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Michael S

CFP®, Series 66

Delafield, WI

Independent Financial Group, LLC

Michael Senglaub is a financial advisor at Independent Financial Group, LLC with 8 years of industry experience. He holds the CFP® designation and Series 66 license. Prior to joining Independent Financial Group in 2019, he worked at Sagepoint and operated Senglaub Financial Group. He serves on the boards of the Catholic Community Land Development Project and the Institute for Human Stewardship. Independent Financial Group, LLC provides investment advisory and brokerage services to individuals, high-net-worth clients, trusts, corporate and pension/profit-sharing plans, and charitable organizations. The firm utilizes a range of model portfolios, third-party asset managers, and retirement plan services to deliver tailored investment strategies.

Wealth management Active portfolio management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Retired
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Steven K

Series 63, Series 65

Waukesha, WI

Robert Baird & Co.

Steven Kellogg is a financial advisor with Robert W. Baird & Co. in Waukesha, WI, holding Series 63 and Series 65 licenses and bringing 31 years of industry experience. He has been with Baird since 2006, following roles at Allspring Funds Management and Strong Capital Management. He serves as a board member on the Investment and Finance Committee of Brookfield Christian School. Baird’s DDK Group, where Kellogg works, provides wealth management services to individuals, corporate clients, pension plans, and charitable organizations, utilizing a range of portfolio management and financial planning strategies supported by internal research and ongoing manager oversight.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Richard S

Series 63, Series 65

Waukesha, WI

Primerica Advisors

Richard Shelton is a financial advisor with Primerica Advisors, holding Series 63 and Series 65 licenses and five years of industry experience. His background includes positions at PFS Investments Inc. and Primerica Financial Services, as well as roles outside finance at LA Fitness and Stats Perform. He is also a personal trainer with Vip Fitness LLC. Primerica Advisors sponsors a wrap-fee asset management program serving individual, corporate, and charitable clients, offering model-based investment strategies managed by third-party asset managers. The firm operates at scale with thousands of advisors and offices, focusing on advisory services rather than institutional or pension clients.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Aaron B

Series 66

Waukesha, WI

Merrill

Aaron Berglin is a Wealth Management Advisor with Merrill Lynch Wealth Management. He focuses on developing client strategies in estate planning services, insurance leverage and risk management, and lending. Aaron works closely with clients' accounting and legal professionals to coordinate comprehensive strategies and serves on his team’s planning guidance, investment strategy, business development, and leadership committees. Aaron earned a Bachelor of Science degree in Mathematics from the United States Naval Academy and holds the CERTIFIED FINANCIAL PLANNER™ practitioner designation. He maintains multiple FINRA registrations including Series 7, 66, 9, 10, 24, and 31, and holds a Wisconsin State insurance license for life and health. Before entering financial services in 2001, Aaron served in the naval aviation community following his graduation. Outside of his professional career, Aaron enjoys adventure sports, baseball, biking, boating, camping, football, hiking, hunting, running, and spending time with his family.

General estate planning guidance Life insurance needs analysis Wealth management Retirement income strategy Divorce financial planning Military & Veterans Executive
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Alyssa P

Series 66

Waukesha, WI

Merrill

Alyssa Pochert is a financial advisor with Merrill in Waukesha, WI, holding a Series 66 designation and 11 years of industry experience. She has been with Merrill since 2014. Outside of her advisory work, Alyssa manages a side business, Alyssa Pochert Photography LLC, where she provides photography services for individuals, families, couples, and weddings. Merrill, along with its affiliate Managed Account Advisors LLC, offers managed account services through the Select Portfolio Solutions Program, serving individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations with model-based and discretionary investment strategies.

Tax-loss harvesting Active portfolio management Wealth management
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Jenna B

Series 66

Waukesha, WI

Robert Baird & Co.

