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William C

Series 66

Short Hills, NJ

Morgan Stanley

William Cerone is a financial advisor with Morgan Stanley Wealth Management, holding a Series 66 credential and 17 years of industry experience. His career includes roles at Morgan Stanley Private Bank, Merrill, and Bank of America. Outside of financial advising, he is involved in local politics as Vice Chairman of the Warwick Republican Committee and serves on the Warwick Zoning Board. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer that provides a broad range of advisory services to individuals and institutions, including tailored financial planning supported by firm-approved tools and strategies.

General estate planning guidance
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Michael M

Series 66

Morristown, NJ

Morgan Stanley

Michael Marchiano is a financial advisor with Morgan Stanley in Morristown, NJ, holding a Series 66 designation and 23 years of industry experience. He has worked with Morgan Stanley Private Bank, National Association since 2015 and Morgan Stanley Smith Barney since 2009. Outside of his advisory role, he is involved in baseball instruction through Centercourt Club & Sports and serves on the board of New Jersey Unity, a softball sports organization. Morgan Stanley Wealth Management provides a range of advisory programs and tailored financial planning services to individuals and institutional clients, managing approximately $2.74 trillion in client assets. The firm employs a structured financial planning process using advanced modeling tools and offers broad retail and institutional investment solutions.

General estate planning guidance
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Kevin F

Series 63, Series 65

Short Hills, NJ

Cetera

Kevin Fay is a financial advisor with Cetera who holds Series 63 and Series 65 licenses and has 43 years of industry experience. He has worked at Cetera and its related entities since 2008, previously associated with First Allied Advisory Services. Outside of advisory work, Fay serves as a FINRA arbitrator and acts as a trustee in fiduciary roles. Cetera Investment Advisers LLC is an SEC-registered firm that supports a nationwide network of independent advisors, serving individuals, retirement plans, corporate, charitable, and institutional clients. The firm offers a multi-manager investment platform that includes discretionary and non-discretionary portfolio management, financial planning, and access to third-party money managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Evelyn G

Series 66

Florham Park, NJ

Merrill

Evelyn Gonzalez is a Wealth Management Advisor at Merrill Lynch Wealth Management. She began her financial services career in 2009 at Merrill Lynch Wealth Management and The Barth Group. Throughout her career, Evelyn has held various roles within wealth management that have shaped her expertise in the field. Her professional focus centers on assisting families in planning for both short-term and long-term financial goals. Evelyn employs a disciplined process to listen, identify, and prioritize client goals, developing strategies aimed at building, managing, and preserving wealth for current and future generations. Her client focus areas include college education planning, divorce transition planning, family wealth management strategies, managing new wealth, personal retirement planning, portfolio management services, socially responsible and values-based investing, women and wealth, and retirement income. Evelyn holds the Chartered Retirement Planning Counselor™ (CRPC™) designation from the College for Financial Planning Institutes Corp. and the CERTIFIED FINANCIAL PLANNER® (CFP) designation. She earned her bachelor's degree in Finance and Business Management from Rutgers Business School. Evelyn resides in Scotch Plains with her husband, Roberto, and their daughters. She has personal interests in dancing, soccer, and traveling.

Wealth management Retirement income strategy General retirement planning Social Security optimization College savings (529s, UTMA, etc.) Women Professionals Women's Finance Married/Couples/Partners Parents
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Loren H

Series 63, Series 66

Morristown, NJ

Morgan Stanley

Loren Huether is a financial advisor at Morgan Stanley with 14 years of industry experience. He holds the Series 63 and Series 66 designations. Prior to his current role, Huether worked at J.P. Morgan Securities and JPMorgan Chase Bank. Morgan Stanley Wealth Management provides advisory programs and tailored financial planning to individuals and institutions, managing approximately $2.74 trillion in client assets. The firm uses structured planning tools and models to support client financial plans and offers a broad range of retail and institutional investment solutions.

General estate planning guidance
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Dennis C

Series 63, Series 65

Morristown, NJ

STIFEL

Dennis Collins Jr. is a financial advisor at Stifel with 31 years of industry experience. He holds Series 63 and Series 65 designations and has been with Stifel since 2007. Stifel serves a broad range of clients, including individuals, institutional clients, and charitable organizations, offering brokerage and investment advisory services supported by proprietary investment analysis and allocation methodologies.

