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David C

Series 66

Sacramento, CA

Merrill

David Cloninger is a Senior Financial Advisor with Merrill Lynch Wealth Management, specializing in wealth management for high net worth and influential individuals in Northern California. He has over 18 years of experience advising clients, focusing on maximizing portfolio growth while integrating capital preservation strategies to enhance financial stability. His areas of expertise include college education planning, executive compensation, family wealth management, personal retirement planning, portfolio management services, tax minimization, and retirement income. David holds a Bachelor's Degree from the University of the Pacific and professional designations including CERTIFIED PLAN FIDUCIARY ADVISOR (CPFA), Personal Investment Advisor (PIA), and Retirement Accredited Financial Advisor (RAFA). He is fluent in English and German. Committed to community involvement, David participates in programs such as Saint John's Program for Real Change, reflecting his dedication to supporting the Greater Sacramento Area. A native of Sacramento, he resides in East Sacramento where he raises his three children and contributes to local philanthropic and youth sports initiatives.

Wealth management Retirement income strategy General retirement planning College savings (529s, UTMA, etc.) Exec comp design Parents
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Diana C

Series 63, Series 65

Roseville, CA

Robert Baird & Co.

Diana Sanchez is a financial advisor with Robert W. Baird & Co. in Roseville, CA, holding Series 63 and Series 65 licenses and bringing 28 years of industry experience. She has been with Robert W. Baird & Co. since 2009. She is part of The DDK Group, a team within Baird’s Private Wealth Management practice that serves individuals, families, pensions, corporations, and institutional clients. The group offers tailored financial planning and portfolio management services, utilizing a combination of in-house and third-party managers across a range of traditional and non-traditional investment strategies.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Seth K

Series 63, Series 65

Roseville, CA

Robert Baird & Co.

Seth Kaplan is a financial advisor with Robert W. Baird & Co. in Roseville, CA, holding Series 63 and Series 65 designations and possessing 28 years of industry experience. He has been with Robert W. Baird & Co. since 2008. Outside of his advisory role, he manages a rental property in Sacramento as a landlord. The DDK Group at Robert W. Baird & Co. serves individuals, families, pensions, corporations, and charitable organizations, offering tailored financial planning and portfolio management services. The team employs a combination of in-house and third-party managers, providing a range of strategies from traditional allocations to more complex approaches, alongside municipal advisory and public finance services.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Svatava P

Series 63, Series 65

Gold River, CA

Ameriprise

Svatava Pearce is a financial advisor at Ameriprise with 11 years of industry experience. She holds Series 63 and Series 65 credentials and has previously worked at Equitable Advisors and Axa Advisors, LLC. Pearce serves as a board member of SIFEDH, a nonprofit organization based in Folsom, CA. Ameriprise Financial Services is a large advisory firm serving individual and institutional clients, offering specialized retirement income planning focused on dependable income sources and tax-aware withdrawal strategies. The firm uses a combination of investment research, third-party data, and algorithmic tools to support its recommendations, which are implemented on a non-discretionary basis.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Kathlyn P

Series 63, Series 66

Sacramento, CA

Primerica Advisors

Kathlyn Pierce is a financial advisor with Primerica Advisors in Sacramento, CA, holding Series 63 and Series 66 licenses and 14 years of industry experience. Her prior roles include positions at Pruco Securities LLC, the Prudential Insurance Company of America, and PFS Investments, Inc. She is also involved with affiliated companies in the sale of loan products and home-related services referrals. Primerica Advisors provides discretionary asset management through its Lifetime Investment Program, serving individual and high-net-worth clients with model-delivery strategies and separately managed accounts. The firm curates third-party asset managers and uses a tiered wrap fee structure for its investment solutions.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Jonathan B

Series 63, Series 65

Antelope, CA

LPL Financial

Jonathan Brady is a financial advisor with LPL Financial and holds Series 63 and Series 65 licenses. He has 29 years of industry experience, including prior roles at Cetera Wealth Services, Securities America, and National Planning Corporation. He is also a commissioned notary public. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions through a broad network of investment adviser representatives. The firm offers a range of financial planning and investment management services, utilizing model portfolios, third-party subadvisors, and customized strategies.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Giogenes A

