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Erika B

Series 66

Los Angeles, CA

UBS Financial Services

Erika Balla is a financial advisor at UBS Financial Services with 15 years of industry experience. She holds the Series 66 designation and has worked at UBS Financial Services since 2013, including a brief tenure at Manhattan West. Based in Los Angeles, CA, her career is primarily focused within UBS firms. UBS Financial Services Inc. serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including fee-based financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services and uses proprietary research and model-based asset allocations to tailor plans to clients’ goals and risk tolerances.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Gerad H

Series 66

Beverly Hills, CA

Morgan Stanley

Gerad Herkey is a financial advisor at Morgan Stanley with 13 years of industry experience. He has been with Morgan Stanley since 2014 and holds a Series 66 designation. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients. The firm offers a variety of financial planning and advisory programs, utilizing structured planning tools and investment research to support client strategies.

General estate planning guidance
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Tracy P

Series 63, Series 66

Los Angeles, CA

J.P. Morgan Securities

Tracy Pulvers is a financial advisor at J.P. Morgan Securities with 59 years of industry experience. She holds Series 63 and Series 66 designations and has worked at firms including RBC Capital Markets and City National Bank. Since 2021, she has been employed by both J.P. Morgan Securities and JPMorgan Bank, enabling her to offer certain banking products in addition to investment services. J.P. Morgan Securities LLC provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, delivering asset allocation advice, investment manager searches, and customized performance reporting. The firm combines large institutional advisory operations with brokerage and investment management capabilities, offering recommendations on a non-discretionary basis while clients retain final decision-making authority.

Wealth management Executive Founder/Business Owner
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Leon Y

Series 66

Los Angeles, CA

Merrill

Leon Yu is a financial advisor at Merrill with a Series 66 designation and four years of industry experience. He has worked at Bank of America since 2022 and has been with Merrill since 2021. Prior to his advisory roles, he spent time in mentorship and education positions. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers model-based and discretionary investment strategies for a range of clients, including individuals, high-net-worth clients, and institutional investors.

Tax-loss harvesting Active portfolio management Wealth management
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Andrew L

Series 66

Los Angeles, CA

Wells Fargo Clearing

Andrew Lavoie is a financial advisor with Wells Fargo Clearing in Los Angeles, CA, holding a Series 66 license and three years of industry experience. Prior to joining Wells Fargo Clearing in 2022, he operated Andrew Lavoie Consulting and worked at HCL America and Appetize Technologies. He is also an instructor at Coast Community College District, teaching basic finance, business, banking, and accounting courses. Wells Fargo Clearing provides retirement plan consulting to ERISA-qualified and non-qualified deferred compensation plans, offering both discretionary and non-discretionary services. The firm’s advisory process is IPS-driven and incorporates modern portfolio theory, with a broader range of financial product offerings than is typical for large institutional advisors.

Retired Founder/Business Owner
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Adam F

Series 66

Glendale, CA

Cambridge Investment Research Advisors

Adam Fallert is a financial advisor with Cambridge Investment Research Advisors, holding a Series 66 designation and 13 years of industry experience. His prior roles include positions at Bank of America, Merrill, Northwestern Mutual, and Prudential. Cambridge Investment Research Advisors is a large SEC-registered firm serving a diverse client base that includes individuals, retirement plans, charitable organizations, and trusts. The firm offers financial planning, investment management, and retirement plan advisory services through a network of independent financial professionals, with multiple investment platforms and both proprietary and third-party strategies.

Wealth management Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Annuities Self-Employed
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Gloria C

Series 63, Series 65

Los Angeles, CA

J.P. Morgan Securities

Gloria Chang is a financial advisor at J.P. Morgan Securities with 11 years of industry experience. She holds Series 63 and Series 65 licenses and has worked at multiple affiliated entities within the JPMorgan Chase organization since 2014. Outside of her advisory role, she serves as a board member of Asian Americans Advancing Justice SoCal and provides advisory services to beauty industry founders through BrainTrust Founders Studio. J.P. Morgan Securities provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, utilizing a process that combines quantitative asset-allocation modeling, centralized due diligence, and an ESG eligibility framework.

