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Jennifer B

CFP®, Series 66

St Petersburg, FL

Edward Jones

Jennifer Brown is a CFP® and holds a Series 66 license with Edward Jones, where she has worked since 2009. She has 16 years of industry experience. Outside of her advisory role, she manages a condominium in St. Petersburg, FL, where her mother resides. Edward Jones is a full-service wealth management firm serving individual and institutional clients, with over 23,700 advisors nationwide. The firm offers a range of advisory programs and investment solutions, including discretionary and non-discretionary wrap fee strategies, separately managed accounts, and affiliated mutual funds, operating under a fiduciary standard.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Liquidity event planning Business ownership considerations General estate planning guidance Founder/Business Owner
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Kevin L

Series 63, Series 65

Largo, FL

Primerica Advisors

Kevin Ley is a financial advisor with Primerica Advisors in Clearwater, FL, holding Series 63 and Series 65 licenses and bringing 33 years of industry experience. He has been with Primerica Advisors since 1992 and Primerica Financial Services since 1989. In addition to his advisory role, he is involved in sales of non-investment products such as home security and automation services through affiliated companies. Primerica Advisors offers discretionary asset management primarily through its Lifetime Investment Program, serving individual and high-net-worth clients with model-delivery strategies and discretionary separately managed accounts. The firm curates third-party asset managers and uses a tiered wrap-fee structure, focusing on a range of investment approaches including Strategic, Tactical, Tax-Aware, and Income Distribution models.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Natasha P

Series 63, Series 65

Tampa, FL

Cetera

Natasha Plumlee is a financial advisor at Cetera with 15 years of industry experience. She holds Series 63 and Series 65 designations. Her career includes roles at MassMutual Investors Services, MassMutual Life Insurance, and MetLife Securities. Cetera Investment Advisers LLC is an SEC-registered firm that serves individuals, employer-sponsored retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a range of portfolio management and financial planning services through a large network of independent advisors.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Michael V

Series 63, Series 65

Clearwater, FL

Merrill

Michael Vega is a financial advisor at Merrill with 24 years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously at Edward Jones and Wells Fargo Advisors. Merrill provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions program, offering a range of model-based and discretionary investment strategies to individuals, high-net-worth clients, pension plans, charitable organizations, and corporate fiduciaries.

Tax-loss harvesting Active portfolio management Passive / index investing
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Colby M

Series 63, Series 65

St. Petersburg, FL

Raymond James Financial

Colby Masterson is a financial advisor with Raymond James Financial Services Advisors Inc. in St. Petersburg, FL, holding Series 63 and Series 65 credentials and 18 years of industry experience. He has held various roles since 2013, including positions at Masterson & Associates Investment Advisors LLC and Frey, Masterson & Associates Investment Advisors LLC. Masterson serves on the Board of Directors of the Give Hope Foundation and acts as Trustee of an irrevocable family trust. Raymond James Financial Services Advisors, Inc. serves a diverse client base including individual investors, high-net-worth and non-high-net-worth clients, pension plans, and institutional entities. The firm offers financial planning and non-discretionary investment consulting, utilizing asset-allocation analysis and firm research, with a distinctive emphasis on non-discretionary advisory services.

Business exit / sale strategy Retirement income strategy General estate planning guidance Umbrella liability Founder/Business Owner Executive
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Stephen K

Series 63, Series 65

St.Petersburg, FL

Raymond James Financial

Stephen Kruchten is a financial advisor with Raymond James Financial in St. Petersburg, FL, holding Series 63 and Series 65 designations and 38 years of industry experience. His prior work includes roles at Bremer Bank and SPK Properties. He serves on the advisory board of BISA, where he participates in coordinating efforts between bank, credit union, and broker-dealer organizations. Raymond James Financial Services Advisors, Inc. serves a broad client base including individual investors, high-net-worth clients, pension plans, and institutional entities. The firm emphasizes non-discretionary financial planning and investment consulting, offering tailored recommendations supported by firm research and a wide affiliate network.

Business exit / sale strategy Retirement income strategy General estate planning guidance Umbrella liability Founder/Business Owner Executive
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Edward C

Series 66

Tampa, FL

Fidelity

Eddie Calderin is a Financial Consultant currently working at Fidelity Investments, a position he has held since 2025. Prior to this role, he served as an Investment Consultant at Fidelity Investments from 2024 to 2025 and as a Planning Consultant from 2021 to 2024. His experience also includes roles as an Investment Solutions Representative at Fidelity Investments from 2020 to 2021, and as an Advisor at both Brokers International (2019-2020) and UBS (2017-2018). In his capacity as a Financial Consultant, Eddie assists clients in navigating financial complexities by helping to construct tailored financial plans and identifying strategies to enhance their financial situations. Outside of his professional work, Eddie's personal interests include fitness, food, movies, and music.