Series 63, Series 65

Rancho Cordova, CA

Primerica Advisors

Giogenes Antolin Sr. is a financial advisor with Primerica Advisors in Sacramento, CA, holding Series 63 and Series 65 licenses and 13 years of industry experience. He has been with Primerica Advisors since 2012 and Primerica Financial Services since 2012. Outside of advisory work, he is involved in sales of loan products and home-related services through affiliated companies such as Primerica Mortgage, LLC and Primerica Client Services, Inc. Primerica Advisors provides discretionary asset management primarily through its Lifetime Investment Program, which offers model-delivery strategies and selected separately managed account options to individual and high-net-worth clients. The firm curates third-party asset managers and uses a tiered wrap fee structure for its services.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Michael L

Series 66

Sacramento, CA

Morgan Stanley

Michael Little is a financial advisor with Morgan Stanley in Sacramento, CA, holding a Series 66 designation and bringing 12 years of industry experience. He has been with Morgan Stanley since 2013 and with Morgan Stanley Private Bank, N.A. since 2015. Outside of his advisory work, he has been involved in local politics as a meet and greet coordinator for a Vacaville City Council campaign. Morgan Stanley Wealth Management serves both individual and institutional clients, offering tailored financial planning and advisory programs supported by firm-approved tools and a structured planning process.

General estate planning guidance
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Xue Z

Series 63, Series 66

Roseville, CA

Charles Schwab

Xue Zheng is a financial advisor with Charles Schwab & Co., Inc., holding Series 63 and Series 66 licenses and three years of industry experience. Prior to joining Schwab in 2025, Xue worked at Bank of America, Merrill, and HSBC. Outside of advisory work, Xue owns and manages several rental properties. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm combines non-discretionary advisory with access to affiliated discretionary SMAs, offering multi-asset model portfolios and a centralized operational structure.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Sean M

Series 65, Series 66

Sacramento, CA

LPL Financial

Sean Mullin is a financial advisor with LPL Financial, holding Series 65 and Series 66 credentials and bringing 28 years of industry experience. His career includes roles at BMO Bank NA, BancWest Investment Services, Merrill, Banc of America Investment Services, and Quick & Reilly. Mullin is also involved with CSMJ Family LLC, a family business entity used for tax and investment purposes. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolios, third-party asset management, and institutional platforms, supported by a network of over 22,800 advisors.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Harlan V

Series 63, Series 65

Roseville, CA

Robert Baird & Co.

Harlan Van Vooren is a financial advisor with Robert Baird & Co. in Auburn, CA, holding Series 63 and Series 65 licenses and bringing 27 years of industry experience. He has worked at Morgan Stanley Smith Barney since 2009. He is part of The DDK Group, a team within Robert W. Baird & Co.’s Private Wealth Management practice that serves individuals, families, pensions, corporations, and charitable organizations. The group offers customized financial planning and portfolio management services, utilizing a range of strategies from traditional equity and fixed-income to more complex allocations, and provides both discretionary and non-discretionary management options.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Theresa S

Series 63, Series 65

Sacramento, CA

Raymond James & Associates

Theresa Schnetz is a financial advisor with Raymond James & Associates in Sacramento, CA, holding Series 63 and Series 65 licenses and bringing 39 years of industry experience. She previously worked for Merrill for 15 years before joining Raymond James in 2025. Raymond James & Associates is a large dually registered broker-dealer and SEC-registered investment adviser with approximately $501 billion in assets under management. The firm serves a diverse client base, including individuals, institutions, and municipal entities, providing tailored financial planning and investment consulting through a range of portfolio management styles and affiliated research.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Ronald S

Series 63, Series 66

Roseville, CA

Cetera

Ronald Segon is a financial advisor at Cetera with 22 years of industry experience. He holds the Series 63 and Series 66 designations and has worked at firms including LPL Financial, Next Financial Group, and Calton & Associates. He is involved with Sierra Ridge Wealth Management, a DBA related to his advisory business. Cetera Investment Advisers LLC is an SEC-registered firm serving individuals, retirement plans, corporate, charitable, and institutional clients. The firm provides a range of portfolio management and financial planning services through a multi-manager platform with options including model portfolios, third-party managers, and bespoke strategies.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Vanessa R

Series 63, Series 66

Sacramento, CA

Merrill

Vanessa Ray is a financial advisor at Merrill with Series 63 and Series 66 licenses and three years of industry experience. She previously worked at Wells Fargo Clearing and Wells Fargo Bank. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers model-based and discretionary investment strategies for individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Guy L

Series 63, Series 65, Series 66

Sacramento, CA

LPL Financial

Guy Lamb is a financial advisor at LPL Financial with 20 years of industry experience. He holds Series 63, 65, and 66 licenses and has worked previously with BMO Bank NA, Mariner Wealth Advisors, Fifth Third Wealth Advisors LLC, and Wells Fargo in various capacities. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers financial planning, model portfolio programs, third-party asset management, and institutional platforms, providing advice and account management through a large network of investment adviser representatives.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Rebecca H

