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Clay B

CFP®, Series 63

Burlington, WI

Raymond James & Associates

Clay Brandt is a CFP®-certified financial advisor with 35 years of industry experience, currently working at Raymond James & Associates since 2018. He previously held roles at Wells Fargo Advisors and Wells Fargo Clearing. Outside of his advisory work, Brandt serves as a committee member on the Burlington City Park Board. Raymond James & Associates is a large broker-dealer and SEC-registered investment adviser serving a diverse clientele that includes individuals, institutions, pension and profit-sharing plans, charitable organizations, and municipal entities. The firm offers financial planning, non-discretionary investment consulting, and institutional services, employing a variety of portfolio management styles supported by in-house research and affiliate resources.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Matthew P

Series 66, Series 63

Sturtevant, WI

Thrivent Investment Management

Matthew Pedersen is a financial advisor with Thrivent Investment Management in Sturtevant, WI. He holds Series 63 and Series 66 designations and has four years of industry experience. Prior to joining Thrivent in 2026, he worked at J.P. Morgan Securities LLC and JPMorgan Chase Bank, N.A. He also has experience in public service, including roles at the Department of Correction and the Office of Governor Scott Walker. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients through a network of Financial Advisors. The firm offers goal-based, holistic planning across various topics, with options to combine planning with managed-account programs under a consolidated billing system.

Business ownership considerations
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Janet E

Series 63

Racine, WI

Raymond James & Associates

Janet Ertl is a financial advisor with Raymond James & Associates in Racine, WI, holding a Series 63 designation and 31 years of industry experience. She has worked at Raymond James since 2018, preceded by roles at Wells Fargo Clearing and Wells Fargo Advisors. Raymond James & Associates is a large, dually registered broker-dealer and SEC-registered investment adviser managing approximately $501 billion in assets. The firm serves a wide range of clients, including individuals, institutions, pension plans, and charitable organizations, offering financial planning, non-discretionary investment consulting, and institutional fiduciary services.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Marfina P

Series 63, Series 65

Gurnee, IL

Primerica Advisors

Marfina Peralta Alfonso is a financial advisor with Primerica Advisors, holding Series 63 and Series 65 licenses and seven years of industry experience. Her prior work includes roles at Soul Care Services, Advocate at Home, and several home health care organizations. She is also involved in the sale of loan products and home security and automation referrals through affiliated companies. Primerica Advisors manages a wrap-fee asset management program serving individual, corporate, and charitable clients. The firm operates at scale with nearly 3,700 advisors and $15.5 billion in assets under management, offering model-based investment strategies supported by third-party managers and custodians.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Daniel L

Series 66

Racine, WI

LPL Financial

Daniel Larson is a financial advisor with LPL Financial based in Racine, WI. He holds a Series 66 designation and has experience working at Educators Credit Union since 2019, alongside his current role at LPL Financial. He previously worked in consulting and at the University of Wisconsin Whitewater. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, credit unions, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of advisory programs, financial planning, and retirement plan consulting, utilizing both discretionary and non-discretionary management approaches supported by proprietary and third-party research.

College savings (529s, UTMA, etc.)
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Matthew E

Series 63, Series 66

Racine, WI

LPL Financial

Matthew Egner is a financial advisor with LPL Financial in Racine, WI, holding Series 63 and Series 66 licenses and possessing 23 years of industry experience. He has worked at Landmark Credit Union and LPL Financial since 2015. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, credit unions, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of financial planning and advisory programs, including discretionary and non-discretionary management, model portfolios, and retirement plan consulting.

College savings (529s, UTMA, etc.)
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Nathan N

Series 65, Series 63

Kenosha, WI

LPL Financial

Nathan Niewinski is a financial advisor with LPL Financial in Kenosha, WI, holding Series 65 and Series 63 credentials and five years of industry experience. His prior roles include positions at Johnson Financial Group, Harbour Investments, Inc., 818 Capital Group, LLC, and The Tranel Financial Group. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, financial institutions, corporations, and charitable organizations through a national network of investment adviser representatives. The firm provides a range of advisory and brokerage services, including financial planning, retirement plan consulting, and model portfolio management.

