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Keith S

Series 63

Summit, NJ

Merrill

Keith Simons is a Senior Financial Advisor at Merrill Lynch Wealth Management, where he has served since 2017. He is a registered investment professional with more than 26 years of experience in the wealth management industry. Mr. Simons is recognized as a member of the Sentinel Team, which has been named to the 2023-2026 Forbes "Best-in-State Wealth Management Teams" list. Prior to joining Merrill Lynch, Mr. Simons held positions at several financial firms. He began his career as the Director of Investments at Oppenheimer & Company in New York City from 1993 to 2001. He then worked as a First Vice President at Smith Barney in New York City from 2001 to 2008. Following that, he was a Senior Vice President at Morgan Stanley in Short Hills, New Jersey, from 2008 until his transition to Merrill Lynch in 2017. Mr. Simons earned a Bachelor of Arts degree from George Washington University. He holds FINRA series 7, 63, and 65 registrations, as well as life insurance licenses. He resides in Short Hills, New Jersey, with his wife and three children.

Wealth management Active portfolio management Financial Professional
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Daniel D

Series 66

Summit, NJ

LPL Financial

Daniel Dambroff is a financial advisor at LPL Financial with six years of industry experience. He holds a Series 66 designation and previously worked at Guardian Life Insurance Company and Park Avenue Securities. Outside of advising, he serves as a trustee to his sister and holds power of attorney for his father. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, credit unions, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of financial planning, advisory programs, retirement plan consulting, and brokerage services, utilizing both discretionary and non-discretionary management alongside model portfolios and external research.

College savings (529s, UTMA, etc.)
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Anthony P

Series 63, Series 66

Westfield, NJ

Merrill

Anthony Pugliese is a Senior Financial Advisor with Merrill Lynch Wealth Management based in Westfield, New Jersey. He has been in the financial services industry since 1988 and joined Merrill in 2012. Drawing on over 25 years of diverse capital markets experience, Anthony provides advice and guidance to individuals, families, and small business owners to help them reach their personal and financial goals. Anthony holds a bachelor's degree in Communications from Lynchburg College, earned in 1988, and maintains the Personal Investment Advisor (PIA) designation. His client services focus includes college education planning, family wealth management strategies, personal retirement planning, portfolio management services, and retirement income. Raised in Westfield, where he currently resides with his wife and three children, Anthony is involved in community activities such as coaching youth sports.

General retirement planning Retirement income strategy Wealth management College savings (529s, UTMA, etc.) Parents Young Families Married/Couples/Partners
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Diane D

Series 65, Series 63

Iselin, NJ

LPL Financial

Diane Di Braccio is a financial advisor with LPL Financial, holding Series 63 and Series 65 licenses and eight years of industry experience. She has previously worked at Cetera Investment Services and Foresters Financial Services, and spent four years at Rutgers University. LPL Financial is an SEC-registered investment adviser and broker-dealer that serves individuals, retirement plans, financial institutions, and charitable organizations through a national network of advisers. The firm offers a range of advisory programs, financial planning services, and brokerage options, utilizing both discretionary and non-discretionary management along with model portfolios and third-party research.

College savings (529s, UTMA, etc.)
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Sapan S

Series 63, Series 66

Summit, NJ

J.P. Morgan Securities

Sapan Shah is a financial advisor with J.P. Morgan Securities, holding Series 63 and Series 66 licenses and bringing 20 years of industry experience. He has worked at JPMorgan Securities LLC since 2009 and JPMorgan Chase Bank NA since 2016. J.P. Morgan Securities LLC provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting through a select group of Wealth Advisors. The firm combines large institutional advisory operations with brokerage and investment management capabilities.

Wealth management Executive Founder/Business Owner
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Jermain H

Series 63, Series 66

Woodbridge, NJ

Equitable Advisors

Jermain Hall is a financial advisor with Equitable Advisors in Woodbridge, NJ, holding Series 63 and Series 66 licenses and bringing 20 years of industry experience. He has been with Equitable Advisors since 2011 and previously worked at Axa Advisors during the same period. In addition to his advisory role, he is also an insurance agent with United Healthcare. Equitable Advisors serves a broad range of clients including individual investors, retirement plan sponsors, corporations, and charitable organizations, providing financial planning, retirement plan support, and access to asset management through LPL programs and third-party asset managers. The firm employs a hybrid referral and implementation model, offering both advisory and brokerage/insurance channels to implement client recommendations.