Jenna Beaver is a financial advisor with Robert W. Baird & Co. in Waukesha, WI, holding a Series 66 designation and three years of industry experience. She previously worked at WHR Group, Inc. for ten years before joining Robert W. Baird & Co. in 2021. She is part of The DDK Group within Robert W. Baird & Co.’s Private Wealth Management practice, which serves individuals, families, pensions, corporations, charitable organizations, and institutional clients. The group offers a range of consulting and portfolio services tailored to client goals and risk tolerances, utilizing both in-house and third-party managers across traditional and non-traditional investment strategies.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Patricia L

CFP®, Series 66

Waterford, WI

LPL Financial

Patricia Loris is a financial advisor with LPL Financial based in Waterford, WI, holding CFP® and Series 66 credentials and bringing 24 years of industry experience. Her prior roles include positions at Securities America Advisors and Securian Financial Services. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plans, banks, trust companies, and institutions. The firm offers a range of services including financial planning, model portfolio programs, third-party asset management access, and institutional platforms, supporting advisors with research and technology tools.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Laura H

Series 66

Waukesha, WI

Merrill

Laura Hopp is a Series 66-licensed financial advisor with Merrill in Waukesha, WI, with 20 years of industry experience. She has been with Merrill Lynch, Pierce, Fenner & Smith Incorporated since 1995. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers model-based and discretionary investment strategies for individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Steven L

Series 63, Series 65

Waukesha, WI

STIFEL

Steven Luterbach is a financial advisor with Stifel in Waukesha, WI, holding Series 63 and Series 65 licenses and bringing 30 years of industry experience. He worked at B. C. Ziegler and Company from 2010 to 2018 before joining Stifel. He serves on the advisory board for the UW-Whitewater Finance and Business Law Department, providing feedback on student presentations. Stifel serves a broad range of clients, including individuals, institutional clients, and charitable organizations, offering both brokerage and investment advisory services. The firm’s investment approach is based on proprietary methodology developed by its Investment Strategy Group, utilizing forward-looking market assumptions and probabilistic modeling to guide asset allocation and financial planning.

General retirement planning Income planning
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David H

Series 66, Series 63

Mukwonago, WI

OSAIC

David Hansen is a financial advisor with OSAIC, holding Series 66 and Series 63 licenses and eight years of industry experience. He previously worked at Woodbury Financial Services Inc. from 2018 to 2024 and owns HD Financial Services LLC, a tax and accounting practice. Hansen is also affiliated with Tenacity Advisory Group, Inc. OSAIC serves a diverse client base including retail and institutional investors, offering a range of brokerage and advisory services such as comprehensive financial planning, advisor-managed portfolios, and retirement plan consulting. The firm emphasizes model-based asset allocation and portfolio optimization, supported by multiple custodial arrangements and alternative investment access.

Annuities Private / alternative investments
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Aurelio C

Series 63, Series 65

Whitewater, WI

Cetera

Aurelio Callope is a financial advisor with Cetera, holding Series 63 and Series 65 credentials and possessing 23 years of industry experience. His prior work includes roles at Banco Services Inc. and LPL Financial, each for nine years, and he currently serves as club secretary for the Whitewater Rotary Club. Cetera Investment Advisers LLC is an SEC-registered firm that provides a wide range of investment and retirement services to individuals, employer-sponsored plans, corporate and charitable clients, and institutional accounts through a large nationwide network of independent advisors.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Isaac H

CFP®, ChFC®, Series 66

Elkhorn, WI

LPL Financial

Isaac Hart is a CFP® and ChFC® with 16 years of industry experience. He is currently an advisor with LPL Financial and previously worked at Edward Jones for 13 years. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolio programs, and institutional platforms, supported by a large network of advisors and advanced operational tools.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Tanner F

CFP®, Series 63, Series 66

Waukesha, WI

OSAIC

Tanner Federspill is a Financial Consultant currently working at Fidelity Investments. He began his tenure at Fidelity in 2022 as an Investment Consultant before advancing to his current role in 2023. Prior to joining Fidelity, Tanner served as a Private Client Banker at JP Morgan & Chase from 2018 to 2022. In his role, Tanner focuses on helping clients define clear financial goals and develop personalized plans that align with their values and priorities. His approach involves understanding clients' concerns and aspirations to tailor strategies that support their financial journeys. Tanner emphasizes building a strong foundation and continuously refining plans to adapt to clients' evolving needs. Outside of his professional work, Tanner has interests in football, golf, movies, reading, skiing, and soccer.

Wealth management Active portfolio management Cash flow / budgeting Debt management
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Robert M

Series 66

Waukesha, WI

OSAIC

Robert Mc Elroy is a financial advisor at OSAIC in Waukesha, WI, holding a Series 66 designation with several years of experience connected to the firm and related entities since 2023. His work history includes involvement with Z Enterprises, LTD, operating under DBAs Focused Tax Solutions and Choice Advisors, as well as a role with Ridgeview Window Washing. OSAIC Wealth serves a diverse client base, including retail, institutional, retirement plan sponsors, and corporate clients. The firm employs a model-based investment approach with extensive advisory and brokerage services delivered through a large multi-advisor platform.

