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Sara H

Series 63, Series 66

Poway, CA

Fidelity

Sara Hecht is a financial advisor with Fidelity Investments, holding Series 63 and Series 66 licenses and bringing 11 years of industry experience. She has worked across multiple Fidelity entities since 2014, including Fidelity Personal and Workplace Advisors and Fidelity Brokerage Services LLC. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to a broad client base, including retail and institutional investors. The firm employs a combination of fundamental research, quantitative analysis, and algorithmic portfolio construction, offering services such as discretionary and non-discretionary portfolio management, fund advisory, and model portfolios.

Charitable giving & philanthropy Active portfolio management
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Saul S

Series 66

San Diego, CA

Charles Schwab

Saul Serano is a financial advisor at Charles Schwab with 11 years of industry experience. He holds a Series 66 designation and has worked at Charles Schwab Bank, SSB, Charles Schwab and Co., Inc., and TD Ameritrade. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services, offering both non-discretionary and discretionary investment options supported by centralized custody and operational infrastructure.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Mark J

Series 66

San Diego, CA

J.P. Morgan Securities

Mark James is a financial advisor with J.P. Morgan Securities, holding a Series 66 designation and three years of industry experience. He previously worked at First Republic Bank for eight years before joining J.P. Morgan Securities and JPMorgan Chase Bank, N.A. in 2023. J.P. Morgan Securities provides institutional consulting services to plan sponsors, corporations, endowments, and other institutional clients through a non-discretionary advisory program focused on written asset allocation advice, investment manager searches, and customized performance reporting. The firm’s advisory process incorporates quantitative and qualitative research and includes broader derivatives and commodities capabilities.

Founder/Business Owner
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Shu Chi L

Series 66

San Diego, CA

LPL Financial

Shu Chi Liu Ouk is a Series 66-licensed financial advisor with LPL Financial, based in San Diego, CA, and has 18 years of industry experience. Prior to joining LPL Financial in 2012, Liu Ouk worked at Edward Jones from 2008 to 2012. Outside of his advisory role, he operates SL Wealth Management, Inc., providing portfolio analysis, retirement planning, and educational seminars through LPL Financial. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services with various investment strategies and supports over 22,800 advisors managing more than $819 billion in discretionary assets.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Rasaan M

Series 66

Encinitas, CA

Edward Jones

Rasaan Moshesh is a Series 66-licensed financial advisor with Edward Jones, based in Encinitas, CA, and has five years of industry experience. Prior to joining Edward Jones in 2022, he worked at MyVest and Clear Capital, Inc. He also owned and managed a rental property in Truckee, CA, from 2019 to 2022. Edward Jones is a full-service wealth management firm that serves individual and institutional clients with a range of advisory programs, offering both discretionary and non-discretionary strategies supported by a nationwide network of more than 23,700 advisors.

Divorce financial planning Equity Recipients (RS/RSU, SOP, ESPP) Multi-generational wealth transfer General retirement planning Retired Founder/Business Owner Executive
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Anthony P

Series 66

San Diego, CA

Fidelity

Anthony Perkins is Vice President and Financial Consultant at Fidelity Investments, a position he has held since 2022. He has extensive experience in financial consulting, having previously served as Regional Vice President at Fisher Investments from 2021 to 2022, Senior Financial Consultant at TD Ameritrade from 2013 to 2021, and Licensed Financial Consultant at PNC Investments from 2009 to 2013. Anthony holds a California Insurance License. He approaches financial planning as a collaborative process, aiming to build financial plans with clients in a friendly and conversational manner. He believes that effective planning is essential and strives to help clients reduce financial stress through this process. Outside of his professional work, Anthony's personal interests include cars, fitness, food, hiking, scuba diving, and tennis.

