Diana Sanchez is a financial advisor with Robert W. Baird & Co. in Roseville, CA, holding Series 63 and Series 65 licenses and bringing 28 years of industry experience. She has been with Robert W. Baird & Co. since 2009. She is part of The DDK Group, a team within Baird’s Private Wealth Management practice that serves individuals, families, pensions, corporations, and institutional clients. The group offers tailored financial planning and portfolio management services, utilizing a combination of in-house and third-party managers across a range of traditional and non-traditional investment strategies.

Seth Kaplan is a financial advisor with Robert W. Baird & Co. in Roseville, CA, holding Series 63 and Series 65 designations and possessing 28 years of industry experience. He has been with Robert W. Baird & Co. since 2008. Outside of his advisory role, he manages a rental property in Sacramento as a landlord. The DDK Group at Robert W. Baird & Co. serves individuals, families, pensions, corporations, and charitable organizations, offering tailored financial planning and portfolio management services. The team employs a combination of in-house and third-party managers, providing a range of strategies from traditional allocations to more complex approaches, alongside municipal advisory and public finance services.

Svatava Pearce is a financial advisor with Ameriprise, holding Series 65 and Series 63 licenses and having 11 years of industry experience. She previously worked at Equitable Advisors and Axa Advisors, LLC. Pearce serves on the board of directors for SIFEDH, a nonprofit organization. Ameriprise Financial Services is a large advisory firm serving individual and institutional clients, offering a specialized Premier Retirement Income service that provides written recommendation reports and ongoing planning advice focused on income sustainability and tax-aware withdrawal strategies.

Kathlyn Pierce is a financial advisor with Primerica Advisors in Sacramento, CA, holding Series 63 and Series 66 licenses and 14 years of industry experience. Her prior roles include positions at Pruco Securities LLC, the Prudential Insurance Company of America, and PFS Investments, Inc. She is also involved with affiliated companies in the sale of loan products and home-related services referrals. Primerica Advisors provides discretionary asset management through its Lifetime Investment Program, serving individual and high-net-worth clients with model-delivery strategies and separately managed accounts. The firm curates third-party asset managers and uses a tiered wrap fee structure for its investment solutions.

Jonathan Brady is a financial advisor at LPL Financial with 29 years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously at Securities America Advisors, Securities America, Inc., and National Planning Corporation. Outside of his advisory role, he has operated a notary service. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations through a national network of investment adviser representatives. The firm provides a range of financial planning and advisory programs, including discretionary and non-discretionary management, supported by research and model portfolios.

Giogenes Antolin Sr. is a financial advisor with Primerica Advisors in Sacramento, CA, holding Series 63 and Series 65 licenses and 13 years of industry experience. He has been with Primerica Advisors since 2012 and Primerica Financial Services since 2012. Outside of advisory work, he is involved in sales of loan products and home-related services through affiliated companies such as Primerica Mortgage, LLC and Primerica Client Services, Inc. Primerica Advisors provides discretionary asset management primarily through its Lifetime Investment Program, which offers model-delivery strategies and selected separately managed account options to individual and high-net-worth clients. The firm curates third-party asset managers and uses a tiered wrap fee structure for its services.

Michael Little is a financial advisor with Morgan Stanley in Sacramento, CA, holding a Series 66 designation and bringing 12 years of industry experience. He has been with Morgan Stanley since 2013 and with Morgan Stanley Private Bank, N.A. since 2015. Outside of his advisory work, he has been involved in local politics as a meet and greet coordinator for a Vacaville City Council campaign. Morgan Stanley Wealth Management serves both individual and institutional clients, offering tailored financial planning and advisory programs supported by firm-approved tools and a structured planning process.

Xue Zheng is a financial advisor with Charles Schwab & Co., Inc., holding Series 63 and Series 66 licenses and three years of industry experience. Prior to joining Schwab in 2025, Xue worked at Bank of America, Merrill, and HSBC. Outside of advisory work, Xue owns and manages several rental properties. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm combines non-discretionary advisory with access to affiliated discretionary SMAs, offering multi-asset model portfolios and a centralized operational structure.

Sean Mullin is a financial advisor with LPL Financial in Sacramento, CA, holding Series 65 and Series 66 credentials and bringing 28 years of industry experience. Prior to joining LPL Financial in 2023, he worked at BMO Bank NA since 2016 and BancWest Investment Services from 2016 to 2023. Outside of his advisory role, he is associated with a family business entity used for tax and investment purposes. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, credit unions, corporations, and charitable organizations through a large network of investment adviser representatives. The firm offers a range of advisory programs, financial planning, and brokerage services, using both discretionary and non-discretionary management supported by internal and third-party research.

Harlan Van Vooren is a financial advisor with Robert Baird & Co. in Auburn, CA, holding Series 63 and Series 65 licenses and bringing 27 years of industry experience. He has worked at Morgan Stanley Smith Barney since 2009. He is part of The DDK Group, a team within Robert W. Baird & Co.’s Private Wealth Management practice that serves individuals, families, pensions, corporations, and charitable organizations. The group offers customized financial planning and portfolio management services, utilizing a range of strategies from traditional equity and fixed-income to more complex allocations, and provides both discretionary and non-discretionary management options.

Theresa Schnetz is a financial advisor with Raymond James & Associates, holding Series 63 and Series 65 licenses and bringing 38 years of industry experience. She joined Raymond James in 2025 after a 15-year tenure at Merrill. Raymond James & Associates is a large, dually registered broker-dealer and SEC-registered investment adviser serving individuals, institutions, and municipal entities with a broad range of financial planning and consulting services. The firm utilizes a variety of portfolio management styles supported by affiliated research and offers specialized municipal advisory and employer consulting programs.