Annuities Private / alternative investments
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Briana B

Series 63, Series 66

Waukesha, WI

Robert Baird & Co.

Briana Berndt is a financial advisor at Robert Baird & Co. with 15 years of industry experience. She holds the Series 63 and Series 66 designations and has been with Robert Baird since 2015. She is part of The DDK Group, a team within Robert W. Baird & Co.’s Private Wealth Management practice that advises a diverse client base including individuals, families, pensions, corporations, and charitable organizations. The group offers tailored consulting and portfolio services, utilizing a range of investment strategies and management approaches to align with client goals and risk tolerances.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Jonathan K

Series 66, Series 63

Waukesha, WI

Merrill

Jonathan Klein is a Financial Advisor with Merrill Lynch Wealth Management, specializing in developing personalized financial strategies that help individuals and families align their investments with their retirement goals and long-term priorities. He emphasizes building meaningful relationships and simplifying complex financial decisions to provide guidance that enables clients to pursue their financial objectives with confidence.\n\nWith experience as a small business owner, Jonathan understands the challenges and commitments involved in managing a business. He applies this insight to assist business owners by learning about their businesses, families, and goals to identify financial opportunities and gaps. His expertise encompasses legacy planning, personal retirement planning, portfolio management services, small business strategies, socially responsible and ESG investing, tax minimization, and retirement income.\n\nJonathan holds a Bachelor's Degree from the United States Air Force Academy and an MBA from Liberty University. He holds a Personal Investment Advisor (PIA) designation. Beyond his professional practice, he participates in community organizations including American Legion Post 63 and the Boy Scouts of America.

General retirement planning Retirement income strategy Wealth management ESG / Sustainable investing Business ownership considerations Founder/Business Owner Military & Veterans Parents
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Celene F

CFP®, Series 66

Waukesha, WI

Robert Baird & Co.

Celene Funke is a CFP® and holds a Series 66 license, currently with Robert Baird & Co. in Waukesha, WI. She has four years of industry experience, including positions at Clearpath Financial of Raymond James and Roche. Outside of her advisory work, she coaches softball at D-BAT Brookfield. Celene is part of The DDK Group within Robert Baird & Co.’s Private Wealth Management department, which serves individuals, corporations, pensions, and charitable organizations. The firm offers a range of financial planning and portfolio management services supported by internal research, manager selection, and technology-driven tools.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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John M

Series 66

Delafield, WI

LPL Financial

John Matthews is a financial advisor with LPL Financial, holding a Series 66 designation and bringing 22 years of industry experience. He previously worked at Wintrust Investments LLC, PNC Investments, CL Wealth Management LLC, and Cabot Lodge Securities LLC. Matthews is also involved in non-variable insurance activities alongside his advisory role. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolio programs, and institutional platforms, supported by research tools and a broad non-advisory financial services network.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Eric W

Series 63, Series 65

Delafield, WI

Cambridge Investment Research Advisors

Eric Wegner is a financial advisor at Cambridge Investment Research Advisors with 26 years of industry experience. He holds Series 63 and Series 65 licenses and has worked with Cambridge Investment Research Advisors since 2019. Outside of his advisory role, he is president of a local Experimental Aircraft Association chapter and owns a business involved in aircraft manufacturing and sales. Cambridge Investment Research Advisors serves a diverse client base including individuals, institutions, pension plans, and charitable organizations, providing financial planning, investment management, retirement-plan advisory, and wrap-fee programs. The firm offers both discretionary and non-discretionary management through multiple platforms and maintains proprietary model strategies under the Founders Gate Capital brand.

Annuities Retirement plans for business owners (SEP, solo 401k)
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Maurice H

Series 66

Elkhorn, WI

Wells Fargo Advisors

Maurice Hebb is a financial advisor at Wells Fargo Advisors with nine years of industry experience. He holds a Series 66 designation and has worked at Wells Fargo Advisors since 2023, following six years at Wells Fargo Clearing Services LLC and prior roles at Axa Advisors and Ketchum. Wells Fargo Advisors Financial Network serves individuals, trusts, and institutional clients, offering a broad range of investment and financial planning services. The firm uses proprietary research and planning tools to develop tailored recommendations, with a service menu that includes specialized planning such as business-owner transition and special-needs analysis.

Divorce financial planning Planning for children with special needs Business exit / sale strategy Cash flow / budgeting Founder/Business Owner
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