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Alan F

Series 63, Series 65

Marlboro, NJ

Equitable Advisors

Alan Friedman is a financial advisor with Equitable Advisors, holding Series 63 and Series 65 licenses and bringing 28 years of industry experience. He has been with Equitable Advisors since 2003, including its predecessor Axa Advisors, LLC. Equitable Advisors serves a broad client base including individuals, pension and profit-sharing plans, corporations, and charitable organizations, offering financial planning, retirement plan consulting, and various asset-management programs through a network of Investment Adviser Representatives. The firm’s approach involves assessing client information and risk tolerance to match clients with appropriate program models or discretionary managers, often utilizing third-party asset management platforms.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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Hoyt A

Series 63, Series 66

Princeton, NJ

Merrill

Hoyt Ammidon III is a Senior Financial Advisor with Merrill Lynch Wealth Management. He oversees and coordinates the financial affairs for a select group of families, retirees, corporate executives, and business owners in the Princeton, NJ area and across the country. Hoyt takes a holistic approach to his clients' financial affairs to help position them to achieve their goals and objectives. With over 40 years of experience in the financial industry, Hoyt's expertise includes commercial banking, equity and fixed income securities analysis, sales and trading, and portfolio management. His client focus areas encompass college education planning, family wealth management strategies, services for endowments, foundations, and non-profits, liquidity management, managing new wealth, personal retirement planning, portfolio management services, and retirement income. Hoyt holds a Bachelor's Degree from Middlebury College and a High School Diploma from St. Mark's School. He has earned professional designations including CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). Outside of his professional work, Hoyt enjoys biking, camping, cooking, ice hockey, skiing, yoga, and spending time with his family. He is also a member of the Schattenbaum PCA organization.

College savings (529s, UTMA, etc.) General retirement planning Retirement income strategy Wealth management Liquidity event planning
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Michael H

Series 63, Series 65

Edison, NJ

Primerica Advisors

Michael Harris Jr is a financial advisor with Primerica Advisors, holding Series 63 and Series 65 licenses and bringing 17 years of industry experience. His prior work includes roles at Hellman Worldwide Logistics and Mack Staffing Agency, alongside long-term involvement with PFS Investments Inc and Primerica Financial Services. He also engages in part-time activities related to home security and automation product referrals through affiliated companies. Primerica Advisors offers discretionary asset management through its Lifetime Investment Program, serving individual and high-net-worth clients with model-delivery strategies and limited discretionary separately managed accounts. The firm curates third-party asset managers and uses an exclusively percentage-based wrap fee structure.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Brandon L

Series 66

Bridgewater, NJ

Fidelity

Brandon Leung is currently the Branch Leader at Fidelity Investments, where he leads a team of financial professionals dedicated to assisting clients in achieving their financial goals and ensuring peace of mind. In this role, he emphasizes a collaborative approach, working closely with clients and their families to develop personalized wealth management plans. Brandon's professional experience spans various roles within the financial services industry. Prior to his current position, he served as a Planning Consultant at Fidelity Investments from 2021 to 2025. His background also includes positions as an Insurance Advisor at The Fortis Agency LLC, Founder and Managing Partner of Invictus Financial Partners LLC, Internal Advisor Consultant at New York Life Investment Management LLC, Financial Consultant at JPMorgan Chase, and Financial Solutions Advisor at Merrill Edge. Outside of his professional responsibilities, Brandon has interests that include food, football, social events, movies, pets, and volunteering.

Wealth management Financial Professional
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Joseph T

Series 65, Series 63

Freehold, NJ

Primerica Advisors

Joseph Tansey is a financial advisor with Primerica Advisors in Freehold, NJ, holding Series 65 and Series 63 designations and 30 years of industry experience. He has been with Primerica Advisors and Primerica Financial Services since 1995. Outside of advisory work, he owns Tansey Family Ski Resort, LLC, a legal entity related to a vacation rental property. Primerica Advisors serves primarily individual investors, including both non-high-net-worth and high-net-worth clients, as well as corporate and charitable clients. The firm offers a wrap-fee asset management program that relies largely on model-driven strategies managed by unaffiliated asset managers, supported by custodial and trade execution services from BNY Mellon Advisors and Pershing.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Jayant S

Series 66, Series 63

Edison, NJ

Wells Fargo Clearing

Jayant Singh is a financial advisor at Wells Fargo Clearing with Series 66 and Series 63 credentials and three years of industry experience. His prior work includes roles at Wells Fargo Bank, N.A. and People's United Bank. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients with investment advisory services, financial planning, and retirement plan consulting. The firm manages approximately $671 billion in assets and provides both brokerage and advisory solutions supported by research from the Wells Fargo Investment Institute.

