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Matthew M

CFP®, Series 63

Tampa, FL

Mutual Trust Asset Mgmt., Inc.

Matthew Marone is a CFP® with 30 years of industry experience, currently serving at Mutual Trust Asset Management, Inc. since 2008. He previously worked at Mutual Trust Co. of America Securities for 25 years and has been affiliated with Calton & Associates, Inc. since 2024. Marone is president of US INTREGRITY INC, a firm involved in life and annuity sales as well as estate and retirement planning. Mutual Trust Asset Management provides investment management and financial planning services to individuals, families, trusts, estates, retirement plans, charitable organizations, and small businesses. The firm employs a strategic asset allocation approach based on Modern Portfolio Theory with a tactical overlay, utilizing diversified portfolios of mutual funds, ETFs, equities, and fixed income, often under discretionary authority.

Income planning Wealth management Founder/Business Owner
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Vincent S

Series 65

Palm Harbor, FL

Sterling Bridge Financial Group LLC

Vincent Sgro is a financial advisor at Sterling Bridge Financial Group LLC with a Series 65 designation and three years of industry experience. He has previously worked at Nationwide Investment Services Corporation and Senior Benefit Resources. Sterling Bridge Financial Group provides advisory services to individual and high-net-worth clients, focusing on portfolio management, financial planning, and the selection of third-party investment managers. The firm employs modern portfolio theory and a long-term trading approach, offering portfolios that include traditional and alternative investment products, and also hosts no-fee educational seminars for clients and the public.

Annuities
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Wendy S

Series 65

Clearwater, FL

Asset Management Financial Services Inc.

Wendy Spencer is a Series 65-licensed financial advisor with 14 years of industry experience, currently serving at Asset Management Financial Services Inc. in Clearwater, FL. She has held leadership roles including Director, Chairwoman, President, and Chief Compliance Officer at both Asset Management Financial Services and Merit Investment Solutions, Inc. Additionally, she serves as Vice President of Advisor Administrative Services, LLC, a consulting firm supporting investment professionals. Asset Management Financial Services provides discretionary portfolio management to a range of clients including individuals, retirement plans, trusts, and charitable organizations. The firm uses a combination of fundamental research and technical analysis to create customized portfolios, offering additional services such as financial and estate planning, due-diligence, and consulting on an hourly basis.

Options & derivatives strategies Active portfolio management
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Richard M

Series 63, Series 65

Lutz, FL

SCS Asset Management, Inc.

Richard Morsch is a financial advisor with SCS Asset Management, Inc. in Lutz, FL, holding Series 63 and Series 65 licenses and bringing 14 years of industry experience. He has been with SCS Asset Management since 2016 and previously worked at Securities Research, Inc. from 2011 to 2025. Outside his advisory work, he owns SRM Services LLC, a non-investment-related business entity. SCS Asset Management is a small SEC-registered firm managing approximately $30 million for about 67 clients. The firm serves individual and high-net-worth clients with discretionary and non-discretionary portfolio management, financial consulting, and pension consulting, employing a blend of fundamental, technical, and charting analysis tailored to client objectives.

General retirement planning Retired
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Brielle V

Series 65

Tampa, FL

Golden Road Advisors LLC

Brielle Vieira is a financial advisor at Golden Road Advisors LLC in Tampa, FL. She holds a Series 65 designation and has one year of industry experience, including prior work at Douglas C. Lane & Associates. Outside of finance, she has worked in the hospitality sector at establishments such as Channel Marker Cafe and Market Tavern. Golden Road Advisors provides investment management, financial planning, and retirement-plan advisory services to a diverse client base including individuals, trusts, businesses, and charitable organizations. The firm employs a fundamentally driven, long-term investment approach with customized portfolios tailored to clients’ goals, risk tolerance, and tax considerations.

Retirement plans for business owners (SEP, solo 401k) Active portfolio management Options & derivatives strategies Founder/Business Owner Executive
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Anthony V

Series 65

Tampa, FL

Federmann Financial Advisors Inc.

Anthony Visintin is a Series 65-licensed financial advisor with Federmann Financial Advisors Inc. in Tampa, FL, where he has worked since 2020. He has four years of industry experience and prior work history includes roles at Greggs Landscaping, Synergy Storage Group, and Saint Leo University. Federmann Financial Advisors serves individual and high-net-worth clients with discretionary portfolio management, financial planning, and consulting. The firm employs a mix of investment strategies across bonds, mutual funds, and ETFs, and offers additional services including in-house tax preparation and consolidated reporting through the eMoney platform.

Wealth management Retirement plans for business owners (SEP, solo 401k)
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Matthew M

Series 63, Series 65

Palm Harbor, FL

Pearl Wealth Group

Matthew Mckeown Sr. is a financial advisor at Pearl Wealth Group with 16 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at several firms, including Sandy Morris Financial Services and Sandy Morris Insurance Services. In addition to advisory work, he is a licensed insurance agent in Florida, offering life insurance, Medicare, and annuity products. Pearl Wealth Group provides portfolio management and financial planning services primarily to individual and high-net-worth clients, using a combination of quantitative and qualitative investment methods. The firm offers discretionary management, financial planning, and access to third-party money managers, with a notable inclusion of insurance and annuity products as part of its comprehensive service offering.