College savings (529s, UTMA, etc.)
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Roberta L

Series 63, Series 66

Racine, WI

OSAIC

Roberta Lewis is a financial advisor at OSAIC with 26 years of industry experience. She holds Series 63 and Series 66 designations and has previously worked at Securities America Advisors, Inc. and Wells Fargo Advisors. Outside of her advisory role, she is Vice President at Tri City National Bank. OSAIC serves a broad range of clients, including individuals, high-net-worth investors, pension plans, corporations, and charities, offering integrated brokerage and advisory services through a large network of affiliated advisors. The firm employs advanced portfolio construction tools and supports various account management options, including access to third-party money managers and wrap programs.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Jaclyn S

Series 66

Kenosha, WI

Edward Jones

Jaclyn Smith is a financial advisor at Edward Jones in Kenosha, WI, holding a Series 66 designation with two years of industry experience. She has been with Edward Jones since 2022. Edward Jones is a full-service wealth management firm serving more than four million individual and institutional clients. The firm manages approximately $1.01 trillion in assets and offers a range of advisory programs and investment strategies supported by a large nationwide network of financial advisors and branch offices.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Charles K

Series 66

Pleasant Prairie, WI

J.P. Morgan Securities

Charles Koules is a financial advisor with J.P. Morgan Securities holding a Series 66 designation and five years of industry experience. He has worked at Merrill and Equitable Advisors LLC prior to joining J.P. Morgan Securities and JPMorgan Chase Bank, N.A. In addition to his advisory role, he is a licensed USCG Master Captain and works as an instructor and commercial boat captain. J.P. Morgan Securities provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, combining quantitative asset-allocation modeling with centralized due diligence and an ESG eligibility framework. The firm delivers customized, non-discretionary advice through its Institutional Consulting Services program.

Wealth management Executive Founder/Business Owner
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Skipper R

CFP®, Series 63

Racine, WI

LPL Financial

Skipper Riley is a CFP®-designated financial advisor with 21 years of industry experience. He is currently with LPL Financial, where he has worked since 2020, following five years at VOYA Financial Advisors. Riley has also operated Riley & Lowe Financial Solutions LLC since 2012. LPL Financial is an SEC-registered investment adviser and broker-dealer that serves a broad client base including individuals, retirement plans, institutions, and charitable organizations. The firm offers a range of advisory programs and financial planning services supported by in-house and third-party research, with discretionary and non-discretionary management options.

College savings (529s, UTMA, etc.)
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Jonathan M

Series 66

Spring Grove, IL

LPL Financial

Jonathan Mrowiec is a financial advisor with LPL Financial in Spring Grove, IL, holding a Series 66 designation and 13 years of industry experience. He previously worked at Fifth Third Securities before joining LPL Financial in 2017. In addition to his advisory role, he teaches advanced tax and accounting courses as an adjunct instructor at Oakton Community College and as an assistant professor at Carthage College. LPL Financial is a national SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, financial institutions, corporations, and charitable organizations. The firm offers a range of advisory programs, financial planning, and retirement consulting, utilizing both discretionary and non-discretionary management supported by research and third-party subadvisors.

College savings (529s, UTMA, etc.)
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Chad B

Series 63, Series 66

Pleasant Prairie, WI

J.P. Morgan Securities

Chad Brown is a financial advisor with J.P. Morgan Securities in Pleasant Prairie, WI, holding Series 63 and Series 66 credentials and 10 years of industry experience. He has worked at J.P. Morgan Securities and JP Morgan Chase Bank since 2014. Outside of his advisory role, he coaches youth soccer for local clubs AFC Union and Rush Union. J.P. Morgan Securities LLC provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, combining quantitative asset-allocation modeling with centralized due diligence and applying an ESG eligibility framework in its recommendations.

Wealth management Executive Founder/Business Owner
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Livvy O

Series 66

Racine, WI

Robert Baird & Co.

