriprise in Mattawan, MI, holding a Series 66 designation and two years of industry experience. Prior to joining Ameriprise in 2022, she worked for Lawrence Public Schools for 24 years. Ameriprise offers a retirement-income planning service focused on individuals approaching or in retirement with significant investable assets, providing customized Recommendation Reports that address income, Social Security options, and tax-efficient withdrawal strategies. The firm combines research, modeling, and tax analysis to support retirement planning, with a centralized consulting team delivering non-discretionary advice in collaboration with financial advisors.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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