General retirement planning Wealth management Financial Professional
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Diego R

Series 66

San Diego, CA

Fidelity

Diego Ruiz is a financial advisor at Fidelity with a Series 66 designation and two years of industry experience. Prior to joining Fidelity, he worked in the technology and fitness sectors, including roles at FIT3D, ForUsAll, DoorDash, and Microsoft. He is part of Strategic Advisers LLC, a Fidelity Investments company that provides investment management and advisory services to both retail and institutional clients. The firm uses a combination of fundamental research, quantitative analysis, and algorithmic portfolio construction to deliver model portfolios and discretionary management, serving a broad range of investors including registered investment companies and charitable funds.

Charitable giving & philanthropy Active portfolio management
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Xiner Z

Series 66

Rancho Santa Fe, CA

Morgan Stanley

Xiner Zhang is a financial advisor at Morgan Stanley with a Series 66 designation and less than one year of industry experience. Prior to joining Morgan Stanley, Zhang held various roles in education and technology, including positions at the University of California, Berkeley, Mo-Yi Tech, and KuraCare Inc. Morgan Stanley Wealth Management serves both individuals and institutional clients, offering a range of advisory programs including tailored financial planning. The firm manages approximately $2.74 trillion in client assets and utilizes structured discovery conversations and proprietary planning tools in its financial planning process.

General estate planning guidance
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Adam R

Series 66

San Diego, CA

J.P. Morgan Securities

Adam Rubin is a financial advisor at J.P. Morgan Securities with Series 66 registration and one year of industry experience. Prior to joining J.P. Morgan Securities and JPMorgan Chase Bank in 2026, he spent 12 years at The Informed Momentum Company. J.P. Morgan Securities provides institutional consulting services to plan sponsors, corporations, endowments, and other institutional clients through a program focused on written asset allocation advice, investment manager and fund searches, and customized performance reporting. The firm’s advisory process combines quantitative and qualitative research to build model asset allocations and includes access to broader derivatives and commodities capabilities.

Founder/Business Owner
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Richard D

Series 63, Series 66

San Diego, CA

LPL Financial

Richard Dahl is a financial advisor with LPL Financial, holding the Series 63 and Series 66 designations and having 43 years of industry experience. His career includes roles at CUSO Financial Services, LP and Sorrento Pacific Financial, LLC prior to his current position at LPL Financial. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolios, third-party asset management, and institutional platforms, supporting over 22,800 advisors and managing more than $819 billion in discretionary assets.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Cody M

Series 66

Rancho Sante Fe, CA

Morgan Stanley

Cody Meza is a financial advisor with Morgan Stanley Wealth Management, holding a Series 66 license and two years of industry experience. Prior to joining Morgan Stanley, he worked at Merrill Lynch for six years and has held positions in various industries including hospitality and automotive. Outside of his advisory role, he is involved with Sunset Trivia, a limited liability company based in San Diego. Morgan Stanley Wealth Management provides advisory programs and tailored financial planning to individuals and institutional clients, managing approximately $2.74 trillion in client assets through a structured planning process that incorporates firm-approved tools and modeling techniques.

General estate planning guidance
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Richard F

Series 63, Series 65

Carlsbad, CA

Morgan Stanley

Richard French is a financial advisor with Morgan Stanley in Carlsbad, CA, holding Series 63 and Series 65 licenses and possessing 42 years of industry experience. He has been associated with various Morgan Stanley entities since 1997. Outside of his advisory role, he is involved in managing real estate rental properties in California. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individuals and institutional clients with a range of advisory programs, including tailored financial planning supported by firm-approved tools and methodologies.

General estate planning guidance
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Konrad P

Series 66

San Diego, CA

J.P. Morgan Securities

Konrad Pi is a Series 66-licensed financial advisor with seven years of industry experience. He is currently with J.P. Morgan Securities and JPMorgan Chase Bank, N.A., where he has worked since 2022. Prior to that, he was with Morgan Stanley for three years and worked in consulting from 2015 to 2018. J.P. Morgan Securities provides institutional consulting services to plan sponsors, corporations, endowments, and other institutional clients through a select group of Wealth Advisors. The program delivers non-discretionary advice focused on asset allocation, investment manager searches, and customized performance reporting, supported by centralized due diligence combining quantitative and qualitative research.