Livvy Osgood is a financial advisor at Robert Baird & Co. in Racine, WI, holding a Series 66 designation. Livvy has been with Baird since 2025 and has prior experience with World Golf Events, the Chicago Blackhawks, Alliant Energy, Maggie Wood Fire Pizza, and Girls on the Run - Eastern Iowa. The DDK Group at Robert W. Baird & Co., where Livvy works, serves individuals, corporate clients, pensions, and charitable organizations with a range of services including financial planning, discretionary and non-discretionary portfolio management, and custody and brokerage solutions. The firm combines manager-traded and model-traded strategies with proprietary research and ongoing monitoring to deliver advisory services.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Richard T

Series 66

Twin Lakes, WI

Edward Jones

Richard Topf is a financial advisor with Edward Jones in Twin Lakes, WI, holding a Series 66 designation and 17 years of industry experience. He has been with Edward Jones since 2008. Outside of his advisory role, he is a member of SOURCE TO SUMMIT LLC, a business consulting firm, and serves as a trustee for the Round Lake Park Police Pension Fund. Edward Jones is a full-service wealth management firm serving individual and institutional clients with a range of investment solutions, including discretionary and non-discretionary wrap fee strategies, separately managed accounts, and affiliated mutual funds. The firm manages approximately $1.01 trillion in assets through a large nationwide network of financial advisors and branch offices.

Charitable giving & philanthropy Retirement income strategy General retirement planning ESG / Sustainable investing Wealth management Retired Founder/Business Owner Executive
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Brooke K

Series 66

Kenosha, WI

Edward Jones

Brooke Kreuser is a Series 66-licensed financial advisor with Edward Jones, based in Kenosha, WI, and has two years of industry experience. She has been with Edward Jones since 2023 and has held various roles prior to her financial advisory career. Brooke serves on the board of the Kenosha Women's Network, participating in decision-making for events and membership growth. Edward Jones is a full-service wealth management firm serving individual and institutional clients with a wide range of advisory services, including discretionary and non-discretionary strategies, separately managed accounts, and affiliated mutual funds. The firm manages approximately $1.01 trillion in assets and operates a large nationwide network of advisors and branch offices.

Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Business succession planning General estate planning guidance General retirement planning Founder/Business Owner
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Maggie W

Series 66

Gurnee, IL

LPL Financial

Maggie Watson is an investment advisor affiliated with LPL Financial and Heritage Wealth Partners, holding a Series 66 designation. She has been in the financial industry since 2025 and has prior experience in healthcare and nutrition, including operating Maggie Watson Nutrition LLC as a registered dietitian health coach. Watson also works with Three Point Healthcare as a registered dietitian. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, financial institutions, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of advisory programs and financial planning services, utilizing model portfolios, third-party subadvisors, and research to support diversified investment strategies.

College savings (529s, UTMA, etc.)
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James L

Series 66

Spring Grove, IL

LPL Financial

James Larson is a Series 66 credentialed financial advisor with 19 years of industry experience. He has worked at LPL Financial since 2021 and has been with Harris Investor Services, Inc. since 2011. LPL Financial is an SEC-registered investment adviser and broker-dealer serving a broad range of clients including individuals, retirement plans, banks, corporations, and charitable organizations. The firm offers financial planning, advisory programs, retirement plan consulting, and brokerage services, utilizing both discretionary and non-discretionary management supported by various model portfolios and research.

College savings (529s, UTMA, etc.)
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Jan G

Series 63, Series 65

Gurnee, IL

Primerica Advisors

Jan Genovez is a financial advisor with Primerica Advisors in Gurnee, IL, holding Series 63 and Series 65 licenses and having four years of industry experience. He has been with Primerica Advisors since 2021 and also has a background with the Veterans Affairs since 2014. In addition to his advisory role, he is involved in the sale of loan products and home-related services through affiliated companies. Primerica Advisors provides discretionary asset management through its Lifetime Investment Program, catering to individual and high-net-worth clients with model-delivery strategies and discretionary separately managed accounts. The firm uses third-party asset managers and offers a tiered wrap fee structure, focusing on curated investment models rather than institutional plan management.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Jerry D

Series 66

Gurnee, IL

Thrivent Investment Management

Jerry Doran is a financial advisor with Thrivent Investment Management, holding a Series 66 designation and 11 years of industry experience. He has been with Thrivent Financial and Thrivent Investment Management since 2014. Outside of his advisory role, he serves as a Ministry Leader for HIS Ministry, a men's group at St Mark Lutheran Church focused on Bible study and charitable fundraising. Thrivent Investment Management offers Dedicated Planning Services to individuals, families, businesses, and nonprofits, providing written recommendations on a broad range of financial topics through a network of advisors. The firm emphasizes holistic, goal-based planning and separates its planning services from managed-account programs.

Business ownership considerations
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