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David M

Series 66

Pepper Pike, OH

Merrill

David Mercado is a Senior Financial Advisor with Merrill Lynch Wealth Management and a key member of the KMME Group located in Pepper Pike and Westlake, Ohio. He has been with Merrill/Bank of America since 2010 and joined the KMM Group as a Financial Advisor in 2017. David serves high-net-worth individuals, families, and business owners, focusing on a personalized, goals-based approach to financial planning and investment management. With over two decades of experience, David provides comprehensive strategies encompassing retirement planning, estate considerations, risk management, and tax-efficient investing. Prior to his current role, he held positions such as Associate Market Executive for Merrill's Northeast Ohio Market—where he led the Financial Advisor Development Program—and Wealth Management Banking Regional Manager covering multiple states. His earlier career includes roles in middle market commercial real estate lending, retail banking, and insurance. David holds a bachelor's degree and a Master of Business Administration from Cleveland State University and maintains a Personal Investment Advisor designation. He has been involved with Trinity Lakewood Community Outreach and focuses his community efforts on addressing food insecurity and low-cost housing. Residing in Avon, Ohio, David lives with his wife Samantha; they have four children, one grandson, and two dogs.

General retirement planning Wealth management Retirement income strategy General estate planning guidance ESG / Sustainable investing Founder/Business Owner Parents Dual Income Family Established Professionals
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Teresa B

Series 66

Cleveland, OH

Robert Baird & Co.

Teresa Brennan is a financial advisor at Robert Baird & Co. in Cleveland, OH, holding a Series 66 designation with four years of industry experience. She has worked at Baird since 2019 and previously spent five years at St Christopher School. The DDK Group, part of Robert W. Baird & Co.’s Private Wealth Management department, serves individuals, corporate and business clients, pensions, profit-sharing plans, and charitable organizations through a variety of financial planning and portfolio management services. Baird manages approximately $394 billion in regulatory assets as of December 31, 2025, offering strategies that include discretionary and non-discretionary management, tax management, and direct indexing, with ongoing manager selection supported by internal research and technology.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Mark H

Series 63

Lakewood, OH

Primerica Advisors

Mark Harrison is a financial advisor with Primerica Advisors in Lakewood, OH, holding a Series 63 designation and 23 years of industry experience. He has been with Primerica Advisors since 1999 and has prior work experience with firms such as Lakefront Line Inc. and Gc Logistics. Outside of his advisory role, he is involved in sales of loan products and home security and automation referrals through affiliated Primerica companies. Primerica Advisors provides discretionary asset management primarily through its Lifetime Investment Program, serving individual and high-net-worth clients with model-delivery strategies and separately managed account options under a wrap-fee structure. The firm curates third-party asset managers and delegates trading to BNY Mellon Advisors, offering various investment models including Strategic, Tactical, Tax-Aware, and Income Distribution approaches.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Janet P

Series 66

Pepper Pike, OH

Morgan Stanley

Janet Padula is a financial advisor with Morgan Stanley who holds a Series 66 designation and has 18 years of industry experience. She has worked with Morgan Stanley Smith Barney since 2009 and with Morgan Stanley Private Bank, National Association since 2015. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individuals and institutional clients. The firm offers tailored financial planning and a broad range of advisory programs, managing approximately $2.74 trillion in client assets.

General estate planning guidance
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Cheryl L

Series 63, Series 66

Solon, OH

Fidelity

Cheryl Lidawer is a financial advisor at Fidelity with 40 years of industry experience. She has held roles at Morgan Stanley Private Bank, Morgan Stanley, Bank of America, and Merrill prior to joining Fidelity. She holds Series 63 and Series 66 designations. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to retail and institutional clients, offering discretionary portfolio management, fund advisory, and model portfolio delivery using a combination of fundamental research, quantitative analysis, and algorithmic portfolio construction.