General retirement planning Income planning Wealth management Cash flow / budgeting Debt management
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Paul G

Series 63, Series 65

Clearwater, FL

LPL Financial

Paul Groeber is a financial advisor with LPL Financial in Clearwater, FL, holding Series 63 and Series 65 licenses and bringing 27 years of industry experience. Prior to joining LPL Financial in 2019, he worked at Nationwide Insurance and Nationwide Securities in various roles from 2003 to 2019. He is also involved with Life Brokerage Financial Group, focusing on fixed life insurance sales. LPL Financial is an SEC-registered investment adviser and broker-dealer serving a broad client base, including individuals, retirement plans, and institutions. The firm offers a wide range of financial planning and advisory programs, combining discretionary and non-discretionary management with research and technology-driven investment strategies.

College savings (529s, UTMA, etc.)
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Karl R

Series 66, Series 65

Clearwater, FL

LPL Financial

Karl Roelofs is a financial advisor with LPL Financial in Clearwater, Florida, holding Series 65 and Series 66 credentials and bringing 17 years of industry experience. He worked at Invest Financial Corporation from 2010 to 2018 before joining LPL Financial. Outside of his advisory role, he is involved in Roelofs Financial Group LLC, a business entity for tax and investment purposes. LPL Financial is a registered investment adviser and broker-dealer serving individuals, retirement plans, banks, credit unions, corporations, and charitable organizations through a national network of representatives. The firm offers a range of advisory programs and financial planning services, providing both discretionary and non-discretionary management supported by in-house and third-party research.

College savings (529s, UTMA, etc.)
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Kayla P

Series 66

St. Petersburg, FL

Cambridge Investment Research Advisors

Kayla Pelletier is a Series 66-licensed financial advisor with Cambridge Investment Research Advisors, based in St. Petersburg, FL. She has six years of industry experience and has been with Cambridge Investment Research and its affiliated firms since 2016. Cambridge Investment Research Advisors is a large SEC-registered firm serving a diverse client base, including individuals, retirement plans, and charitable organizations. The firm offers financial planning, investment management, and retirement plan advisory through a network of independent financial professionals, utilizing various portfolio management strategies and platform arrangements tailored to client objectives.

Wealth management Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Annuities Self-Employed
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John C

Series 63, Series 65

St Petersburg, FL

LPL Financial

John Coakley is a financial advisor at LPL Financial with 27 years of industry experience. He holds Series 63 and Series 65 credentials and has worked previously at Waddell & Reed, Inc. for 16 years and various insurance carriers. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, institutions, and charitable organizations nationwide. The firm offers a range of advisory programs, financial planning, and retirement consulting, utilizing both discretionary and non-discretionary management supported by research and model portfolios.

College savings (529s, UTMA, etc.)
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Robert C

ChFC®, Series 63, Series 66

Tampa, FL

OSAIC

Robert Coleman is a Chartered Financial Consultant (ChFC®) with 32 years of experience in the financial services industry. He has worked at OSAIC since 2018 and held prior positions with Signator Investors, Inc. and John Hancock Mutual Life Insurance Co. for 25 years. Coleman is president and CEO of Signature Financial Solutions, LLC, a company involved in sales and marketing activities. OSAIC serves a diverse client base including individual investors, pension plans, corporations, and charitable organizations. The firm provides integrated brokerage and advisory services with a range of portfolio management options and uses firm-provided tools and third-party platforms to support investment decisions.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Jeanine A

Series 65, Series 63

Tampa, FL

Fidelity

Jeanine Alasmar is currently a Vice President and Financial Consultant at Fidelity Investments, a position she has held since 2023. She has been with Fidelity Investments since 2014, progressing through various roles including Financial Consultant, Investment Consultant, Relationship Manager, and Financial Representative. Prior to her current role, she also served as Vice President of Client Development and Wealth Advisor at The Latus Group, Ltd. from 2019 to 2020. Throughout her career, Jeanine has focused on understanding her clients' goals, family situations, and investments to develop personalized financial plans. She emphasizes a client-first approach, utilizing the tools and resources available at Fidelity to tailor plans to each client's specific needs and wishes. Jeanine holds an insurance license in Arkansas.

