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Amy C
CFP®, Series 66
San Mateo, CA
LPL Financial
Amy Cook is a CFP® professional with 17 years of industry experience, currently advising at LPL Financial since 2021. Her prior roles include founding Antique Typewriters and authoring a children's book series and a financial book, in addition to operating JFM Planning Services Inc. and engagement with the San Mateo Chamber of Commerce. Amy's outside activities also encompass publishing and authorship related to personal finance. LPL Financial is an SEC-registered investment adviser and broker-dealer that serves a wide range of clients including individuals, retirement plans, and institutions. The firm offers diverse advisory programs and portfolio management options supported by in-house and third-party research.
Nicholas G
Series 66
Oakland, CA
LPL Financial
Nicholas Gums is a financial advisor with LPL Financial in Oakland, CA, holding a Series 66 designation and 17 years of industry experience. His prior roles include positions at TD Ameritrade, Charles Schwab, Merrill, and Bank of America. He also serves as a Wealth Management Private Banker at Fremont Bank. LPL Financial is an SEC-registered investment adviser and broker-dealer that serves a range of clients including individuals, retirement plans, banks, and charitable organizations through a broad national network. The firm offers comprehensive financial planning, advisory programs, retirement plan consulting, and brokerage services with both discretionary and non-discretionary management options.
Gerard S
Series 63, Series 65
Alamo, CA
UBS Financial Services
Gerard Soriano Jr. is a financial advisor with UBS Financial Services in Alamo, CA, holding Series 63 and Series 65 licenses and bringing 29 years of industry experience. He has been with UBS Financial Services since 2013. UBS Financial Services Inc. serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including fee-based financial planning and discretionary portfolio management. The firm combines institutional trading capabilities with wealth management services and utilizes proprietary research and model-based asset allocations to tailor strategies to clients’ goals and risk tolerances.
David H
Series 63, Series 66
Dublin, CA
J.P. Morgan Securities
David Hoang is a financial advisor at J.P. Morgan Securities with 12 years of industry experience. He holds Series 63 and Series 66 credentials and has been with JPMorgan Chase Bank, N.A. and J.P. Morgan Securities since 2014. J.P. Morgan Securities LLC provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, combining quantitative asset-allocation modeling with centralized due diligence and an ESG eligibility framework.
Victoria W
Series 66
Alameda, CA
Edward Jones
Victoria Watson is a financial advisor with Edward Jones in Alameda, CA, holding a Series 66 designation and 16 years of industry experience. She has been with Edward Jones since 2010. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients, offering a range of advisory programs and investment strategies supported by a large network of financial advisors and branch offices across the country.
Jiaying M
Series 66
Fremont, CA
Charles Schwab
Jiaying Ma is a financial advisor with Charles Schwab holding a Series 66 designation and two years of industry experience. She previously worked at iBest Learning Center for six years before joining Charles Schwab and Charles Schwab Bank, SSB. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm offers a blend of non-discretionary advisory relationships and discretionary separately managed accounts, supported by a centralized operational structure and multi-asset investment approaches.
Man Shing W
Series 66
Alameda, CA
Merrill
Man Shing Wong is a financial advisor at Merrill with eight years of industry experience. He holds a Series 66 designation and has been with Merrill and Bank of America since 2010. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services through the Select Portfolio Solutions Program. The firm serves a diverse client base including individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations, offering model-based and discretionary investment strategies developed by internal and third-party managers.
Ronnie R
Series 63
San Mateo, CA
LPL Financial
Ronnie Raroque is a financial advisor with LPL Financial in San Mateo, CA, holding a Series 63 designation and 33 years of industry experience. He has been with LPL Financial since 2008. Outside of his advisory role, he engages in insurance activities as a writing agent under Raroque Wealth Management. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, institutions, and charitable organizations. The firm offers a range of advisory programs and financial planning services supported by research and multiple portfolio management options.
Daniel B
CFP®, Series 66
Pleasanton, CA
LPL Financial
Daniel Beltran is a CFP®-certified financial advisor with 21 years of industry experience, currently affiliated with LPL Financial. His prior work includes roles at United Planners' Financial Services of America and Vitucci & Associates. He also operates a business under the name Plantran Financial. LPL Financial is an SEC-registered investment adviser and broker-dealer serving a diverse client base including individuals, retirement plans, banks, and charitable organizations. The firm offers a range of advisory programs, retirement plan consulting, and brokerage services, utilizing both discretionary and non-discretionary management with access to model portfolios and research from multiple sources.
Michael H
Series 66
San Ramon, CA
Cetera
Michael Herberger is a financial advisor at Cetera with 24 years of industry experience. He holds the Series 66 designation and has worked at Cetera since 2021, following seven years at VOYA Financial Advisors. Outside of his advisory role, he is actively engaged as an independent insurance agent specializing in fixed insurance products. Cetera Investment Advisers LLC is an SEC-registered firm serving a broad client base including individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a multi-manager platform allowing advisors to implement model portfolios, select third-party managers, or construct customized strategies, with over $256 billion in assets under management and a network of more than 10,000 advisors.
Lois L
Series 63, Series 65
Oakland, CA
Cetera
Lois Leynse is a financial advisor with Cetera based in Oakland, CA. She holds Series 63 and Series 65 licenses and has 28 years of industry experience, including over 27 years with Avantax Advisory Services. In addition to her advisory work, she has operated the Financial Fitness Center since 1993, specializing in tax preparation and supervision. Cetera Investment Advisers LLC is a nationwide SEC-registered firm serving individual, retirement plan, corporate, charitable, and institutional clients through a multi-manager platform offering discretionary and non-discretionary portfolio management, financial planning, and access to third-party money managers.