General retirement planning Income planning
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Walter D

Series 63, Series 65

Short Hills, NJ

Wells Fargo Clearing

Walter Dziedzic is a financial advisor at Wells Fargo Clearing with 12 years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at UBS Bank USA and UBS Financial Services Inc. from 2017 to 2025. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients with investment advisory services, financial planning, and retirement plan consulting. The firm combines research from Wells Fargo Investment Institute and third-party sources with diversification and modern portfolio theory to support its advisory solutions.

Retired Founder/Business Owner
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Matthew Z

Series 63, Series 65

Morristown, NJ

Morgan Stanley

Matthew Zhilitsky is a financial advisor at Morgan Stanley with 23 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Morgan Stanley and its affiliated entities since 2009. His current roles include positions at Morgan Stanley Private Bank, N.A. and Morgan Stanley Smith Barney LLC. Morgan Stanley Wealth Management provides advisory programs and tailored financial planning services to individuals and institutional clients, managing approximately $2.74 trillion in client assets. Their planning process utilizes firm-approved tools and modeling techniques, with clients responsible for plan implementation and updates.

General estate planning guidance
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Michael W

Series 63, Series 65

Summit, NJ

Merrill

Michael Wattick is a Senior Financial Advisor at Merrill Lynch Wealth Management. In his role, he collaborates with clients to develop personalized financial strategies aimed at pursuing their long-term goals. Michael works alongside David Trinkoff at The Trinkoff Wattick Group, serving clients including business owners, entrepreneurs, C-suite executives, and attorneys primarily in the Summit community, throughout New Jersey, and across the nation. With over 20 years of experience, Michael focuses on helping clients make informed investment decisions tailored to their individual needs. His approach emphasizes building one-on-one relationships to foster trust and respect, and he prioritizes working with clients to construct portfolios that are free of proprietary product pressures. Michael's fee structure is transparent and based on the assets managed. Michael holds a Personal Investment Advisor (PIA) designation and earned his Bachelor's Degree from Duquesne University. He is involved in community service through the American Red Cross. Michael values the multi-generational relationships he has developed with clients and enjoys spending time with his wife, Pamela, and their four children.

Wealth management
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Brandon D

Series 63, Series 65

Morristown, NJ

Morgan Stanley

Brandon Dees is a financial advisor with Morgan Stanley in Morristown, NJ, holding Series 63 and Series 65 licenses and bringing 17 years of industry experience. He has been with Morgan Stanley since 2016. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer offering a wide range of advisory programs to individuals and institutional clients, including tailored financial planning and estate planning strategies. The firm manages approximately $2.74 trillion in client assets and uses structured financial planning tools supported by broad investment resources.

General estate planning guidance
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Andrew D

Series 63, Series 66

Chatham, NJ

Wells Fargo Advisors

Andrew Dreisiger is a financial advisor with Wells Fargo Advisors in Chatham, NJ, holding Series 63 and Series 66 licenses and 16 years of industry experience. He has worked at Wells Fargo Advisors and its related entities since 2015. Outside of his advisory role, he owns and operates MAXPENN, an S corporation involved in investment-related activities. Wells Fargo Advisors Financial Network is a large broker-dealer and registered investment adviser serving individuals, trusts, and institutions. The firm offers a broad range of financial planning and investment services, using proprietary research and tools to develop tailored client recommendations.

Divorce financial planning Planning for children with special needs Business exit / sale strategy Cash flow / budgeting Founder/Business Owner
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Alysse G

Series 66

Summit, NJ

J.P. Morgan Securities

Alysse Greenberg is a financial advisor at J.P. Morgan Securities with a Series 66 credential and two years of industry experience. Her prior work experience includes roles at JPMorgan Chase and several non-financial businesses. J.P. Morgan Securities provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors through a quantitative, manager-driven approach that incorporates ESG criteria and centralized due diligence.

Wealth management Executive Founder/Business Owner
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Jordan T

Series 63, Series 66

Mount Freedom, NJ

J.P. Morgan Securities

Jordan Trunk is a financial advisor at J.P. Morgan Securities with 19 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at various J.P. Morgan entities since 2007. J.P. Morgan Securities LLC provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting. The firm combines large institutional advisory operations with affiliated brokerage and investment management capabilities.