Wealth management Executive Founder/Business Owner
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Justin T

Series 66

Beverly Hills, CA

Morgan Stanley

Justin Tabit is a financial advisor with Morgan Stanley in Beverly Hills, CA, holding a Series 66 designation and nine years of industry experience. Prior to joining Morgan Stanley Private Bank and Morgan Stanley Smith Barney LLC in 2025, he worked at Bank of America and Merrill Lynch. Outside of his advisory role, he is the sole proprietor of an investment-related real estate business in Venice, CA. Morgan Stanley Wealth Management is a large SEC-registered adviser and broker-dealer serving individual and institutional clients with a range of advisory programs, including tailored financial planning supported by firm-approved tools and analyses. The firm manages approximately $2.74 trillion in client assets and offers services both directly and through corporate financial planning agreements.

General estate planning guidance
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Mikko S

Series 66

Burbank, CA

Edward Jones

Mikko Sperber is a financial advisor at Edward Jones in Burbank, CA, holding a Series 66 designation with one year of industry experience. His prior roles include work at Pluto Partners and the Santa Monica Education Foundation. Sperber is also the founder and of counsel for Fundamental Strategy, a nonprofit management advisory where he mentors nonprofit executives and consultants. Edward Jones is a full-service wealth management firm serving individual and institutional clients, offering a range of advisory programs and investment solutions supported by a nationwide network of over 23,000 financial advisors.

Retirement income strategy Business ownership considerations Retirement plans for business owners (SEP, solo 401k) Business succession planning General estate planning guidance Founder/Business Owner Entertainment Industry
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Caroline A

Series 63, Series 65

Los Angeles, CA

Wells Fargo Clearing

Caroline Agamata Mccormick is a financial advisor at Wells Fargo Clearing with 33 years of industry experience. She holds Series 63 and Series 65 designations and has been with Wells Fargo Clearing since 2016, following seven years at Wells Fargo Advisors LLC. She also serves as a trustee for her parents. Wells Fargo Clearing provides retirement plan consulting services to qualified ERISA and non-qualified deferred compensation plans, offering both discretionary and non-discretionary investment advice. The firm’s process is IPS-driven and includes a broader range of financial product offerings than typical large institutional advisers, such as insurance-related vehicles and bank deposit sweep options.

Retired Founder/Business Owner
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Caroline Rose W

Series 66

Los Angeles, CA

Wells Fargo Clearing

Caroline Rose Werlin is a financial advisor with Wells Fargo Clearing in Los Angeles, CA. She holds a Series 66 designation and has six years of industry experience. Her prior work includes one year at Ronda Spinak before joining Wells Fargo Clearing in 2018. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients, including pension and charitable organizations. The firm offers a range of investment advisory services, financial planning, and retirement plan consulting, utilizing research from Wells Fargo Investment Institute and third-party sources to support its investment approach.

Retired Founder/Business Owner
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Tal F

Series 63, Series 66

Los Angeles, CA

J.P. Morgan Securities

Tal Feldman is a financial advisor at J.P. Morgan Securities with 14 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at JPMorgan Chase Bank, N.A., Bank of America, N.A., and Merrill. Feldman is based in Los Angeles, CA. J.P. Morgan Securities provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting. The firm combines large institutional advisory operations with brokerage and investment management capabilities, delivering recommendations on a non-discretionary basis.

Wealth management Executive Founder/Business Owner
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Ronald M

Series 63, Series 65

Los Angeles, CA

J.P. Morgan Securities

Ronald Munman is a financial advisor with J.P. Morgan Securities in Los Angeles, holding Series 63 and Series 65 licenses and having 23 years of industry experience. He has worked at J.P. Morgan Securities since 2008 and is also employed by JPMorgan Chase Bank, where he can offer bank products and services including deposit and credit products. J.P. Morgan Securities LLC provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, delivering asset allocation advice, investment manager searches, and customized performance reporting through a select group of Wealth Advisors. As part of J.P. Morgan, the firm combines institutional advisory operations with brokerage, distribution, and investment management capabilities.