Series 63, Series 66

Sacramento, CA

Wells Fargo Clearing

Rebecca Horrell is a financial advisor with Wells Fargo Clearing, holding Series 63 and Series 66 licenses and 11 years of industry experience. She has worked at Wells Fargo Clearing since 2016 and previously at WELLS FARGO Advisors, LLC from 2014 to 2016, with additional experience at Wells Fargo Bank since 2003. Outside of her advisory role, she serves as treasurer for Summitview Child and Family Services, where she participates in financial policy development and organizational governance. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA plans and non-qualified deferred compensation plans, offering both discretionary and non-discretionary services. The firm’s process is IPS-driven and incorporates modern portfolio theory, with a notable inclusion of insurance-related investment options and bank deposit sweep programs among its offerings.

Retired Founder/Business Owner
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Robert F

Series 63, Series 65

Roseville, CA

Robert Baird & Co.

Robert Ferriman III is a financial advisor with Robert W. Baird & Co. in Roseville, CA, holding Series 63 and Series 65 licenses and bringing 36 years of industry experience. He has been with Robert W. Baird since 2009. Outside of his advisory role, he serves as Chairman of the Finance Committee for Arts and Culture El Dorado. Robert W. Baird & Co. is an institutional firm serving individuals, corporate and business clients, pensions, profit-sharing plans, and charitable organizations through a range of financial planning, portfolio management, and advisory services. The firm offers a mix of manager-traded and model-traded strategies, tax-management capabilities, and ongoing manager selection supported by internal research, serving approximately $394 billion in regulatory assets under management as of December 31, 2025.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Jarett L

Series 66

Roseville, CA

Merrill

Jarett Liddicoat is a Wealth Management Advisor with Merrill Lynch Wealth Management. Since joining Merrill Lynch in 2004, he has focused on developing long-term financial advisory relationships tailored to each client's unique goals, risk tolerance, and time horizon. He provides a range of financial and investment services including wealth management, retirement planning, college planning, and portfolio management, supported by in-depth research and specialized resources. His client focus areas include divorce transition planning, education planning, family wealth management strategies, socially responsible and ESG investing, retirement income, and small business strategies. Jarett holds Bachelor's of Science degrees in Exercise Physiology from the University of California at Davis and Nursing from St. Mary's/Samuel Merritt College. He is FINRA Series 7 and 66 registered, holds life and health insurance licenses, and has earned professional designations such as Chartered Retirement Planning Counselor (CRPC), Certified Plan Fiduciary Advisor (CPFA), Personal Investment Advisor (PIA), and Retirement Benefits Consultant (RBC). Prior to his financial advisory career, he spent eight years as a critical care and trauma nurse. Jarett and his wife Leanne, who is a partner in a local optometric practice, have been longtime residents of the Granite Bay area before relocating to Newcastle in 2018. They are active members of Bayside Church, where Jarett volunteers with a special needs group, reflecting his commitment to community involvement. He is also a father of twin daughters born in 2008 and enjoys a variety of personal interests including billiards, football, golfing, music, table tennis, tennis, volleyball, watching movies, woodworking, and spending time with his family.

Wealth management General retirement planning College savings (529s, UTMA, etc.) Retirement income strategy ESG / Sustainable investing Parents Values-based investing SRI/ESG (Socially Responsible Investing/Environmental, Social and Corporate Governance) Dual Income Family
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John P

Series 63, Series 66

Sacramento, CA

UBS Financial Services

John Pruess is a financial advisor at UBS Financial Services with 27 years of industry experience. He holds Series 63 and Series 66 credentials and has been with UBS since 2015. Based in Sacramento, CA, he provides services through one of the largest financial advisory firms. UBS Financial Services serves individual, corporate, and institutional clients offering brokerage and investment advisory services, including fee-based financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management, operating as a broker-dealer, investment adviser, and futures commission merchant.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Jason W

Series 66

Sacramento, CA

Morgan Stanley

Jason Won is a Series 66-licensed financial advisor with Morgan Stanley in Sacramento, CA, with 12 years of industry experience. He has been with Morgan Stanley and its affiliated Private Bank since 2013. Morgan Stanley Wealth Management serves both individual and institutional clients, offering a variety of advisory programs with a focus on tailored financial planning supported by firm-approved tools and models. The firm manages a substantial portfolio of client assets and provides planning services both directly and through employer agreements.

General estate planning guidance
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