Charitable giving & philanthropy Active portfolio management
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Brandon O

Series 63, Series 66

Pepper Pike, OH

UBS Financial Services

Brandon Owen is a financial advisor at UBS Financial Services with 13 years of industry experience. He holds the Series 63 and Series 66 designations. His prior roles include positions at LPL Financial, The Middlefield Banking Company, and Citizens Bank. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory services, offering financial planning, portfolio management, and a range of investment products. The firm integrates institutional trading capabilities with wealth management services and proprietary research to tailor client investment strategies.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Matthew P

CFP®, Series 63

Solon, OH

Raymond James Financial

Matthew Puflea is a CFP®-designated financial advisor with 33 years of industry experience, currently with Raymond James Financial in Solon, OH. He has worked with Solon Investment Services, Inc. since 2014 and is the owner of Solon Road Partners LLC, a real estate brokerage entity associated with his practice location. Raymond James Financial Services Advisors, Inc. provides financial planning, investment consulting, and advisory services to a wide range of clients, including individuals, high-net-worth clients, corporations, and institutions. The firm offers tailored, non-discretionary planning and supports both advisory programs and institutional consulting across a large advisor network.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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Francis V

Series 66

Willoughby, OH

Equitable Advisors

Francis Vitale is a financial advisor with Equitable Advisors, holding a Series 66 designation and 13 years of industry experience. He has been with Equitable Advisors since 2012 and previously worked at Axa Advisors, LLC. His outside business activities include insurance brokerage contracts involving Term Life, Universal Life, and Whole Life insurance products. Equitable Advisors serves individual investors, retirement plan sponsors, corporations, and charitable organizations by providing financial planning, retirement-plan support, and access to asset management through LPL programs and various third-party asset managers. The firm operates a hybrid referral and implementation model that combines advisory and brokerage channels to implement client recommendations.

Retirement income strategy Social Security optimization Founder/Business Owner Retired Executive Approaching retirement Baby Boomers (Born 1946-1964)
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Carla M

Series 63, Series 66

Willoughby, OH

Fidelity

Carla Mahoney Ott is a Benefits & Planning Consultant in Executive Services at Fidelity Investments. Since joining Fidelity in 2015, she has held roles including Financial Representative, Relationship Manager, Planning Consultant, and currently Benefits and Planning Consultant. Her experience encompasses various aspects of financial planning and client relationship management. Carla works closely with clients to understand their goals, values, and financial needs, developing and implementing tailored financial plans. Outside of her professional responsibilities, Carla enjoys cooking and baking, participating in family activities, gardening, and hiking.

General retirement planning Retirement income strategy Income planning
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Vincent P

Series 63, Series 66

Cleveland, OH

Merrill

Vincent Piro is a financial advisor with Merrill in Cleveland, OH, holding Series 63 and Series 66 credentials and five years of industry experience. Prior to joining Merrill and Bank of America in 2022, he worked at Bank of America from 2017 to 2022 and had brief tenures at McAdam LLC and Purshe Kaplan Sterling Investments. Outside of his advisory role, he is employed as security personnel at Fortis Protection Group and works as a guest advocate and cashier at Target. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering a range of model-based and discretionary investment strategies for individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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James L

Series 63

Mentor, OH

Raymond James Financial

James Lamar is a financial advisor with Raymond James Financial in Mentor, Ohio, holding a Series 63 credential and six years of industry experience. He has worked at several firms, including PNC Investments and Embrescia Wealth Management Company. Outside of advisory roles, Lamar serves as an administrative assistant and paraplanner at Carver Financial Services LLC. Raymond James Financial Services Advisors, Inc. offers financial planning, investment consulting, and advisory services to individual and institutional clients. The firm utilizes non-discretionary planning and analytical tools tailored to client goals and supports a broad advisor network with specialized services such as municipal advisory and SIMPLE IRA consulting.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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Paul G

CFP®, Series 66

Solon, OH

Fidelity

Paul Guzi is a CFP® and holds a Series 66 license with eight years of industry experience. He is currently with Fidelity, having been with Fidelity Brokerage Services LLC since 2017. His prior experience includes roles at Signature Consulting for US Bank and Northwestern Mutual. He works for Strategic Advisers LLC, a Fidelity Investments company that provides investment management and advisory services to retail and institutional clients. The firm uses a combination of fundamental research, quantitative analysis, and algorithmic portfolio construction to manage discretionary and non-discretionary portfolios, including multi-manager and fund-of-funds structures.