Wealth management
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Dallas K

Series 66

St. Petersburg, FL

Raymond James & Associates

Dallas Keeney is a financial advisor at Raymond James & Associates with two years of industry experience. He holds a Series 66 designation and has prior work experience at companies including Church and Dwight, The Walt Disney Company, and TEKsystems. Raymond James & Associates provides financial planning and investment consulting through its Wealth Advisory Services Program to a diverse client base, including individuals, employer-sponsored retirement plans, corporate and charitable entities, and government clients. The firm also offers institutional consulting and maintains capabilities in public finance and municipal work.

General retirement planning Wealth management Founder/Business Owner Retired Executive
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Jay B

Series 63, Series 65

St. Petersburg, FL

UBS Financial Services

Jay Blair is a financial advisor with UBS Financial Services in St. Petersburg, FL, holding Series 63 and Series 65 licenses and bringing 27 years of industry experience. He has been with UBS since 2015. Outside of his advisory role, Blair is involved as a primary investor and officer in real estate partnerships focused on residential and land investments in Buffalo, NY. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including portfolio management and financial planning. The firm combines institutional trading capabilities with wealth management services, supported by proprietary research and a broad platform of capital markets solutions.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Melinda P

Series 66

Saint Petersburg, FL

Raymond James Financial

Melinda Perez is a financial advisor with Raymond James Financial in Tampa, FL, holding a Series 66 designation and 19 years of industry experience. She has been with various Raymond James entities since 2015 and is also involved with TaTo Salsa, a business she has operated since 2017. Raymond James Financial Services Advisors, Inc. serves a diverse client base including individual investors, high-net-worth clients, pension plans, charitable organizations, and municipal entities. The firm provides financial planning and non-discretionary investment consulting, emphasizing tailored financial plans developed through detailed client assessments and supported by a broad affiliate network.

Business exit / sale strategy Retirement income strategy General estate planning guidance Umbrella liability Founder/Business Owner Executive
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Douglas K

Series 63, Series 65

St. Petersburg, FL

Raymond James & Associates

Douglas Katchen is a financial advisor with Raymond James & Associates, holding Series 63 and Series 65 registrations and bringing 35 years of industry experience. His career includes roles at Raymond James Financial Services, Inc., Allstate Insurance Co, and Questar Asset Management. Outside of finance, he is listed as a partner in a noninvestment-related appliance repair business operated by his wife. Raymond James & Associates, Inc. is a dually registered broker-dealer and SEC-registered investment adviser with over $500 billion in assets under management and more than 5,400 financial advisors. The firm offers wealth advisory planning and investment consulting to a diverse client base, including individuals, institutions, and government entities, with a focus on non-discretionary planning and portfolio recommendations.

General retirement planning Wealth management Founder/Business Owner Retired Executive
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Bethany B

Series 66

Clearwater, FL

Merrill

Bethany Bedy is a financial advisor with Merrill in Clearwater, FL, holding a Series 66 designation and with 24 years of industry experience. She has worked at Merrill since 2000 and has also been with Bank of America, N.A. since 2014. Merrill provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions program, offering model-based and discretionary investment strategies to a broad client base including individuals, high-net-worth clients, pension plans, charitable organizations, and corporate fiduciaries. The firm integrates its services with Bank of America’s platform, providing access to a wide range of products and services.

Tax-loss harvesting Active portfolio management Passive / index investing
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Steven S

Series 66

St. Petersburg, FL

Raymond James & Associates

Steven Sidell is a financial advisor with Raymond James & Associates, holding a Series 66 designation and bringing 17 years of industry experience. He has been with Raymond James & Associates since 2002 in various roles and is currently based in St. Petersburg, FL. Outside of financial advising, he is involved with Kairos Prison Ministry, where he leads a group at Zephyrhills Correctional and manages funds for related activities. Raymond James & Associates is a dually registered broker-dealer and SEC-registered investment adviser that provides wealth advisory planning and investment consulting to a broad client base, including individuals, institutions, and government entities. The firm offers non-discretionary planning and investment services supported by research, wrap fee programs, and institutional consulting, with notable capabilities in municipal and public finance.

General retirement planning Wealth management Founder/Business Owner Retired Executive
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Daniel M

Series 65, Series 63

St. Petersburg, FL

Raymond James & Associates

Daniel Maurino is a financial advisor at Raymond James & Associates with nine years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at First Command Brokerage Services, Inc., Modern Capital Management Company, and other financial firms. Maurino also has experience in education through a role at Lucy Beckham High School. Raymond James & Associates is a dually registered broker-dealer and SEC-registered investment adviser managing over $500 billion in assets. The firm offers wealth advisory planning, investment consulting, and institutional services to a diverse client base, including high-net-worth individuals, pension plans, corporations, and government entities, delivering advice on a non-discretionary basis with support from a broad affiliate network.

General retirement planning Wealth management Founder/Business Owner Retired Executive
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