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Winnona G

Series 63

Winter Park, FL

UBS Financial Services

Winnona Grabe is a financial advisor with UBS Financial Services, holding a Series 63 designation and 29 years of industry experience. She has been with UBS and its predecessor, Painewebber, since 1991. UBS Financial Services Inc. serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including fee-based financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services and uses proprietary research and model-based asset allocations to tailor plans to clients’ goals and risk tolerances.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Katherine V

Series 63, Series 65

Orlando, FL

Ameriprise

Katherine Viola is a financial advisor with Ameriprise in Orlando, FL, holding Series 63 and Series 65 credentials and possessing 28 years of industry experience. She has been with Ameriprise and its affiliate Ameriprise Financial Services, Inc. since 2013. Ameriprise offers a retirement-income planning service designed for clients approaching or in retirement who meet specific asset thresholds. The firm provides written Recommendation Reports addressing income sources, Social Security options, and tax-efficient withdrawal strategies, combining research, modeling, and tax analysis to support retirement planning within its managed accounts framework.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Ann A

CFP®, Series 63, Series 65

Orlando, FL

Morgan Stanley

Ann Adams is a Certified Financial Planner (CFP®) with 24 years of experience in the financial services industry. She is currently affiliated with Morgan Stanley, where she has worked since 2023, and previously held roles at Valic Financial Advisors and Agia. Adams serves as president of the Orange County Toastmasters Club in Orlando, Florida. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer offering a wide range of advisory programs to individuals and institutions. The firm emphasizes tailored financial planning supported by structured discovery conversations and firm-approved tools to help clients develop and maintain financial plans.

General estate planning guidance
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Taylor B

Series 66

Orlando, FL

Merrill

Taylor Brown is a financial advisor at Merrill in Orlando, FL, holding a Series 66 designation with nine years of industry experience. He has worked at Merrill Lynch, Pierce, Fenner & Smith Incorporated since 2015 and at Bank of America, N.A. since 2019. Merrill provides managed account services through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations. The firm combines internal Chief Investment Office teams and third-party managers to implement portfolio management, trading, and custody support.

Tax-loss harvesting Active portfolio management Wealth management
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Jason D

Series 63, Series 66

Winter Park, FL

Fidelity

Jason Diaz is a Planning Consultant who specializes in helping individuals, families, and business owners make confident financial decisions and build a stronger financial future. He focuses on understanding each client's unique goals, values, and circumstances to co-create personalized financial strategies. Jason works with clients across various financial areas including retirement planning, investing for the future, wealth management, and navigating major life transitions. His professional experience includes roles at Fidelity Investments where he served as Director Retirement Planner from 2025 to 2026, Investment Solutions Representative from 2023 to 2024, and High Net Worth Associate from 2022 to 2023. Prior to that, he worked as a Wealth Management Associate at Spartan Capital Securities, LLC from 2019 to 2021. Outside of his professional work, Jason has interests in cars, family activities, fitness, museums, and swimming.

General retirement planning Wealth management Retirement income strategy
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Jeffrey P

Series 63, Series 66

Orlando, FL

Charles Schwab

Jeffrey Peterson is a financial advisor with Charles Schwab in Orlando, FL, holding Series 63 and Series 66 licenses and 33 years of industry experience, all with Charles Schwab since 1993. Outside of finance, he participates occasionally as a background actor in media and theme park projects through NBC Universal and Frontrunner Casting Agency. Charles Schwab serves primarily high- and ultra-high-net-worth clients through its Schwab Wealth Advisory wrap fee program, offering both non-discretionary and discretionary investment management with integrated advisory, brokerage, custody, and financial planning services.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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John T

Series 66

Orlando, FL

Wells Fargo Advisors

John Thorsen is a financial advisor with Wells Fargo Advisors in Orlando, FL, holding a Series 66 designation and 15 years of industry experience. He has worked at Wells Fargo Advisors since 2016 and previously spent five years with Raymond James & Associates. Thorsen serves as a trustee for multiple 401(k) plans associated with his practice. Wells Fargo Advisors Financial Network is a large broker-dealer and registered investment adviser affiliated with Wells Fargo, offering investment and financial planning services to individuals, trusts, and institutional clients. The firm provides a broad range of planning services tailored to clients meeting net-worth thresholds and integrates advisory services with other financial products and referral channels.

