Colin Sneddon is a financial advisor at Merrill holding the Series 66 designation. He has one year of industry experience, with prior roles at Bank of America, Provident Credit Union, and involvement in community and sports organizations such as Marin Soccer Camps and Michigan Stars Football Club. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services through the Select Portfolio Solutions Program. The firm serves individuals, high-net-worth clients, pension plans, corporations, and charitable organizations using model-based and discretionary strategies developed by internal and third-party managers.

Ian Epstein is a financial advisor at Fisher Investments with 22 years of industry experience. He holds the Series 65 designation and has been with Fisher Investments since 2004. Fisher Investments serves a global mix of institutional and private clients, including pension plans, foundations, and high-net-worth individuals, providing discretionary portfolio management across various asset classes. The firm uses a centralized investment process combining quantitative and qualitative research to construct diversified portfolios and offers sub-advisory and retirement plan services.

Jing Yang Guo is a financial advisor at Charles Schwab with 21 years of industry experience. He holds Series 63 and Series 66 credentials and has worked at Charles Schwab and Charles Schwab Bank since 2010. Outside of his advisory role, he owns a rental property in Peoria, Arizona. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm combines non-discretionary advisory relationships with access to discretionary separately managed accounts, offering multi-asset model portfolios alongside alternative investment options.

Mick Rognlien has served as a Wealth Management Advisor at Merrill Lynch Wealth Management in Walnut Creek, California since 2011. In this role, he focuses on collaborating with individuals and families who are growing their wealth and managing demanding careers. Mick assists clients in achieving their financial goals through transparent and purposeful communication, offering services such as personal retirement planning, portfolio management, and tax minimization. Mick began his career in Financial Services in 1998. He holds the CERTIFIED FINANCIAL PLANNER (CFP) designation, the Chartered Retirement Planning Counselor (CRPC) credential, and is a Personal Investment Advisor (PIA). He earned a Bachelor's degree from San Diego State University and a Master's degree from Saint Mary's College of California. Outside of his professional work, Mick is involved in youth coaching and engages in various outdoor activities including biking, hiking, and adventure sports. He resides in the East Bay with his wife and two sons.

Benjamin Hearnsberger is a CFP® with 18 years of industry experience. He is currently with Wells Fargo Clearing, where he has worked since 2026, and has prior experience at Bank of America, Merrill, and Destinational Wealth Management. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients with investment advisory services, financial planning, retirement plan consulting, and wrap-fee programs. The firm manages approximately $671 billion in assets and offers brokerage and advisory solutions supported by research from Wells Fargo Investment Institute and third-party databases.

Marc Larhette is a CFP®-certified financial advisor with 36 years of industry experience. He currently works at OSAIC and previously spent 17 years at Woodbury Financial. Larhette is involved in employee benefits education as Chair of the Education Committee for the International Society of Certified Employee Benefits and serves as an officer and part-owner of BAMCO Financial and Insurance Services, a company providing employee benefit services. OSAIC serves a broad range of retail and institutional clients through an extensive network of affiliated advisers, offering integrated brokerage and advisory services, financial planning, retirement consulting, and access to various managed account solutions. The firm employs diversified portfolio construction tools and supports multiple platform transitions and third-party services.

Jason Selzer is a financial advisor with Cambridge Investment Research Advisors in Walnut Creek, CA, holding a Series 66 designation and 12 years of industry experience. His prior experience includes roles at Morgan Stanley and Merrill Lynch. Outside of advising, he owns an online T-shirt sales business operating on eBay. Cambridge Investment Research Advisors is a large SEC-registered firm serving a diverse client base, including individuals, pension plans, and charitable organizations. The firm offers financial planning, investment management, and retirement plan advisory services through a network of independent Financial Professionals, providing both proprietary and third-party investment solutions tailored to client objectives.

Craig Rochin is a financial advisor at LPL Financial with 31 years of industry experience. He holds Series 63 and Series 66 designations and has been with LPL Financial since 2009. Outside of his advisory role, he occasionally provides clients with life insurance through Ohio National Life under the Flight Financial Group. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, financial institutions, corporations, and charitable organizations nationwide. The firm offers a range of advisory programs, financial planning, and brokerage services, utilizing both discretionary and non-discretionary management supported by in-house and third-party research.

Nancy Vonhof is a financial advisor at Morgan Stanley with 40 years of industry experience. She has been with Morgan Stanley since 2009 and holds the Series 63 designation. Morgan Stanley Wealth Management serves both individual and institutional clients, offering a range of advisory programs including tailored financial planning. The firm manages approximately $2.74 trillion in client assets and employs structured planning tools such as Secular Return Estimates and Monte Carlo simulations to assist in financial decision-making.

Caroline Cherezian is a financial advisor at UBS Financial Services with 12 years of industry experience. She holds the Series 66 designation and has been with UBS since 2013. UBS Financial Services Inc. serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including fee-based financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services and uses proprietary research and model-based asset allocations to tailor plans to clients’ goals and risk tolerances.