Retired Founder/Business Owner
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Robert H

Series 63, Series 65

Princeton, NJ

RBC Capital Markets

Robert Hearne Jr. is a financial advisor at RBC Capital Markets with 32 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at RBC Capital Markets since 2008, following a prior role at City National Bank. Outside of his advisory work, he serves as a member of the Finance Committee at Trinity Church in Princeton, NJ. RBC Wealth Management, a division of RBC Capital Markets, serves a diverse client base including individuals, institutions, and charitable organizations. The firm offers multiple advisory programs that provide portfolio management, financial planning, custody, and brokerage services tailored to each client’s risk profile.

Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Concentrated stock management Wealth management Executive Founder/Business Owner Retired Financial Professional Approaching retirement HENRY (High Earners, Not Rich Yet)
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Christine S

Series 66

Iselin, NJ

Wells Fargo Advisors

Christine Sauer is a financial advisor at Wells Fargo Advisors with 19 years of industry experience. She holds the Series 66 designation and has worked within the Wells Fargo organization since 2016, including a recent transition to Wells Fargo Advisors in 2025. Wells Fargo Advisors Financial Network serves individuals, trusts, and institutional clients by offering a broad range of investment and fee-based financial planning services. The firm provides tailored recommendations based on proprietary research and planning tools, covering diverse planning areas such as retirement, education, and business-owner transition planning.

Divorce financial planning Planning for children with special needs Business exit / sale strategy Cash flow / budgeting Founder/Business Owner
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Matthew S

CFP®, Series 63, Series 66

Metuchen, NJ

LPL Financial

Matthew Sopher is a CFP® professional with seven years of industry experience. He currently works at LPL Financial and previously held roles at Kestra Advisory, Morgan Stanley, and other firms. Sopher operates a financial planning business under the name Sopher Financial Group. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plans, banks, trust companies, and institutions. The firm offers a range of services including financial planning, model portfolio programs, third-party asset management, and institutional platforms, supporting over 22,800 advisors and managing more than $819 billion in discretionary assets.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Brian M

Series 66

Woodbridge, NJ

Equitable Advisors

Brian Morris is a financial advisor at Equitable Advisors with 15 years of industry experience. He holds a Series 66 designation and has worked at Equitable Advisors and its predecessor firms intermittently since 2011, as well as at AllianceBernstein L.P. for one year. Equitable Advisors serves a broad client base including individuals, pension plans, corporations, and charitable organizations, providing financial planning, retirement consulting, and asset management programs. The firm’s approach involves matching clients to various advisory models and third-party asset managers, with a focus on a range of investment options and ERISA fiduciary services for qualified plans.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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Stephen S

Series 63, Series 66

Woodbridge, NJ

Equitable Advisors

Stephen Scafidi is a financial advisor at Equitable Advisors with 10 years of industry experience. He holds the Series 63 and Series 66 credentials and has been with Equitable Advisors since 2016, including its predecessor firm AXA Advisors. Equitable Advisors provides financial planning, retirement plan consulting, and asset management services to individuals, pension and profit-sharing plans, corporations, charitable organizations, and other institutional clients. The firm utilizes a variety of advisory models, including third-party managers and proprietary programs, to match clients with appropriate investment solutions.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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Frederick G

Series 66

Princeton, NJ

Fidelity

Frederick Gomez is a financial advisor with Fidelity in Princeton, NJ, holding a Series 66 designation and over 21 years of industry experience. His career includes roles at Fidelity Brokerage Services LLC since 2012 and Wells Fargo Clearing from 2008 to 2012. Fidelity's Strategic Advisers LLC serves a diverse client base, including retail and institutional investors and registered investment companies. The firm combines fundamental research with quantitative analysis and algorithmic portfolio construction to manage portfolios from mutual funds, ETFs, and ETPs, employing systematic methodologies and oversight to address conflicts of interest.

Charitable giving & philanthropy Active portfolio management
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David H

Series 66

Manalapan, NJ

Fidelity

Dave Hogan is a Financial Consultant currently working at Fidelity. He partners with clients to create personalized financial plans and provides ongoing education to help them make informed decisions about their financial goals. He focuses on understanding his clients' needs to develop customized approaches. He has held several roles in the financial services industry, including Financial Consultant at Fidelity since 2025, Investment Consultant at Fidelity Investments from 2022 to 2025, Financial Consultant at MassMutual from 2021 to 2022, Financial Planner at Northeast Private Client Group from 2020 to 2021, Relationship Banker at Bank of America in 2020, and Financial Consultant at Equitable Advisors from 2019 to 2020.