Divorce financial planning Planning for children with special needs Business exit / sale strategy Cash flow / budgeting Founder/Business Owner
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Michael M

CFP®, Series 66, Series 63

Winter Park, FL

Fidelity

Michael Maurno is a Vice President and Financial Consultant at Fidelity Investments, where he has worked since 2012. In his role, he focuses on building trusted relationships with clients and their families, aiming to make meetings productive and to clearly explain financial matters. He helps clients understand their financial standing in relation to their goals and ensures their investments align with their intended use of funds. Clients can expect comprehensive discussions about their financial situation and portfolios. Michael holds a California Insurance License, supporting his expertise in financial consulting. Outside of his professional responsibilities, he is involved in family activities and enjoys fitness and golf.

Wealth management Passive / index investing Active portfolio management
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Gregory B

Series 63, Series 66

Orlando, FL

Merrill

Gregory Broner is a financial advisor at Merrill with 28 years of industry experience. He holds Series 63 and Series 66 credentials. His prior work includes roles at Wells Fargo Bank and Wells Fargo Advisors before joining Merrill and Bank of America in 2019. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers model-based and discretionary investment strategies supported by internal and third-party managers for a range of clients including individuals, high-net-worth investors, and institutions.

Tax-loss harvesting Active portfolio management Wealth management
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Dario Z

Series 66

Orlando, FL

Raymond James Financial

Dario Zapata is a financial advisor at Raymond James Financial with nine years of industry experience. He holds a Series 66 designation and has worked at Raymond James Financial Services, Inc. since 2016. In addition to his advisory role, he is a partner and owner of PopGolfPro, LLC, a mobile golf-simulator rental business serving events throughout Central Florida. Raymond James Financial Services Advisors, Inc. provides financial planning, investment consulting, and advisory services to individual, high-net-worth, institutional, and corporate clients. The firm offers tailored, non-discretionary planning and consulting using analytical tools and supports a broad network of advisors and affiliated firms.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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Karrie V

Series 66

Orlando, FL

Raymond James & Associates

Karrie Verduin is a financial advisor with Raymond James & Associates in Orlando, FL, holding a Series 66 designation and 12 years of industry experience. She has been with Raymond James & Associates since 2012. Raymond James & Associates is a large, dually registered broker-dealer and SEC-registered investment adviser managing approximately $501 billion in assets. The firm serves a diverse client base including individuals, institutional clients, pension and profit-sharing plans, and charitable organizations, offering financial planning and non-discretionary investment consulting supported by a broad range of portfolio management styles and affiliated research.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Kelly B

Series 63, Series 66

Winter Park, FL

Raymond James Financial

Kelly Barber is a financial advisor at Raymond James Financial Services Advisors, Inc. with 21 years of industry experience. He held prior roles at Edward Jones for 17 years before joining Raymond James and Concurrent Advisors. Outside of advising, Barber is the CEO of The Barber Group, a support company. Raymond James Financial Services Advisors, Inc. provides financial planning, investment consulting, and advisory services to a diverse client base that includes individuals, institutions, and charitable organizations. The firm utilizes fact-finding, risk profiling, and analytical tools to tailor non-discretionary planning and consulting services aligned with client goals.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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Maria V

Series 63, Series 65

Orlando, FL

Primerica Advisors

Maria Vigil is a financial advisor with Primerica Advisors in Orlando, FL, holding Series 63 and Series 65 credentials and possessing 38 years of industry experience. She has worked with PFS Investments Inc. and Primerica Financial Services since 1988. Primerica Advisors primarily serves individual investors, including both non-high-net-worth and high-net-worth clients, as well as corporate and charitable clients. The firm offers a wrap-fee asset management program that uses model-delivery strategies managed by unaffiliated asset managers and supports trade execution and custody through BNY Mellon Advisors and Pershing.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Eduardo P

