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Alex P

Series 66

San Francisco, CA

J.P. Morgan Securities

Alex Pineda is a financial advisor at J.P. Morgan Securities with a Series 66 designation and one year of industry experience. Prior to joining J.P. Morgan Securities in 2024, he worked at JPMorgan Chase Bank, N.A., First Republic Bank, and Bank of America. J.P. Morgan Securities provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, combining quantitative asset-allocation modeling with centralized due diligence and an ESG eligibility framework.

Wealth management Executive Founder/Business Owner
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Vivian C

Series 63, Series 65

San Ramon, CA

LPL Financial

Vivian Chuan Sun is a financial advisor with LPL Financial based in San Ramon, CA, holding Series 63 and Series 65 licenses and having 28 years of industry experience. She previously worked with Morgan Stanley Private Bank and Morgan Stanley Smith Barney. Sun is a founder, member, and secretary of the Five Loaves & Two Fishes Global Foundation, a nonprofit organization. LPL Financial is an SEC-registered investment adviser and broker-dealer that serves individuals, retirement plans, financial institutions, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of advisory programs, financial planning, and consulting services, utilizing model portfolios and research from various sources alongside discretionary and non-discretionary management options.

College savings (529s, UTMA, etc.)
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Aspasia I

Series 66

San Francisco, CA

J.P. Morgan Securities

Aspasia Iosifellis is a financial advisor with J.P. Morgan Securities, holding a Series 66 credential and bringing one year of industry experience. She has previously worked at First Republic Bank and Silicon Valley Bank. Outside of her advisory role, she serves as Treasurer and Board of Directors member for the Greek American Professional Women Society, a nonprofit organization focused on promoting Greek culture and providing scholarships. J.P. Morgan Securities LLC offers institutional consulting services to clients such as corporations and foundations, providing asset allocation advice, investment manager searches, and customized performance reporting through a team of Wealth Advisors. The firm combines institutional advisory capabilities with brokerage and investment management services, delivering recommendations on a non-discretionary basis.

Wealth management Executive Founder/Business Owner
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Ellen N

CFP®, Series 63

Walnut Creek, CA

Wells Fargo Clearing

Ellen Neumark is a CFP®-certified financial advisor with 41 years of industry experience. She has been with Wells Fargo Clearing since 2016 and previously worked at Wells Fargo Advisors LLC from 2009 to 2016. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA and non-qualified deferred compensation plans, offering both discretionary and non-discretionary services. The firm’s IPS-driven advisory process incorporates modern portfolio theory and includes a broad range of investment options, such as insurance-related vehicles and bank deposit sweep programs.

Retired Founder/Business Owner
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Jon K

Series 63, Series 65

San Francisco, CA

Morgan Stanley

Jon King is a financial advisor with Morgan Stanley in San Francisco, holding Series 63 and Series 65 designations and having 25 years of industry experience. He has worked at Morgan Stanley since 2009 and has been part of Morgan Stanley Private Bank, N.A. since 2022. Morgan Stanley Wealth Management provides a range of advisory programs to individuals and institutions, including financial planning and estate strategies. The firm manages approximately $2.74 trillion in client assets and employs a structured planning process using firm-approved tools, though clients are responsible for plan implementation and updates.

General estate planning guidance
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Stevan H

Series 66

San Ramon, CA

Cambridge Investment Research Advisors

Stevan Hoffman is a financial advisor with Cambridge Investment Research Advisors in San Ramon, CA, holding a Series 66 license and 23 years of industry experience. He has been with Cambridge since 2014. Outside of his advisory role, Hoffman co-owns a European Wax Center franchise and serves as its treasurer through Arnold-Kahana and Hoffman, LLC. Cambridge Investment Research Advisors is a large SEC-registered firm serving individuals, pension plans, charitable organizations, trusts, estates, and retirement-plan sponsors. The firm offers financial planning, investment management, and retirement advisory services through independent Financial Professionals using a variety of portfolio management approaches and platform arrangements.