Founder/Business Owner
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Steven S

Series 66

Rancho Santa Fe, CA

Morgan Stanley

Steven Schuknecht is a financial advisor at Morgan Stanley with two years of industry experience. He holds the Series 66 designation and previously worked at RS Hughes Co, Inc. and ImpactOrtho, among other roles. Morgan Stanley Wealth Management provides a range of advisory programs to individuals and institutional clients, offering tailored financial planning through its Financial Advisors and Estate Planning Strategies Group. The firm manages approximately $2.74 trillion in client assets and emphasizes a structured planning process supported by firm-approved tools and modeling techniques.

General estate planning guidance
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Sophia H

Series 66

San Diego, CA

J.P. Morgan Securities

Sophia Hashimoto is a financial advisor at J.P. Morgan Securities with one year of industry experience. She holds a Series 66 designation and has prior work history that includes roles at JPMorgan Chase Bank and UMB Bank. Outside of her advisory work, she has experience associated with Denver Junior Golf and Santa Clara University. J.P. Morgan Securities provides institutional consulting services to plan sponsors, corporations, endowments, and other institutional clients. The firm focuses on written asset allocation advice, investment manager and fund searches, and customized performance reporting supported by centralized due diligence and a combination of quantitative and qualitative research.

Founder/Business Owner
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Brady S

Series 66

San Diego, CA

Charles Schwab

Brady Suter is a financial advisor at Charles Schwab with a Series 66 designation and one year of industry experience. His prior roles include positions at Aztec Shops and Bullseye Reporting. Charles Schwab & Co., Inc. serves a large client base, primarily high- and ultra-high-net-worth individuals, through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm combines non-discretionary advisory services with access to discretionary separately managed accounts and offers integrated brokerage, custody, and cash-sweep solutions.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Jesse H

Series 63, Series 65

San Diego, CA

Merrill

Jesse Higbee is a financial advisor at Merrill with 11 years of industry experience. His career includes positions at Wells Fargo Bank and Wells Fargo Clearing before joining Merrill and Bank of America in 2025. Outside of his advisory role, he occasionally sells items online through eBay. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, and institutional investors.

Tax-loss harvesting Active portfolio management Wealth management
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Nicholas M

CFP®, Series 66

Carlsbad, CA

STIFEL

Nicholas Mc Coy is a CFP® with four years of industry experience, currently serving as a financial advisor at Stifel since 2021. Prior to joining Stifel, he worked for the Los Angeles Angels for five years. Stifel provides brokerage and investment advisory services to a diverse client base, including individuals, institutional clients, charitable organizations, and municipal entities. The firm employs a proprietary investment methodology developed by its Investment Strategy Group to guide asset allocation and financial planning.

General retirement planning Income planning
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Alan S

Series 66

Carlsbad, CA

LPL Financial

Alan Sweeten is a financial advisor with LPL Financial, holding a Series 66 designation and 21 years of industry experience. He has worked with LPL Financial since 2005 and also operates Flight Plan Financial Services, established in 2010. Outside of his advisory work, he is involved in Sweet Renovation Projects, a custom woodworking business. LPL Financial is a national broker-dealer and SEC-registered investment adviser that serves individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of financial planning and asset management services supported by model portfolios, third-party subadvisors, and technology tools for operational and research support.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Edward Q

ChFC®, Series 63, Series 65

Carlsbad, CA

OSAIC

Edward Quinlan is a financial advisor at OSAIC with 44 years of industry experience. He holds the ChFC® designation along with Series 63 and Series 65 licenses. His prior experience includes 14 years at FSC Securities Corporation and 11 years at Advantage Capital Corporation. Quinlan operates Quinlan Financial, a business through which he provides registered products as well as life, health, and disability income insurance. Osaic Wealth serves a diverse client base, including individual investors, retirement plan sponsors, charities, and corporate clients. The firm offers a range of brokerage and advisory services with an investment process focused on model-based asset allocation, portfolio optimization, and access to various third-party managers and proprietary strategies.

Annuities Private / alternative investments
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