Wealth management Cash flow / budgeting Financial Professional
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Nicholas T

Series 66

Raritan, NJ

Fidelity

Nicholas Tylka is a financial advisor at Fidelity with four years of industry experience and holds a Series 66 designation. He previously worked at Merrill Lynch and BlockFi. Outside of finance, he performs as a self-employed comedian, primarily doing local open mic shows. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to retail and institutional clients, employing a combination of fundamental research, quantitative analysis, and algorithmic portfolio construction to manage diversified model portfolios.

Charitable giving & philanthropy Active portfolio management
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Cesare C

Series 66

Woodbridge, NJ

Equitable Advisors

Cesare Cagnina is a financial advisor with Equitable Advisors in Woodbridge, NJ, holding a Series 66 designation and 20 years of industry experience. He has been with Equitable Advisors since 2005, including its prior affiliation with Axa Advisors. Outside of his advisory role, he maintains an appointment related to health insurance through Emerson Rogers. Equitable Advisors serves a broad client base including individuals, pension plans, corporations, and charitable organizations, offering financial planning, retirement consulting, and asset management programs. The firm emphasizes personalized client risk assessment and utilizes a range of third-party asset managers and advisory platforms in its investment approach.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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Richard P

Series 63, Series 65

Hillsborough, NJ

UBS Financial Services

Richard Panchery is a financial advisor with UBS Financial Services in Hillsborough, NJ, holding Series 63 and Series 65 licenses and 29 years of industry experience. He has worked at UBS since 2000. Outside of his advisory role, he is involved as a passive referral associate with the Passaic County Board of Realtors Referral Network. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including financial planning and portfolio management. The firm integrates institutional trading capabilities with wealth management services and utilizes proprietary research and model-based asset allocations to tailor client plans.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Kevin M

Series 63, Series 65

Iselin, NJ

Mass Mutual Investors Services

Kevin Mccartney is a financial advisor with Mass Mutual Investors Services who holds Series 63 and Series 65 designations and has 25 years of industry experience. His career includes roles at MassMutual Life Insurance Co and MSI Financial Services, Inc. since 2005. Mass Mutual Investors Services is a broker-dealer and SEC-registered investment adviser that provides financial planning and asset management services to individuals, business owners, trusts, estates, charitable organizations, and employers. The firm offers various programs including wrap and money-manager services, and educational seminars.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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Peter S

Series 63, Series 66

Bridgewatr, NJ

LPL Financial

Peter Sit is a financial advisor with LPL Financial, holding Series 63 and Series 66 credentials and 36 years of industry experience. His prior positions include long tenures at Ic Advisory Services, Inc. and The Investment Center, Inc. He also serves in a fiduciary capacity for the Yvonne Franzese Irrevocable Trust. LPL Financial is a national broker-dealer and SEC-registered investment adviser providing advisory and brokerage services to individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of financial planning and asset management solutions, leveraging a large network of investment adviser representatives and various advisory platforms.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Eugene P

Series 66

New Brunswick, NJ

Wells Fargo Advisors

Eugene Pak is a financial advisor at Wells Fargo Advisors with 27 years of industry experience. He holds a Series 66 designation and has been with Wells Fargo Advisors Financial Network LLC since 2009. Outside of his work at Wells Fargo, he owns and operates Kirby Advisory Group LLC, a financial advisory practice based in New Brunswick, NJ. Wells Fargo Advisors Financial Network is a large broker-dealer and registered investment adviser that offers investment and fee-based financial planning services to individuals, trusts, and institutional clients. The firm provides a broad range of planning services, including cash-flow, retirement, education, risk, and wealth-transfer planning, along with specialized services that require specific advisor credentials.

Divorce financial planning Planning for children with special needs Business exit / sale strategy Cash flow / budgeting Founder/Business Owner
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Michele H

Series 63, Series 66

Manalapan, NJ

Fidelity

Michele Hirsch is a Planning Consultant at Fidelity Investments, where she works with clients and their families to develop customized financial plans that address their unique needs, goals, and objectives. She joined Fidelity Investments in 2021 and has held several roles including Senior Representative, Relationship Manager, and currently Planning Consultant. Prior to joining Fidelity Investments, Michele held positions at Credit Suisse as Director and Vice President in Private Banking from 2000 to 2016. Earlier in her career, she was an Assistant Vice President in the Investment Services Group at Donaldson, Lufkin & Jenrette from 1993 to 2000. Her experience spans private banking, investment services, and client relationship management, providing a foundation for her current role in financial planning.

Wealth management
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