Series 65

Orlando, FL

Edelman Financial Engines

Eduardo Pla Alvarez is a financial advisor at Edelman Financial Engines with one year of industry experience. He holds the Series 65 designation and has worked at Edelman Financial Engines and its predecessor firms since 2024, with prior experience at NYLIFE Securities LLC and New York Life. Eduardo studied at Nova Southeastern University from 2018 to 2024. Edelman Financial Engines provides technology-enabled investment advisory services focused on workplace retirement accounts, IRAs, taxable accounts, and institutional clients. The firm manages model-based and customized portfolios and supports a large client base through advisor-led and online offerings.

Retirement income strategy General retirement planning Tax-loss harvesting Private / alternative investments Concentrated stock management Retired Founder/Business Owner
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Morgan M

Series 66

Winter Park, FL

RBC Capital Markets

Morgan Metcalf is a financial advisor at RBC Capital Markets with seven years of industry experience. He holds the Series 66 designation and has worked previously at Bank of America, Merrill, and Allstate Benefits. RBC Wealth Management serves a wide range of clients, including individual investors, institutions, and charitable organizations. The firm offers various advisory programs that provide portfolio management, financial planning, and brokerage services, implementing tailored strategies through both in-house and third-party managers.

Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Concentrated stock management Wealth management Executive Founder/Business Owner Retired Financial Professional Approaching retirement HENRY (High Earners, Not Rich Yet)
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Luis F

Series 66, Series 63

Orlando, FL

Charles Schwab

Luis Figueroa Suarez is a financial advisor at Charles Schwab with Series 66 and Series 63 designations and one year of industry experience. His prior work includes roles at Mobilelinkusa LLC and Regal Cinemas. Charles Schwab & Co., Inc. serves a large client base, primarily high- and ultra-high-net-worth individuals, through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. Schwab offers both non-discretionary advisory relationships and access to discretionary separately managed accounts, supported by multi-asset model portfolios and centralized operational infrastructure.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Taylor C

Series 66

Orlando, FL

Charles Schwab

Taylor Cowgill is a financial advisor at Charles Schwab with three years of industry experience. He holds a Series 66 designation and has worked at firms including Fidelity Investments and MassMutual Life Insurance. Based in Orlando, FL, Cowgill's background includes roles in both financial services and other sectors such as dental care and retail. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth clients through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm offers a combination of non-discretionary and discretionary investment solutions, supported by a large integrated platform and centralized operational structure.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Mary B

Series 66, Series 63

Winter Park, FL

Merrill

Mary Byington is a financial advisor at Merrill with 19 years of industry experience. She holds Series 66 and Series 63 licenses and has worked at several firms including Truist, United Medical Corporation, Cetera Investment Services LLC, and Regions Bank. She serves as a board member and fundraising committee member for the Coalition for the Homeless of Central Florida. Merrill provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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John B

Series 66

Orlando, FL

Morgan Stanley

John Bihler is a financial advisor at Morgan Stanley with 10 years of industry experience. He holds a Series 66 designation and has worked at Morgan Stanley Private Bank, N.A. and Morgan Stanley Smith Barney LLC since 2016. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer that provides advisory programs to individuals and institutional clients, including tailored financial planning. The firm manages approximately $2.74 trillion in client assets and offers services supported by structured planning tools and analysis from its Global Investment Committee.

General estate planning guidance
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Gerardo D

Series 66, Series 63

Orlando, FL

Charles Schwab

Gerardo Davila Diaz is a financial advisor with Charles Schwab in Orlando, FL, holding Series 66 and Series 63 licenses and two years of industry experience. His prior work includes roles at JPMorgan Chase, TD Bank, and American Income Life. Charles Schwab & Co., Inc. serves a large client base, mainly high- and ultra-high-net-worth individuals, through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm combines non-discretionary advisory relationships with access to affiliated discretionary separately managed accounts and offers a multi-asset model portfolio investment approach supported by centralized custody and operational infrastructure.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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