Wealth management Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Annuities Self-Employed
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Hannah Q

Series 66

San Mateo, CA

Charles Schwab

Hannah Quinton is a financial advisor at Charles Schwab with 19 years of industry experience and holds a Series 66 designation. She has worked at Charles Schwab and its affiliated entities since 2016 and was previously employed at TD Ameritrade from 2022 to 2024. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm operates a hybrid advisory model combining non-discretionary client relationships with access to discretionary separately managed accounts and offers multi-asset model portfolios supported by centralized supervisory and custody arrangements.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Norman L

Series 65, Series 63

San Leandro, CA

LPL Financial

Norman Lam is a financial advisor with LPL Financial in San Leandro, CA, holding Series 63 and Series 65 licenses and bringing ten years of industry experience. His prior roles include positions at BMO Investment Services, Wells Fargo, JP Morgan Chase, Charles Schwab, and Transamerica Financial Advisors. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations through a national network of investment adviser representatives. The firm provides a range of advisory programs and financial planning services, including discretionary and non-discretionary management supported by research and model portfolios.

College savings (529s, UTMA, etc.)
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Syed S

Series 63, Series 66

Burlingame, CA

Fidelity

Ali Shan is a Financial Consultant at Fidelity Investments, where he collaborates with clients and their families to develop customized financial plans aligned with their distinctive goals and priorities. His approach incorporates investment planning, retirement planning, and tax-efficient investing to assist clients in growing, protecting, and transferring wealth. Ali has held various roles in the financial services sector, including Investment Consultant at Fidelity Investments from 2024 to 2025, Sr. Premier Banker at Wells Fargo from 2022 to 2024, Financial Advisor at ADP Merrill Lynch from 2021 to 2022, and Relationship Manager at Bank of America from 2020 to 2021. He holds a California Insurance License and is proficient in Hindi, Punjabi, and Urdu. Outside of his professional duties, Ali engages in cooking and baking, enjoys outdoor adventures, and traveling.

Wealth management General retirement planning Retirement income strategy Income planning General tax planning Financial Professional
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Masood N

Series 65, Series 63

San Francisco, CA

J.P. Morgan Securities

Masood Niazi is a financial advisor at J.P. Morgan Securities with eight years of industry experience. He holds Series 65 and Series 63 licenses and has worked at firms including Citigroup and Merrill. Outside of finance, he was involved in an import-export and automobile business, Niazi Import Export LLC/Empire Motors, from 2020 to 2021. J.P. Morgan Securities provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors through its Institutional Consulting Services program. The firm combines quantitative asset-allocation modeling with centralized due diligence and incorporates an ESG eligibility framework in its recommendations.

Wealth management Executive Founder/Business Owner
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Linh W

Series 63, Series 65

Danville, CA

Wells Fargo Clearing

Linh Wong is a financial advisor with Wells Fargo Clearing, holding Series 63 and Series 65 credentials and 10 years of industry experience. Her prior roles include positions at JPMorgan Securities LLC, LPL Financial, East West Bank, and Cetera Investment Services. Wells Fargo Advisors is a national securities firm providing investment advisory, financial planning, and retirement plan consulting services to individual, corporate, and institutional clients. The firm manages roughly $671 billion in assets and offers both brokerage and advisory solutions.

Retired Founder/Business Owner
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Kirk C

Series 66

Alameda, CA

Edward Jones

Kirk Cowan is a financial advisor at Edward Jones with eight years of industry experience. He holds the Series 66 designation and has been with Edward Jones since 2018. Prior to joining Edward Jones, he worked at Doric Realty Inc for nine years. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients, offering a range of advisory programs, managed solutions, and affiliated investment products, supported by a network of more than 23,700 financial advisors nationwide.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Business exit / sale strategy General estate planning guidance Founder/Business Owner
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Nicole H

Series 66

Oakland, CA

Morgan Stanley

Nicole Hindin is a financial advisor at Morgan Stanley with eight years of industry experience. She has been with Morgan Stanley since 2016, including a role at Morgan Stanley Private Bank, National Association. Outside of her advisory work, she is involved as an employee in two San Francisco-based restaurant and nightlife businesses. Morgan Stanley Wealth Management serves both individual and institutional clients, offering a wide range of advisory programs and tailored financial planning, leveraging firm-approved tools and models to support client planning needs.