Annuities College savings (529s, UTMA, etc.) Retirement income strategy General retirement planning
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Nolan H

Series 65

Tampa, FL

BayTrust Wealth Management, LLC

Nolan Hudi is a financial advisor with BayTrust Wealth Management, LLC in Tampa, FL, holding a Series 65 designation and two years of industry experience. His prior roles include positions at Advisory Services Network, LLC and Drew Capital Management, as well as academic experience at the University of South Florida and Texas Christian University. Outside of advisory work, he is also licensed as an insurance agent, engaging in insurance transactions related to fixed annuities and life insurance. BayTrust Wealth Management serves individuals, high net worth clients, trusts, estates, businesses, and retirement plans, offering discretionary investment management, retirement-plan advisory, and standalone financial planning. The firm manages approximately $97.75 million in assets and provides customized portfolios using a range of investment vehicles with a long-term focus emphasizing downside protection.

Retirement income strategy Equity compensation tax strategy Business succession planning Cash flow / budgeting Wealth management Founder/Business Owner Executive
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Ryan C

Series 66

Tampa, FL

Wealth Advisors of Tampa Bay

Ryan Chard is a financial advisor at Wealth Advisors of Tampa Bay with 14 years of industry experience. He holds the Series 66 designation and has worked at LPL Financial LLC since 2019 and previously at T. Rowe Price Investment Services, Inc. from 2010 to 2019. Outside of advisory work, he has a minor involvement with Trivia Nation. Wealth Advisors of Tampa Bay serves individuals, trusts, pension and profit-sharing plans, and business entities, managing approximately $400.8 million on a discretionary basis for around 241 clients. The firm offers comprehensive portfolio management exclusively through a wrap fee program and access to LPL-sponsored advisory programs, focusing on individualized, discretionary management with quarterly reviews.

Passive / index investing
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Carl V

CFP®, Series 65

Palm Harbor, FL

Financial Guidance Group, Inc.

Carl Von Dem Bussche Jr. is a CFP® and holds a Series 65 license with 24 years of industry experience. He has been with Financial Guidance Group, Inc. since 1994 and previously worked 12 years at Relevant Church. Financial Guidance Group, Inc. serves individual investors, including high-net-worth and non-HNW clients, and provides retirement plan consulting for plan fiduciaries. The firm focuses on creative professionals and offers discretionary investment management, wealth planning, and retirement advisory services using a tax-efficient, risk-managed approach grounded in modern portfolio theory.

College savings (529s, UTMA, etc.) Long-term care insurance Tax-loss harvesting Artists or Creative Gen Y/Millennials (Born 1980-1995) Gen X (Born 1965-1980) Baby Boomers (Born 1946-1964)
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John B

CFP®, Series 63, Series 65

Tampa, FL

Wisdom Financial Planning

John Boyer is a CFP® with 37 years of experience in the financial services industry. He is currently with Wisdom Financial Planning and has previously worked at Securities Service Network, Inc. for 25 years. Outside of advising, he is a licensed insurance professional involved in insurance planning, including life, disability, and long-term care products. Wisdom Financial Planning serves individuals, families, business owners, and retirement plans with financial planning and investment advisory services. The firm employs a fundamentally driven, long-term investment approach using diversified, low-cost ETFs and mutual funds, and manages accounts with ongoing monitoring and rebalancing as needed.

Annuities Founder/Business Owner Retired
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Robert H

CFP®, Series 65

St Petersburg, FL

Howland and Associates, LLC

Robert Howland is a CFP® and Series 65-certified advisor with 20 years at Howland and Associates, LLC and four years of industry experience. He serves as clerk on the finance committee of the St. Petersburg Religious Society of Friends. Howland and Associates provides discretionary portfolio management for primarily individual and family clients, including high-net-worth individuals and institutional accounts. The firm employs fundamental analysis and tailored strategies to manage equity and fixed-income portfolios in alignment with client objectives and risk considerations.

Wealth management College savings (529s, UTMA, etc.) ESG / Sustainable investing Retirement withdrawal strategies
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John S

Series 63, Series 65

Lutz, FL

SCS Asset Management, Inc.

John Saunders is the principal of SCS Asset Management, Inc. and holds Series 63 and Series 65 licenses with 24 years of industry experience. He has worked with Saunders Financial Securities Group, LLC, Saunders Asset Management, Inc., and Securities Research, Inc. He is also involved in insurance products and pension plan consulting. SCS Asset Management is an independent SEC-registered advisory firm managing approximately $30 million for individual and high-net-worth clients. The firm provides discretionary and non-discretionary portfolio management, modular financial consulting, and pension consulting, tailoring portfolios using fundamental, technical, and charting analysis to meet client objectives.