Wealth management Executive Founder/Business Owner
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Peter P

CFP®, ChFC®, Series 63

Parsippany, NJ

Cetera

Peter Paladino is a CFP® and ChFC® with 34 years of experience in financial services. He is currently with Cetera, having joined in 2023, and has held roles at Allied Wealth Partners and Securian Financial Services among others. Outside of advisory work, he serves as president of a company focused on expense management. Cetera Investment Advisers LLC is an SEC-registered firm serving a range of clients including individuals, retirement plans, and institutional accounts. The firm offers portfolio management and financial planning through a multi-manager platform that includes affiliated and third-party managers, supporting discretionary and non-discretionary investment strategies.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Matthew R

Series 63, Series 65

Morristown, NJ

OSAIC

Matthew Riskin is a financial advisor with OSAIC in Morristown, NJ, holding Series 63 and Series 65 designations and two years of industry experience. His prior roles include positions at Equitable Advisors, Virtu Financial, and Limekiln Real Estate. OSAIC serves a diverse client base that includes individual and high-net-worth investors, pension plans, corporations, and charitable organizations. The firm offers a range of advisory services and employs firm-provided tools for portfolio construction, including asset allocation and automated rebalancing, while supporting third-party managed-account solutions.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Lorie R

Series 63, Series 66

Whippany, NJ

LPL Financial

Lorie Rios is a financial advisor at LPL Financial with 30 years of industry experience. She holds Series 63 and Series 66 licenses and has been with LPL Financial since 2012. She also operates a DBA under Diversified Financial Consultants, LLC in Whippany, NJ. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of advisory services, including financial planning, model portfolios, third-party asset management, and institutional platforms, supported by a large network of investment adviser representatives.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Robert K

Series 63, Series 65

Morristown, NJ

Morgan Stanley

Robert Knorr is a financial advisor with Morgan Stanley in Morristown, NJ, holding Series 63 and Series 65 licenses and bringing 25 years of industry experience. He has been with Morgan Stanley Private Bank since 2015 and Morgan Stanley Smith Barney since 2012. Outside of his advisory role, he is the sole proprietor of a Wendy's franchise through SKS WEN LLC. Morgan Stanley Wealth Management is a registered investment adviser and broker-dealer serving individual and institutional clients with a range of advisory programs, including tailored financial planning. The firm manages approximately $2.74 trillion in client assets and utilizes structured planning tools and market simulations in its financial planning process.

General estate planning guidance
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Madeline C

Series 66

Short Hills, NJ

Merrill

Madeline Cedeno is a Series 66-licensed financial advisor at Merrill with 18 years of industry experience. She has worked at Merrill for a total of 18 years, with a one-year tenure at Morgan Stanley Smith Barney LLC in between. Outside of finance, she is the owner of Mad Hearts Photography, a photography services business. Merrill, together with its affiliate Managed Account Advisors LLC, delivers managed account services through the Select Portfolio Solutions Program, serving individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations with a range of model-based and discretionary investment strategies.

Tax-loss harvesting Active portfolio management Wealth management
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Peter S

Series 63, Series 66

Morristown, NJ

Morgan Stanley

Peter Seminara is a financial advisor at Morgan Stanley with 25 years of industry experience. He has been with Morgan Stanley and its affiliated entities since 2012, including the Morgan Stanley Private Bank since 2015. Outside of his advisory work, he is involved in various private investments and business ventures, including ownership of a Wendy’s franchise and partnerships in companies related to retail, manufacturing, and private equity. He also serves on the Finance Committee of the Ramapo College Foundation. Morgan Stanley Wealth Management offers a wide range of advisory programs to individual and institutional clients, providing tailored financial planning supported by firm-approved tools and research. The firm manages approximately $2.74 trillion in client assets and emphasizes a structured planning process while generally acting in an advisory capacity.

General estate planning guidance
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Jason S

Series 63, Series 66

Short Hills, NJ

Wells Fargo Clearing

Jason Smith is a financial advisor with Wells Fargo Clearing, holding Series 63 and Series 66 licenses and 15 years of industry experience. He has worked at Wells Fargo Clearing since 2016 and previously spent six years with Wells Fargo Advisors LLC, alongside a tenure at Wachovia Bank, N.A. dating back to 2009. Wells Fargo Clearing provides retirement plan consulting services to qualified ERISA and non-qualified deferred compensation plans, offering both discretionary and non-discretionary services. The firm’s IPS-driven advisory process incorporates modern portfolio theory and includes a broad range of financial products, such as insurance-related vehicles and bank deposit sweep options.

Retired Founder/Business Owner
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