General estate planning guidance
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Peter D

Series 63, Series 65

San Francisco, CA

Equitable Advisors

Peter Dobrus is a financial advisor with Equitable Advisors in San Francisco, CA, holding Series 63 and Series 65 licenses and 29 years of industry experience. He has been with Equitable Advisors and its predecessor, Axa Advisors, LLC, since 1999. Dobrus is also involved with various outside insurance companies. Equitable Advisors serves a broad client base including individuals, pension plans, corporations, and charitable organizations, providing financial planning, retirement consulting, and asset management through a network of investment professionals and third-party managed programs.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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Qimeng L

Series 66

Union City, CA

Merrill

Qimeng Li is a financial advisor at Merrill with seven years of industry experience. They hold the Series 66 designation and have worked at both Merrill and Bank of America, N.A. since 2013. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services through the Select Portfolio Solutions Program to a range of clients including individuals, high-net-worth clients, pension plans, corporations, and charitable organizations. The firm offers model-based and discretionary investment strategies developed by internal and third-party managers and supports account administration, trading, and custody.

Tax-loss harvesting Active portfolio management Wealth management
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Martha M

Series 66, Series 63

Oakland, CA

Fidelity

Martha Mastracci is a Planning Consultant at Fidelity Investments, a role she has held since 2025. She works closely with clients to understand their unique circumstances, priorities, and long-term goals, aiming to build personalized plans that align with their vision for the future. She regularly reviews client progress and discusses strategies to improve outcomes or reduce risk, with the goal of helping clients feel confident and secure about their financial future. Martha has extensive experience in financial services, having previously served as a Relationship Manager at First Republic Bank from 2011 to 2023, Senior Vice President at Boston Private Bank from 2001 to 2011, and Assistant Vice President at The Boston Company from 1985 to 2001. She holds a California Insurance License. Outside of her professional work, Martha has an interest in art, football, golf, and traveling.

General retirement planning Wealth management
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Jennifer S

Series 63, Series 65

San Francisco, CA

Morgan Stanley

Jennifer Siciliano is a financial advisor with Morgan Stanley in San Francisco, holding Series 63 and Series 65 credentials and bringing 21 years of industry experience. She has worked at Morgan Stanley Private Bank, National Association since 2015 and has been with Morgan Stanley Smith Barney since 2010. Outside of her advisory role, she is a partner in R. Bennett Limited Partnership, involved in agriculture and real estate activities. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients with a wide range of advisory programs. The firm emphasizes structured financial planning supported by its Financial Advisors and Estate Planning Strategies Group, managing approximately $2.74 trillion in client assets.

General estate planning guidance
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Stephen D

Series 63, Series 65

San Francisco, CA

Morgan Stanley

Stephen Davalos is a financial advisor with Morgan Stanley in San Francisco, holding Series 63 and Series 65 credentials and bringing 30 years of industry experience. He has worked at various Morgan Stanley entities since 2007, including Morgan Stanley Private Bank and Morgan Stanley Smith Barney. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer that offers a broad range of advisory programs to individuals and institutional clients, including customized financial planning. The firm manages approximately $2.74 trillion in client assets and employs structured planning tools supported by its Global Investment Committee.

General estate planning guidance
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Robert T

CFP®, Series 66

Foster City, CA

LPL Financial

Robert Tracy is a CFP®-designated financial advisor with 18 years of industry experience. He is currently with LPL Financial and has previously worked at Lincoln Financial Securities, Massachusetts Mutual Life Insurance Company, Mass Mutual Investors Services, and MetLife Securities Inc. Outside of his advisory work, he is a co-owner of a sports cards and memorabilia business. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, credit unions, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of financial planning and advisory programs, including discretionary and non-discretionary management, model portfolios, and retirement plan consulting.

College savings (529s, UTMA, etc.)
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Jeffrey S

CFP®, Series 63, Series 66

San Ramon, CA

Charles Schwab

Jeffrey Snyder is a CFP® with over 31 years of industry experience. He is currently with Charles Schwab, where he has worked since 2021, following prior roles at TD Ameritrade and Scottrade. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm combines non-discretionary advisory relationships with access to affiliated discretionary separately managed accounts and offers a range of integrated brokerage, custody, and advisory services.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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