Ronald Segon is a financial advisor at Cetera with 22 years of industry experience. He holds the Series 63 and Series 66 designations and has worked at firms including LPL Financial, Next Financial Group, and Calton & Associates. He is involved with Sierra Ridge Wealth Management, a DBA related to his advisory business. Cetera Investment Advisers LLC is an SEC-registered firm serving individuals, retirement plans, corporate, charitable, and institutional clients. The firm provides a range of portfolio management and financial planning services through a multi-manager platform with options including model portfolios, third-party managers, and bespoke strategies.

Vanessa Ray is a financial advisor at Merrill with Series 63 and Series 66 licenses and three years of industry experience. She previously worked at Wells Fargo Clearing and Wells Fargo Bank. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers model-based and discretionary investment strategies for individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Guy Lamb is a financial advisor at LPL Financial with 20 years of industry experience. He holds Series 63, Series 65, and Series 66 licenses. His prior experience includes roles at BMO Bank NA, Mariner Wealth Advisors, Fifth Third Wealth Advisors LLC, and Wells Fargo. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, credit unions, corporations, and charitable organizations. The firm offers a range of advisory programs, financial planning, and retirement plan consulting through a national network of investment adviser representatives.

Rebecca Horrell is a financial advisor with Wells Fargo Clearing, holding Series 63 and Series 66 licenses and 11 years of industry experience. She has worked at Wells Fargo Clearing since 2016 and previously at WELLS FARGO Advisors, LLC from 2014 to 2016, with additional experience at Wells Fargo Bank since 2003. Outside of her advisory role, she serves as treasurer for Summitview Child and Family Services, where she participates in financial policy development and organizational governance. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA plans and non-qualified deferred compensation plans, offering both discretionary and non-discretionary services. The firm’s process is IPS-driven and incorporates modern portfolio theory, with a notable inclusion of insurance-related investment options and bank deposit sweep programs among its offerings.

Robert Ferriman III is a financial advisor with Robert W. Baird & Co. in Roseville, CA, holding Series 63 and Series 65 licenses and bringing 36 years of industry experience. He has been with Robert W. Baird since 2009. Outside of his advisory role, he serves as Chairman of the Finance Committee for Arts and Culture El Dorado. Robert W. Baird & Co. is an institutional firm serving individuals, corporate and business clients, pensions, profit-sharing plans, and charitable organizations through a range of financial planning, portfolio management, and advisory services. The firm offers a mix of manager-traded and model-traded strategies, tax-management capabilities, and ongoing manager selection supported by internal research, serving approximately $394 billion in regulatory assets under management as of December 31, 2025.

Jarett Liddicoat is a Wealth Management Advisor with Merrill Lynch Wealth Management. Since joining Merrill Lynch in 2004, he has focused on developing long-term financial advisory relationships tailored to each client's unique goals, risk tolerance, and time horizon. He provides a range of financial and investment services including wealth management, retirement planning, college planning, and portfolio management, supported by in-depth research and specialized resources. His client focus areas include divorce transition planning, education planning, family wealth management strategies, socially responsible and ESG investing, retirement income, and small business strategies. Jarett holds Bachelor's of Science degrees in Exercise Physiology from the University of California at Davis and Nursing from St. Mary's/Samuel Merritt College. He is FINRA Series 7 and 66 registered, holds life and health insurance licenses, and has earned professional designations such as Chartered Retirement Planning Counselor (CRPC), Certified Plan Fiduciary Advisor (CPFA), Personal Investment Advisor (PIA), and Retirement Benefits Consultant (RBC). Prior to his financial advisory career, he spent eight years as a critical care and trauma nurse. Jarett and his wife Leanne, who is a partner in a local optometric practice, have been longtime residents of the Granite Bay area before relocating to Newcastle in 2018. They are active members of Bayside Church, where Jarett volunteers with a special needs group, reflecting his commitment to community involvement. He is also a father of twin daughters born in 2008 and enjoys a variety of personal interests including billiards, football, golfing, music, table tennis, tennis, volleyball, watching movies, woodworking, and spending time with his family.

John Pruess is a financial advisor at UBS Financial Services with 27 years of industry experience. He holds Series 63 and Series 66 credentials and has been with UBS since 2015. Based in Sacramento, CA, he provides services through one of the largest financial advisory firms. UBS Financial Services serves individual, corporate, and institutional clients offering brokerage and investment advisory services, including fee-based financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management, operating as a broker-dealer, investment adviser, and futures commission merchant.

Jason Won is a financial advisor at Morgan Stanley with 11 years of industry experience. He holds the Series 66 designation and has been with Morgan Stanley and its Private Bank division since 2013 and 2015, respectively. Morgan Stanley Wealth Management offers a range of advisory programs to both individual and institutional clients, emphasizing structured financial planning supported by firm-approved tools and models. The firm manages approximately $2.74 trillion in client assets and provides tailored financial planning through its Financial Advisors and Estate Planning Strategies Group.

David Aton is a CFP®-designated financial advisor with 29 years of industry experience. He has been with Ameriprise since 2005, currently serving clients through its Roseville, CA office. Outside of advisory work, he is involved in independent insurance brokering, including life and health insurance products. Ameriprise offers a retirement-income planning service tailored to individuals nearing or in retirement with significant investable assets. The firm’s approach combines research, modeling, and tax-efficiency analysis to provide non-discretionary recommendations through a centralized consulting team, emphasizing managed accounts and algorithmic support in its planning process.