Wealth management Executive Founder/Business Owner
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Ashley N

CFP®, Series 63

Los Angeles, CA

Charles Schwab

Ashley Nobel is a CFP® with six years of industry experience, currently serving at Charles Schwab since 2019. Prior to that, she worked at Bank of America and California State University Northridge. Nobel holds Series 63 certification and is based in Los Angeles, CA. Charles Schwab & Co., Inc. serves a large client base, primarily high- and ultra-high-net-worth individuals, through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm provides both non-discretionary and discretionary investment guidance, utilizing multi-asset model portfolios and formal alternative-investment processes.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Hilary K

Series 66

Los Angeles, CA

Merrill

Hilary Ketchum is a financial advisor at Merrill with 12 years of industry experience. She holds the Series 66 designation and has been with Merrill since 2014. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers model-based and discretionary investment strategies for individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Zachary S

Series 66

Los Angeles, CA

Merrill

Zachary Stitzer serves as a Senior Financial Advisor at Merrill Lynch Wealth Management. In his role, he focuses on understanding clients' goals, priorities, and financial circumstances to develop personalized wealth management strategies. His expertise includes college education planning, family wealth management strategies, retirement planning, and legacy planning, among other areas. Zachary emphasizes a client-centered approach, aiming to simplify investing complexities and provide guidance that aligns with clients' risk tolerance, time horizon, liquidity needs, and long-term objectives. He holds a Bachelor's Degree from Northeastern University and is a Personal Investment Advisor (PIA). Zachary is also involved with professional organizations such as Closer To Free and Discovery To Cure. Outside of his professional activities, he has interests in adventure sports, baseball, football, golfing, skiing, tennis, and traveling.

Wealth management Retirement income strategy General retirement planning College savings (529s, UTMA, etc.) Multi-generational wealth transfer Women Professionals
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Nune K

Series 63, Series 66

Los Angeles, CA

Merrill

Nune Khachatryan is a financial advisor at Merrill with 10 years of industry experience. She holds Series 63 and Series 66 licenses and has worked at Merrill since 2018. Prior to that, she was employed at City National Bank for nine years. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Neal L

Series 66

Valencia, CA

Thrivent Investment Management

Neal Larsen is a financial advisor at Thrivent Investment Management with three years of industry experience. He holds the Series 66 designation and has previously worked with firms including Scorpion Internet Marketing and 1st Global Advisors. Larsen serves as a board member for the Samaritan Center, a nonprofit organization providing resources to the homeless population in Simi Valley. Thrivent Investment Management offers Dedicated Planning Services to individuals, families, businesses, and nonprofit clients, focusing on comprehensive goal-based financial analyses and planning across a wide range of topics. The firm’s approach separates planning services from managed accounts and does not include discretionary trading authority for its planning engagements.

Business ownership considerations
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Ashley W

Series 66

Los Angeles, CA

Raymond James Financial

Ashley Warne is a financial advisor at Raymond James Financial with 16 years of industry experience. She holds a Series 66 designation and has been with Raymond James since 2011. Outside of her advisory role, Warne is the sole owner of two support companies, Advisor Ashley, Inc. and Financial Formwork, serving in various officer capacities. Raymond James Financial Services Advisors, Inc. provides financial planning, investment consulting, and advisory services to a diverse client base including individuals, high-net-worth clients, corporations, and institutional clients. The firm offers non-discretionary planning and investment consulting tailored to client goals, utilizing risk profiling and analytical tools, and supports municipal and public-finance work through a unique affiliation with a municipal advisor.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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Jesse A

Series 63, Series 65

Los Angeles, CA

UBS Financial Services

Jesse Amarillas is a financial advisor with UBS Financial Services in Los Angeles, CA, holding Series 63 and Series 65 licenses and 30 years of industry experience. He has been with UBS Financial Services Inc. since 2009. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including fee-based financial planning and portfolio management, supported by proprietary research and model-based asset allocations. The firm combines institutional trading capabilities with wealth management services and offers a broad range of capital markets solutions.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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