General retirement planning Retired
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James B

PFS™, Series 63, Series 66

Belleair Bluffs, FL

Belleair Wealth Management, LLC

James Bankes is a financial advisor with Belleair Wealth Management, LLC, holding the PFS™ designation and Series 63 and 66 licenses, with 31 years of industry experience. He previously worked at Raymond James Financial Services Advisors, Inc. and operates Bankes Planning Associates, Inc., where he serves as CEO and CPA specializing in tax planning and accounting services. Bankes also holds a role as an independent insurance agent. Belleair Wealth Management provides fee-based discretionary portfolio management and wealth-management services to individual and high-net-worth clients. The firm employs a diversified investment approach combining multiple analytical methods and portfolio construction tools while offering additional consulting services including retirement plan benchmarking and insurance contract analysis.

Options & derivatives strategies Active portfolio management
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Carl V

CFP®, Series 63

Palm Harbor, FL

Financial Guidance Group, Inc.

Carl Von Dem Bussche Sr. is a CFP® with 33 years of industry experience. He has been with Financial Guidance Group, Inc. since 1996. Financial Guidance Group serves individual investors across various age groups, including both high-net-worth and non-high-net-worth clients, with a particular focus on creative professionals. The firm offers discretionary investment management and wealth planning services, emphasizing tax efficiency and risk management through model portfolios primarily composed of ETFs, mutual funds, and bonds.

College savings (529s, UTMA, etc.) Long-term care insurance Tax-loss harvesting Artists or Creative Gen Y/Millennials (Born 1980-1995) Gen X (Born 1965-1980) Baby Boomers (Born 1946-1964)
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Colton C

Series 65

Lutz, FL

EDMP, Inc.

Colton Carnevale is a Series 65-licensed advisor at EDMP, Inc. with eight years of industry experience. He has worked at EDMP since 2018 and is also involved with FAST Graphs, Inc., a subscription service for equity research. Carnevale previously worked at Valu-U, LLC starting in 2025. EDMP, Inc. provides investment supervisory services and separately managed account portfolio management to individuals and institutional clients. The firm focuses on long-term ownership with disciplined valuation criteria and manages portfolios that typically hold 25–30 equities, emphasizing fundamental factors in rebalancing decisions.

Active portfolio management
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Martin G

CFP®, ChFC®, Series 66

Tampa, FL

Valley FInancial Management, Inc.

Martin Gale is a CFP® and ChFC® with 14 years of industry experience. He is currently with Valley Financial Management, Inc. and has previously worked at Hallmark Capital Management, Merrill, and USAA Financial Planning Services. Valley Financial Management offers online discretionary portfolio management through its Valley Digital Investor platform, serving individual and high-net-worth clients with automated ETF model portfolios that are managed and rebalanced based on client profiles and market conditions.

Passive / index investing
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John P

Series 65

Seminole, FL

Crossplan Money Management

John Palm is a financial advisor at CrossPlan Money Management with 25 years of industry experience. He holds a Series 65 designation and has operated Palm Investment Strategies, LLC since 2004. Based in Seminole, FL, he provides investment services primarily through discretionary portfolio management and portfolio monitoring. CrossPlan Money Management serves individual clients, including both high-net-worth and non-HNW households, managing approximately $49.6 million across about 296 clients. The firm employs a top-down asset allocation approach combining technical and fundamental analysis, utilizing strategies such as sector rotation, momentum indicators, and hedging when appropriate.

Active portfolio management Concentrated stock management Tax-loss harvesting Retirement income strategy
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Chad M

Series 63, Series 65

Tampa, FL

BayTrust Wealth Management, LLC

Chad Mullen is a financial advisor with BayTrust Wealth Management, LLC in Tampa, FL, holding Series 63 and Series 65 licenses and five years of industry experience. His prior experience includes roles at The Vanguard Group, Lincoln Investment, and Advisory Services Network, among others. He is also a licensed insurance agent involved in the sale of life insurance and annuities. BayTrust Wealth Management serves individuals, high net worth clients, trusts, estates, businesses, and retirement plans, providing discretionary investment management, retirement-plan advisory, and standalone financial planning. The firm manages approximately $97.75 million in assets and emphasizes customized portfolios with a long-term focus on downside protection.

Retirement income strategy Equity compensation tax strategy Business succession planning Cash flow / budgeting Wealth management Founder/Business Owner Executive
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Robert M

Series 66

Palm Harbor, FL

Premier Private Wealth Management, LLC

Robert Marsh is a financial advisor with Premier Private Wealth Management, LLC, holding a Series 66 designation and 15 years of industry experience. He previously worked at Gulf Coast Advisors, Realta Equities, Realta Investment Advisors, and Waddell & Reed. Marsh serves as a board member of the Greater Palm Harbor Area Chamber of Commerce and the Palm Harbor United Methodist Church Board of Education. Premier Private Wealth Management serves individual and institutional clients, including high net worth and non-HNW individuals, as well as plan sponsors and government clients. The firm employs a tax-aware, cost-sensitive investment approach using a blend of active and passive strategies, discretionary portfolio management, and ongoing rebalancing aligned with client objectives.

Options & derivatives strategies Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Charitable giving tax strategies Wealth management Founder/Business Owner Executive
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