Charitable giving & philanthropy Active portfolio management
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Howard S

Series 63

Orange Village, OH

OSAIC

Howard Schulman is a financial advisor at OSAIC with 20 years of industry experience. He previously worked for Lincoln Financial Advisors for 20 years. Outside of advising, Schulman serves as a trustee administering a family trust. OSAIC serves a diverse client base that includes retail and institutional investors, providing integrated brokerage and investment advisory services along with financial planning and retirement consulting. The firm utilizes advanced asset-allocation tools and supports both discretionary and non-discretionary account management across various investment types.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Charles C

Series 63, Series 65

Lakewood, OH

Cambridge Investment Research Advisors

Charles Conrad is a financial advisor with Cambridge Investment Research Advisors based in Lakewood, Ohio. He holds Series 63 and Series 65 licenses and has 22 years of industry experience. Prior to his current role, he worked at FSC Securities Corporation and founded Maverick Financial Strategies. He is also president of CM Conrad LLC, focusing on insurance and human resources. Cambridge Investment Research Advisors serves a diverse client base, including individuals, retirement plans, charitable organizations, and trusts, providing financial planning, investment management, and retirement plan advisory services through a network of independent Financial Professionals. The firm offers a range of investment solutions and maintains proprietary model strategies alongside access to third-party managers.

Wealth management Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Annuities Self-Employed
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Luke L

Series 63, Series 66

Orange, OH

Fidelity

Luke Losik is the Vice President and Branch Leader at Fidelity Investments, a role he has held since 2023. He leads a dedicated team of advisors and partners focused on delivering quality interactions and financial plans to clients, aligning with Fidelity's commitment to excellence. Luke has extensive experience at Fidelity Investments, having served in various roles since 2011. His prior positions include Assistant Branch Leader, Financial Consultant, Investment Consultant, Retirement Relationship Manager, Retirement Solutions Representative, and Investment Solution Representative, demonstrating a comprehensive background in financial advisory and client relationship management. Outside of his professional responsibilities, Luke enjoys family activities, fishing, golf, hiking, and traveling.

General retirement planning Retirement income strategy Income planning Wealth management Passive / index investing
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Jennifer C

Series 63, Series 66

Cleveland, OH

UBS Financial Services

Jennifer Chinn is a financial advisor with UBS Financial Services in Cleveland, OH, holding Series 63 and Series 66 licenses and having 14 years of industry experience. She previously worked at The Huntington Investment Company, Huntington National Bank, and Portage Community Bank. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, combining institutional trading capabilities with wealth management services tailored to client goals using proprietary research and model-based asset allocations.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Christine G

Series 66

Chagrin Falls, OH

Merrill

Christine Geissinger is a Series 66 licensed financial advisor with Merrill, based in Chagrin Falls, OH. She has 11 years of industry experience and has been with Merrill since 2014. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers a range of model-based and discretionary investment strategies for individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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John M

CFP®, Series 63, Series 65

Beachwood, OH

Wells Fargo Advisors

John Maser is a CFP® certificant with over 40 years of industry experience, currently affiliated with Wells Fargo Advisors since 2023. He has held prior roles within Wells Fargo Clearing and Wells Fargo Advisors LLC dating back to 2009. Outside of his advisory work, he is an author of a book on surfing and engages in musical arrangement sales and nature sounds recording through his personal ventures. Wells Fargo Advisors Financial Network is a large broker-dealer and registered investment adviser affiliated with Wells Fargo, offering investment and financial planning services to individuals, trusts, and institutional clients. The firm provides tailored recommendations using proprietary research and tools, serving clients with a broad planning menu including specialized services such as business-owner transition and special-needs planning.

Divorce financial planning Planning for children with special needs Business exit / sale strategy Cash flow / budgeting Founder/Business Owner
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Russel K

Series 66

Solon, OH

Edward Jones

Russel Kendall is a financial advisor at Edward Jones in Solon, OH, holding a Series 66 designation with three years of industry experience. His prior work includes roles at One Life America, Technical Consumer Products, and American Eagle. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients with approximately $1.01 trillion in assets under management. The firm offers a range of advisory programs and investment options, supported by a large network of financial advisors and branch offices across the country.

Retirement income strategy General retirement planning Retirement withdrawal strategies Business ownership considerations General estate planning guidance Retired Founder/Business Owner Executive
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Ross C

Series 63

Lakewood, OH

Cambridge Investment Research Advisors

Ross Croucher is a financial advisor with Cambridge Investment Research Advisors, holding a Series 63 designation and over 41 years of industry experience. He has worked at Cambridge Investment Research Advisors since 2018 and previously at VOYA Financial Advisors from 2014 to 2018. In addition to his role at Cambridge, he founded Maverick Financial Strategies and owns Croucher Financial, LLC. Cambridge Investment Research Advisors is a large SEC-registered firm serving a wide range of clients, including individuals, retirement plans, and charitable organizations. The firm offers financial planning, investment management, and retirement plan advisory services through a network of independent professionals, utilizing proprietary models and access to third-party strategists.

Wealth management Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Annuities Self-Employed
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