Christopher P
Series 66
San Mateo, CA
Charles Schwab
Christopher Patten is a financial advisor at Charles Schwab in San Mateo, CA, holding a Series 66 designation with less than one year of industry experience. His prior background includes roles at SESLOC Credit Union, Cal Poly Associated Students, Inc., and various positions related to education and outdoor activities. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm offers a combination of non-discretionary advisory recommendations and discretionary separately managed accounts, supported by a multi-asset investment approach and centralized operational infrastructure.
Weina H
Series 63, Series 66
Redwood City, CA
Ameriprise
Weina Hou is a financial advisor at Ameriprise with 15 years of industry experience. She holds Series 63 and Series 66 designations and has previously worked at East West Bank, Cetera, and Bank of America. Ameriprise Financial Services is a large, diversified advisory firm serving individual and institutional clients, notable for its specialized Premier Retirement Income service that provides tailored retirement-income planning through a combination of proprietary research, third-party data, and algorithmic tools.
Cade M
Series 63, Series 66
Pleasanton, CA
Cambridge Investment Research Advisors
Cade Mayer is a financial advisor at Cambridge Investment Research Advisors with three years of industry experience. He holds the Series 63 and Series 66 designations and previously worked at Lululemon and as an independent golf instructor. Cambridge Investment Research Advisors is a large SEC-registered firm serving a diverse client base including individuals, retirement plans, charitable organizations, and trusts. The firm offers financial planning, investment management, and retirement plan advisory services through a network of independent Financial Professionals utilizing various portfolio management strategies and platform arrangements.
Ian T
Series 63, Series 65
Pleasanton, CA
Merrill
Ian Tang is a Senior Financial Advisor with Merrill Lynch Wealth Management. He specializes in education planning, managing new wealth, personal retirement planning, and tax minimization. Ian works closely with clients to develop personalized financial strategies aimed at helping them pursue their long-term goals. He holds a Bachelor's Degree from the California State University System and holds the Professional Investment Advisor (PIA) designation. Ian also engages in community service through volunteer work, reflecting the Merrill tradition of local involvement. Outside of his professional role, he enjoys fishing, golfing, softball, and spending time with his family.
Steve S
Series 63, Series 65, Series 66
Oakland, CA
Charles Schwab
Steve Stevens is a financial advisor with Charles Schwab in Oakland, CA, holding Series 63, 65, and 66 licenses and 26 years of industry experience. His prior roles include positions at Merrill Lynch, Advisor Group Inc., and Schwab Wealth Advisory, Inc. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm combines non-discretionary advisory relationships with access to discretionary separately managed accounts and offers multi-asset model portfolios supported by in-house research and alternative investment due diligence.
Steven P
Series 66
San Ramon, CA
OSAIC
Steven Pugh is a financial advisor at OSAIC with 27 years of industry experience. He holds a Series 66 designation and previously worked for Lincoln Financial Advisors for 18 years. Outside of his advisory role, he serves as an assistant coach for a junior varsity high school baseball team, providing coaching and sportsmanship instruction. OSAIC serves a wide range of clients, including individuals, high-net-worth investors, pension plans, corporations, and charitable organizations. The firm offers integrated brokerage and investment advisory services, utilizing asset-allocation tools and third-party managers to construct diversified portfolios.
Mary G
Series 66
Piedmont, CA
Cetera
Mary Geong is a financial advisor at Cetera with 26 years of industry experience. She holds a Series 66 credential and has worked with Avantax Advisory Services and Avantax Insurance Agency prior to joining Cetera. Geong serves on the board of the Asian Real Estate Association of the East Bay and is a trustee for Alta Bates Summit Medical Center’s philanthropy board. She is also the treasurer for the Piedmont Asian American Club and advises the Lam Family College of Business at San Francisco State University. Cetera Investment Advisers LLC serves individual, corporate, charitable, and institutional clients through a large nationwide network of independent advisors. The firm offers a range of portfolio management, financial planning, and retirement services across multiple program structures and custodial relationships, with over $256 billion in assets under management.
Diann R
Series 66
Berkeley, CA
Wells Fargo Clearing
Diann Robinson is a financial advisor at Wells Fargo Clearing with 23 years of industry experience and holds a Series 66 designation. She has worked at Wells Fargo Clearing since 2016 and was previously with Wells Fargo Advisors LLC from 2011 to 2016. Robinson also serves as a trustee and holds power of attorney for family trust matters. Wells Fargo Advisors is a national securities firm providing investment advisory services, financial planning, and retirement plan consulting to individual, corporate, and institutional clients. The firm combines research from Wells Fargo Investment Institute and third-party sources to guide its investment approach, offering a range of brokerage and advisory solutions.
Michael A
Series 63, Series 65
Redwood City, CA
Ameriprise
Michael Abrams is a financial advisor with Ameriprise Financial Services, LLC, holding Series 63 and Series 65 licenses and bringing 35 years of industry experience. His career includes tenures at Wells Fargo Clearing and Wells Fargo Advisors before joining Ameriprise in 2020. Ameriprise Financial Services is a large advisory firm serving individual and institutional clients, offering specialized retirement income planning through its Premier Retirement Income service, which provides tailored reports and ongoing advice focused on income reliability and tax-aware withdrawal strategies.
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