Retirement income strategy Social Security optimization Founder/Business Owner Retired Executive Approaching retirement Baby Boomers (Born 1946-1964)
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John W

Series 63, Series 65

Union, NJ

Primerica Advisors

John Wesley is a financial advisor with Primerica Advisors, holding Series 63 and Series 65 licenses and having three years of industry experience. He has worked at several engineering firms alongside his financial advisory roles. He also engages in part-time sales of loan products and home-related services through affiliated companies. Primerica Advisors manages a wrap-fee asset management program primarily serving individual investors, including high-net-worth clients, and operates with a model-driven investment approach supported by third-party asset managers.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Mark L

CFP®, Series 63, Series 65

Bedminster, NJ

Raymond James & Associates

Mark Leonhard is a CFP® with 40 years of industry experience. He has been with Raymond James & Associates since 2018 and previously worked at Wells Fargo Clearing and Wells Fargo Advisors. Raymond James & Associates is a large, dually registered broker-dealer and SEC-registered investment adviser managing approximately $501 billion in assets. The firm serves a diverse client base, including individuals, institutions, and municipal entities, offering financial planning, investment consulting, and institutional fiduciary solutions with generally non-discretionary relationships.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Kevin M

CFP®, Series 63, Series 66

Berkeley Heights, NJ

Edward Jones

Kevin Mack is a CFP® professional with 10 years of industry experience, currently serving as a financial advisor at Edward Jones since 2017. He holds Series 63 and Series 66 licenses. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients, offering a range of advisory programs and investment solutions supported by a large network of financial advisors and branch offices across the United States.

Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) General retirement planning Founder/Business Owner
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Jennifer C

Series 63, Series 66

Summit, NJ

J.P. Morgan Securities

Jennifer Conway is a financial advisor at J.P. Morgan Securities with seven years of industry experience. She holds Series 63 and Series 66 designations and has worked at J.P. Morgan Securities and JPMorgan Chase Bank since 2018. Her background also includes positions at Indiana University’s Kelley School of Business and JP Morgan Private Bank. J.P. Morgan Securities LLC provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, combining quantitative asset-allocation modeling with centralized due diligence and applying an ESG eligibility framework in its recommendations.

Wealth management Executive Founder/Business Owner
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Madison G

Series 66

Summit, NJ

J.P. Morgan Securities

Madison Grady is a financial advisor at J.P. Morgan Securities with two years of industry experience. She holds a Series 66 designation and has previously worked at PNC Private Bank Asset Management and Equitable Advisors. Outside of her advisory roles, she has been involved with Montclair Beach Club over multiple periods between 2017 and 2023. J.P. Morgan Securities provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, combining quantitative asset-allocation modeling with centralized due diligence and an ESG eligibility framework to inform recommendations.

Wealth management Executive Founder/Business Owner
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David R

Series 63, Series 65

Westfield, NJ

Merrill

David Rehrer is a Senior Financial Advisor at Merrill Lynch Wealth Management. He specializes in college education planning, family wealth management strategies, and portfolio management services. David works closely with clients to develop personalized financial strategies aimed at helping them pursue their long-term goals. He holds a Bachelor's Degree from Drexel University and has earned several professional designations, including Certified Divorce Financial Analyst (CDFA), Chartered Retirement Planning Counselor (CRPC), and Personal Investment Advisor (PIA). David follows the Merrill tradition of community involvement and dedicates time to volunteering with local organizations. Outside of his professional commitments, David enjoys golfing, traveling, and spending time with his family.

Wealth management College savings (529s, UTMA, etc.)
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Daniel F

Series 63, Series 65

Summit, NJ

J.P. Morgan Securities

Daniel Forman is a financial advisor at J.P. Morgan Securities with 16 years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously at Goldman, Sachs & Co. for 10 years before joining J.P. Morgan in 2021. J.P. Morgan Securities provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, offering asset-allocation advice, investment manager searches, and customized performance reporting through its Institutional Consulting Services program. The firm combines quantitative asset-allocation modeling with centralized due diligence and applies an ESG eligibility framework when recommending strategies.