Catherine Bradford is a financial advisor with Cetera, holding the CFP® designation and Series 63 and 65 licenses, and has 27 years of industry experience. She has worked at Cetera and its affiliated entities since 2020 and previously spent five years at TIAA-CREF. She also teaches certified financial planning courses as an instructor at UC Berkeley Extension. Cetera Investment Advisers LLC is an SEC-registered adviser serving individual, corporate, charitable, and institutional clients through a large nationwide network of independent advisors. The firm offers a range of portfolio management, financial planning, and retirement services using a multi-manager platform with options including model portfolios, third-party managers, and bespoke strategies.

Ming Chen is a financial advisor with Charles Schwab in Walnut Creek, CA, holding a Series 66 designation and 21 years of industry experience. He has been with Charles Schwab since 2007. Outside of his advisory role, he owns and manages several rental properties in California and Nevada. Charles Schwab serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm combines non-discretionary advisory relationships with access to affiliated discretionary separately managed accounts and employs a multi-asset, model portfolio investment approach.

George Noceti is a financial advisor with Morgan Stanley in Walnut Creek, CA, holding a Series 66 designation and over 21 years of industry experience. He has been with Morgan Stanley and its affiliated entities since 2007, including Morgan Stanley Private Bank and Morgan Stanley Smith Barney. Outside of his advisory role, Mr. Noceti serves as an auctioneer for charity events. Morgan Stanley Wealth Management provides comprehensive financial advisory and planning services to both individual and institutional clients, managing approximately $2.74 trillion in client assets. The firm’s approach includes structured financial planning tools and investment modeling, serving clients through a range of programs without providing individual security recommendations in standalone plans.

Hisashi Sano is a financial advisor with LPL Enterprise, holding Series 63 and Series 65 licenses and bringing 14 years of industry experience. He has worked at Prudential Insurance Company of America and Pruco Securities, LLC prior to joining LPL Enterprise. LPL Enterprise serves a diverse client base including individuals, retirement plans, charitable organizations, corporations, and institutional clients. The firm offers financial planning, advisory and brokerage services, and access to model portfolios and third-party asset management programs through an integrated platform.

Thomas Morris is a financial advisor at Morgan Stanley with 10 years of industry experience. He holds the Series 66 designation and has worked at Morgan Stanley Private Bank, N.A. since 2024 and Morgan Stanley Smith Barney LLC since 2015. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individuals and institutional clients. The firm offers a range of advisory programs, including tailored financial planning, and manages approximately $2.74 trillion in client assets.

Leonora Hoffmann is a Financial Consultant at Fidelity Investments, a role she has held since 2025. She partners with clients and their families to help work toward financial confidence through personalized planning and guidance, aiming to build lifelong relationships founded on trust and service. Leonora has been with Fidelity Investments since 2020, progressing through positions including Relationship Manager, Planning Consultant, and Financial Consultant I before her current role. She holds a California Insurance License which supports her advisory capabilities. Outside of her professional work, Leonora enjoys family activities, fitness, hiking, outdoor adventures, skiing, and traveling.

Chi Wu is a financial advisor with UBS Financial Services in Walnut Creek, CA, holding a Series 66 designation and 26 years of industry experience. He has been with UBS since 2016. UBS Financial Services Inc. serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services, providing a broad range of capital markets and advisory solutions.

Conor Corken is a financial advisor at Morgan Stanley in Walnut Creek, CA, holding a Series 66 designation with five years of industry experience. Prior to joining Morgan Stanley in 2021, he worked at Security Monster and spent ten years in full-time education. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individuals and institutional clients with a wide range of advisory programs, including tailored financial planning and estate planning strategies. The firm manages approximately $2.74 trillion in client assets and employs a structured planning process supported by firm-approved tools and methodologies.

Jakub Urban is a financial advisor at J.P. Morgan Securities with 22 years of industry experience. He holds Series 63 and Series 65 licenses and has been with JPMorgan Chase Bank since 2015. J.P. Morgan Securities LLC provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting. The firm combines large institutional advisory operations with brokerage and investment management capabilities, delivering recommendations on a non-discretionary basis.

Scott Aster is a financial advisor with Wells Fargo Clearing in Berkeley, CA, holding Series 63 and Series 65 licenses and bringing 32 years of industry experience. He has worked with Wells Fargo affiliates since 2011, including Wells Fargo Advisors LLC and Wells Fargo Clearing. Wells Fargo Clearing provides retirement plan consulting services to qualified ERISA plans and non-qualified deferred compensation plans, offering both discretionary and non-discretionary investment advisory services. The firm’s approach is IPS-driven and grounded in modern portfolio theory, with a range of investment options that include insurance-related vehicles and bank deposit sweep programs.