Wealth management Executive Founder/Business Owner
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Goran B

Series 66

Iselin, NJ

Merrill

Goran Bojovski is a Wealth Management Advisor with Merrill Lynch Wealth Management and a senior member of Gsell/Bojovski and Associates. He joined Merrill Lynch in 2002 and focuses on servicing high-net-worth clients and corporate relationships by providing a comprehensive range of wealth management services, including financial planning, investment analysis, and retirement planning. Goran delivers customized, planning-based strategies integrating concentrated stock management, estate planning, and investment management. He holds multiple professional designations, including the CERTIFIED FINANCIAL PLANNER® certificant, Certified Investment Management Analyst®, Certified Plan Fiduciary Advisor®, and Certified 401(k) Professional. Goran graduated from Rutgers University with a bachelor's degree in economics, concentrating in finance, and also minored in computer science. He is recognized as one of a select group of Merrill Institutional Consultants qualified to provide in-depth knowledge and customized service for institutional investors. Outside of his professional work, Goran lives in Mountain Lakes, New Jersey, with his wife and two sons. His personal interests include basketball, billiards, boating, bowling, camping, chess, football, music, reading, and spending time with his family.

Wealth management Concentrated stock management General estate planning guidance Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Executive Established Professionals Parents
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Richard C

Series 63, Series 66

Iselin, NJ

Mass Mutual Investors Services

Richard Caruso is a financial advisor with Mass Mutual Investors Services, holding Series 63 and Series 66 licenses and bringing 31 years of industry experience. He previously worked at Metlife Securities Inc for seven years before joining Mass Mutual in 2017. Outside of his advisory role, he is involved in construction and painting work and serves as an insurance broker focusing on life and fixed annuities. Mass Mutual Investors Services is a broker-dealer and SEC-registered investment adviser that provides ongoing financial planning and asset management services to individuals, business owners, trusts, estates, and charitable organizations. The firm offers collaborative, annual financial planning engagements supported by firm-approved software and educational seminars.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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Brian R

Series 66

Westfield, NJ

J.P. Morgan Securities

Brian Russell is a financial advisor with J.P. Morgan Securities, holding a Series 66 designation and 21 years of industry experience. He has worked at J.P. Morgan Securities and JPMorgan Chase Bank since 2018 and previously at Bank of America and Merrill from 2011 to 2018. J.P. Morgan Securities LLC provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting through a select group of Wealth Advisors. The firm combines large institutional advisory operations with additional market-facing registrations and functions, delivering advisory services alongside affiliated brokerage and investment management capabilities.

Wealth management Executive Founder/Business Owner
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James P

Series 63, Series 65, Series 66

Morganville, NJ

Morgan Stanley

James Pucciarelli is a financial advisor with Morgan Stanley in Morganville, NJ, holding Series 63, 65, and 66 licenses and bringing 44 years of industry experience. He has been with Morgan Stanley and its Private Bank affiliate since 2015. Morgan Stanley Wealth Management serves both individual and institutional clients, offering a range of advisory programs including tailored financial planning. The firm manages approximately $2.74 trillion in client assets and uses structured discovery processes and proprietary planning tools in its financial planning approach.

General estate planning guidance
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Robert J M

Series 63, Series 66

Cranford, NJ

Merrill

Robert J. Matos is a Wealth Management Advisor affiliated with Merrill Lynch Wealth Management. In his role, he focuses on creating personalized wealth management strategies that integrate the investment insights of Merrill and the banking and lending solutions of Bank of America. He emphasizes a comprehensive understanding of clients' full financial situations to develop flexible strategies aligned with their goals and the dynamics of today's markets. Mr. Matos holds a Bachelor's degree from the University of California system. His professional designations include Certified Financial Planner (CFP) and Personal Investment Advisor (PIA). His approach centers on connecting all aspects of clients’ financial lives to help them prioritize and pursue the objectives that matter most. Outside of his professional work, Robert J. Matos engages in a variety of personal interests, including baseball, basketball, biking, fishing, football, gardening, music, reading, skiing, and spending time with his family.

Wealth management Active portfolio management
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Christopher H

Series 63, Series 65

Warren, NJ

Mass Mutual Investors Services

Christopher Hernandez is a financial advisor with Mass Mutual Investors Services in Warren, NJ, holding Series 63 and Series 65 licenses and six years of industry experience. He has worked with Mass Mutual Investors Services since 2019 and previously spent one year at AXA Advisors, LLC. Outside of his advisory role, he works as a health insurance broker. MassMutual Investors Services operates as a broker-dealer and SEC-registered investment adviser serving individuals, business owners, trusts, and charitable organizations. The firm offers financial planning, asset management, and educational seminars, focusing on collaborative, goal-oriented planning without discretionary authority over client investments.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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Brian G. L

Series 63

Westfield, NJ

UBS Financial Services

Brian G. Lockier is a financial advisor at UBS Financial Services with 39 years of industry experience. He holds a Series 63 designation and has been with UBS since 2013. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including fee-based financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services and provides research and capital markets access through its extensive platform.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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